PGA Tour Names Meiomi Wines As Official Partner
May 22, 2019
PGA Tour has named Meiomi Wines as the official wine partner.
As part of the partnership, Meiomi Wines will activate the partnership at tournaments across the United States, including THE PLAYERS Championship and Tour Championship, where fans can experience the world of Meiomi on-site through an interactive, immersive lounge. There will also be displays and sampling opportunities at retail locations promoting Meiomi’s exclusive wine sponsorship of the PGA Tour.
Meiomi will further support the partnership with a heavy investment in digital advertising.
Jaymie Schoenberg, Vice President of Marketing for Meiomi Wines said: “The PGA Tour’s premier experiences and access within the golf world provide moments to relax and unwind with Meiomi’s elegant wines on and off the course, and we look forward to continuing to bring Meiomi enthusiasts unique experiences such as this that fit their lifestyle.”
Brian Oliver, PGA Tour Executive Vice President of Corporate Partnerships said: “Among many commonalities between our brands, we share a commitment to excellence. We look forward to working together with Meiomi on national retail programs and activations at our tournaments that will accentuate the outstanding Meiomi experience.”
