Conmebol Names GOL As Official Airline For Copa América

Conmebol has agreed a deal with Brazilian airline GOL Linhas Aéreas Inteligentes for Copa América

As part of the partnership, GOL will become the Official Airline of the Copa América which takes place in Brazil from June 14 to July 7. It will  transport all teams, technical staff and other staff to and from fixtures during the tournament.

GOL will also have Copa América branding on-board, at airports and across its social and digital media channels.

The airline has further organised an additional 50 chartered flights between five Brazilian host cities – São Paulo, Rio de Janeiro, Belo Horizonte, Salvador and Porto Alegre.

 

 

 

ITU Opens Bids For The 2020 Multisport World Cups

The International Triathlon Union is launching the bid conditions for the ITU Multisport World Cup 2019-2020. Conceived as a competition  to provide a well-organised event in all triathlon-related multisport disciplines, the Multisport World Cups must include two of the following events: Long Distance, Duathlon, Cross Triathlon, Cross Duathlon and Aquathlon.

The ITU Multisport World Cup has been created to provide opportunities for more host cities to join the ITU circuit and organise events as a test for full World or Continental Triathlon Multisport Championships.

Host cities and National Federations are encouraged to develop visionary proposals that can enhance the scope, presentation and marketing of the events, as well as to provide a great experience to all participants. Bids for this new format must be submitted before July 15, 2019, with winning candidatures being announced during the ITU Executive Board meeting in Lausanne, on August 27, 2019.

Arsène Wenger Becomes An Investor In PlayerMaker

Football tech-company PlayerMaker has named former Arsenal manager Arsène Wenger as an investor and operating partner.

Arsène Wenger will be taking an active role in business and product development.

Currently PlayerMaker is used by Fulham, Millwall, Wimbledon, Maccabi Tel Aviv, Atlanta United, Philadelphia Union, Toronto FC, Club America and more.a

Arsène Wenger said: “Science can help make players stronger when used with data well – you can measure everything, after that it’s about how you use it. I believe that PlayerMaker is the best available solution to measure performance.”

Guy Aharon, CEO and co-founder of PlayerMaker, said: “Arsène Wenger has always championed advancements in football, for coaches, players and fans alike, and we are proud to welcome him to the PlayerMaker family. We delivered rapid international expansion over the last year to in line with the huge global demand for our technology, and thanks to Arsène Wenger’s involvement, we are expecting to accelerate further our growth trajectory throughout 2019 and beyond.”

Liverpool Becomes The First Premier League Club To Launch Account On TikTok

Liverpool FC has become the first Premier League club to launch its official account on TikTok.

The account will share short videos and behind-the-scenes footage from around the club, including training ground moments, entertaining clips and goal celebrations from the first-team players.

Markus Breglec, senior vice president marketing and media at Liverpool FC, said: “We’re always looking for creative and innovative ways to strengthen our close ties and engage with our fans around the world. Today we are proud to launch our new official channel on TikTok – we see a lot of potential to reach a new and younger audience with interesting, engaging video content.”

Normanno Pisani, partnership manager at TikTok, said: “We are honoured to have such a legendary team on TikTok and to be able to support them in sharing their amazing stories. Liverpool FC has always created incredible content to connect with its fans around the world. With TikTok’s unique format, we believe fans will be able to enjoy this content in a fun and engaging way.”

 

British Triathlon Names Oakley As Official Partner

British Triathlon has named sports performance brand Oakley as an official partner and supplier.

Under the agreement, Oakley will receive presence on course at Leeds and through their retail outlets when the ITU World Triathlon Series returns to Great Britain from June 8-9, 2019.

Andy Salmon, British Triathlon CEO, said: “We are delighted to partner with Oakley for the 2019 season and beyond. The brand is synonymous with high-quality and innovation; values at the heart of British Triathlon and crucial to our strategy of providing great experiences through swim, bike and run.

“Oakley’s products are renowned in both the triathlon and wider sporting community, worldwide. We look forward to welcoming their presence to the AJ Bell World Triathlon Leeds, one of the pinnacle events on the triathlon calendar.”

David Hyam, Performance Sports Manager EMEA, Oakley, said: “Here at Oakley, we have a passion and drive for high performance sport and are excited to partner with a like-minded organisation in British Triathlon. World renowned for producing home grown talent and organising world class events, we see this partnership, as Official Eyewear Partner for AJ Bell World Triathlon Leeds, as a great opportunity for Oakley to play our part at the pinnacle of the sport of triathlon in Britain.

“As one of the first brands globally to be involved in the sport of triathlon, this partnership shows we are continually at the forefront of our industry. We are excited to see what this partnership will bring for 2019 and for years to come for Oakley and the sport of triathlon in Britain.”

LaLiga Extends EA Sports FIFA Partnership Until 2024

LaLiga has extended its partnership with EA Sports FIFA until 2024.

The deal includes the integration of the FIFA series into La Liga’s broadcast output and digital content.

