SAP and City Football Group Partner in Multi-Year Deal

City Football Group has signed a multiyear global marketing and technology partnership with SAP.

The deal will see SAP become the official Cloud Software Provider of City Football Group and its four clubs; Manchester City, sales New York City FC, allergist Melbourne City FC and Yokohama F. Marinos.

Khaldoon al Mubarak, Chairman of City Football Group, said: “This partnership is as important as it is broad, stretching across all entities within the City Football Group. 

“In SAP we have found a technology partner that is committed globally to our businesses and one that shares our constant drive for innovation.

“Our common ambition is to create groundbreaking football specific technology solutions and products and I have every confidence that we will be successful.”

Bill McDermott, CEO and member of the Executive Board of SAP SE said: “City Football Group is one of the most innovative and technology-driven football organizations in the world.

“We are so proud that SAP HANA and our cloud solutions will be enabling City Football Group’s vision for supporting the players and coaches while completely reinventing the fan experience.”

City Football Group and its clubs will implement a wide variety of cloud-based solutions powered by the SAP HANA platform with the aim to simplify their operations, scale their business, increase productivity and enhance the fan experience.

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