Southampton FC signs Moonpig as official memorable moments partner

Online card and gift retailer Moonpig has teamed up with Southampton FC to become its official memorable moments partner.

As the first football partnership of its kind for Moonpig, the brand hopes to help the team deliver on the pitch for what is expected to be an exhilarating end of season run-in as Saints target promotion.  

The new agreement will see Moonpig’s iconic logo sit on the back of the Men’s First Team shorts, with the new addition to the kit making its debut on Friday 29th March as Saints take on Middlesbrough at St Mary’s. 

Moonpig, which is best known for its catchy jingle, cute pig mascots and selection of personalised cards and gifts, strives to help the nation create better and more personal connections by celebrating the moments that matter. This is a vision which Southampton FC shares as a family club at the heart of the community. 

Speaking about the partnership, Chief Commercial Officer of Southampton Football Club Charlie Boss said: “We’re delighted to partner with a renowned brand like Moonpig.  For more than two decades they’ve been connecting people across the world, and we’re excited to have them onboard as we enter the business end of the season.” 

Marketing Director, UK of Moonpig, Dan Staples said: “We’re excited to be working with Southampton FC in what could prove to be one of the most nail-biting promotion run-ins ever seen in the Championship.  Many of our customers personalise cards inside and out with photos capturing their most memorable moments in life, and together we hope there will be many memorable moments for all Saints fans as the end of the season approaches!” 

Samsung supports surfing, breaking and skateboarding ahead of Olympics

Samsung Electronics, a Worldwide Olympic and Paralympic Partner has announced three new relationships that further the brand’s longstanding support for sport and its deep-rooted value of openness.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

As announced earlier this year, Samsung’s official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins,’ articulates the brand’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. These three sports, each built with shared values and respect, embody the spirit of ‘Open always wins,’ and Samsung is committed to supporting their inspiring and close-knit communities.

“Surfing, skateboarding and breaking, though proudly unique, share a foundation,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Open mindset to try new things, the determination to push the limits of what’s possible and a culture of inclusivity that embraces everyone lie at the heart of each sport. These attributes are something we at Samsung are also passionate about, and we are honored to support these three organizations and their athletes and recognize their communities — not only as the countdown to Paris 2024 continues, but as they work to open their sports to the world every day.”

Samsung will engage WSL, SLS and PBT athletes and fan bases at key events on the Road to the Games. These partnerships will come to life through a new collaborative initiative designed to spotlight the iconic figures and subcultures of each community, as well as their unique stories, which will be unveiled in April.

“We are proud to partner with Samsung to showcase our incredible athletes and their journey to Paris 2024 — and Tahiti,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Together we will celebrate surfing’s unique culture, communities and athletes in this important and exciting year for the sport.”

“Our organization was founded with the aim to foster the popularity and acceptance of street skateboarding worldwide,” said Matt Rodriguez, General Manager, SLS. “We live these values every day and are so pleased to partner with Samsung, a brand that focuses on openness and inclusivity at its core. Together, we’ll strengthen our platform, support our community and reinforce our shared belief in openness.”

“Over the past decade since our tour’s inception, we’ve witnessed an incredible evolution in our sport and culture,” said Chris Wright, also known as “Cros One,” founder of PBT. “Big shoutout to the b-boys and b-girls who push the limits of creativity and self-expression every day. Now, we’re gearing up to make history with our Olympic debut, and we’re excited that Samsung is on board to amplify this pivotal moment in our sport’s journey.”

Sign up to iSportConnect Workshops at SportAccord 2024

Join SportAccord Principal Media Partner iSportConnect  for two workshops at SportAccord 2024, global sport’s most influential gathering, on 7-11 April.

How to Use Disruptive Technology NOW

Want to hear more on easy-use cases for AI and Web3 technology?

Meet us at Hall 10B in the ICC, Birmingham on Tuesday 9 April from 12:00 to 13:15 to hear from Jay Stuart, Head of Content at iSportConnect with:

  • Alex Gough, CEO, Professional Squash Association
  • Max Wolfe, Head of Web3 and Digital Licensing, McLaren Racing

The potential of Artificial Intelligence (AI) has grabbed the world’s attention like nothing else and, while the noise around Web3 has quieted this tech trend, it has in no way subsided – the same goes for the closely related Metaverse.

