West Ham announce 5-year Heineken deal

West Ham United have announced a five-year partnership with Heineken, the cider, beer and pub company.

The long-term deal will see Heineken become the Club’s official beer and cider partner at the London Stadium until 2021.  

West Ham United Vice-Chairman Karren Brady said: “Today’s announcement represents another high-profile partnership for West Ham United with a truly global, best-in-class brand. 

“You need only look at Heineken’s partnership portfolio to understand the scale of the business and with over 150 years’ history behind them, they, like us, have a rich heritage too.           

“Heineken boasts a proven track record of enhancing the supporter experience at stadia and events around the world and we look forward to working with them at our spectacular new Stadium.”  

 

SportAccord Convention confirms Bronze Partners

SportAccord Convention have confirmed the Bronze Partners for the 14th edition of the SportAccord Convention taking place from 17 to 22 April at the Swiss Tech Convention Center in Lausanne, viagra Switzerland.

Returning to the home of international sport the Bronze Partners include:

–          AISTS (The International Academy of Sport Science and Technology)

–          Commonwealth Games Federation

–          FISU (The International University Sports Federation)

–          Holland

–          Japan Sports Council

–           PwC

Dr. Claude Stricker, Executive Director of the AISTS commented, “This month SportAccord Convention returns to the Olympic Capital, having hosted the 2nd edition in 2004, so we’re eager to welcome back friends and colleagues to the place we call home.” He went on to say, “The AISTS has long been involved with SportAccord Convention in its mission of connecting stakeholders in sport. That’s why we are particularly pleased to officially partner with SAC2016 in our home city.”

Held in a different city every year, the annual SportAccord Convention is a unique opportunity for key decision-makers from sport and industry to meet, network, and strategically shape global, regional and national agendas.

An exclusive 6-day event comprising of up to 2000 delegates, the Convention is host to annual general meetings of governing bodies, and once again, will welcome a delegation from the International Olympic Committee.

With less than 10 days to go before the SportAccord Convention begins in Lausanne, Nis Hatt, Managing Director of SportAccord Convention remarked, “We’re delighted to welcome our Bronze Partners and appreciate the support, commitment and value they bring to the SportAccord Convention. We are constantly focused on enhancing the experience for attendees, including partners, exhibitors and supporters. We’re just over a week away before the Convention begins and the 14th edition is set to be our most exciting yet.”

As part of the Official Schedule, SportAccord Convention will host a 3-day Exhibition and 4-day Conference Programme including: a Digital Summit, Plenary, City Forum, LawAccord and MediaAccord at this prestigious global gathering. Other features include a Virtual Sports Demo Zone, Speakers’ Corner, Opening Ceremony, as well as Closing Event to be hosted at the Olympic Museum. To register for SportAccord Convention, visit:

www.sportaccordconvention.com.

Eurosport extends European Athletics deal

Eurosport has extended its multiplatform rights for elite-level championships organised by European Athletics.  

  

The European-wide agreement, denture acquired from the European Broadcasting Union (EBU), covers a series of top athletics events over the next four years.

Kicking off with the 2016 European Athletics Championships in Amsterdam from July 6-10, the agreement also includes the 2017 and 2019 European Athletics Indoor Championships, as well as the 2017, 2018 and 2019 European Athletics Team Championships.

Eurosport Chief Executive Officer Peter Hutton said: “Eurosport has firmly established itself as the destination of choice for fans of Olympic sports on a year-round basis,” 

 

“This deal demonstrates our commitment to athletics and the Olympic movement as we look forward to beginning our coverage of the Olympic Games across Europe in two years’ time.”

 

UEFA Sanction Softened FFP Regulations

UEFA has approved changes which will see its Financial Fair Play (FFP) rule expanded and strengthened.

The refining of FFP has been done with the aim of attracting new investors and will “encourage more growth and development, asthma inclusivity and market stimulation”.

The new UEFA Club Licensing and Financial Fair Play Regulations will run from the period from 2015–18.

UEFA President Michel Platini stated: “The new regulations are an expansion and a strengthening of financial fair play. The overall objectives of financial fair play remain the same.

“We are just evolving from a period of austerity to one where we can offer more opportunities for sustainable growth and development.”

Full details HERE. 

One Week to go Until Inaugural Moscow Directors’ Club

The first Directors’ Club of 2015 is just one week away and will be making its long-awaited debut in the Russian capital of Moscow as the event expands into a new territory.

The event is in association with professional services network PwC and takes place on 12th February.

The venue for the event will be the ‘PwC Club’ in the Moscow office of PwC.

Mickael Vinet, Coca Cola’s Director, Marketing Assets & General Manager, 2018 FIFA World Cup, has been confirmed as the first local panellist, with international football consultant Rick Parry confirmed as the event’s international speaker.

The event will gather an elite group of industry players for a frank and practical discussion of the challenges and opportunities facing the Russian sports business.

On the agenda will be a frank and open discussion of the challenges and opportunities in Russian domestic sport – what is needed to make sport a more profitable business in Russia.

