Bundesliga Announces Record Revenue For 12th Consecutive Year

The German Football League (DFL) has announced that it has increased its revenue for the 12th year running.

The Bundesliga Report for the 2015-16 season was released recently, and outlined a 23.7% growth in league revenue from the 2014-15 campaign. The previous total of €2.62bn was smashed, with €3.24bn the latest record figure to be posted by the European league.

The two most recent winners of the Bundesliga, Bayern Munich and Borussia Dortmund, together contributed just under a third of the overall total. A total of 13 German clubs generated over €100m last season, with Bayern leading the way with €626.8m generated in revenue.

Growth was posted in all revenue areas, with figures expected to grow dramatically in the future as a new multi-billion domestic TV deal having been agreed.

Senior Partnerships Manager, Asia – Liverpool FC

Location: Liverpool, UK

Closing Date: January 22, 2017

Overview:

We are looking for an experienced Senior Partnerships Manager to join our team in the NW to lead a team managing a selection of key partners, with a specific focus on, or a base in, the Asia region.. The Senior Partnerships Manager will be responsible for managing the team to ensure delivery of brand value for their partners through successful activations and marketing campaigns using their rights and assets and their association with the Club.

The role will take a lead rolein managing the Club’s Principal Partners – Standard Chartered Bank and Bet Victor. It is also responsible for overseeing the delivery of the Club’s programme of International Roadshow Events.

Able to think strategically,you will also take a lead in key department projects, developing relationships,evolving ways of working, and representing the Department in key working groups to help to deliver constant improvement and efficiency, contributing to the long-term objectives of the Commercial function

An experienced line manager,you will be able to lead motivate and develop a team, and have experience of coaching and mentoring staff to provide best-in-class service.

The Senior Partnerships Manager will have a proven track record in managing multiple marketing, advertising or PR client relationships and activating campaigns across the full suite of marketing platforms and digital media – in other words, you will be a fully rounded senior account manager who can provide strong account management to a portfolio of partners. You will be able to develop creative ideas and plans to ensure partners deliver their brand KPI’s and marketing objectives. The role requires an excellent communicator, able to forge strong relationships with key internal and external stakeholders including senior executives and the ability to workin multi-cultural environments across multiple time-zones. The role requires regular travel to the region.

To be successful in this role you will need to have an understanding of brand dynamics and market trends and possess excellent commercial awareness that can be translated into compelling campaigns across multiple territories and platforms to maximise results for our partners and the Club. You’ll have excellent attention to detail and an ability to produce and interpret reports and compelling case studies to demonstrate ROI..

 

PERSON:

The successful candidate must beself-motivated, enthusiastic and personable who can not only meet and exceed partner expectations, but also work under pressure to achieve tight deadlines.

You will need to demonstrate solid account management experience gained while working in brand or sports marketing, within either the sports or media industries, preferably with a rights holder or agency.

You will have experience of managing a team and an ability to engage, develop and encourage staff, and create a strong team dynamic.

You will have an excellent level of business acumen, with a strong grasp of figures and the ability to produce accurate reports. This role will also call for someone with strong interpersonal skills and confidence, who can build strong working relationships with colleagues within the Club as well as with their partner contacts.  It will therefore be imperative for you to beable to demonstrate excellent communication and customer facing skills.

You will also need to be professional and credible, with an ability to present a professional, smart and confident image to partners when representing the Club.To be successful in this role you will need to be a highly organised individual with a structured approach to working and meeting deadlines. An ability to use your initiative, effectively problem solve and be able to prioritise an often conflicting workload will be essential. It will also be imperative for you to be able to deal with highly confidential information with absolute discretion and integrity.

You should be IT literate with a good level of proficiency in Microsoft Office.

Demonstrable experience of Event Management in international markets is required.

 

How to apply: visit http://www.liverpoolfc.com/corporate/jobs

Special Report: Budapest and the Olympic 2024 Bid Race

SPECIAL REPORT: Budapest and the Olympic 2024 Bid Race

– BUDAPEST STARTS TO BUZZ – Can the Hungarian capital create a new, more affordable, low risk, high performing Olympic Games model for mid sized global cities that breaks the nexus between Mega Cities and Olympic Games and Revitalise the Olympic Movement?

The Race for the 2024 Olympic Games is now on!

Introduction & Background

As the sun sets on Rio’s epic Olympic journey, a new dawn is rising for the bid cities in the race for the 2024 Olympic Games. Following Rome’s recent withdrawal, there are now three cities bidding to host the Summer Olympic Games in 2024. Los Angeles, Paris and Budapest will spend the next nine months convincing the International Olympic Committee (IOC) to vote for their city.