“These things are not just hype and not mere possibilities, they are dawning realities that every sport should build into its thinking and actions if it hopes to thrive in coming years,” explains Moderator Jay Stuart.

“Our workshop will draw on the experience of pioneering organisations to demystify AI and Web3 and explore the practicalities of how to make profitable use of cutting-edge technologies. Disrupt or you will be disrupted!”

Optimising Federation Operations

International Federations: Connect and join peers for our second workshop at Hall 10B in the ICC on Wednesday 10 April from 12:00 to 13:15 on all aspects of events, travel and duty of care with Jay Stuart, Head of Content at iSportConnect with Kevin Perrin, Global Head of Commercial for Sports at ATPI. 

“The need for athletes to travel is a given in international sports competition,” said Stuart. “Fatigue, exposure to different climates, time zone changes and heightened physical demands are constant challenges. 

“The uncertainties of today’s volatile world have made managing travel even more demanding. This workshop will dive deep into how your organisation can ensure the well-being of athletes, enhance your reputation and build trust, both among the athletes themselves and the broader sports community.”

Register your interest at media@sportaccord.sport

Atresmedia acquires MotoGP rights for Spain

MotoGP, DAZN and Atresmedia have signed an agreement for the Spanish, Catalan and Valencia Grands Prix to be broadcast live and free-to-air in Spain in 2024 and 2025.

laSexta will broadcast the MotoGP™, Moto2™ and Moto3™ Grand Prix races of each of the three events live, and MEGA will provide live coverage of qualifying and the stunning MotoGP™ Tissot Sprint. The Sprint will also be repeated on laSexta each Sunday morning before preview programming for the Grand Prix races begins. The broadcasts will also be available on atresplayer, the Atresmedia TV OTT platform.


Each Grand Prix included in the deal; Spain, Catalonia and Valencia, will also enjoy news coverage on Antena 3 Noticias, laSexta Noticias and Onda Cero.

In 2024, the Spanish Grand Prix will be held at the Circuito de Jerez-Ángel Nieto from April 26 to 28. The Catalan Grand Prix will take place from May 24 to 26 at the Circuit de Barcelona-Catalunya, and from November 15 to 17, the Valencia GP will bring the curtain down on a record-breaking season.

Atresmedia TV, the leading communication group in Spain, reinforces its commitment high quality content thanks to this deal with DAZN and MotoGP™ rights holder Dorna Sports to broadcast three Grands Prix, providing fans FTA coverage of the world’s most exciting sport.

Fans can also watch the whole MotoGP™ season on DAZN, the leading global sports streaming platform, which has held the exclusive rights to MotoGP™ in Spain since 2019. Every Grand Prix is on dazn.com, including all practice, qualifying sessions, Sprints and Grand Prix races of the season, with extensive live coverage and a wide variety of on-demand content.

The World Round-up: What have we learnt over the past three weeks

Over the last three weeks, we have been jetting around the world and had fantastic insights from Africa, US and the Middle East.

View From Africa: AFCON 2023: A Data-Driven Masterclass Unveiling Africa’s Booming Football Market for Sports Business Executives

Cynthia Mumbo, CEO of SportsConnect Africa pens takeaway from AFCON 2023 : The echoes of a captivating Africa Cup of Nations (AFCON) 2023 in Cote d’Ivoire are still resonating, leaving behind not just memories of thrilling matches, but a treasure trove of data that speaks volumes to sports business executives around the globe. This data unveils a dynamic and rapidly growing African football market, brimming with potential for savvy investors and brands.

Read the full piece here.

View from The Middle East:  Impact of Digital Transformation on Sporting Organizations

In this View From The Middle East, David Portas – Executive Chairman of Portas Consulting pens down the impact of digital transformation on sporting organisations.

We need to approach our predictions for digital technology in sports with optimism, a dose of humility and some scepticism.

In 2007, the Microsoft founder and entrepreneur, Steve Ballmer, confidently declared, “There’s no chance that the iPhone is going to get any significant market share. No chance.”

