Wimbledon Ticket Demand Falls Due to World Cup Fever

Ticket demand for the 2014 Wimbledon Tennis Championships are down because of the public focus on the FIFA World Cup in Brazil.

A report on the Forbes website has said that the heavy interest in Brazil 2014 around the world and in England has led to Wimbledon ticket sales falling from last year’s tournament.

Michael Bernstein of Tennistours.com said that Wimbledon demand is down 20% this year, capsule from 2013, with World Cup interest being attributed to most of the fall.

However, despite interest in the World Cup expected to continue as the knock-out phase approaches, Forbes writer Jesse Lawrence predicted that England’s elimination in Brazil could lead to higher Wimbledon audiences.

Lawrence wrote: “Last year demand did not peak for Wimbledon until Andy Murray made the men’s final with a chance to break a 77-year streak without a British man winning the tournament.

“Secondary market prices to see Murray in 2013’s Wimbledon final were 400% more expensive than his appearance in the Olympic final on the same court a year earlier.

“If the demand does not immediately rebound after England’s World Cup loss, another run from Murray to the final would likely be a spark.”

The World Cup and Wimbledon overlap, with the Brazil tournament running from June 12 to July 13 and the tennis event from June 23 to July 6.

Exciting periods in both events also overlap, with the last round of semi-finals in the World Cup set to be played on July 5 and three of five finals matches at Wimbledon being played on the same day.

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UCI Presidential Candidate Cookson Reaffirms Commitment to Women’s Cycling at Otley Road Series

International Cycling Union (UCI) presidential candidate Brian Cookson was on hand to witness the opening of the Women’s National Road Series in Otley, adiposity Yorkshire, generic reaffirming his commitment to women’s cycling.

In his presidential manifesto, sale Cookson underlined his belief that women’s cycling needed to be developed and he attended the Otley event after returning home from the Tour de France.

It was the first time that a women’s race has been held at the Otley Cycle Races in its 28 year history and comes after British Cycling’s recently introduced strategy to get one million more women cycling by 2020.

Cookson said: “It was fantastic to see so many female riders compete in Otley.  British Cycling is working hard to develop women’s racing in Great Britain in a way that provides the sport with a solid, self-sufficient platform from which to develop.

“Increasing the number of events on the race calendar and having men’s and women’s major events running alongside each other provides a wider platform for promoting high-level domestic racing, and better leverage when it comes to negotiating with broadcast companies, sponsors and promoters alike.”

If elected UCI president, Cookson has committed to creating a women’s cycling commission, appoint at least one woman on every UCI Commission, create new events for women riders and guarantee a minimum wage for women pro road riders with modern terms of employment.

Chinese Footballers and Officials Receive Life Bans for Match-Fixing

The Chinese Football Association has banned 33 footballers and officials for life following a three-year investigation into match-fixing in the sport.

Amongst those banned are two former heads of the Chinese football league, thumb Nan Yong and Xie Yalong. Both were already serving 10-and-a-half year sentences in prison for accepting bribes.

12 clubs were also given financial or points-based penalties. Shanghai Shenhua is one of the clubs who have been sanctioned, allergy they were $160, anesthetist 000 and stripped of the2003 league title for fixing a match on the way to victory. They also received a six-point penalty for the upcoming season.

A further 25 players and officials have received five-year bans.

These latest developments follow increased efforts in China to rid the game of corruption in the hope of raising the game’s standard and attracting foreign talent. In the last year alone, more than 50 referees, players and officials have been imprisoned.

How Deutsche Post is making decisions on what to sponsor – Sonja Kreye

Being an official series sponsor of German Touring Cars (DTM), prostate having initiated the rookie program “Deutsche Post Speed Academy” and having recently signed several other sponsorships in German motor sports, anabolics | it is interesting to see, case how the decision process of what to sponsor is going on at Deutsche Post.

According to the project manager of “Deutsche Post Speed Academy”, the concern initiated a comprehensive market and media research and found out that motor sports is the sport that fits to the brand, as it is associated with speed, reliability and teamwork. And these are exactly the characteristics that Deutsche Post wants to be associated with.

They furthermore found out that 40 million Germans know DTM and 7.5 million Germans would consider themselves as being fans of DTM. Despite of CO2 discussions and environmental issues, automotive topics are still on the agenda in Germany and motor sports are seen as the precursor for cutting-edge alternative technologies.

The decision process at Deutsche Post, however, above all took some time and included not only the communications departments, but also sales. Deutsche Post has realized that a sponsorship commitment needs to be more than branding and media values. Especially, as Deutsche Post is known by almost 95% of the German population.

The motor sports platforms are furthermore used in all communication channels, e. g. with the publication of the quarterly motor sports newspaper “Speed News” and the more lifestyle-oriented magazine “Faszination Speed” that comes out twice per year and is distributed to 2.5 million households in Germany.

The sponsorship commitment also includes a corporate social responsibility program. With the rookie program “Deutsche Post Speed Academy”, the company supports 7 offspring drivers in different race series on and off the track. The candidates receive media and personality trainings as well as consulting concerning their driving skills. The program already supported talents such as Nico Hülkenberg and Adrian Sutil and F1 racer Timo Glock is part of the jury.

At the DTM races, Deutsche Post uses its “DTM Business Lounge powered by Deutsche Post” in order to invite customers and prospects to business talks and meetings. Of course, talks don’t only include business, but are also enriched with a tour through the paddock and some emotions in order to intensify the relationship between the sales person and the customer.

Although the motor sports commitment of Deutsche Post obviously means a lot of fun, it also has to deliver the respective results. Deutsche Post continuously tracks the success by measuring new business, brand-fit, target group fit, media reach and the networking and new business potential.

