House of Switzerland to Open for London 2012 Olympics
July 8, 2011
The Swiss Federal Department of Foreign Affairs, Presence Switzerland, has unveiled details of its plans for the House of Switzerland, one of the few Houses to be fully open to the public during the London 2012 Olympics.
The House will break with tradition to create a mini-village in and around the famous Glaziers Hall on the south bank of the Thames. It is expected to attract approximately 250,000 visitors who will be able to experience Swiss culture and cuisine.
A number of other features of Switzerland will be on show, such as the country’s expertise in the development of innovative technologies, with the House set to open a week before the Games on July 20 through to the closing ceremony on August 12.
Anton Thalmann, Swiss Ambassador in London, said: “The London 2012 Olympic Games is a wonderful opportunity for Switzerland to engage with a wide range of tourists and UK residents around the world’s largest sporting and cultural event. Switzerland and the UK share a strong and long-established relationship, with the House of Switzerland another example of our joint collaboration in exciting and innovative projects.”
Nicolas Bideau, head of Presence Switzerland, added: “We are delighted to outline our vision for welcoming Londoners, Olympic fans and tourists to one of the few Houses fully open to the public. With free admission and a lively atmosphere, we estimate providing 250,000 guests with a flavour of modern Switzerland.”