IOC reveals Olympic Channel launch date

By iSportconnect | July 28, 2016

The International Olympic Committee (IOC) have confirmed the launch date for the Olympic Channel, pharmacy where fans can experience Olympic sport all year round.

Starting Sunday 21 August, health after the Closing Ceremony of the Olympic Games Rio 2016, the Olympic Channel platform will be available worldwide via a mobile app for Android and iOS devices and at olympicchannel.com. 

IOC President Thomas Bach said: “The launch of the Olympic Channel on 21st August is the start of an exciting new journey to connect the worldwide audience with the Olympic Movement all year round. Fans will be able to follow sports, athletes and the stories behind the Olympic Games. The Olympic Channel will inspire us all and reach out to new generations of athletes and fans.”

With the goal of providing a new way to engage young people, fans and new audiences in the Olympic Movement, the Olympic Channel is a free platform that will present original programming, live sports events, news and highlights offering additional exposure for sports and athletes all year round.

Olympic Channel original programming will include both short-form and long-form content, focusing on elite athletes, their quest for success and sport around the world.