British Cycling Chief Pleased with Cycling Participation Figures

British Cycling Chief Executive Ian Drake is upbeat about the state of British Cycling following the publication of Sport England’s Active People results, adiposity which show that 161, price 000 more people are cycling now than six months ago.

The news of the growth in participation follows the continuing success of British Cycling’s annual Sky Rides – mass traffic-free bikes rides typically attended by thousands of cyclists and their families. Last year, ambulance over 200,000 people took part in Sky Ride events across the UK.   

Today’s Sport England figures also show that participation among women has risen – 54,000 more women are cycling now than six months ago. This is thanks to initiatives like Breeze – a British Cycling scheme aimed specifically at getting women back on their bikes.

The figures also show that there has been an increase in participation among people with a disability.

British Cycling’s Chief Executive, Ian Drake, said: “Cycling in this country has never been in better health.

“We’re on course to achieve our target of delivering a sustainable participation legacy before London 2012 thanks to our partnerships with Sport England, Sky and local authorities, without whom we would not be seeing these results today. These successes are also a credit to the fantastic work of our volunteers – at regional, club and event level – without whom our sport would not function.

“Grassroots initiatives like Sky Ride and Breeze are continuing to inspire people to get on their bikes and enjoy life on two wheels and it is particularly encouraging to see a rise in women’s participation.

“At the start of what could be British Cycling’s greatest summer, our ambitions remain high and the focus is on maintaining momentum and continuing to build on our success over the next Whole Sport Plan period 2013 to 2017.

“Membership is at record levels and our riders are aiming for success in the Tour de France and at the London 2012 Olympics and Paralympics.”

The results announced today represent an almost 81,000 increase in the number of people cycling since 2010/11. The growth target set by Sport England for British Cycling (2009 – 13) is 150,000 more people cycling at least once a week. British Cycling is currently exceeding this target and is committed to inspire thousands more, in this special Olympic year, to take to their bikes. 

British Cycling has also seen a sustainable growth in the number of people taking part in sportives and competitive cycling. Over 20,000 people are now regularly racing across all disciplines and almost 3,500 competitive cycling events now take place each year.

Cycling events for young people are also on the rise. 100 Go-Ride clubs have signed up to take part in the Go-Ride Games – a national summer festival of cycling for young people. Last year, British Cycling delivered over 100,000 opportunities for young people to get into cycling.  

British Cycling also today revealed that its membership has grown by another 1,000 in the last month – taking the total membership count to almost 50,000.

Five IPL Players Get Suspensions for Match-Fixing

The Board of Control for Cricket in India (BCCI) has suspended five cricketers who have been linked to spot-fixing in a sting operation done by a TV channel, Indian Premier League (IPL) chairman Rajeev Shukla said.

“The BCCI has decided to suspend the five players pending inquiry. We have set up a committee to provide a preliminary report and it will be made public in 15-20 days. Ravi Sawani (former CBI officer) will be heading the investigation panel,” Shukla said.

Sawani was also the former head of the International Cricket Council’s (ICC) Ant-Corruption and Security Unit.

The five players are TP Sudhindra (Deccan Chargers), Mohnish Mishra (Pune Warriors), Amit Yadav (Kings XI Punjab), Shalabh Shrivastava (Kings XI Punjab) and Abhinav Bali, a young Delhi cricketer.

The decision was taken at an emergency meeting of the BCCI at its headquarters in Mumbai.

Earlier today, BCCI termed the alleged spot-fixing scandal in the Indian Premier League and other domestic competitions as “disturbing” and said it would take strict action against those found guilty of indulging in corrupt practices.

“The footage that was shown by the television channel was very disturbing,” BCCI chief administrative officer Ratnakar Shetty said.

“There has been an immediate action proposed by the BCCI president, and strong action will be taken against those found to be guilty,” he added.

40,000 London 2012 Athletic Tickets Available in April

40,000 athletics tickets will be included in the final batch of one million for the London 2012 Olympic Games, when sale commences in April.

BBC Sport reports that the tickets will cover all nine days of athletic competition, thousands of which will be sought-after track-and-field sessions including the men’s 100m final.

