City Football Group has signed a multiyear global marketing and technology partnership with SAP.

The deal will see SAP become the official Cloud Software Provider of City Football Group and its four clubs; Manchester City, sales New York City FC, allergist Melbourne City FC and Yokohama F. Marinos.

Khaldoon al Mubarak, Chairman of City Football Group, said: “This partnership is as important as it is broad, stretching across all entities within the City Football Group. 

“In SAP we have found a technology partner that is committed globally to our businesses and one that shares our constant drive for innovation.

“Our common ambition is to create groundbreaking football specific technology solutions and products and I have every confidence that we will be successful.”

Bill McDermott, CEO and member of the Executive Board of SAP SE said: “City Football Group is one of the most innovative and technology-driven football organizations in the world.

“We are so proud that SAP HANA and our cloud solutions will be enabling City Football Group’s vision for supporting the players and coaches while completely reinventing the fan experience.”

City Football Group and its clubs will implement a wide variety of cloud-based solutions powered by the SAP HANA platform with the aim to simplify their operations, scale their business, increase productivity and enhance the fan experience.

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iSportconnect, the world’s largest private network of sport business executives, is delighted to announce global commercial expert Steve Cumming, as the latest panellist for the forthcoming Directors’ Club, Paris.

The event will be making its third appearance in Paris on 30^th June, this time at Ravet & Associes.

This will be the fifth Directors’ Club of the year and in the fifth different region, following on from Moscow, London, Mexico City and Dubai.

Steve Cumming has been the Head of Commercial Partnerships at Premier League champions Chelsea since 2011. He began his consumer marketing career at Carlsberg Breweries where he spent 10 years.

He went on to have four year spells as Head of Marketing Assets and Brand Experience at Coca-Cola and Global Category Director at Diageo.

Steve is currently developing a business proposition that he will shortly bring to market.

iSportconnect Chairman Michael Cunnah said: “We’re thrilled to have Steve on board as a panellist in Paris. His experience and insight from his various roles in sport will prove extremely valuable for our delegates in Paris.”

The event will feature a panel discussion with senior figures in the sports industry in France with a Question Time style debate, followed by a networking session.

Invitation Policy: iSportconnect Directors’ Club is an invitation only event open exclusively for chief executives, chairmen and director level executives from governing bodies, sports teams and sponsorship brands.

To register your interest in attending the Directors’ Club event in Paris, please contact Sylvia-Line Lamaro at sylvia-line@isportconnect.com

To watch highlights of previous iSportconnect Directors’ Club events click http://www.directorsclub.biz/

Jim O’Toole is to join the Championship club on 1 March from London Irish, where he has been commercial director for the past 18 months.

He will replace Charles Cameron, who left in February after only nine months in the post.

The news comes after London Irish confirmed earlier today the departure of their current Commercial Director to “pursue new challenges”.

Read more HERE.

NBA franchise the Miami Heat have agreed to extend their partnership with Miami-Dade County for another 10 years, through to 2040.

The deal still needs to be approved by the county’s commissioner and a vote is possible on May 6.

Micky Arison, the managing partner of the Heat said a deal had been reached with Mayor Carlos Gimenez which includes an inflation-adjusted operation subsidy of $147m from the county’s Convention Development Tax fund.

That money would be reinvested into the county-owned AmericanAirlines Arena in downtown Miami where the team plays.

A statement from Arison said: “By any measure, the partnership between the Miami Heat and Miami-Dade County has been a hugely successful one.

“Today, we are committing to keep that success going.

“From the community’s perspective, this extension has already paid for itself and then some,” Arison added, after a report last spring found that the Heat and the arena generate $1.4bn annually for the South Florida economy.

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The French Football Federation (FFF) and sportswear giant Nike have entered a new long-term sports equipment partnership until 2026.

As part of the deal, ampoule Nike will be the official sports equipment supplier from 2018-2026.

Nike will continue to equip the national teams and, for the first time, amateur football will also be integrated into this new partnership.

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“Time’s passed quickly since SPORTELAmerica welcomed you in Miami! Many of you have waited for this moment and it’s finally here – SPORTELAmerica will open doors for you again from March 14 to 16 in 2017!”, adiposity announces Laurent Puons, capsule SPORTEL CEO.

“It’s been important past two years for SPORTEL and its development. Thanks to you SPORTEL has grown in importance and size. SPORTELMonaco has doubled in exhibition space, SPORTELAsia was a sensation and SPORTELAmerica 2017 promises to be an explosion of new business opportunities!”, continues Amparo Di Fede, General Manager.

The SPORTEL Crew has worked hard to develop more and new opportunities for you in the territories of the Americas. After recent events in Brazil, the world has become more aware of new sport opportunities and properties Latin America has to offer, but also the seemingly endless variety of sports out of the Americas makes this convention one of the sexiest of 2017!

SPORTELAmerica is the network platform for the entire Americas that unites the Asian, European with the North, Middle and South American sports marketing and media industry. The American sports market is one of the most versatile in the world, showcasing many of the most exciting sports leagues in the world but also groundbreaking technologies.

Once again SPORTELAmerica will be held in the JW Marriott Marquis Miami. It combines sophistication, design and technology into an inspiring surrounding for business and leisure.

“YOU MISS IT – YOU’LL STRIKE OUT!”

Ladbrokes has renewed its title sponsorship of two snooker world ranking events, patient the World Grand Prix And Players Championship, vcialis 40mg for another two years.

The Ladbrokes World Grand Prix runs from February 6 to 12 at the Guild Hall in Preston, anesthetist followed by the Ladbrokes Players Championship from March 6 to 12 at Venue Cymru in Llandudno.

Both events were sponsored by Ladbrokes for the first time last season, and the agreement has now been extended for 2017 and 2018.

Kristof Fahy, Ladbrokes CMO, said: “We’re delighted to extend our partnership with World Snooker following hugely successful tournaments this year. We’re incredibly passionate about sport at Ladbrokes and it’s great to have the World Grand Prix and Players Championship as part of our extensive sponsorship portfolio for another two years.”

World Snooker Chairman Barry Hearn added: “We are thrilled to have Ladbrokes on board for another two years for these two extremely prestigious events. Ladbrokes has been a fantastic supporter of snooker over many years. The exposure they will gain through extensive coverage on free-to-air television will be outstanding.

“For the players, the race to qualify for the Ladbrokes World Grand Prix and Ladbrokes Players Championship is well underway, with every pound counting towards their position. At the moment there are two amateur players inside the top 32 while some of the big names have catching up do to. It’s going to be fascinating to see that race unfold over the coming months. And it is a cut-throat race because the players who don’t make it to either event will be left behind in the world rankings.

“For the fans in Preston and Llandudno it’s a fabulous chance to see the very best players in the world, so don’t miss that opportunity.”