FIFA World Cup to Expand to 48 Teams

FIFA’s governing body has voted unanimously in favour of a proposal to expand the World Cup to 48 teams.

The new format will begin in 2026, and will see an initial group stage of 16 three-team groups, followed by knockout rounds for the qualifying 32 teams. The top two teams from each group will qualify for the knockout rounds.

The number of tournament matches will rise to 80 from 64, but the eventual winners will still play 7 games, and the tournament will still be completed in 32 days. These two decisions will appease powerful European clubs, who were concerned surrounding increased possibility of player fatigue and injury.

FIFA President Gianni Infantino has stated the move will increase footballing inclusivity.

Marketing Director – USA Football

Location: Indianapolis, there Indiana, discount USA

Closing Date: Janaury 8, medic 2017

Overview:

Summary: USA Football is looking for a Marketing Director with a strong background developing integrated marketing campaigns and digital communications, who will drive the growth and visibility of USA Football across all audiences. The Marketing Director is responsible for managing USA Football’s brand, and our growing number of sub-brands, across all channels. The Marketing Director will also manage marketing programs that support our programs and partnerships. The ideal candidate for this position will have a broad understanding of all marketing channels and related performance metrics, with a keen focus on digital marketing (email, landing pages SEO/SEM, customer journeys). They will know how to execute a campaign to attract and engage football coaches and parents to grow our audience base.

Duties and Responsibilities:

  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies and marketing strategies. Provide thought leadership and perspective for adoption where appropriate

Education: Bachelor’s degree in Marketing or a related field is required.

Work Experience:

  • 5+ years of marketing and management experience
  • Proven working experience in digital marketing and driving inbound leads and conversions
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics and digital tools (e.g. Double Click, Google Analytics, Adobe Analytics)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Understanding of the youth and high school football coaching landscape strongly preferred

How to apply: visit https://goo.gl/06DAKu

Sports Digital speakers confirm for the International Sports Convention

Sports Digital speakers confirm for the International Sports Convention 2016, link the world’s largest sports business convention taking place December 7-8, viagra buy 2016 in Geneva, Switzerland.

  • – 18 sports conferences
  • – More than 150 speakers
  • – More than 2000 delegates
  • – 6000sqm exhibition and networking hall
  • – More than 64 countries to be represented

Early booking opportunities are available until November 15, please register directly:  https://www.regonline.com/register/login.aspx?eventID=1794022&MethodId=0&EventsessionId

For more information, commercial and marketing opportunities and latest pre-event guide, please contact:

info@iscgeneva.com

00 41 216 016 754 (Delegate enquiries)

00 41 216 016 754 (Exhibitor and commercial enquiries)

EFL announce partnership with Burton Menswear

The EFL has announced a partnership with Burton Menswear to become the Official Tailoring Partner of the EFL.

The men’s fashion brand will supply all EFL staff with suiting until the end of the 2017/18 season. Burton Menswear will also receive a range of central EFL marketing and promotional rights.

Shaun Harvey, healing Chief Executive of the EFL, drugs said: “Burton Menswear have an excellent reputation in the retail sector and have enjoyed a strong relationship with the football industry throughout their long and varied history. We welcome them on board as an EFL partner and are delighted to be wearing their high quality products over the next two seasons.”

Wesley Taylor, prostate Brand Director of Burton Menswear added: “We are delighted to be partnering with EFL, which draws on our experience of providing suiting at key moments in footballing history. We know that a lot of our customers are fans of EFL so it’s a natural fit and we look forward to working with them.”

 

Fox Sports to offer College football game via VR

For the first time ever, fans have the opportunity to watch a major sporting event live in virtual reality without special equipment through the FOX SPORTS VR app, a new offering from FOX Sports, powered by LiveLike.

The huge non-conference college football showdown between No. 3 Ohio State and No. 14 Oklahoma on Saturday, Sept. 17 (7:30 p.m. ET, FOX broadcast network) is available to 95 million authenticated households through the new app, available for iOS and Android devices, making it the first live sporting event widely available in virtual reality.

Fans can access this first-of-its kind VR experience by downloading and installing the FOX SPORTS VR app and signing in with their television provider credentials the same way they currently enjoy streaming in FOX Sports GO, FOX Sports’ TV-everywhere app. 

“FOX Sports’ commitment to innovation makes them the perfect company for us to work with as we roll out a VR experience that allows today’s sports fan to lean-in and watch sports in an entirely new way,” said Andre Lorenceau, founder and CEO, LiveLike. “The Oklahoma vs. Ohio State game represents the beginning of our relationship with FOX Sports, and we look forward to working with them to make the FOX SPORTS VR app an important destination in the sports viewing experience.”

“LiveLike has a unique and compelling approach to the live-sports VR experience,” said Devin Poolman, FOX Sports Senior Vice President of Digital Platforms. “We are thrilled to work with them to bring this new technology to our viewers, and it is particularly meaningful that this experience requires only an iPhone or Android device, allowing us to bring VR to a larger audience than ever before.”

Africa to benefit from potential FIFA World Cup expansion

FIFA President Gianni Infantino has said that Africa will get two additional World Cup finals places if the tournament is expanded to 40 teams.

One of the proposals from Infantino before he was elected President was to expand the tournament from 32 teams to 40.

The plan would be for the expansion to take place from 2026, cheap with the next two tournaments having the current total of 32 teams.

Africa is currently allocated five places at World Cups.

The Fifa boss is set to be interviewed by ethics investigators after allegedly breaching its code of ethics.