DAZN sportsbiz

DAZN and X Games inks multi-year broadcast deal

June 27, 2024

DAZN, the world’s leading sports entertainment platform, and X Games, the global leader in action sport, have signed a ground-breaking multi-year global broadcast partnership which will see DAZN become a global streaming partner for X Games’ distribution of live events. This partnership will offer fans both old and new the opportunity to enjoy all the best action from the live events as well from archive and short and long-form content.

Critically, all X Games content will sit in front of DAZN’s paywall, joining DAZN’s ever-expanding free content offering. This strategic move represents the shared ambition of DAZN and X Games to reach and engage even bigger audiences worldwide. Registered users will also be able to enjoy access to a vast portfolio of VOD content which will live, throughout the season, on DAZN.

Shay Segev, CEO of DAZN Group, said, “This global partnership with X Games represents another
premium addition to our free content proposition. Much like the DAZN platform, X Games is competition rooted in innovation and passion and we are pleased to be playing a significant role in increasing its global popularity. Fans of these events will be able to access the best action at no cost on DAZN’s platform and we look forward to welcoming them to a new home for action sport.”

Scott Guglielmino, President & COO of X Games, said, “We’re delighted to partner with DAZN to provide X Games fans with more access to our brand and the world class athletes that drive it. This is an important next step as we build toward the launch of our X Games Leagues in 2026. X Games Winter and Summer Leagues will provide fans with year-round opportunities to follow and engage with the world’s premier action sports athletes from host cities around the world.”

The X Games have become the premier action sports competition, drawing over 50,000 visitors to the 2023 summer event alone. X Games recently announced the introduction of X Games League, an innovative new take on the competitive structure and events within action sport.

DAZN sportsbiz