The vast majority of the 40,000 athletics tickets are expected to be sold within 24 hours of the website going live, with officials are considering allowing every eligible applicant the chance to buy at least two each.

The 20,000 people who missed out twice in last year’s ballot are being given a headstart to choose the best tickets.

The BBC also reports that 50,000 tickets for basketball sessions at the Olympic Park and the North Greenwich Arena (O2), and a further 30,000 tickets for the diving at the Aquatics Centre, are also to be made available – while a few thousand tickets are expected to be put on sale for the opening ceremony.

by Ismail Uddin

Puma Uses Bloggers at Volvo Ocean Race to Promote Brand

German sportswear and shoe company Puma have created a bold new marketing strategy by handpicking ten lucky Tumblr and Instagram bloggers to join seasoned sailing journalist’s in Abu Dhabi for one week, to cover the 39,000-nautical-mile Volvo Ocean Race.

The power of blogging in spreading information instantaneously and forming public opinion worldwide has been increasing as technology has been expanding and can be a very marketable way of spreading the word.

Inspired by previous efforts by Tumblr to bring in influential bloggers from around the world to document high-profile events, Puma takes a new step in promoting their brand by sponsoring ten individuals to cover the international sporting event.

The bloggers are expected to post updates either via Facebook or Twitter and take pictures of the event as the competing sailors prepare and eventually depart on January 15th for the next leg of the race in Sanya, China. According to Puma, each blogger will have “free reign” to cover and document what they wish.

Andrew Schmidt, Puma’s Manager of Digital Media Projects, said: “The idea is to fly in these prominent bloggers and Instagramers and just have it be known that they’re there because of Puma and because they deserve it.”

Puma has its own team in the competition, part of the six contestants and is also the official apparel sponsor of the Volvo Ocean Race.

What’s your opinion in Puma’s new marketing tool? Join our discussion: Should Sailing take better advantage of blogging? to comment.

Adidas Show Impressive Financial Figures

Adidas announced their financial figures for the first half of 2011 with revenue increasing a massive 14%, prostate a substantial increase of 10% on a currency-neutral basis in the second quarter of the year alone.

Europe saw them have a huge leap in revenue where sales went up 21% as a result of strong increases at both Adidas and Reebok.

Herbert Hainer, capsule Adidas Group CEO, sale said: ‘After outlining our strategic vision for the company through to 2015 late last year, we have wasted no time and come out of the starting blocks in typical adidas Group fashion – fast and focused’. 

‘No matter which way we break down our results – by segment, by region or by brand – all facets of our business are excelling’.

The Adidas Groups gross margin increased 0.2 % to 49.2% (2010: 48.9%) in the second quarter as a larger share of higher-margin retail sales as well as a more favourable product and regional sales mix more than offset an increase in input costs.

This led to their Group gross profit to increase by 6% to $2.143bn while other operating expenses as a percentage of sales decreased 60 basis points to 43.3% compared to 43.9% the prior year, primarily due to lower marketing expenses.

‘No matter which retailer I speak to, or which market share statistic I read, our product sell-throughs are stronger than they have ever been. Despite severe external pressures from currency volatility and rising commodity prices, we were able to defend our profitability as a result of our unparalleled strength in innovation and design as well as supply chain excellence,’ added Hainer. 

‘After the strong first half performance, we are on our way to record sales and earnings in 2011. This is all the more notable as various currencies have been weakening versus the euro, which negatively impacts our financial results in the short term’.

McCourt ‘Going Nowhere’, May Sue MLB for Dodgers Takeover

Major League Baseball’s (MLB) Los Angeles Dodgers owner Frank McCourt said he’s “not going anywhere” after the league took over operations of the team and held up a long- term TV deal with News Corp. (NWSA)’s Fox Sports.

After MLB Commissioner Bud Selig ordered the takeover last week, McCourt said yesterday, April 27, that he is weighing whether to sue over the takeover, at a news conference in New York.

McCourt stated: “Nobody handed the Dodgers to me and nobody’s going to take them away. I’m not going anywhere. This is a team that I love, a community that I love. These are my hard-earned dollars that I put into this franchise.”

