iSportconnect announces Directors’ Club – Olympic Special Edition with the BOA

June 3, 2016

iSportconnect, the world’s largest global private network of sports business executives, is pleased to announce our Directors Club – Olympics Special Edition with the British Olympic Association.

The event will take place at the BOA’s offices in London on the 11th July – less than a month before the start of the Rio 2016 Games.

We’re also delighted to announce Bill Sweeney, the CEO of the BOA as the first panelist at the event.

Bill Sweeney is a highly accomplished sports business executive with more than 30 years experience developing some of the most recognised and successful brands before  joining the British Olympic Association as its Chief Executive Officer.

Bill Sweeney is responsible for directing the day-to-day activities of the British Olympic Association, including overseeing preparations for the Rio 2016 Olympic Games and the many other international, multi-sport events in which Team GB will compete.

Sweeney is formerly Global Head of Business Development for PUMA AG, Senior Vice President of adidas Reebok Group, He has also held senior-level global sales, marketing and brand development positions with companies such as Ellesse Ltd., Jordan Grand Prix and Reebok International, where he served as President and General Manager of Reebok Japan/Asia Pacific, and Senior Vice President and General Manager of North America.

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The event will be the third Directors’ Club of the year, after a successful London Directors’ Club in March and the Paris Directors’ Club which takes place on 7th July.

iSportconnect Chairman Michael Cunnah: “With the Rio games so close it is fantastic to be able to host this special edition of the Directors’ Club in London – home of the 2012 Olympic Games. Bill Sweeney is someone with vast experience in sport and as CEO at the BOA, i’m sure he will give our delegates great insight into preparations for Rio and beyond.”

About the Directors’ Club Invitation Policy: iSportconnect Directors’ Club are an exclusive invite-only event to senior industry executives and other similar positions at governing bodies, federations, teams/clubs and brands only

The discussions will be held without the press and under Chatham House Rule, allowing for an open and free flowing debate.

Invitation Policy: The iSportconnect Directors’ Club is an invitation-only event open exclusively for CEOs, chairmen and director level executives from governing bodies, sports teams and sponsorship brands.

To register your interest: please contact Calum Watkins at

About the BOA

The British Olympic Association (BOA) is the National Olympic Committee (NOC) for Great Britain and Northern Ireland.

The BOA has two principal roles. Firstly, to prepare and lead Britain’s finest competitors at the summer, winter and youth Olympic Games. Working with the NGBs, the BOA selects Team GB from the best sportsmen and women who will go on to compete in the 28 summer and seven winter Olympic sports at the greatest sporting competition in the world.

Secondly, the BOA seeks to develop, promote and protect the Olympic Movement within the UK in accordance with the Olympic Charter and the Olympic Values of friendship, excellence and respect.

Event Partners

iSportconnect partners cop1y

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