LaLiga stated: “With the ongoing expansion of LaLiga’s global reach, this agreement reinforces the commitment to engage with LaLiga fans all over the world by bringing the experience to life in EA Sports FIFA.”

“The collaboration between both organizations will offer a number of integrations in the game including a full broadcast package and bring the authenticity of LaLiga to life in stadiums, banners, players, and more.”

BMW PGA Championship To Serve Slingsby

BMW PGA Championship has named gin brand, Slingsby as the official sponsor.

Slingsby will serve the Official Championship G&T to fans attending the September tournament.

Marcus Black, Co-Founder of Spirit of Harrogate, said: “We are delighted to be part of such a world class sporting event which brings together the world of sport and entertainment.

“Adding a touch of Yorkshire to such a high-profile event in the sporting calendar is brilliant and we wish good luck to all those competing in the event. We hope all the spectators get chance to relax and indulge in a refreshing G&T whilst watching the golf, and also enjoy a few more when listening to the fabulous line up on this year’s Slingsby Show Stage.”

Jamie Birkmyre, Championship Director of the BMW PGA Championship, said: “The BMW PGA Championship is a premium event on the British sporting calendar so to have Slingsby come on board as an Official Sponsor is a perfect fit.

“The Slingsby Show Stage will host a number of superb musical acts to add to the festival atmosphere which this event enjoys year on year, while the gin masterclasses and tasting sessions will only add to the experience for our fans.”

Manchester City Extends Global Deal With Wega

Premier League Champion Manchester City has extended its global partnership with payment solutions provider Wega.

As part of the extension, Wega will continue to offer payment solutions and unique opportunities and prizes for City fans.

The City Wega app provides biometric login capabilities, and a range of other features including a Loyalty Program offering fans direct access to exclusive competitions.

Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “We are delighted to announce the renewal of our partnership with Wega, who are leading the way in developing innovative payment solutions for our fans. This is a unique partnership and we are excited to continue collaborating in the future.”

Patrick Moynier, President of Wega, said: “We are proud to continue this outstanding partnership with Manchester City Football Club, and thrilled to start engaging with fans.

“As a Fintech company offering an innovative digital financial platform, it is a clear fit to partner with a Club that aims to stay at the forefront of innovation in service of their fans. Our technology and services will enhance the entire fan experience, and continuously add value with new features and opportunities to get closer to the heart of the Club.”

Eurosport To Broadcast ATP Tour In Nordics Region

Eurosport has acquired exclusive rights for the ATP Tour in the Nordics region for four years starting in 2020.

Under the agreement, Eurosport will also cover all four Grand Slams wherein fans in Sweden, Norway, Finland and Iceland will be able to watch the tournament.

The deal further includes nine ATP Masters 1000 events, 13 ATP 500 events, up to 19 ATP 250 events, the end-of-season Nitto ATP Finals tournament as well as the Next Gen ATP Finals.

Laurent Prud’homme, SVP Rights Acquisitions & Syndication – Eurosport, said: “This new agreement with the ATP and ATP Media deepens our association with one of our key sport verticals and serves to highlight how Discovery powers people’s passions. Fans watching Eurosport in the Nordics will now be able to enjoy more than 40 weeks’ worth of tennis exclusively every season, strengthening Eurosport’s position as the go-to destination for all passionate fans of the sport.

“As key partners of the ATP and ATP Media in six major European countries now, we look forward to maximising the scale of our partnership to super-serve tennis fans across these markets on all Eurosport platforms and devices.”

Mark Webster, CEO – ATP Media: “Once again ATP Media is very pleased to be able to conclude a deal with Discovery and Eurosport to bring tennis to even more fans across the Nordic region. Eurosport are a valued partner of the ATP Tour and their passion and drive for tennis is key to increasing the exposure of our sport. With the emergence of great young talents such as Casper Ruud, this is an exciting territory in which to be a tennis fan.”

 

PGA Tour Names Meiomi Wines As Official Partner

PGA Tour has named Meiomi Wines as the official wine partner.

As part of the partnership, Meiomi Wines will activate the partnership at tournaments across the United States, including THE PLAYERS Championship and Tour Championship, where fans can experience the world of Meiomi on-site through an interactive, immersive lounge. There will also be displays and sampling opportunities at retail locations promoting Meiomi’s exclusive wine sponsorship of the PGA Tour.

Meiomi will further support the partnership with a heavy investment in digital advertising.

Jaymie Schoenberg, Vice President of Marketing for Meiomi Wines said: “The PGA Tour’s premier experiences and access within the golf world provide moments to relax and unwind with Meiomi’s elegant wines on and off the course, and we look forward to continuing to bring Meiomi enthusiasts unique experiences such as this that fit their lifestyle.”

Brian Oliver, PGA Tour Executive Vice President of Corporate Partnerships said: “Among many commonalities between our brands, we share a commitment to excellence. We look forward to working together with Meiomi on national retail programs and activations at our tournaments that will accentuate the outstanding Meiomi experience.”