Adidas sportsbiz

SL Benfica And Adidas Extend Partnership Until 2027

By Taruka Srivastav | June 30, 2021

SL Benfica and adidas have just announced the renewal of their contract for another six years, extending it until 2027.

This is one of the most successful partnerships in the world of football with the Portuguese club and the German brand consolidating a relationship of more than three decades (1983/84 – 1989-90 seasons and 1997/98 – 2026/27 seasons).

The announcement video highlights some of the moments of Benfica’s recent history, incredible goals and unforgettable victories, remembering iconic names like Rui Costa, Simão Sabrosa, Nuno Gomes, Jonas, Renato Sanches and João Félix, and highlighting the club’s commitment to new generations and gender equality.

“Benfica and Adidas already have a long and strong relationship based on commitment, innovation and excellence. Therefore, it is natural to renew the partnership for another six years between two entities with a global dimension. Benfica continues to be part of an elite family where the biggest clubs in the world are present. This is a winning partnership that will provide our athletes and fans with high quality and high technology equipment and products”, said Luís Filipe Vieira, President of SL Benfica.

For Marta Rios, General Manager of Adidas Iberia: “Benfica is one of the best clubs in the world of sports. After more than 30 years of collaboration, it is an honor and a privilege to continue hand in hand for another 6 years. This agreement helps us fulfill our mission of being the best sports brand in the world. It also reinforces our intention to be a leader in the football category. We are proud to continue equipping Benfica in all its divisions, as well as offering its fans the most innovative products from our collections.”

The launch of the shirts for the 2021/22 season was the moment strategically defined by the two brands to communicate the extension of their relationship for another six years. “Benfica we are all. United.” is the message of the campaign that features the players Pizzi, Grimaldo, Taarabt, Paulo Bernardo, Morato, Henrique Araújo, Tiago Araújo and João Ferreira.

With a more classic style, the first kit has the traditional colours and the alternative shirt which always raises some curiosity, returns to the white tone with red stripes and the symbol in black. One of the most noticeable details this season is the 1904 founding year on the back.

Adidas sportsbiz