The MLB said in a statement that Selig ‘won’t make a decision until a probe into the team’s finances is complete’, though McCourt was told by baseball officials yesterday, April 27, that he hasn’t ruled out the proposed deal with Fox.

The league said: “Mr. McCourt is well aware of the basis of baseball’s investigation and has been provided an eight-page document describing the issues of concern to Major League Baseball“.

Fehr Appointed Executive Director of NHLPA

Don Fehr has become the National Hockey League Player’s Association’s (NHLPA) new executive director after players voted “overwhelmingly” in his favour over the weekend. A search committee had recommended Fehr for the post to the executive board in September.

Fehr, 62, was the long-standing executive director of the Major League Baseball Player’s Association (MLBPA) for 26 years between 1983 and 2009 and switched sports to work as an advisor to the NHLPA in recent months.

“This process took a while and it took a while because from the players’ standpoint they wanted to be sure,” said Fehr.

“From my standpoint I wanted them to be sure they had made a decision they were comfortable with, that all the players had an opportunity to have their say and that this judgement represented a consensus view of the entire membership. It has and that’s both quite an honour to me and is also quite humbling.”

NHL commissioner Gary Bettman said in a statement: “We are pleased that the leadership position at the Players’ Association has been filled, and we look forward to working with Don in his new role.”

The NHLPA has had four different leaders since the end of the 2004-05 NHL lockout, and the League’s current collective bargaining agreement with the union is scheduled to expire in September 2012.

 

Ghana hit by World Cup bonus row

(Source: BBC Sport):None of the players has received the $63,000 promised to each member of the Black Stars because of a procedural dispute with the Bank of Ghana.

The central bank is insisting on paying the players by depositing money in their individual accounts.

But the players are up in arms because they want to be paid directly in cash as has happened in the past.

“The Bank states it serves customers in accordance with the Bank’s operational guidelines and that it is against prudent operational practice to make payments to individuals in excess of $10,000 (ten thousand dollars) in over-the-counter transactions,” the Bank of Ghana said in a statement.

The statement went on: “Accordingly, the Bank has informed the Ministry of Youth and Sports that the Bank would pay the foreign exchange amounts in question either to the bank accounts of the Black Stars players, or by cheques drawn on the Bank’s external account.

“This is in line with international best practice and with various security considerations.

“The Bank has therefore requested the Ministry to furnish it with a list of the names of the players and the respective amounts to each player to enable it to make the payments.

“The Bank is still expecting a response from the Ministry.”

The central bank was forced to issue the statement after accusations last week that it was responsible for the delay in the payment of the players bonuses.

The bonus row overshadowed Ghana’s last African Cup of Nations qualifier against Sudan.

A deadline of 15 October set by deputy Sports Minister Nii Nortey Duah passed without a single penny being paid out to anyone.

Wasps Acquire 50 percent Stake in Ricoh Arena

Aviva Premiership team Wasps have today announced the acquisition of a 50% interest in the Ricoh Arena with immediate effect.

Wasps become the joint owners of one of Europe’s largest multi-purpose venues having acquired a 50% interest in Arena Coventry Limited from Coventry City Council.

Wasps will play their first home game at the Ricoh Arena in December 2014 – either Castres or London Irish – but will continue to play home games at Adams Park in High Wycombe until then.

Nick Eastwood, ampoule Wasps Chief Executive Officer, commented: “Today’s announcement is a watershed moment in the history of Wasps and the professional game. It will help us realise our ambition to re-establish ourselves as one of the best teams in Europe and will guarantee the long term success of the Club.

“Today we are breaking the mould of how a professional rugby club operates by acquiring a thriving, sustainable business, as well as one of the best, conference, exhibition, sporting and entertainment arenas in Europe. Ricoh Arena is a world class venue with a multitude of outstanding facilities, including a 32,000 stadium, 4 star hotel, 60,000 ft2 exhibition hall, 20,000 ft2 conferencing facilities and one of the UK’s largest casinos. 

“The revenue from these facilities, combined with Wasps existing revenues, will result in Wasps immediately becoming the highest turnover rugby club in the Aviva Premiership.

