Football League Appoint Threepipe to PR Campaigns

The English Football League has appointed the sport division of PR consultancy Threepipe to work on ongoing campaigns. The company’s first task will be to promote The Football League Awards 2011, which will be held in London, on 20th March.

Threepipe will also be tasked with driving national, regional and online coverage around the Football League’s competitions and community initiatives – as well as creating campaigns to encourage new fans to attend soccer matches.

Threepipe previously worked on the launch of The Football League’s iPhone App in August last year, and co-founder Eddie May stated: ‘In addition to running one of the most successful professional leagues in the world, The Football League also delivers a huge range of community initiatives and campaigns to promote football to a new audience. We are really excited about the prospect of helping to tell these stories to a wider audience’.

The world’s original league football competition – formed in 1888 – the Football League has 72 members and is also the largest single body of professional clubs in European football.

The league is also responsible for the npower Football League, Carling Cup, Johnstone’s Paint Trophy, and reserve and youth football.