C.D. Leganés Brings Fans ‘Virtually Back’ At The Arena With Seyu Partnership

C.D. Leganés have signed a technology partnership with Seyu.

As part of the partnership, C.D. Leganés brought their fans back virtually in the arena for the match against Real Oviedo CF, providing a chance for everybody to show their support to the players on the pitch.


Thanks to the photo posting application, fans were able to be featured ‘virtually’ at the arena on the big screen and pitchside LED perimeter boards, right next to the action, making sure that the players are encouraged by the C.D. Leganés fans’ devotion when they see them on all screens in the stadium.

All fans could post their photos on to the screens in the Municipal Stadium of Butarque who purchased the C.D. Leganés mask with the VIP Fan Experience.

Once they were the owners of the C.D. Leganés mask, they received the instructions on how to post their fan photos onto the giant screen at the arena to encourage their favourites with Seyu. Memory photos were also available after the game for the fans sending selfies.


If you still haven’t had the chance to buy the C.D. Leganés mask with VIP photo posting experience (LIMITED availability), do it now via this LINK and make sure you are there for the players on our next match against Real Oviedo CF on the 25nd of October!

Stack Sports Partners Battlefy To Provide Technology Solution For Esports Tournament

Stack Sports and Battlefy are Partnering up to provide sports organizations an all-in-one technology solution for esports tournament and event management.

This partnership brings together the platinum standards of technology in sports and esports, to help organizations deliver professional and safe programs to kids around the world.

Battlefy is home to over 230 thousand independently operated esports tournaments and leagues across the globe. Their platform makes it easy for anyone to create, manage, and market tournaments for a huge variety of game and competitive formats. Battlefy provides full flexibility to design and monetize the perfect experience, using features such as automated scoring, match stats, and solo/team competition modes, as well as sponsorship management, loyalty programs, and full service event management for organizations looking for amazing tournaments that are fully managed.

With existing clients such as FIFA, Bundesliga, Turner Sports, Vancouver Canucks, and Red Bull; Stack Sports is confident that Battlefy’s innovative technology is perfect as it’s premier partners in the professional and amateur space. With the growing popularity of esports, partnering to provide innovative technology to traditional sports franchises fits well with Stack Sports mission to increase participation and transform the sports experience.

“Following the addition of esports to the Stack Sports ecosystem and CaptainU recruiting platform this year, we’ve seen consistent growth in these programs,” said Jeff Brunsberg, Chief Revenue and Strategy Officer. “We intend to continue to invest in this space and offer sports organizations the very best tools available and we believe Battlefy will help us do that.”

The Battlefy team provides the best-in-class service for event organizers with an open communication platform and a full white glove support team. With a global footprint, the staff offer a level of support unmatched for brands. Spanning from Vancouver all the way to Jakarta, the team operates across New York, Paris, London, San Francisco, Sao Paulo, and more. This allows them to help organizations think globally about their esports events and activations. This Partnership will continue to grow the capabilities Stack Sports offers while meeting the need for more remote and contactless programming in traditional sports.

“It’s really amazing to see the world of sports and esports coming together,” said Jason Xu, CEO of Battlefy. “I was an active kid growing up, playing soccer and badminton competitively. I learned a lot of life lessons on the field that I applied to playing esports and vice versa. Battlefy and Stack Sports have the opportunity to bring out the best of both worlds, and help kids continue to experience competition and sportsmanship in these trying times.”

LaLiga Rolls Out Red Carpet In Iconic Locations Ahead Of ElClásico

LaLiga has rolled out the red carpet for ElClásico in seven iconic locations around the world to celebrate the biggest match in world football, FC Barcelona vs Real Madrid, Saturday 24th October at 3pm BST.

FC Barcelona and Real Madrid clash for the 181st time in LaLiga this weekend and the special LaLiga ‘Red Carpet’ installations symbolise the invitation to the world to watch ElClásico, with the message of LaLiga invites you to the gala premier of the season.

