This summer, doctor 22 outstanding Americans selected by Coca-Cola will light up the streets of Oxford, treat England as they carry the Olympic Flame in the London 2012 Olympic Torch Relay. 

Among them will be 10 teenagers from across the United States, story Olympic figure skater Michelle Kwan, Olympic swimmer Summer Sanders and renowned fitness icon Jake Steinfeld of Body by Jake.

“Each torchbearer’s generosity and commitment to give back to their communities near and far has inspired us here at Coca-Cola,” said Celeste Bottorff, Vice President of Living Well, Coca-Cola North America. “We now hope their participation in the London 2012 Olympic Torch Relay will motivate others around the world to make a positive difference in their communities.”

The Olympians and teens will be joined by thought leaders from six national health organizations who have made incredible strides in the fields of health and science. They will also run with three Coca-Cola North America employees who have committed themselves to giving back to their local communities.

“Coca-Cola has given me the opportunity of a lifetime! I get to participate in the London 2012 Olympic Torch Relay and represent my country,” said Peyton Medick, founder of Peyton’s Promise, an organization that provides support to local food pantries. “I am excited to carry the Flame and remind people around the world how we all can make a change in our communities.”

The torchbearers chosen to represent Coca-Cola were nominated by peers, teachers and leaders of youth organizations. As a proud sponsor of the London 2012 Olympic Games and a supporter of the Olympics since 1928, Coca-Cola chose this extraordinary group because of their individual commitments to active healthy living, making a positive difference in their communities and protecting and conserving the environment. “Participating in the Torch Relay is such an honor, and I cannot imagine a more memorable way to celebrate the 20^thanniversary of my Olympic gold-medal moment,” said 1992 Olympian Summer Sanders. “I look forward to sharing this amazing Olympic tradition with my family and helping Coke make lasting memories of the Olympic Games for others.”

The torchbearers will carry the Flame in and around Oxford, England July 9-11, as it makes its way to the Opening Ceremony on July 27.

The ICC (International Cricket Council) Chief Executive, Haroon Lorgat, has announced the ICC’s backing of the ideas put forward by the Australian Government to combat cheating in sport.

The Australian Government has expressed its desire to establish a national framework of laws designed to eradicate all forms of cheating in the game.

Mr Lorgat endorsed these proposals in Perth during the third test match between Australia and India and in the wake of the Westfield case.

 “ICC is pleased to add its support to that of Australia’s Coalition of Major Professional and Participation Sports (COMPPS) in support of the Australian Government’s initiative to tackle cheating in sport.

 “Like all sports in Australia, the ICC and its Members cherish the reputation and integrity of the game. All sport needs honest competition and while in Australia I will be restating our well known stance to the Government”.

Mr Lorgat also reiterated the importance of a hardline position and referred back to the imprisonment of three Pakistani cricketers in November 2011 after the spot fixing scandal at Lord’s in 2010 .

“In the past year we faced the sort of challenge which could threaten any sport and I believe we conclusively proved that we will not tolerate any threat to the integrity of the game.

 “I hope our swift and decisive action to charge, provisionally suspend and eventually prosecute and ban those who dared to sully the good name of cricket as well as the subsequent criminal prosecution will serve as a deterrent in future”.

The ICC Chair also expressed the governing body’s willingness to work alongside governments and other localised bodies to defeat the problem.

“ICC had also worked effectively with the UK Crown Prosecution Service and the Metropolitan Police to bring those who committed wrong to justice. Sports governing bodies need state assistance to tackle this worldwide menace and in turn we will support any Government that legislates to protect sport against cheating.

“In supporting this Australian initiative we urge other governments to consider the same to protect all sports. Needless to say we will continue to use everything within our power to ensure that any threat of corrupt activity within the game of cricket is resolutely dealt with.

 “We have always stated that we will explore every possible avenue to ensure that cricket is free from corrupt activity and this initiative of the Australian Government must be commended. ICC will continue to work with the Australian Government and any other Government to protect the integrity of the sport”.