“Creating long term financial stability will allow us to focus on the main job of producing high quality rugby of which our supporters and players can be proud and will help to recruit some of the best players in the world.

“We fully appreciate this move will unsettle many of our supporters and I would like to stress that this decision has not been taken lightly. The reality of our situation is clear – less than two years ago Wasps was just hours away from going out of business. It is only thanks to our current owner Derek Richardson stepping in that we are here today.

“Thanks to his support we have gone from strength to strength, returning to the top competition in Europe and competing and winning against some of the best teams in world rugby.

Eastwood added that Wasps will try and work with Coventry City FC to keep the club at Ricoh Arena. 

“There has also been much speculation in media outlets and social media recently about how this move will affect the future of Coventry City Football Club and Coventry RFC so I would like to address this and set the record straight. 

“We are delighted to see Coventry City Football Club back at the Ricoh Arena and this is where we want them to remain. We understand there may be concern from Sky Blues fans about our arrival and what this might mean for their Club. We are keen to make this work for everyone. We look forward to a long and fruitful relationship with the Sky Blues.

Jacky Isaac, Arena Coventry Limited Interim Chief Executive Officer, commented: “We’re delighted with the news that the Ricoh Arena is now home to Aviva Premiership team Wasps. The welcome return of CCFC and the imminent arrival of Wasps mean the Ricoh Arena has truly realised its potential as home for top flight sport.

“There are a number of stadiums in the UK that are home to both rugby and football teams and the Ricoh Arena is an obvious choice given its history around hosting both sports, including Wasps when they played here as part of the Heineken Cup in 2007 and attracted a near capacity crowd.

“We look forward to welcoming Wasps fans to the City and to the Ricoh Arena and we really hope that they enjoy this state of the art venue with its many attributes.”

Wasps_RicohWasps Sign Two New Sponsors

To coincide with today’s announcement Wasps can also reveal two long-term commercial partnerships with Land Rover and EMC.

Phil Popham, Group Marketing Director at Jaguar Land Rover, added: “Today’s announcement is not only an important addition to Land Rover’s growing rugby sponsorship portfolio, but it’s a significant increase in our investment within the Coventry area. 

“This new sponsorship complements our long-term support of Premiership Rugby and we remain committed to our long-standing relationship with Coventry Rugby Club.”

Leading cloud computing company EMC return as a Wasps partner having previously sponsored the Club between 2009 and 2012. As part of the deal EMC will feature on Wasps home and away kits and enjoy numerous commercial rights.

James Petter, Senior Vice President and MD UK & Ireland at EMC, commented: “This is clearly an exciting time for Wasps and EMC is privileged to be part of it. The team has a very clear strategy for success and we are elated to be working with them moving forward. Our expertise in data is going to contribute to the success of Wasps both on and off the field and we can’t wait to get started.”

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Kia Launches World Cup Marketing Campaign with Adriana Lima

South Korean automobile manufacturer Kia have launched a dual-language World Cup marketing campaign titled “For One Month, Let’s All be Fútbol Fans,” with supermodel Adriana Lima.

The initiative, which includes TV, print, digital, social, point-of-sale and radio components as well as Kia serving as the presenting sponsor of pre-match shows on ABC and ESPN, marks the second time the brand and Lima have teamed up following her memorable role in 2012’s “Drive the Dream” Super Bowl commercial.

The three 30-second ads were created by David & Goliath and are available now for viewing at Kia.com/FIFA, and will make their broadcast debut when group play begins on June 12.  Beyond the English- and Spanish-language versions of the spots, additional footage and content is available at Kia.com, and campaign extensions include elements on Facebook, Twitter, Instagram, Vine, Google+ and Pinterest.

“Soccer’s popularity in the U.S. is growing rapidly and as Official Automotive Partner of the World Cup we have a unique platform to showcase two of Kia’s most popular vehicles to the sport’s passionate and diverse fan base across the country,” said Michael Sprague, executive vice president of sales and marketing, KMA. “The reaction to Adriana Lima’s appearance in ‘Drive the Dream’ was overwhelming, and with the World Cup being staged in her home country of Brazil and her love for the game it was a natural fit to partner again and add a bit of glamour and humor to our ‘fútbol’ campaign.”