ElClásico is known as the fiercest rivalry in world football and LaLiga’s installation highlights the passion and intensity of this fixture, embodied within their message #YouHaveToLiveIt (in Spanish: #HayQueVivirla).

The seven Red Carpet locations were carefully selected for both their prestige and entertainment, two characteristics synonymous with both ElClásico and the two clubs, FC Barcelona and Real Madrid.

The iconic locations of the striking ElClásico Red Carpet includes seven cities across six continents: Sydney Opera House – Sydney (Australia), Red Fort – Delhi (India), Navruz Palace – Dushanbe (Tajikistan), Tower Bridge – London (United Kingdom), Place du Souvenir Africain – Dakar (Senegal), The Vessel at Hudson Yards – New York City (United States of America) and Torre del Reloj – Cartagena des Indias (Colombia).

Keegan Pierce, UK and Ireland delegate, said: “ElClásico is one of the main fixtures in LaLiga’s calendar, so it’s great that LaLiga is rolling the red carpet out here in London. This ElClásico is going to be like no other with sadly no fans in the stadium, but we know the entertainment and drama on the pitch will keep fans glued to the TV.”

Javier del Río, LaLiga Global Network delegate, also added: “ElClásico is not only the biggest fixture in world football, but also one of the biggest events in both the sporting and entertainment calendar. And where better to roll out the red carpet for ElClásico than in London – a diverse city full of culture, history and passion, with football at the very heart of it.”

Bundesliga Renews Broadcast Deal With Setanta Sports

Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Setanta Sports have reached an agreement to renew broadcast deals in 10 Eurasian markets, whilst also signing a long-term agreement in Ukraine.

The deals, which all begin at the start of the 2021-22 season, ensure that Setanta Sports, the number one provider of live sports in Eastern Europe, Central Asia and Caucasus, will be the home of Bundesliga football until at least the conclusion of the 2024-25 campaign.

Setanta has been broadcasting the Bundesliga in Eastern Europe, Central Asia and Caucasus since the 2015-16 season, and will continue to deliver world-class German football in Armenia, Azerbaijan, Belarus, Georgia, Moldova, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan. In addition, the Bundesliga will become a key component of Setanta Sports’ latest channel – Setanta Sports Ukraine.

Bundesliga International CEO Robert Klein said: “This new deal extends our relationship with Setanta Sports through to the 10-year milestone, and we are delighted to continue bringing the best of the Bundesliga to fans throughout the region.

“The Bundesliga has long been a place for world class players from all over the world to establish themselves and I am confident that our current crop of stars, including reigning UEFA Men’s Player Of The Year Robert Lewandowski, will inspire the next generation of talent from Eastern Europe, Central Asia and Caucasus.”

Dwyer McCaughley, Chief Executive of Setanta Sports, said: “FC Bayern München’s Champions League win in August proves the strength of the Bundesliga as a league. This, coupled with the continued growth of Setanta Sports in Eastern Europe, Central Asia and Caucasus, will make for a beneficial partnership in the coming years between Setanta and the Bundesliga. I am excited to add the Bundesliga to the Setanta channel line-up in Ukraine and I am extremely pleased that Setanta Sports 2 will continue to be the home of the Bundesliga in 10 countries in Eurasia.”

“The Esports Community Ultimately Decides And Validates Who Garners Attention And Loyalty”

Carlos Alimurung is the CEO of ONE Esports, the esports arm of ONE Championship. He is responsible for the overall vision and execution of ONE Esports’ strategy and has P&L ownership of the business. iSPORTCONNECT spoke with him to know more about the COVID-19 impact, rise of esports and recent partnerships.

What has been the impact of Covid-19 on ONE Esports? How is ONE Esports tackling Covid-19 challenges?

It has certainly been a tumultuous time for the world. On the one hand, the global pandemic has disrupted so many lives, governments, and businesses – it has been disheartening to see. On the other hand, the situation has shone a light on esports, especially as traditional sports stopped and only recently reopened in a limited fashion.

