Grey Goose Vodka and the PGA Tour have announced a four-year partnership renewal as “Official Spirit of the PGA Tour, medicine PGA Tour Champions and Web.com Tour” through to 2020.
The vodka company will continue to have a strong presence in at least 11 PGA Tour and PGA Tour Champions tournaments throughout 2017. This season, bronchi consumer will be able to enjoy a completely renovated Grey Goose 19th Hole lounge, sale designed to bring the ease and sophistication of the French Riviera to the course. Grey Goose will also be the official vodka served at concession and all hospitality locations.
“We are very excited to continue our partnership with the PGA Tour. Character, passion and the pursuit of the extraordinary are shared values between Grey Goose and the world of golf, and we look forward to offering tournament attendees ever more elevated experiences in the years ahead,” said Tom Swift, Global Vice President of Grey Goose.
“We are extremely pleased to continue our relationship with Grey Goose and to have such a highly respected brand represented at a number of tournaments as well as at our TPCs,” said Brian Oliver, PGA Tour Senior Vice President of Corporate Partnerships. “The Grey Goose 19th Hole Lounge has become a favorite gathering point for golf fans. We look forward to delivering that experience for years to come.”
The FédérationEquestreInternationale (FEI), the world governing body for equestrian sports, runs the prestigious Longines FEI World Cup™ Jumping Western European and North American Leagues, and the FEI Nations Cup™ Jumping – which with 108 years of tradition and history is the most iconic team Jumping series in the world. The FEI’s flagship events also include the FEI European and FEI World Championships and the FEI World Equestrian Games™.
To secure the best worldwide coverage of its biggest series and championships,the FEI works with two key partners – theEuropean Broadcasting Union (EBU), the world’s leading alliance of public service broadcasters, and with WME’sIMG Media, the world’s largest independent producer and distributor of sports programming and global leader in sports, events, media and fashion. IMG Productions is also in charge of producing the FEI’s broadcast content.
Equestrian sport is growing quickly around the world. Today, there are now over 3,800 international events taking place globally on an annual basis, and in 2014 – year of the FIFA World Cup™, the Olympic Winter Games in Sochi and the Commonwealth Games in Scotland, the FEI World Equestrian Games™ ranked among the top six of the world’s most attended sporting events of the year.
The equestrian community is famous for its dedication to the sport and engagement with all things horse related!
The FEI has 750 million fans worldwide, and for 95% of these fans equestrian sport is their number one obsession.
In fact 65% of the fans have no interest in other sports, possibly because 50% of their leisure time is spent on a horse.
The fans also start at an early age – with the youngest international athlete being 9 years old! And interestingly, 75% of fans are women.
Horses are central to the sport, and they give unlimited content for the digitally savvy and passionate fans. This is really driving the FEI’s content strategy across all platforms including social media, focusing not just on the sport but on horses, fashion and lifestyle. The FEI’s new fan destination is proving a real hit: www.fei.org.
With 50% of the audience aged 35-54 and with a high net worth community that loves travel the FEI benefits from brand loyalty, trendsetting and communicating with fans on the move to high-performance horse sport events around the world.
FEI fans are always looking for more equestrian in their lives!
*Sportcal
Equestrian sport is growing massively around the world. There are now over 3,500 international events taking place globally on an annual basis, and in 2014 – year of the FIFA World Cup, Sochi 2014 and the Commonwealth Games – the FEI World Equestrian Games™ ranked in the world’s top six biggest sporting events.*
Enter arena shot
The equestrian community is famous for its dedication to the sport and engagement with all things horse related!
We have 750 million fans worldwide, and for 95% of these fans equestrian sport is their number one obsession.
In fact 65% of our fans have no interest in other sports, possibly because 50% of their leisure time is spent on a horse.
Our fans also start at an early age – our youngest international athlete is 9 years old! And interestingly, 75% of our fans are women.
