Digital and social media is firmly on the agenda at this year’s Soccerex Global Convention, 7-9 September, Manchester, with the news that Julien Jalouzet Digital Manager, Paris Saint-Germain (PSG), Alex Trickett Head of Sport, Twitter UK, and Vincent Pereira, Innovation Manager, SoLive, will all be participating in ground breaking digital media masterclasses.
With social media, and in particular Twitter, a key part of the football world, it is vital for every stakeholder involved in the game to be adopting the latest approach to fan engagement and be aware of future trends.
These two unmissable sessions will provide that opportunity to learn about the latest strategies being used by global rightsholders and how they can be implemented into any modern marketing strategy.
The emergence of PSG as one of the world’s biggest and most popular teams has been paralleled by a complete overhaul in their digital and social media strategy, which now sees the Ligue 1 champions have over 25m fans across their various social media accounts.
With seven international twitter pages there has been a huge emphasis on future projects creating a greater connection with fans in France but also to expand their international fan base with the overall aim of increasing commercial revenues.
SoLive, a French sports social and digital media agency, work alongside PSG and a number of international clubs and leading brands to develop fan engagement and drive new business.
The SoLive Manager App provides their clients with real-time solutions to promote match day information and offers fans high-value content such as statistics, ranking, live photos, goals and interviews.
Twitter UK, alongside supporting European offices, have put together some of the most fan centred content including the Premier League Twitter Fan Map which provided a detailed global breakdown of the followers of all 20 premier league clubs.
Highlighting the importance of the medium, Trickett will deliver a key-note presentation on how the social media giant is helping rightsholders to engage with their fans and open up new commercial revenue streams.
Soccerex Marketing Director, David Wright added: “The inclusion of Twitter, PSG and SoLive within the conference programme is right on track with our philosophy to deliver cutting edge and thought-provoking content. Alex, Julien and Vincent are at the epicentre of football and social media so it will be a great learning opportunity for all of our delegates and certainly one which I will be attending.”
Fan Experience, both on the match day and beyond, is one of the core themes of this year’s Soccerex Global Convention with the programme featuring content dedicated to the subject, with the likes of Facebook, Ooredoo, Getty Images and Mobile Media Content all confirmed to speak.
The Soccerex Global Convention brings together over 3000 of football’s elite over three days of a thought provoking conference programme packed with business insight, alongside a market-leading international exhibition and extensive networking.
A programme of social events completes the schedule for what is widely acknowledged as the world’s leading football business event.
For further information about this event please call +44 (0)208 987 5522 or visit www.soccerex.com/europe