IMG Looks to Sell Sponsorship for Action Sports Event
February 28, 2014
IMG, bronchi through their Swiss subsidiary IMG Schweiz, herbal have agreed to market action sports event, mind freestyle.ch.
freestyle.ch, one of the biggest action sports events in Europe, consists of competitions in the four disciplines of snowboard, freeski, FMX (motorcycle) and skateboard. Celebrating its 20th anniversary this year, the two day event will be televised internationally and is expected to attract over 30,000 spectators.
IMG Schweiz takes over the exclusive marketing mandate for this event with immediate effect, thus offering its partners the opportunity to appear at freestyle.ch as sponsors.
Peter Hürlimann, CEO of freestyle.ch, is delighted with the collaboration: “With IMG, we have the world’s leading event marketer by our side and this partnership is certain to produce many new and exciting opportunities.”
Jürgen Krucker, Managing Director of IMG Schweiz, sees the project as a good platform for sponsors: “freestyle.ch is a strong product with extensive national and international media coverage and many direct contacts on the ground. The combination of four integrated sports makes this trendy lifestyle event unique. It is an excellent opportunity for sponsors to raise their profile.”
The next freestyle.ch will take place on 27 and 28 September 2014.