Enter black and white shot of girl
Horses are central to our sport, and they give us unlimited content for our digitally savvy and passionate fans. This is really driving our content strategy across all platforms including social media, focusing not just on the sport but on horses, fashion and lifestyle. The FEI’s new fan destination is proving a real hit: www.fei.org.
Enter colour image of Georgina Bloomberg
With 50% of our audience aged 35-54 and with a high net worth community that loves travel we benefit from brand loyalty, trendsetting and communicating with our fans on the move to high performance horse sport events around the world.
Our fans are always looking for more equestrian in their lives!
Can we include buttons to our Instagram, Facebook, Twitter and YouTube accounts?
The first National Basketball Association (NBA) Cafe in Europe has opened up in Barcelona, Spain.
The three-floor cafe will offer fans a unique dining experience and features unique NBA imagery, memorabilia and merchandise.
Former NBA player Robert Horry; Jesus Bueno, Vice President of NBA Europe, Africa and Middle East; and NBA Senior Vice President and Managing Director Benjamin Morel were among the guests present at the opening in Barcelona.
The opening of the NBA cafe comes a week ahead of Oklahoma City Thunder’s visit to Spain to play two pre-season games against Euroleague Basketball teams Real Madrid and FC Barcelona Lassa as part of NBA Global Games Europe 2016 presented by BBVA.
The NBA already have a similar cafe in Manila, Philippines.
FIFA has disbanded its anti-racism taskforce, pilule saying it has completed the work it was set up to do.
“The task force had a specific mandate, which it has fully fulfilled,” said FIFA General Secretary Fatma Saba Diouf Samoura.
The taskforce was set up in 2013, and was headed by then-CONCACAF President Jeffrey Webb, until he was arrested in 2015 as part of the investigations into corruption. They had pushed for stronger sanctions against instances of racism and discrimination with Webb at the time saying,
“We have a special responsibility in the way we can impact football and society. One of the opportunities this task force has is its vast reach throughout FIFA’s 209 member associations, where we can implement the resolutions in every region and every country where football is played, bringing universality to the mechanisms that combat racism and discrimination.”
With just two years to go until the World Cup in Russia, the country struggles with a high number of instances of racist and discriminatory behaviour.
“I wish I could say that I am shocked by the decision, but unfortunately I am not. The problem of racism in football remains a burning, very serious and topical one, which needs continuous attention,” task force member Osasu Obayiuwana told AP.
“I personally think there remained a lot of very serious work for the taskforce to have done – the 2018 World Cup in Russia being one such matter. But it is evident the Fifa administration takes a different position.”
Dentsu Aegis has expanded its sports marketing arm by acquiring French agency Keneo.
Keneo will become a part of Dentsu Aegis’ lifestyle marketing pillar MKTG, pharmacy ed which has 26 different offices in 19 countries worldwide and has grown rapidly since Dentsu Aegis bought it in 2014 for approximately $52 million.
While Dentsu is headquartered in London, MKTG has is headquartered in New York. Keneo has its base in Paris, and its clients include the French Football Federation, the upcoming Tokyo Olympics in 2020 and the Paris Olympics in 2024 – truly expanding Dentsu’s global outreach.
“Keneo complements and strengthens an area of expertise already present in Dentsu Aegis Network’s DNA. This is a fantastic opportunity to project ourselves with even greater strength and speed into the sports marketing and communication sector with an agency that has become a reference in the field. The addition of Edouard and Franck to the Board of MKTG is an important asset for our network, and together we will be able to deliver a wide range of sport and entertainment campaigns and enable greater collaboration within our regions,” said Thierry Jadot, CEO of Dentsu Aegis Network France, Benelux and MENA.
Dentsu’s experience includes operational implementation of stadia and arenas, sustainability strategy implementation notably for the UEFA EURO 2016, LED display operations and PR events.
The founder of Keneo, Edward Donnelly and co-founder, Franck Ladouce will remain in control, however, as chief executive and deputy chief executive of MKTG France. They will report directly to Thierry Jadot.