Read the full piece here.

View From The USA: MLS Team Valuations 2024: Messi pushes average value near $700M

In this View From article, Kurt Badenhausen Sportico’s Sports Valuations Reporter, looks into the MLS team valuations in 2024.

Major League Soccer kicked off its first season in 1996 and has long fought for attention in the U.S. compared to its more established major sports league rivals. The same applied on the global soccer stage. Six months ago, that all changed when arguably the most famous living person on the planet announced he was coming to America.

Read the full piece here.

IFSC appoints Deltatre for digital transformation

The International Federation of Sport Climbing (IFSC) has chosen Deltatre, the global leader in digital, streaming, and data technology for sport and media to power its new website across desktop and responsive web.
 
Built using Deltatre’s flexible publishing platform – FORGE, the new IFSC website provides Climbing fans around the world with premium digital content, including the latest event news as well as exclusive videos and images.
 
The website also includes dedicated sections where fans can access the live results and rankings across all formats of the sport, including a calendar for upcoming events.
 
Commenting on the news, Andrea Marini, CEO, Deltatre, said: ““It is exciting to be on the journey with IFSC. Both of our organisations have been around for multiple decades, and it is a privilege to be deploying our product as the sport continues to grow in popularity and prominence. We’re in the business of providing reliable tech alongside great customer relationships, and we’re happy to have this opportunity with the biggest name in competition climbing.”


 
Marco Scolaris, President of the IFSC, said: “With the 2024 Olympics on the horizon, we wanted a new website that would offer an improved experience for sport climbing fans, including easy-to-follow results and rankings as well as exclusive video content. Deltatre has an impressive pedigree when it comes to digital experiences in the world of sport, and we’re delighted with the outcome.”

Why women’s sport is top of the table for search

Looking at data from 2023, out of 55 sporting properties, it’s women’s sport which is dominating what the public are looking for online. David Granger finds out why.

We’re keen to measure everything in sport from prize money to pole position time. But measurement of a sport’s popularity, and its potential for investment, is a more complex proposition.

Which is why Redtorch’s SportOnSearch is such an ingenious way of comparing the brand health of different, disparate sporting entities.

Tracking how many people are actively searching online for a sport means the myriad influences on their decision come into play.

Redtorch, a research, content and creative agency based in London and Lausanne, defines brand as “the sum of everything associated with a product – other than the product itself.” For SportOnSearch, they track every sports property, via Google Trends, web search and YouTube search from 2023 – and compares each with the previous four-year average.

Their top findings? The six sports with the biggest increase in search during 2023 were:

  1. Barclay’s Women’s Super League + 258%
  2. Major League Soccer +87%
  3. Diamond League +85%
  4. EuroLeague Women +76%
  5. UEFA Women’s Champion League +70%
  6. Women’s Six Nations Champion

Of the 55 properties included in the 2023 findings three were football, while four were women’s sport (Including three women’s soccer).

But were there any surprises further down the list? Jess Reus, Redtorch’s Head of Communications & Women’s Sport Lead said: “The WWE (World Wrestling Entertainment) made a significant leap in search increase (+21%), which suggests a growing global interest in wrestling entertainment. 

“Plus, changes in motorsports: Formula 1’s drop in search interest (-11%) came as a surprise given its global fanbase and the significant investments in marketing and digital engagement the sport has been making.”

Women’s soccer has benefited from several factors: major tournaments meant an increase in visibility thanks to media coverage and financial investments. The result is an inspiration for the next generation of girls playing and a break down in the existing bias.

As Jess said: “The future is looking bright for women’s sport, which means potential for increased investment, sponsorship and media coverage.   

“The great thing about women’s sport being recognised and being invested is: potential for increased participation, and potential for increased sport programmes. From a wider viewpoint, seeing this increased interest in women’s sport reflects more societal shifts in gender equality and diversity.”

As well as football, women’s rugby, basketball tennis and golf all saw marked increases in interest – and the trend shows no sign of lessening. The ongoing momentum suggests a strong trajectory towards further prominence of women’s sport. 