At first glance, Budapest would seem very much the outsider in this 2024 Olympic bid city race, which is shaping up as an epic David vs Goliath clash, or more accurately, David vs two Goliathos – the Hungarian capital up against the heavyweight Los Angeles and Paris “mega city” bids. LA and Paris have hosted the Games four times between them, whilst Budapest has yet to hold the Olympics.

Budapest hopes however to turn its perceived weakness as a smaller, mid-sized global city into a strength, and even sneak an unlikely victory, like Leicester City earlier this year when it felled the giants of English football to win the Premier League competition.

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New IOC Agenda 2020 Era/New Opportunities

In 2014, the IOC passed Olympic Agenda 2020, a “strategic roadmap for the future of the Olympic Movement.” The goal of Agenda 2020 was to ensure the uniqueness of the Olympic Games remained, whilst the position of sport in society was strengthened.

One area addressed in Agenda 2020 was the bidding procedure of future Games, which encouraged potential candidate cities to present a project that would fit the long-term development plans of the city and nation, and deliver a financially more affordable Olympic Games.

Budapest 2024 is a direct response to the IOC’s Agenda 2020, and following its strong presentation at last month’s ANOC meeting in Doha, in the first round of presentations to Olympic leaders, Budapest surprised many Olympic insiders and observers and showed that it does indeed belong in the 2024 bid race

Budapest demonstrated in its ANOC presentation last month that it is aligned with the new directions and priorities of the Bach Agenda 2020 era, and showed that the Budapest 2024 bid and sport more generally is instrumental to the city and nation’s overall future development programme.

The city of Budapest is already deep into an extensive programme of transformational infrastructure projects that have provided Budapest with the venues and facilities to deliver the Olympic Games – only three additional venues need to be constructed – and these projects are aligned also with the Olympic model of sustainability and accessibility.

Budapest presented as a credible option for lasting improvements to the city and nation – and for sport – as a whole. There will be no white elephants in Budapest after 2024, just first class stadiums and sporting facilities for citizens, young people, and international sports federations and major event organisers for decades to come.

The Olympic Games in Budapest in 2024 would transform the historic city, regenerating one of the most under developed neighbourhoods of Budapest with Games time facilities and services that will also provide important benefits for the city after the Games.

These include the innovative post Games conversion of the Olympic Village into much needed new and affordable accommodation for students and young people, along with new jobs and social change, and new facilities, venues and momentum for Olympic sport in Budapest and in the surrounding large region of Central Europe.

Fiscal responsibility is also at the heart of Agenda 2020 and Budapest 2024, and again, Budapest 2024 can tick this box and prove that they belong in this race. One key point of the bid is to optimise and utilise existing high quality venues that have hosted major international events, thereby significantly minimising the costs of the Olympic Games – only 3 additional venues would be needed for the Budapest 2024 Olympic Games.

The buzz that Budapest 2024 created in Doha at ANOC showed that the bid is travelling a lot faster than most people thought possible. Indeed, the smaller, more compact design and layout of venue clusters connected to multiple modes of transport will see the Olympic Games return back to the heart of city, with an average travel time of just 12 minutes between venues.

The Olympic Games in Budapest will also be open to every person in Hungary, making the bid distinctive from others. Plans are in place to ensure that 90% of the population in Hungary will be just 90 minutes away from an Olympic event.

This will be made possible with the move away from the traditional model of a Host City and to instead have five nearby support cities that are easily accessible from the capital.

The Hungarian public are strongly behind the Olympic Games, despite a referendum attempt that was recently dismissed due to a lack of public support. Hungary, although a small nation, has a proud Olympic history and sits eighth in the all-time medal table.

Hungary treats their Olympians as national heroes, with the likes of Áron Szilágyi and Katinka Hosszú returning from Rio 2016 as icons and role models after their gold medal hauls.

Budapest 2024 will therefore not suffer from empty seats, as the whole country will be behind the athletes and behind the Games. This will create an extraordinary Games time atmosphere that will fill the city of Budapest and the nation with Olympic celebrations and activity that will transform the city and the Olympic Games into the world’s biggest outdoor festival of sport.

And whilst Los Angeles has Long Beach and the Hollywood Hills, and Paris the iconic Eiffel Tower, Budapest is full of stunning World Heritage scenery and backdrops. From the Danube River, which will stage activities on boats and the islands, to Buda Castle and Heroes’ Square, Budapest has history and character on every corner.