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Add your say to our heated debate on the future of cricket in the wake of corruption here

Middlesbrough FC are giving fans purchasing tickets online the alternative of printing tickets from their home or office computer, in a new feature from their ticketing partner Ticketmaster.

The new system ensures that Middlesbrough Football Club continues to be one of the most forward-thinking clubs when it comes to providing services to its loyal supporters. 

Having previously introduced smartcards for Season Card holders and Boro Pride members, as well as interactive online seat selection, it is one of the first organisations across any sport to adopt the state-of-the-art ticket printing system. 

The technology has been trialed since the end of last season and the club has now given the green light to a full-scale launch. 

Anthony Emmerson, Head of Supporter Services, said: “We really hope as many Boro fans as possible take advantage of this offering.

“Not many clubs offer this facility but in an age of printing of airport boarding passes and tickets for other services, we thought why shouldn’t Boro fans be able to do something similar when visiting the Riverside? We want to lead from the front and are proud to offer TicketFast for the 2011-12 season.”

Since its trial began, hundreds of Boro fans have experienced the benefits of TicketFast. Ending the need for matchday queuing, supporters can have their tickets in their hands instantly after online purchase – and they can even be forwarded to other Boro fans attending the game. 

Club staff are confident that many more Boro supporters will now take advantage of this major step forward

It was announced yesterday, June 6, that the English city of Gateshead has been chosen to host the 2013 European Team Championships. 

The European Athletics Council made the decision at its meeting in Frankfurt following UK Athletics and the City of Gateshead bid presentation to host the fourth edition of the Super League.

It will be the first time that the North East city will host European Athletics’ flagship team event, after hosting its predecessor, the SPAR European Cup, in 1989 and 2000, when Britain’s men lifted the trophy on each occasion. 

European Athletics President Hansjörg Wirz stated: “We are very pleased to confirm that Gateshead will be the hosts of the European Team Championships Super League in 2013.

“Athletics has a huge following in Great Britain and we have been assured today that we can look forward to an excellent event.”

Gateshead was chosen ahead of·Braunschweig in Germany, Bydgoszcz in Poland and Ostrava in the Czech Republic.

Niels de Vos, the chief executive of UK Athletics, added: “Gateshead 2013 will reinforce the European Team Championships as one of the biggest athletics events in the world.

“It will be the first major athletics event in Great Britain after the 2012 London Olympics and I am sure the event will develop, promote and foster athletics in Europe, and further raise the profile of the sport on the continent.”

The International Triathlon Union (ITU) has revealed Gold Coast will host a leg of the world triathlon series in 2015.

It will be the first time in six years the series will visit the Australian coast on April 11-12, find the second event of the nine-race series.

“We have an incredibly exciting season lined up for 2015,” ITU president Marisol Casado said.

“As we continue to evolve the sport of triathlon, the series will be showcased in more countries than ever before and in regions of the world that is not regularly exposed to triathlon.”

The 2015 series, which could yet have a 10th race added, begins on the weekend of March 28-29 in Auckland.

IMG, bronchi through their Swiss subsidiary IMG Schweiz, herbal have agreed to market action sports event, mind  freestyle.ch.

freestyle.ch, one of the biggest action sports events in Europe, consists of competitions in the four disciplines of snowboard, freeski, FMX (motorcycle) and skateboard. Celebrating its 20^th anniversary this year, the two day event will be televised internationally and is expected to attract over 30,000 spectators.

IMG Schweiz takes over the exclusive marketing mandate for this event with immediate effect, thus offering its partners the opportunity to appear at freestyle.ch as sponsors.

Peter Hürlimann, CEO of freestyle.ch, is delighted with the collaboration: “With IMG, we have the world’s leading event marketer by our side and this partnership is certain to produce many new and exciting opportunities.”

Jürgen Krucker, Managing Director of IMG Schweiz, sees the project as a good platform for sponsors: “freestyle.ch is a strong product with extensive national and international media coverage and many direct contacts on the ground. The combination of four integrated sports makes this trendy lifestyle event unique. It is an excellent opportunity for sponsors to raise their profile.”

The next freestyle.ch will take place on 27 and 28 September 2014.