Following closely behind the rise in interest in women’s sport is football. And not just in Europe. There was a marked increase in Major League Soccer in the US (+87%) no doubt thanks in part to players such as Messi crossing the Atlantic to join Inter Miami. 

But how will the increased interest affect those connected to women’s sport?

For rightsholders, increased viewership, ticket sales, and merchandise revenue could lead to greater opportunities for broadcasting and sponsorship deals.  And attract additional investment in infrastructure, facilities, and marketing initiatives, enhancing the quality and appeal of women’s sports events.

For sponsors, their brand image could be enhanced and reach a more diverse audience capitalising on forming partnerships with athletes, teams, and leagues. By investing in women’s sports, sponsors not only demonstrate their commitment to gender equality but also gain access to a loyal and engaged fan base.


Jess said: “Increased interest in women’s sports can lead to greater recognition, endorsement opportunities, and financial rewards for athletes. This could be seen through improvements in pay, prize money, and sponsorship deals and event investment into grassroots participation or talent programmes.”

You can download the full Redtorch SportOnSearch report here.

David Granger has worked in sports marketing for 20 years. He’s an advisory board member for Medialake.AI and a director at Arc & Foundry Creative.

FIS teams up with Endeavor Streaming to deliver its global integrated streaming solution

FIS has teamed up with Endeavor Streaming to deliver its global integrated streaming solution, FIS TV, and help its member associations, athletes, organizers and commercial partners to reach winter sport fans worldwide.

Since launching in August 2023, FIS TV has streamed over 38,000 hours of content for free to winter sport fans, including bringing FIS World Cup competitions to new markets which don’t have an existing broadcast partner and delivering FIS Junior World Ski Championships to global audiences. The service will launch across Apple TV and Android TV devices ahead of the Audi FIS Alpine World Cup Finals in Saalbach (AUT) to provide a seamless big-screen viewing experience to fans.

Additionally, FIS TV offers a diverse content catalogue of competition highlights, winning runs and jumps, as well as the original series “This is #FIS100 – Stories from the love of snow sports”. FIS TV is also designed to provide additional services and support for FIS’ 140 member associations.

FIS TV is powered by Endeavor Streaming’s Vesper platform, a complete end-to-end streaming solution that enables clubs and rightsholders to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. FIS TV is available for free on the web at watch.fis-ski.com, and via the FIS app on Android and iOS mobile devices, as well as Apple TV and Android TV devices.

The launch leverages Endeavor Streaming’s experience in delivering innovative direct-to-consumer streaming offerings for some of the world’s biggest sporting clubs and leagues, including EuroLeague, WNBA, Tottenham Hotspur FC, World Rugby, Union of European Football Association (UEFA), and the National Women’s Soccer League (NWSL).

“Obstacle promises to ignite a passion for Modern Pentathlon in a new generation of athletes”

iSportConnect’s Taruka Srivastav spoke with Union Internationale de Pentathlon Moderne (UIPM) President Dr. Klaus Schormann on the upcoming Paris Olympics, launch of Obstacle and being at the helm of a sporting organisation for past 30 years.

You have been in this role for more than 30 years now. What has the journey been like? 

Leading one of the oldest Olympic sports for more than 30 years fills me with immense pride.  Guiding its constant evolution over the past three decades has been truly special. 

Since my initial election as UIPM Vice President for Marketing and Publications in 1988, followed by becoming UIPM President in 1993, I’ve been involved in the Union’s leadership for 35 of its 75 years. During this time, the number of National Federations has grown significantly, from 63 in 1993 to over 130 today. 

The outstanding teamwork within the UIPM Executive Board, Committees, Commissions, and working groups has been instrumental in transforming UIPM into a dynamic International Federation.  We remain committed to the Olympic Movement’s guidance, with a focus on both present and future generations. 

What are the challenges you had to overcome?

Over the past 30 years as President, the constant evolution of Modern Pentathlon has presented both motivation and its share of challenges. From the introduction of laser pistols at the first-ever Youth Olympic Games in Singapore in 2010, to the creation of a 90-minute format that will be a compelling showpiece featuring all five disciplines at the Olympic Games Paris 2024, we’ve embraced change, even when navigating the challenges of implementation.

