On a Monday morning motorsport fans can see wrap-up of all the action from Formula 1, Formula E, World Rallycross and other championships in one go on the FIA website. James Hough, who is Head of Corporate, Events & Championship Partnerships at the FIA (Fédération Internationale de l’Automobile), speaks to iSportconnect TV about this new digital offer and other initiatives bringing motorsport together.
Greenlight Partners With Motorsport TV To Deliver Road Race Series
Isle of Man-based production company Greenlight Television has partnered with the global motorsport website Motorsport.tv for the debut season of the road race series King of the Roads which ranks the riders at the main race at each of the 10 road races being televised in 2019.
With initial sponsorship from tyre manufacturer Metzeler, the series takes place across a number of iconic races in Europe and Asia, on closed public roads offering unique road racing not normally seen by TV audiences.
Greenlight’s production crews have been filming the world’s fastest road races for over 25 years and continue innovate using new technology to bring the amazing racing closer than ever to TV audiences. The agreement with Motorsport.tv enables fans to watch even more of the great races than ever before, with two main races from each meeting available the same day and a 1-hour highlight show of the whole event shortly afterwards.
International distribution of the series is being managed by Greenlight International with current agreements including ITV4, Sky Networks NZ, CBS Sports and Fox Sports Australia.
Greenlight Director Rob Hurdman said: “We are thrilled to create a series with Motorsport TV that enables riders to compete for an overall prize fund, it also allows our international audience see and understand the progression the riders have made over the season”
Motorsport TV France CEO Olivier Dufour, a speaker at last week’s iSportconnect Paris Summit, said “We identified in road racing a unique opportunity to bring to the eyes of the world, via Motorsport.tv, for the first time ever on any screen, the thrill and bravery of those open roads competitions. And when our project materialized to choosing both a commercial and production partner, the obvious choice has been Greenlight whose name and expertise are inseparable from live motor racing.”

Silverstone Secures F1 For Five More Years
The British Grand Prix will stay at Silverstone, which hosts this weekend’s race, for at least the next five years under a new deal announced Wednesday.
The race’s future had been in doubt since 2017, when a break clause was activated to terminate the contract after this weekend’s grand prix.
Reuters reports:
Circuit owners the British Racing Drivers’ Club (BRDC) had argued that the previous contract negotiated with former supremo Bernie Ecclestone was no longer financially viable due to escalating fees.
Formula One said the new deal ensured the circuit, which hosted the first world championship grand prix in 1950, would remain on the calendar until at least the end of 2024.
“We have always said that, if it is to have a long-term future, our sport must preserve its historic venues and Silverstone and Great Britain represent the cradle of this sport,” said Formula One Chairman Chase Carey.
“Formula One is a global sport, held on five continents, watched by an audience of over 500 million fans around the world and our aim is to grow this number by bringing the sport we love to new countries, while also maintaining its roots,” he added.
“Silverstone and the British Grand Prix are an integral part of that vision.”
No financial details were immediately available.
Britain and Italy are the only two countries that have always featured on the Formula One calendar since the debut championship.
A new contract will be a big boost to British motor racing, with seven of the 10 F1 teams based in the country and the motorsport industry providing tens of thousands of jobs.
Mercedes’ five times world champion Hamilton has won five times at Silverstone and last year’s race at the former World War Two airfield was the best attended of any grand prix with a 140,500 crowd on race day.
“This deal has met all of the tests that we set ourselves at the beginning of this exercise,” Silverstone Managing Director Stuart Pringle told Reuters when asked how the new contract differed from the old one.
He added that it was now financially viable.
“It will be different, this deal, because it places an emphasis on both parties working in a far more collaborative fashion to try and develop the British Grand Prix to our mutual benefit,” he added.
Pringle stressed, however, that it would be misleading to suggest there was any sharing of the risk with Formula One management. “We’re still absolutely on the hook,” he said.
Pringle said last month that contract negotiations had been complicated by Formula One’s desire to also hold a street race in London, but he sounded more relaxed on Wednesday.
“We have had our concerns satisfactorily addressed in this agreement,” he said.
The deal switches the focus to Spain, Germany and Mexico — all races without contracts for 2020 and at risk of dropping off the calendar.
Facebook: “Viewers Want To Share Emotion”
Facebook has become a huge player in the sports video space as a hub of fan engagement. Anna Chanduvi, Sports Media Partnerships, EMEA, speaks to iSportconnect TV about what fans want from sports content and how rights owners can work most effectively with the platform.
The host for this interview during the iSportconnect Paris Summit last week, is Darran Phillips.
