Glasgow 2014 Go On Tangent Over Design Agency Selection

Tangent Graphic has been named as the lead design agency for the Glasgow 2014 Commonwealth Games. The Glasgow and New York based agency  are a multi-award winning company specialising in brand identity and art direction.

Tangent will be responsible for the development of the brand in partnership with the Glasgow 2014 organising committee. Tangent Graphic secured the contract over four other competitors by focussing on the design and strategic creation of the pictograms representing the core disciplines of the Games.

Director of marketing and sponsorship for Glasgow 2014, apoplectic  John Donnelly spoke of the deal: “After a thorough procurement process, bronchi we have appointed Tangent as the lead Graphic Design Agency to produce key areas of work such as our Pictograms for Glasgow 2014. I’m really pleased that after our thorough search we found someone right on our doorstep in Glasgow to take on this exciting project, and help us deliver an outstanding Games.”

“We are looking forward to working on a wide range of projects for Glasgow 2014, not least one of the most eagerly-awaited design elements of any Games – the pictograms. We want to capture the drive and motion of each event in every pictogram, reflecting the energy and excitement of The Games.” added Andrew Stevenson, co-founder of Tangent Graphic.

“We are really excited about launching them, as our solution has real differentiation from previous pictograms, and maintains a strong tie in with the Glasgow 2014 brand. We are very proud to be working on an event that will mean so much to both Glasgow and Scotland”.

ATP extends winter break

The ATP has announced that the men’s tennis calendar will be shortened by two weeks from 2012 giving the players a seven-week off-season.

Roger Federer is leading the calls for the ATP Tour to extend the gap in between seasons, which this year sees the top stars have just over a month off before starting another 11-month campaign.

The ATP have responded by extending the break by two weeks, but it now means that the Paris Masters and ATP World Tour Finals are to be held back to back.

The Paris tournament is the last qualifying event for the end-of-season eight-man showpiece, with the following week given over to practice time for the players and promotion of the event, which began a five-year stint at London’s O2 Arena in 2009.

The changes were approved at a board meeting in London on Saturday, with two weeks removed from the calendar courtesy of condensing Paris and London as well as the reallocation of three smaller tournaments to earlier in the year.

ATP executive chairman and president Adam Helfant defended the changes saying it was the only way a longer break could be brought in.

“We’re very happy with the result,” said Helfant. “The length of the off-season is arguably the biggest issue confronting the sport of tennis, and it was the responsibility of the ATP to find a way to address the problem.

“As you can imagine, there were quite a few options that were on the table. And the board weighed up all the different considerations and ultimately decided that the calendar as you see before you reflects our best options for achieving our goal, which was to create a more meaningful off-season.”

World number one Rafael Nadal has been a particular critic of the gruelling nature of the tennis season but it remains to be seen whether the players believe this represents the best option.

There will be concern the changes will negatively impact on the World Tour Finals, but Helfant insisted that will not be the case.

He continued: “We promote this tournament all year long. In fact, when you leave the arena on Sunday after the finals, we will be promoting next year’s finals.

“The success of this event does not depend on a couple of promotional activities that have traditionally taken place in the week before our last Masters 1000s and the Barclays ATP World Tour Finals.”

Source: Sky Sports

San Francisco nears America’s Cup host deal

San Francisco moved closer to becoming the host city for the 34th America’s Cup, after city officials made a deal with the Golden Gate Yacht Club, which says Spain is out as a rival.

San Francisco officials completed a deal with Golden Gate Yacht Club, backers of America’s Cup defender BMW Oracle Racing, that could lead to the 2013 Cup being staged with Alcatraz and the Golden Gate Bridge as a backdrop.

Tom Ehman, a spokesman for the Golden Gate Yacht Club, said Valencia, the Spanish port that hosted the 2007 and 2010 America’s Cups, is no longer a candidate for the main regatta but could still host a preliminary regatta.

That would leave Italy as the lone rival to San Francisco and unless the Italian offer equals or beats what San Francisco offers, Ehman said he expects the America’s Cup to be hosted in California in 2013 pending city approval.

A host city agreement was submitted Tuesday to San Francisco’s board of supervisors, which must approve it before any deal could be finalized.

The board voted 9-2 last month to approve a term offer and six supervisors are co-sponsors of the agreement, which pledges civic help in raising 270 million dollars to help cover costs of staging the event.

Source: AFP

Canada ranked No. 1 country brand thanks to Vancouver 2010

Canada has become the most respected country brand in the world. It bumped the US from the top spot as it leveraged the 2010 Winter Games to extend the global reach of its tourism brand.

The ranking comes from the Country Brand Index by FutureBrand, unhealthy a New York-based global brand consultancy. Michele McKenzie, sale president and CEO of the Canadian Tourism Commission (CTC), will be present at the formal awards ceremony on Nov. 11 in London, England, at the 31st annual World Travel Market (WTM), one of the world’s largest travel, trade and media showcases.