However, the biggest milestone in the history of our sport came in October 2023, with the confirmation that Modern Pentathlon, including the new Obstacle discipline, would be featured on the programme of the Los Angeles 2028 Olympic Games. Securing this spot after discussions and considerations by the International Olympic Committee presented a significant challenge, but one that ultimately led us into a new era for the sport.

What are the expectations for Paris and then LA28?

With the Paris 2024 Games just over 100 days away, our Union is filled with energy and excitement. Paris 2024 represents the pinnacle event of the year for Modern Pentathlon. We are honoured to host our new 90-minute format at the iconic Palace of Versailles – a stunning location reflecting both the beauty and culture of France and its history.

In the home of Baron Pierre de Coubertin, we are all excited to give our Riding discipline the best possible-send off.  Our collaboration with the Paris 2028 Organising Committee has been exceptional, and I extend my deepest gratitude to their team for all their support and efforts.

As we close one incredible chapter with Riding in Paris, we’re thrilled to open a new one in Los Angeles 2028. The youthful, urban, and highly accessible sport of Obstacle promises to ignite a passion for Modern Pentathlon in a new generation of athletes. This milestone will propel our sport to new heights, attracting a new global audience of fans. 

How do you think the inclusion of Obstacle will make the sport more marketable?

This landmark decision will propel our sport into entirely new markets. Imagine the broadcast potential with a sport as globally popular as Ninja Warrior and SASUKE. Industry research shows there is a concerning trend among young people: 70% of 13–37-year-olds no longer prioritise watching sports live. They favour consuming short highlight reels on social media.  

Therefore, the idea of 30-second highlight clips of a head-to-head obstacle sprint race is incredibly exciting because we know that by engaging Generation Z, potential sponsors will have the opportunity to be seen by hundreds of millions on platforms like TikTok and Instagram.

What makes modern pentathlon attractive to sponsors?

Obstacle’s inclusion unlocks a game-changing opportunity for our sport. Youngsters in parks and playgrounds worldwide can now dream of competing at future UIPM World Championships or even the Olympic Games.

Obstacle’s affordability, safety, and global accessibility mirror successful sports like athletics and swimming, making it an ideal foundation for youth sports participation. 

By connecting with millions of young people and a growing urban sport community, Obstacle creates a huge potential audience for sponsors, opening doors to exciting and innovative new partnerships.

Moreover, our new-look sport allows UIPM to improve its environmental, social, and governance (ESG) ratings by reducing its carbon footprint for competitions and training. This is achieved through the use of existing obstacle facilities and by ensuring new facilities are built for permanent access and future reuse.

Combine this with single elimination in fencing and the spectator-friendly and fast-paced event of laser run, and the overall package is incredibly compelling.

Forex Sports Awards 2024 honoring excellence in sports sponsorship

The Forex Sports Awards 2024 honor excellence in sports sponsorship. Over $1 Billion has been invested by online trading brands into sports sponsorships. Deals have been inked in football, motorsports, with brand ambassadors and many other sporting disciplines. 

There are thirteen Awards categories.

Voting is now open https://forexsportsawards.com/categories/

The voting closes at 5pm CET on 19April 2024 and the top three voted nominees per category will be announced to the shortlist on 22 April 2024. A panel of judges will decide the winner of each shortlisted category https://forexsportsawards.com/shortlist/

On 6 May 2024, the winners from each category as selected by the judging panel will be announced at https://forexsportsawards.com/winners/

Each winner will receive a personally engraved Forex Sports Awards trophy which has been especially designed and produced by Crystal Corporation in Dubai. The trophy construction is of high-quality crystal glass and based on a stadium floodlight design which literally shines its light on the achievement of each winner.  

Co-Founder of the Forex Sports Awards, Stephen Pearson commented “We created these awards to honor excellence, and to recognize the achievements of brands in the forex trading industry based on their considerable investments into sports sponsorship over the last few years.

We thank all of our sponsors and partners who include https://www.mediaagencygroup.com , https://sportsmediagaming.com https://www.isportconnect.com , https://champions-homes.com and https://crystalcorp.com

Contact for further information

Founder           Stephen Pearson

Email                info@forexsportsawards.com