Esports was born from grassroots efforts, which started online. Consequently, when traditional sports stopped, esports kept going. For ONE Esports, while we plan our 2021 schedule of live audience events, we continue with our digital and streaming activities and events, which have been incredibly successful.

Esports was born from the grassroots. Consequently, the community ultimately decides and validates who garners attention and loyalty.

For example, the monthly traffic to Oneesports.gg jumped by more than 30% in August and continues to grow. Oneesports.gg is now a top five global esports media property. In June, with HP, Intel, TUMI, and Harvey Norman, we held the ONE Esports Dota 2 SEA League, which featured the region’s best Dota 2 teams, with the 6-week competition generating over 36 million views. Recently, with HP and Intel, we hosted a Dota 2 masterclass with pro players, Muhammad “inYourdreaM” Rizky and Tri “Jhocam” Kuncoro, both from T1, which was streamed exclusively on Vidio.com and generated an average viewer watch time of over 40 minutes.

What is ONE Esports’ marketing and branding strategy?

As I mentioned, esports was born from the grassroots. Consequently, the community ultimately decides and validates who garners attention and loyalty. That is why everything we do is focused on executing our mission, which is to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and inspiration. Great examples of our mission in action are our documentaries following the journeys of some of the best esports teams in the world, including Team Secret, EVOS, RRQ, and Geek Fam.

The esports community wants to see esports athletes elevated on the same pedestal as their counterparts in traditional sports. The fact that the ONE Esports community is the most engaged and passionate audience within esports is evidence of our success. Our community spends more money on gaming, consumes more content, and games more intensely than average gaming fans.

The average ONE Esports fan consumes 7.1 hours of gaming and esports video or streaming content per month.

For example, our analysis indicates that a ONE Esports fan spends US$33 per month on gaming, which is significantly higher than the US$18 per month that an average gaming fan spends. Furthermore, the average ONE Esports fan consumes 7.1 hours of gaming and esports video or streaming content per month versus the 3.8 hours of content consumed per month by the average gaming fan.

Tell us about your latest partnerships. What is the kind of brands you look to associate with?

We are privileged to partner with some of the world’s best brands including DBS, HP, Intel, JBL, Lazada, Logitech, Red Bull, Toyota, TUMI, and Unilever, to name just a few. All our brand partnerships are 360-degree, as ONE Esports provides a complete ecosystem.

Oneesports.gg provides an always-on content platform with a monthly output of more than 1,000 content pieces across four localizations to excite, educate, and entertain the esports community. ONE Esports Events creates live magical moments that are priceless. ONE Esports Studio enables our community to relive those magical moments.

All our brand partners participate seamlessly across our ecosystem, which enables them to connect and engage with the esports community holistically.

All our brand partners participate seamlessly across our ecosystem, which enables them to connect and engage with the esports community holistically and generate consistent and high returns on their investments.

What are the future plans for ONE Esports?

Our strategy will continue to deliver on our mission to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and inspiration. Moving forward, you should expect our coverage on Oneesports.gg to include more long-form storytelling of esports athletes as we dive deeper into what drives them to be the best, and our events, whether with in-person audiences or streamed, to be even more innovative, engaging, and interactive.

LaLiga Opens Account On Twitch

LaLiga has opened an official account on Twitch, becoming the first major European sports competition to join the global streaming service.

With a focus on deepening connections with Twitch’s highly engaged community of superfans, LaLiga will launch a new weekly series of compilations, clips and special programmes featuring LaLiga players, LaLiga Ambassadors and LaLiga Icons. It will also publish original shows produced by LaLiga North America, the league’s operation covering the USA, Canada and Mexico.

Content launching this week will focus on this weekend’s ElClásico between FC Barcelona and Real Madrid, including profiles, debates and the live warm-up from the world’s biggest sports fixture.