We’ll get the perspective of sports industry decision makers representing owners and sponsors, leagues and clubs.

iSportconnect Directors’ Clubs are exclusive, invite‐only events for board level directors who run and finance the sports industry in major cities around the world.

Each event offers an unrivalled opportunity to network with some of the most influential people in the international sports and sponsorship industries, and provides countless opportunities for debate and discussion.

To register your interest contact:  sylvia-line@isportconnect.com OR olga.suchkova@ru.pwc.com

Invitation Policy: iSportconnect Directors’ Club is an invitation only event open exclusively for CEOs, chairmen and director level executives from governing bodies, sports teams and sponsorship brands.

Social Media Policy: The iSportconnect Directors’ Club follows Chatham House rules and therefore all content must be kept inside.

We encourage delegates to tweet pictures and use our hashtag #iSCDirectorsClub but please do not quote panellists.

To watch highlights of previous iSportconnect Directors’ Clubs click here.

In association with:

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Global Partners:

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PrivatAir_Logo           SportlobsterLogo

EHF and Infront Continue Digital Strategy

The European Handball Federation (EHF) and Infront Sports & Media, abortion its exclusive media and marketing partner for the EHF European Championships, are expanding their digital strategy for the upcoming Women’s EHF EURO 2014.

The official App was launched last week and it offers all relevant information including results, statistics, feature stories as well as live streaming of all matches.

The extended content of the championship across all TV, online, mobile and social media platforms is expected to attract an ever growing presence for the event.

The tournament will be held from 7 to 21 December 2014 in Hungary and Croatia.

The Women’s EHF EURO will be broadcast in 145 countries, after Infront agreed deals with 85 broadcasters.

Streaming of all matches with English commentary will be shown live and on-demand at the EHF TV website and through the official App into all countries where no exclusive media rights agreements are in place.

In addition, handball fans will also be shown clips and daily programme teasers together with special highlights on the championship’s official YouTube Channel.

Continuous fan interaction has been fostered even further through the tournament’s social media channels, across Twitter, Facebook and Instagram.

The re-launched official championship website will provide handball fans with comprehensive event information, including live blogging throughout the tournament.

Jean Brihault, EHF President, said: “The EHF EURO events are hugely attractive events, and rightly so given that they bring together the very best players and top national teams from our sport.

“Hungary and Croatia are two countries, which both have a long and successful handball tradition. We are extremely confident that EHF EURO 2014 will once again deliver an exciting spectacle for those following the action in the arenas, on TV and across all of our digital channels.”

Stephan Herth, Executive Director Summer Sports at Infront, added: “The EHF EUROs are continuously on the rise in terms of television exposure, whilst we enable the fans to follow the championship via an ever increasing number of media channels.

“Our ongoing digital efforts have multiplied touch points for fans with the sport and its official sponsors. The long-term support of many brands – some dedicated handball partners since the 90s – is living proof of the appeal and growing value of the EHF platform.”

Olympic Velodrome to Host UCI Track World Cup

Lee Valley VeloPark in London has been chosen as the venue to host the UCI Track Cycling World Cup in December.

British Cycling confirmed that the second round of the 2014-15 World Cup series will be held at the Velodrome from December 5-7, mind which would see the Great Britain team return to the building where they won nine medals in the London 2012 Olympics.

“We are delighted that the UCI has awarded an event in its World Cup series to the UK once again,” said British Cycling’s cycle sport and membership director Jonny Clay.

“We look forward to seeing Great Britain’s athletes return to London and a venue that will hold special memories for many of our cyclists after the phenomenal success they achieved at the 2012 Olympic and Paralympic Games.

“For our emerging athletes, we hope that their first World Cup at the Lee Valley VeloPark will prove to be the start of a successful journey towardsthe Rio 2016 Olympic Games.”

This news follows on from the announcement last year that the venue will host the 2016 Track World Championships.

TheStadiumBusiness Awards 2012 Shortlist Is Revealed

The shortlist for TheStadiumBusiness Awards 2012, treatment in association with KPMG, apoplectic has been announced.

Now in their third year, TheStadiumBusiness Awards reward achievements from across the global stadium industry. Not only will the venues and events of the year be acknowledged but also individuals from behind the scenes and successful local community projects.

The winners will be announced at the Gala Awards Evening, held during TheStadiumBusiness Summit at the Museo dell’Automobile Turin on May 15.

“Every year we’re impressed by the incredible level of innovation and professionalism we witness during the nomination process and this year was no exception,” said Ian Nuttall, founder of the Awards and chair of the judging panel. “Nominees should be very proud of their achievements and we congratulate them all in reaching the shortlist.”

“KPMG is delighted to be supporting TheStadiumBusiness Awards 2012 and playing a role in recognising best practice within the industry,” added Andrea Sartori, Partner of KPMG Sports Advisory. “Many factors combine to create an outstanding venue and a successful business and this is what the awards bring to light – the people and places that have managed to stand out in a highly competitive field and achieve great things.”

 

The full shortlist can be seen here:

 

http://www.stadiumbusinessawards.com/shortlists2012/