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Supporting the individuality of the city, is the compact nature of Budapest. Two zones with seven clusters have been planned for the Games. They will all be within a ten km radius of the Olympic Village and a six km radius of the city centre. Athletes and spectators alike will be able to access their events with ease, and the Games will be like a city-wide event, with a festival feel and spirit similar to the landmark Barcelona Olympic Games.

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Budapest also belongs in the bidding campaign because of the events the city will host as 2024 approaches. Already emerging as one of the world’s leading new cities for sport, Budapest will host the FINA World Aquatics Championship in 2017, the European Youth Olympic Festival 2017 and the Table Tennis World Championships in 2019 – just some of the major sports events that will enhance Budapest’s planning and operational experience and expertise in the countdown to the Games in 2024.

While mega cities have long hosted big international events, fewer major cities seem as interested in staging such events due to the high costs and risks associated with the current era of prolonged global economic austerity and geopolitical uncertainty that can make big cities with large populations, infrastructure and energy requirements potentially more vulnerable.

Conclusion

While Olympic Movement depends on a line up of quality cities willing to host its flagship event, Budapest could become a model for the IOC to show the Olympic Games can be staged successfully in mid sized cities around the world. This would provide a much needed new tier of more affordable and lower risk host city locations as alternative Games settings, helping to spread the Olympic Games to more cities and countries and make the Olympic Games more accessible to more countries and audiences, especially young people and help to revitalise sport world-wide.

There is no doubt that LA and Paris can host major events and would stand out as favorites in almost any bidding race. The confidence and optimism displayed by Budapest however in taking on these two mega city giants has added an unexpected X factor to this race for the 2024 Games.

As Budapest continues to make its case for the Games, displaying its capability and desire for the Games, it seems this Olympic contest is no longer just tale of two cities.

The question of whether Budapest has a place in the 2024 Olympic bid race is therefore clear to see. If Agenda 2020 is to become a reform that is realised, Budapest 2024 will be a part of the process until decision day. If the IOC want a unique Games with a lasting legacy for the hist city, Central Europe region, and the Olympic Movement, Budapest 2024 looks set to go the distance.

New York Community Bank becomes Nassau Coliseum sponsor

Nassau Veterans Memorial Coliseum has agreed a sponsorship deal with New York Community Bank (NYCB), generic making the bank the lead sponsor of the revamped stadium.

NYCB is set to become the ‘marquee sponsor’ of the Coliseum in Long Island, abortion New York, which served as home of the NHL’s Islanders for 43 years and the NBA’s Nets for five years. The arena has undergone a mega $260 million renovation and is set to reopen in April 2017. 

By bringing together top notch financial services and world-class entertainment, NYCB is taking a leadership role ensuring Long Island becomes an even greater place to live, work and play. For a long time we have enthusiastically supported our veterans, and NYCB is especially proud that this partnership provides a lasting tribute to Long Islanders who have served our country,” said Andrew Kaplan, Executive Vice President of Retail Products and Services at NYCB.

Sale Sharks secure Bentley sponsorship

Monumental Sports & Entertainment, CSN Mid-Atlantic Form Advanced Media Partnership

Monumental Sports & Entertainment (MSE) and CSN Mid-Atlantic, doctor part of NBC Sports Group, allergist have announced an advanced media partnership that extends CSN Mid-Atlantic’s exclusive media rights for the NHL’s Washington Capitals and NBA’s Washington Wizards and features an investment by NBC Sports Group in Monumental Sports Network, MSE’s digital sports and entertainment platform. The agreement is pending NHL and NBA approval.

CSN Mid-Atlantic – which has served as the teams’ regional television partner since its launch in 1984 – will continue to present live coverage of all non-nationally exclusive Capitals and Wizards regular-season and playoff games, as well as select preseason games, comprehensive gameday shows and expanded original content on established and emerging media platforms via television and live streaming.

As part of a venture capital investment, NBC Sports Group obtains an equity partnership in Monumental Sports Network, as well as representation on its board of directors. Monumental Sports Network will soon launch a subscription over-the-top (OTT), direct-to-consumer service offering live-streaming of the WNBA’s Washington Mystics and AFL’s Washington Valor games, as well as additional live events and games through soon-to-be-announced content partnerships.