Facebook has increasingly become a player in the live space. To cite a few examples of live content on the platform:
- Bleacher Report broadcasts live fantasy football shows such as “Waiver Wire Weekly” and “Sunday Fantasy Live.” Viewers can engage with Bleacher Report’s fantasy football expert to get their line-up questions answered on air.
- FOX Sports produces live football shows that not only incorporate expert opinions, but also stimulate fan interaction through polls and debate questions in the comments section.
- Real Madrid broadcast its Champions League Final preview, getting fans ready for what would be the club’s record 11th title in the storied competition.
- The NBA’s Golden State Warriors produced “Warriors Live,” an hour-long show from the team’s media day. The programme featured interviews with players, as well as preseason analysis.
Formula 1: “Fan Festivals Help Us Connect With New Audiences”
Formula 1 heads back to its origins this coming weekend with the British Grand Prix taking place at Silverstone, which hosted the very first GP in 1950. In the past couple of years, fan engagement has become a central focus of the F1 group, whose current mantra is “If it doesn’t serve the fans, it doesn’t serve F1.” Ellie Norman, Director of Marketing and Communications, and Marek Borowik, Head of Customer Marketing, speak to iSportconnect TV about the F1 fan engagement strategy.
INEOS TEAM UK Brings Harken On Board For America’s Cup
INEOS TEAM UK today announced Harken as their latest technical supplier, supporting the team in their campaign for the 36th America’s Cup As this piece on iSportconnect TV shows, the team have been working closely with Harken designing, testing and manufacturing componentry integral to the performance of the team’s test boat, coded named ‘T5’ and two AC75 race boats.
Harken will also supply the team with deck hardware including winches and pedestals, gearboxes, blocks and hydraulic componentry produced in their two global factories; Pewaukee, Wisconsin USA and Limido Comasco, Italy.
INEOS TEAM UK Team Principal and Skipper Ben Ainslie and CEO Grant Simmer both have historic relationships with Harken.
Harken supported Ben during his successful Olympic campaigns in the Finn dinghy (including London 2012) and Grant has previously worked with the marine hardware company throughout his Cup career.
Look At What La Liga Clubs Are Doing On YouTube
With close to two billion monthly active YouTube users, any business can see the appeal of the video sharing platform. But creating a large and loyal following is a challenge that still evades many of them.
For football clubs, the soaring popularity of online video has demanded a refreshed approach towards communications. Particularly, one that revolves around entertainment content.
FC Barcelona, Sevilla FC, RCD Espanyol de Barcelona and Athletic Club have placed a much greater emphasis on entertaining fans through YouTube. Directors from each of these clubs explained why YouTube is so important and the resulting impact this is having on international followings.
As one of the biggest clubs in the world, FC Barcelona has a global reputation and YouTube has become a prime resource to express its identity. The approach has been so successful that the club now ranks among the very top football teams on the platform in terms of followers and the number of views, with 271 million views in 2018 alone.
Rather than consider YouTube as a club mouthpiece, FC Barcelona understands that viewers turn to the platform for leisure.
“More than a communication channel, we see YouTube as an entertainment platform related to the day-to-day of the club,” explained Digital Content Manager David Saura. “It’s a key part of our entertainment content strategy for medium-long-term content.”
Reflecting its global nature, a remarkable 91.5% of the club’s YouTube channel subscribers come from outside of Spain. For this reason, English and has become a priority language for the club, which publishes content directly in English or with subtitles. Exclusive preview programmes are also produced, with English commentary provided for its league games.
Read more and see a great selection of this online content from around LaLiga in Global Fútbol.
Adidas Offers A Look Inside The Arsenal Brand
The launch of the new home kit by London Premier League club Arsenal yesterday marks the first time in almost 25 years that adidas have made the shirts, having taken over from Puma last October as the club’s sponsor in a new deal reported to be worth £300 million over the course of the next five seasons kicking off in 2019-20. Enjoy this adidas Football-produced look into the meaning of the Arsenal brand on iSportconnect TV.
World Rugby CEO: “Our Sponsors Come At the World Cup From Slightly Different Angles”
The 2019 Rugby World Cup is only two months away now, kicking off in Japan on September 20. During the iSportconnect Paris Summit last week, World Rugby CEO Brett Gosper spoke to iSportconnect TV about his sport’s first showpiecce event in Japan. Our interviewer is Darran Phillips.
Hookit Rankings: Even In The Off-Season, Messi Is Number One
Lionel Messi remains the most followed sports personality in the social media world, according to the June ranking by sponsorship analytics and evaluation platform Hookit. The FC Barcelona star led all other by a wide margin in the volume of interactions as footballers once again dominated with seven players in the Top 10. You can see the whole list on iSportconnect TV.