As Ms. McKenzie sums up, “Several years ago, CTC set out to refresh Canada’s tourism brand in anticipation of being on the world stage in 2010. We believed that—with the right strategy—a legacy of the Games could be more interest in Canada as a travel destination, and ultimately more visitors.”

The CTC and our partners seized the once-in-a-generation opportunity provided by the Games to showcase Canada’s tourism brand internationally. We placed stunning video shot from coast to coast to coast directly into the hands of broadcasters from all the countries in which the CTC markets. Initial results of the CTC’s marketing campaigns conducted before, during and after the Games indicate that the number of trips booked has increased over 2009 as a result of the awareness created of Canada as a top-ranked travel destination.

The CTC’s Olympic strategy, which runs to the end of 2012, was funded by a $26 million federal investment.

Delhi loses World Series of Boxing

impotent helvetica,sans-serif;”>The International Boxing Association (AIBA) has terminated the World Series Boxing (WSB) franchise rights of the Delhi team and named Incheon in South Korea as a replacement on Thursday. The Delhi franchise faced an uncertain future after the main sponsor Videocon pulled out in September.

Its cash cow and star, Beijing Olympics bronze medalist Vijender Singh, had earlier this week distanced himself from the WSB. Vijender made it clear he didn’t want to turn professional, an inevitable career move once a boxer signed up for the WSB.

The Indian Boxing Federation (IBF) has been searching for a sponsor since Videocon pulled out but failed to find a new one by the end of last week by which time the deadline set by AIBA expired.

Teams including Mexico, Milan and Moscow had not only announced their squads but also named the home stadiums, while Delhi had only named the boxers, who ultimately were reluctant to sign on the dotted line. It is learnt that Vijender and Dinesh were not ready to sign on the contracts as it would have meant a conflict of interest with their promoters Percept Sports.

Exclusive: English Lacrosse Looks to Legacy after Being Awarded Two Global Events

By Ismail Uddin

English Lacrosse Chief Executive Mark Coups has revealed they are already in talks with Sport England to initiate their legacy programs for the 2017 Women’s World Cup and 2018 Men World Championship. 

England were recently awarded the 2018 Men’s World Championship and earlier this year won the bid for the 2017 Women’s World Cup and Coups is looking for the legacy programs to be up and running. 

He told iSportconnect exclusively: “We are in discussions with Sport England about legacy programs around these two World Championships. Discussions will be on-going for the next 12-18 months. 

“We were very lucky in 2010 to secure legacy funding off regional Sport England which was based in the north-west for that tournament (2010 Men’s World Championship) and we managed to see an increase of participation off the back of that work.” 

“We are in negotiations of putting in place legacy funding into those programs, saying that we have already started some of the legacy work. With the partnership we have created for the 2017 Women’s World Cup we have already been working with Surrey Sports Park and the university site there. Last week a full-time development officer started work in the area to develop participation and that’s part of the whole package of the delivery of the 2017 Championship.” 

Coups also revealed the success of the 2010 Men’s World Championship was a major reason why English Lacrosse wanted to return to Manchester for the 2018 event.

He said: “The 2010 Championships was the most successful World Championship of Lacrosse that has ever been produced. It had the largest number of people, biggest turnover, most amount of teams competing and the international community acknowledged the work English Lacrosse had done in producing a really world class event.

“A decision was taken that we would really like to back that event and try and host it again bearing in mind the expansion in the countries will mean that we’re not going to have that opportunity to host it as regularly in the future so we wanted to take the success we had and build on it.

“Therefore we looked at a partnership working with the Manchester City Council again and with the university to make proposals for an enhanced event on what we did last time. The enhancements we were looking for were things like; improvement in stadia, improvement in facilities like accommodation and improvement in media content. We managed to put a bid together that included those things to the international community and obviously we were very pleased when they awarded it our way.”

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Betfair Rejects Takeover Attempt from Formula One Stakeholder CVC Capital

Betfair, ed a British sportsbetting exchange and online casino operator, ed has rejected a preliminary takeover approach from private equity firm CVC Capital Partners Limited reportedly worth £911.7 million.

According to a report from The Telegraph newspaper, try CVC Capital Partners has investments in a wide range of concerns including a majority stake in Formula One and formulated its bid in partnership with former Betfair director Richard Koch, who still holds a 6.5 percent stake in the London-based operator, and Antony Ball, a non-executive director for investment group Brait.

In a brief statement, Betfair declared that it rejected the deal because it ‘fundamentally undervalues the company and its attractive prospects and is highly conditional’.

Betfair stated that it is confident in its ‘strategy and growth prospects’ for the future as it enters ‘an exciting phase of delivering the new focused strategy announced in December’.

“We have a unique business with a market position, profitability, cashflow and prospects that this proposal fails to recognise,” said Gerald Corbett, Chairman for Betfair.