“We are so happy that our longstanding partnership with CSN Mid-Atlantic will continue well into the future, offering Wizards and Caps fans a fantastic home entertainment experience, while providing Monumental Sports & Entertainment a stake in CSN Mid-Atlantic, all of which will better position our teams to compete and provide our fans with lifelong memories,” said Ted Leonsis, founder, chairman, majority owner and CEO of MSE.

“This is a really unique deal, reinforcing our position in the heart of the nation’s fastest-growing Super City and reflecting the power of our strategy as a multi-brand, multi-platform sports and entertainment media company. We’re especially pleased that by investing in our Monumental Sports Network, NBC Sports Group is embracing the future growth of OTT services that can exist and thrive in parallel with content offered by multichannel video programming distributors and other content distributors. This partnership extends possibilities for sports fans at home or on-the-go, whenever and wherever they choose to consume sports content.”

5 top tips to get more from your brand’s sports sponsorship by Epsilon

There’s no arguing about the fact that there’s huge value in sponsoring sports. Whether it’s the estimated $10 million average annual sales uplift endorsements contribute or the 4.7 billion sets of eyeballs glued to the television coverage of the Barclays Premier League*, the numbers are huge.

But throwing money at sports isn’t a universal panacea for all your marketing challenges, nor can a premium package form your tactical silver bullet if it’s not paired with sound strategy. For every success story, there are a sizeable handful of budget busting failures and missed opportunities.

To help make sure your brand sits firmly in the first group, we’ve prepared our top five tips to help you drive the most value from your sports sponsorships:

Create value for the rights holder

This may seem counterintuitive, after all you’re fronting the cash right? Surely it’s all about them creating value for you? Not so. Sponsorship should generate value for both parties. Why? Because if you as the sponsor can generate value for the rights holder, you’ll be in a stronger negotiating position and can drive down the overall cost of your sponsorship, making it more likely that your involvement will return a measure of success and value.

Looking at sponsorship as a partnership where you give as well as take opens up opportunities to do more interesting things than just have your logo everywhere. You can look at things like co-creating and promoting exclusive content, or promoting the event with a competition offer. These reflect far more favourably on your brand than a simple stickering exercise, as well as creating value for the rights holder and its accompanying benefit outlined above.

Take a fan-centric approach

Paying for placement is only a small part of the sports sponsorship battle. Fan engagement should be top of your list before the ink is even dry on your contact. You need to put the fans at the heart of your sponsorship, get them involved and give them a reason to care.

In 2013 MLS fans were given the opportunity to vote one player into that year’s All-Star game by scoring goals with him in sponsor EA Sports’ FIFA 2013 video game. Each goal scored with someone from a 26-player shortlist was counted as one vote in his favour. The campaign not only encouraged fans to engage with an EA Sports product directly, it also generated significant buzz online.

To do this successfully for your brand, you’ll need accurate and detailed insights and that means data. Collecting, measuring and analysing fan data using the smartest technology and strategy you can find.

Make your venue work harder

Look beyond your traditional branding placements and suggest innovative ways to incorporate your product or brand experience into the venue. A simple example of this is Heineken, who had pouring rights at the Rugby World Cup so everyone who wanted a pint of lager had to try their product.

That might seem like an easy example to apply, but every brand can evolve innovative ways of immersing fans in the experience at their venues. Don’t see how? Challenge us to come up with some ideas for you.

Use sponsorship as a chance to tell a story

Guinness are the absolute masters of this tactic, linking their brand values to rugby through the stories of individual players. They do more than just get a former player to appear in an ad, they tell a diverse range of stories from legends of the game, from Johnny Wilkinson going to France a stranger and returning a hero there to Gareth Thomas finding the courage to come out to his team mates.

Invest long term for incremental gains

The most creative and rewarding sponsorship partnerships are found in long term relationships for the majority of the time. Long term deals allow brands to build proper partnerships with the event or league, as well as relationships with the fans themselves. It takes time for fans to really learn your brand identity and for it to be so fully absorbed that it has longevity beyond the life of the sponsorship.

Sport is in its nature an area that values loyalty and allegiance over time. The positive feeling that engenders for sponsors who stick around (like Heineken and Guinness), though tricky to measure is undeniable.

Epsilon Sport is a division of Epsilon dedicated to helping brands like yours get more from sports sponsorship, through smart use of data, intelligent strategy and creative ideas. For a free consultation with our cross-functional team of sports experts, get in touch.

*Elberse and Verleun, HBR and Brandwatch.com

IOC reveals Olympic Channel launch date

The International Olympic Committee (IOC) have confirmed the launch date for the Olympic Channel, pharmacy where fans can experience Olympic sport all year round.

