Adidas to pay €70m for new Germany kit deal

Adidas are set to renew their partnership with the German national team for €70m per year.

Sport Bild have reported that the world champions will wear Adidas kit through to 2022.

The current deal is worth only a third of the price, at around €25m – but it was signed before Germany became world champions in 2014.

It means the German national side will have the biggest kit deal of any national football team.

The value of the deal would dwarf Nike’s deal with France – which is €43m a year, signed in 2011, and runs to 2018.

It’s unsurprising that Adidas paid out to continue the partnership. Adidas have already sold 1.3 million shirts Germany shirts in 2016.

The brand also have a long association with the team, first appearing on Die Mannschaft’s shirt in 1954.

It still comes some way short of the most lucrative kit deal in football, Nike pay €155m a year to appear on Barcelona’s shirt.