As it continues its partnership, LaLiga will also work to develop new collaboration opportunities and experiences for the Twitch community on its network.

Having recently launched a dedicated sports channel, /twitchsports, Twitch continues to meet user demand for new and exclusive sporting content on its service, with football of particular interest. Through the LaLiga account, fans will be served regular new programming and content that provides both English and Spanish speaking audiences with exclusive insights into the competition, its clubs and its global influence.

LaLiga North America’s new studio operation will deliver anchor shows in English and Spanish, hosted by recognised talent. These will include the matchday review show ‘LaLiga Zone’, the quickfire ‘One minute with LaLiga’ and ‘LaLiga Previas’, focusing on the week’s upcoming action.

Special interviews with top athletes, conducted by women’s football stars Allie Long and Vero Boquete, will also be shown. Other short- and long-form programming will also be created to provide further unique access and perspectives into the competition.

The league has already built a strong following on the Twitch service through its eLaLiga Santander eSports account. It has created high-impact events on the Twitch platform in recent months, including the #eLaLigaAllStar tournament held with leading gamers to celebrate the return of the league’s official eSports competition, eLaLiga Santander.

In March 2020, LaLiga also organised #LaLigaSantanderChallenge alongside Spanish gamer Ibai Llanos, creating an 18-club tournament featuring star players from LaLiga Santander clubs to raise funds to fight the Covid-19 pandemic.

“As a global entertainment brand, LaLiga aims to offer the best product in the world,” said Alfredo Bermejo, LaLiga’s director of digital strategy. “After the good experience with eLaLiga Santander, the official LaLiga account on Twitch is an opportunity to take the next step in our content and social media strategy. Twitch is a service that allows us to reach a new type of audience and explore new content formats to reach our global fanbase.”

Farhan Ahmed, Strategic Partnerships Manager at Twitch added: “LaLiga’s approach to this collaboration, built around enhancing the fan experience through unique content, promises to be innovative, exciting and impactful. We can’t wait to see how the community of superfans interact and immerse themselves in this content.”

RLWC2021 Appoints Goodform As Official Data And Insights Supplier

Goodform has been selected as Official Data and Insights Supplier for Rugby League World Cup 2021, to help drive audience growth and ticket sales through an insight-led approach.

The ground-breaking event will bring together men’s, women’s, and wheelchair rugby on the sport’s biggest stage for the first time. Sweeping across 21 venues in the UK, the 16th quadrennial tournament will be truly inclusive. 

Goodform will continue to manage, deepen, and connect fan data, to deliver insight-led marketing campaigns and power a customer-first ticketing strategy for the tournament, which fans have already benefitted from.

Rugby League World Cup 2021 and Goodform have so far completed the priority access sale exclusively for the Rugby League Family, which employed an unprecedented pricing strategy, placing affordability and assurances around cancellation refunds first and foremost.

The Public Ballot is the next milestone for Rugby League World Cup 2021 and Goodform, kicking-off this Friday, 23rd of October 2020.

Alison Dalrymple, Goodform’s owner, said “we are incredibly excited and deeply proud to be working with Rugby League World Cup 2021, which is set to be a pinnacle event in the sporting calendar next year. Goodform will work hard to help make it the biggest celebration of Rugby League to date by focusing on driving audience growth and customer engagement through embedding fan insight across everything. The impact of this doesn’t just stop in October 2021… we want to ensure a long-lasting legacy for the event, the sport and its partners”.

Mumbai City FC Announces Strategic Partnership With PUMA

Global sports brand PUMA announced a strategic long-term partnership with Mumbai City FC.

Under the terms of the deal, PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season.

Abhishek Ganguly, General Manager, PUMA India and Southeast Asia said: “We are excited to welcome Mumbai City FC into the PUMA Family. They are a fantastic team, with many promising talents who are committed to write a new chapter in Indian football. It’s also great to see City Football Group’s global experience and expertise support transformative benefits for the club.  We are looking forward to supporting their collective ambitions as they strive for continued success on the pitch in the upcoming season.” 