Starting Sunday 21 August, health after the Closing Ceremony of the Olympic Games Rio 2016, the Olympic Channel platform will be available worldwide via a mobile app for Android and iOS devices and at olympicchannel.com. 

IOC President Thomas Bach said: “The launch of the Olympic Channel on 21st August is the start of an exciting new journey to connect the worldwide audience with the Olympic Movement all year round. Fans will be able to follow sports, athletes and the stories behind the Olympic Games. The Olympic Channel will inspire us all and reach out to new generations of athletes and fans.”

With the goal of providing a new way to engage young people, fans and new audiences in the Olympic Movement, the Olympic Channel is a free platform that will present original programming, live sports events, news and highlights offering additional exposure for sports and athletes all year round.

Olympic Channel original programming will include both short-form and long-form content, focusing on elite athletes, their quest for success and sport around the world.  

ICC to propose women’s cricket for 2022 Commonwealth Games

The International Cricket Council Board has decided to submit an application for a women’s cricket event to be included in the 2022 Commonwealth Games in Durban.

The ICC will now work closely with the Commonwealth Games Federation in order to ensure cricket’s inclusion on the program and to determine the specific tournament structure and qualification process that will be applied.

ICC Chairman Shashank Manohar said: “The Board has taken a strategic decision to support the inclusion of women’s cricket in the 2022 Commonwealth Games as it will enhance the profile of the sport and create additional exposure and experiences for female cricketers, as well as opportunities to engage with the Commonwealth Games on important social justice issues and initiatives.”

There will be further discussions on cricket’s potential participation in the Olympic Games following further meetings with the International Olympic Committee later in the year.

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iSportconnect announces Directors’ Club – Olympic Special Edition with the BOA

iSportconnect, the world’s largest global private network of sports business executives, is pleased to announce our Directors Club – Olympics Special Edition with the British Olympic Association.

The event will take place at the BOA’s offices in London on the 11th July – less than a month before the start of the Rio 2016 Games.

We’re also delighted to announce Bill Sweeney, the CEO of the BOA as the first panelist at the event.

Bill Sweeney is a highly accomplished sports business executive with more than 30 years experience developing some of the most recognised and successful brands before  joining the British Olympic Association as its Chief Executive Officer.

Bill Sweeney is responsible for directing the day-to-day activities of the British Olympic Association, including overseeing preparations for the Rio 2016 Olympic Games and the many other international, multi-sport events in which Team GB will compete.

Sweeney is formerly Global Head of Business Development for PUMA AG, Senior Vice President of adidas Reebok Group, He has also held senior-level global sales, marketing and brand development positions with companies such as Ellesse Ltd., Jordan Grand Prix and Reebok International, where he served as President and General Manager of Reebok Japan/Asia Pacific, and Senior Vice President and General Manager of North America.

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The event will be the third Directors’ Club of the year, after a successful London Directors’ Club in March and the Paris Directors’ Club which takes place on 7th July.

iSportconnect Chairman Michael Cunnah: “With the Rio games so close it is fantastic to be able to host this special edition of the Directors’ Club in London – home of the 2012 Olympic Games. Bill Sweeney is someone with vast experience in sport and as CEO at the BOA, i’m sure he will give our delegates great insight into preparations for Rio and beyond.”

About the Directors’ Club Invitation Policy: iSportconnect Directors’ Club are an exclusive invite-only event to senior industry executives and other similar positions at governing bodies, federations, teams/clubs and brands only

The discussions will be held without the press and under Chatham House Rule, allowing for an open and free flowing debate.

Invitation Policy: The iSportconnect Directors’ Club is an invitation-only event open exclusively for CEOs, chairmen and director level executives from governing bodies, sports teams and sponsorship brands.

To register your interest: please contact Calum Watkins at calum.watkins@isportconnect.com

About the BOA

The British Olympic Association (BOA) is the National Olympic Committee (NOC) for Great Britain and Northern Ireland.

The BOA has two principal roles. Firstly, to prepare and lead Britain’s finest competitors at the summer, winter and youth Olympic Games. Working with the NGBs, the BOA selects Team GB from the best sportsmen and women who will go on to compete in the 28 summer and seven winter Olympic sports at the greatest sporting competition in the world.

Secondly, the BOA seeks to develop, promote and protect the Olympic Movement within the UK in accordance with the Olympic Charter and the Olympic Values of friendship, excellence and respect.

Event Partners

iSportconnect partners cop1y

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