Location: Roehampton, anesthetist UK
Closing Date: 16th October
Overview:
The LTA’S mission is to encourage more people to play tennis more often and it has a clear focus on how it engages with and inspires its customers and appeals to a new audience through its products, adiposity projects and Major Events. The Marketing and Communications (Marcomms) team is responsible for delivering the LTA’s marketing and communications strategy.
The team looks to maximise the potential of British Tennis by developing and implementing this strategy using digital, ambulance brand, PR, CRM, social, experiential and event marketing to generate awareness and customer engagement opportunities. The Content Manager will ensure that the LTA’s content across its channels positions the LTA as a true leader in the fields of sport and leisure.
The role will require the ability to: shape, challenge and define our content strategy; educate the business and team on new and engaging ways to use content; and produce creative, innovative and inspiring content to target a variety of audiences through our channels in a consistent manner that supports our mission, particularly supporting our Major Events, including the Davis Cup. The Content Manager will have an over-arching view on all content produced, and take ownership of this output across the Marcomms team to inspire more people to pick up a racket and head to a tennis court.
Key Responsibilities
? Support the Marcomms team with the development and delivery of a pipeline of quality content, in a variety of forms, on a month-to-month basis; o Key functions to support include: PR, Social, CRM, Digital (website) and Marketing;
? Be responsible for an overarching view on all content produced to ensure it has consistent tone and is suitable and relevant for our audiences;
? Challenge thinking and educate teams in the business to the value of quality content;
? Take ownership of the content output across the Marcomms team, including all news articles and written content for the website;
? Be creative and lead in coming up with innovative, fun and exciting ideas
? Liaise with both internal colleagues and external organisations to help develop the content plans for all Major Events, Davis Cup and Federation Cup ties. Work on the ground to ensure all content is captured to correct timescales and agreed objectives/briefs;
? Plan, prioritise and deliver high quality work to tight timescales through natural organisational skills and working to agreed briefs;
? Integrate ways of working into a structured briefing/approval process;
? Provide consistency within the copy writing process, ensuring it aligns with the LTA brand vision and values;
? Manage all content and ensure it is easily accessible in either a content calendar or content library;
How to Apply
Click HERE to apply