Bimal Parekh, co-owner of Mumbai City FC, said: “We are delighted to be partnering with PUMA who share Mumbai City FC’s ambitions to push boundaries within our industries and support the communities in which we operate. This coming season is set to be a very exciting one for our club and we look forward to having PUMA at the heart of it.”   

With an aim to identify and develop footballing talent in India, PUMA and Mumbai City FC will continue to prioritize grassroot programs and youth initiatives that will give children an early exposure into the world of football.

“People That Deal With Workforces Every Day Are Having A Poor Experience With Their Current Software”

iSPORTCONNECT spoke with Duncan Mitchell, Co-Founder of Gameplan, to learn more about how the Gameplan system can provide a benefit to companies.

What is the solution Gameplan brings to the sport industry?

Gameplan is a fully integrated workforce management system. And when we talk about a fully integrated system, we’re talking about something that allows our client to manage a pool of internal workers alongside external workers and 3rd party agency suppliers effectively.

Clients can also easily switch between creating big ‘events’ and small ‘schedules’ or ‘rotas’ and work them simultaneously. Alongside this it provides an end-to-end experience from onboarding through live operations to payroll and reporting 

What kind of organisations do you think can benefit from Gameplan?

The Gameplan system can be used by any company that needs to manage a ‘soft services’ workforce of any type, large or small. Our platform is best suited to facilities management companies running large or multiple sites and busy hotels.  

How easy is Gameplan to use and how can it help the industry to unlock revenue?

We believe Gameplan offers a client around 6-8x return on investment. We deliver this in many ways. Firstly, workers using Gameplan churn less frequently, which is an issue for businesses, and also our system creates 100% on time theft.

Jobs are filled faster, with more appropriate workers and less drop out to speed up processes, and it also brings down admin burden through automation, significantly reducing the time utilised for staffing.

Gameplan is an SaaS product meaning that you can sign up and start using it instantly. Trial it alongside your current software and upload your teams without any commitment. Migrating across from legacy technology to Gameplan is seamless.  

How are you utilising your marketing strategy at Gameplan?

We are creating strong partnerships with key businesses in consultancy and management within sports in particular and to go with this we focus on our industry network and word-of-mouth.

Where people that deal with workforces every day are having a poor experience with their current software or where organisations are looking to go through digital transformation we want them to be able to find us and make use of our service. 

Gameplan is a London, UK-based provider of an end-to-end solution for workforce and supplier management. Last year the company raised £500k in funding and backers included SeedCamp, Swiss Founders Fund, as well as angel investors Michael Pennington, Will Neale and Tim Ruffner.  

AC Milan Extends Partnership With StarCasinò.sport Until 2023

AC Milan has extended its partnership with StarCasinò.sport.

The sports entertainment platform, part of the Betsson Group, will continue to be an AC Milan Official Partner for the next three years, until the end of the 2023 season.

“A new way to experience football” is the foundation of the partnership, which will continue to offer unique initiatives and innovative content for all Rossoneri fans based on their passion for AC Milan and for football, as well as sharing its positive values.

Ronni Hartvig, Chief Commercial Officer, Betsson Group, commented: “The aim of Betsson Group is to create engaging, amazing and safe experiences for all users and, through our brand StarCasinò.sport, we propose an innovative and exciting storytelling of sports.

“The renewal of the partnership with AC Milan, a top-class Club, is very important for us in terms of broadening our image and it allows us to create high-quality entertainment for the Rossoneri fans as well as for all football fans.”

Casper Stylsvig, Chief Revenue Officer at AC Milan said: “We are delighted to announce the renewal of our partnership with StarCasinò.sport. In recent months we jointly created exciting and innovative special content dedicated to our fans and we are both very pleased with the results we have achieved. We want to keep surprising AC Milan’s fans and we are ready to engage them in many new Rossonere initiatives.”