“Our new management team are implementing the strategy announced in December and it is this that will realise value for shareholders. We will provide an update to the market on May 7 to set out the good progress we are making in the implementation of our strategy including cost efficiencies and our recent trading performance.”

Italy to Host 2013 European Masters Championships

The EHF Executive Committee has approved the awarding of the 2013 European Masters Championships to the Italian Handball Federation and the local organiser SSV Brixen (Bressasone).

Teams in five different age categories are eligible to participate in the tournament. These are 35+, viagra 100mg 45+ and 50+ categories for men and 33+ and 43+ categories for women.

Teams will be invited in January 2013.

Teams will have more than two months to register. The registration deadline is scheduled for April 1, viagra 2013.

The 9th edition of the European Masters Handball Championships will then take place from 14 to 16 June 2013.

Nehwal Becomes India’s Best-Paid Non-Cricketing Sportsperson

Indian badminton player Saina Nehwal has become the country’s best-paid non-cricketing sportsperson having agreed a three-year contact worth a reported $7.4m (£4.6m) with Rhiti Sports, highlighting the sport’s growth in the country.

Nehwal, who won a bronze medal in this year’s Olympic Games, has signed a contract with Rhiti Sports, which also manages cricket captain Mahendra Singh Dhoni.

“With Rhiti’s background and credibility, they know how to balance things and that is a big plus point,” Nehwal said.

“We’re very thrilled with the base amount and it’s an honour since she’s the first non-cricket athlete they’ve taken on,” Nehwal’s father Harvir Singh said.

Arun Pandey, chairman and managing director of Rhiti Sports, said: “We are proud to be associated with someone who is not only a youth icon for women in the country but has also done a lot for badminton as a sport. She has placed India on the world map for badminton and changed the outlook of people in India towards the sport.”

Nehwal had been contracted to the Deccan Chronicle group, whose cash-strapped Indian Premier League team Deccan Chargers was recently terminated because it failed to pay players’ fees.

NASCAR proving a buyer’s market for sponsors-Jon Flack, JMI

By Jon Flack, JMI President and COO

With the 2012 NASCAR season fast approaching, it’s a fitting time to probe the sport from a business perspective. As my colleague Zak Brown pointed out in our last column, it’s been an interesting time for NASCAR’s economic climate with sponsorship deals, such as Red Bull’s involvement in the sport, coming to an end.

Prior to the recession, the rate card across NASCAR, ranging from league to teams to tracks, had reached a record high.

This was demonstrated when the likes of Insurance provider Aflac entered into a $25m+ partnership with Roush-Fenway Racing and Carl Edwards.

We are continuing to see a re-calibration in NASCAR as brands such as UPS, Crown Royal, and Best Buy re-evaluate their marketing mix going forward.  Most sponsors continue to contemplate the right balance between rights fees and the necessary activation budget, to effectively bring to life their partnerships.  Fewer full season primary team sponsors exist today then we have seen previously, but it’s important to note that most sponsors have kept an association with NASCAR though other avenues.

It’s now become a far more complex process with teams having to manage multiple sponsors who individually might have struck deals for a handful of races throughout a lengthy season.

Properties are more flexible while shifting some assets to maintain maximum value back to their sponsors.

Options like this were not always possible or available in NASCAR, but its hand has been pushed to be more versatile and creative.

In fact, it would be fair to say currently the market favours the sponsor; it has become a ‘buyers market’. With price points down, a lower barrier to entry means brands can get into the sport with established names for great value.

This is something we are reiterating in conversations with CMOs; that there is plenty of inventory and high quality drivers to associate themselves with.

The future of the sport looks extremely positive off the back of strong TV viewings for last season’s dramatic Sprint Cup where the affable Tony Stewart took home the title in the very last race, ending the long dominance of Jimmie Johnson. Notably there were significant gains with a younger TV audience demographic.

It still maintains some of the largest single-day events on the schedule in any sport, solidifying its position as the USA’s second most watched sport behind the NFL.

Another positive has to be shown in the confidence of Sprint, a telecommunications company, to extend its series title sponsorship with NASCAR, providing further stability.

It would be naive to think the recession is not a concern for NASCAR, a sport so reliant on brand support. But its continued relevance in the marketplace with consumers provides brands with a way to differentiate themselves from their competitors.

 


JMI (Just Marketing International) is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that seek a differentiator through motorsports sponsorship to drive their business.

JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. JMI operates from six offices around the globe and manages more than $300 million in annual motorsports investments.

JMI’s client list comprises leading corporations and brands including Boehringer Ingelheim, Castrol, Crown Royal, DIRECTV, Farmers Insurance, Unilever, GlaxoSmithKline, Johnnie Walker, LG Electronics, UBS, IBM, SUBWAY® Restaurants, UPS and Verizon Wireless.

JMI’s clients participate in all major motorsports series including NASCAR, Formula 1, IZOD IndyCar Series, The World Rally Championship, GRAND-AM, NHRA, FIA GT1 World Championship, and the American Le Mans Series.

www.justmarketing.com

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