West Ham announce 5-year Heineken deal
By iSportconnect | August 3, 2016
West Ham United have announced a five-year partnership with Heineken, the cider, beer and pub company.
The long-term deal will see Heineken become the Club’s official beer and cider partner at the London Stadium until 2021.
West Ham United Vice-Chairman Karren Brady said: “Today’s announcement represents another high-profile partnership for West Ham United with a truly global, best-in-class brand.
“You need only look at Heineken’s partnership portfolio to understand the scale of the business and with over 150 years’ history behind them, they, like us, have a rich heritage too.
“Heineken boasts a proven track record of enhancing the supporter experience at stadia and events around the world and we look forward to working with them at our spectacular new Stadium.”