“I am delighted to be joining MKTG and Dentsu Aegis Network. It was an obvious step for us to join an impressive network that shares our values and commitment to being at the forefront of sports marketing and we are delighted to join forces,” said Donnelly.
Showcasing excellence, innovation and passion within the thousands of businesses that contribute to football’s success, the awards celebrate a huge variety of work off the pitch including community schemes, corporate services, technology, hospitality and marketing. To see the full range of award categories click here.
This year iSportconnect CEO Sree Varma and Chairman Michael Cunnah will join an independent judging panel of top industry players including Clive Allen, former English Footballer and Coach,Paul Barber, CEO Brighton & Hove Albion FCand Bruce BuckChairman of Chelsea FC.
Winning or being shortlisted for one of these awards provides a highly visible and morale-injecting endorsement for your organisation. Winners will be revealed at a gala evening awards ceremony on the 3rd November 2016 at the Emirates Stadium where the industry will come together to celebrate, network and honour the very finest achievements being made in the business of football.
For more information visit footballbusinessawards.com
After Maria Sharapova was banned from tennis for two years, pending an appeal at the Court of Arbitration for Sport, Nike said it would stand by the Russian player.
Nike were also joined by tennis racquet manufacturer Head, who also said they will continue to support her.
Sharapova has been banned for failing a drug test earlier in the year – if her appeal fails she will not be eligible to play until January 2018.
Both brands, particularly Head, took issue with the International Tennis Federation’s handling of the case, saying Sharapova did not intentionally break the rules.
Other brands have left the five time grand slam winner though, Tag Heuer broke off their agreement with the star, and Porshce have suspended any activities.
Forbes said that Sharapova earned around $25m in 2015, and that the case could cost her
{jcomments on}anything up to $50 million over the next two years, in lost prize money, sponsorship and legal fess.
With brands increasingly aware of the dangers of being associated to ‘toxic’ brands, it is an eye raising announcement that two industry leaders
in Nike and Head have chosen to stay with an athlete who’s reputation has likely been permanently damaged.
The Association of International Olympic Winter Sports Federations (AIOWF) chaired by FIS President Gian Franco Kasper held its Annual General Assembly related to the planning of PyeongChang 2018, drug Beijing 2022 and Lausanne 2020, doctor anti-doping work and challenges together with WADA, as well as the implementation of the Olympic Channel.
At the AIOWF General Assembly the Members unanimously decided that its President, Gian Franco Kasper be proposed as the organisation’s representative in the IOC Executive Board.
International stadia and arena architects Populous has announced that Peter Rigby, there formerly Chief Executive of Informa Plc, is to join the company as co-chairman of its operations in Europe, the Middle East and Africa.
Peter joins existing chairman, founder and senior principal Rod Sheard in overseeing the development of Populous’ business in EMEA.
In addition, senior principal Christopher Lee has been promoted to Managing Director.
Christopher has worked for Populous in Australia, the United States and Europe and been involved in the design of more than 30 stadia including the ANZ Stadium for the Sydney 2000 Olympics, Arsenal’s Emirates Stadium in London and the Estadio das Dunas for the 2014 FIFA World Cup in Brazil. He is currently leading the company’s projects in Qatar and for Tottenham Hotspur Football Club.
Rod Sheard, co-chairman and founder, Populous, said: “Looking ahead, we want to continue our focus on excellence and innovation. We are structuring our business to best support our clients’ growing needs; to be able to work in diverse markets and to stay ahead of market demands.
“I have known Peter personally for many years and admired the way he steered Informa’s growth into a hugely successful global media group. I have no doubt that his enthusiasm, enterprise and strategic counsel will help Populous maintain and develop its leading position in the design of world-class facilities and events.”
The International Basketball Federation (FIBA) has confirmed the Spanish city of Zaragoza as hosts for the 2016 FIBA U17 World Championships for Men and Women.
FIBA also announced that the 2017 FIBA U19 World Championships will be hosted by the Egyptian capital of Cairo.
