LaLiga Expands American Presence With Sling TV Agreement

LaLiga North America and Sling TV announced a new partnership today to provide fans more access to the top-flight Spanish league.

LaLiga fanatics will now have an open door to Sling TV La Liga Ambassadors Club, which includes live meet and greets with former players as well as player Q&As on Facebook Live throughout the season.

Sling TV will offer unique LaLiga experiences and merchandise with sweepstakes, giveaways and promotions across both partners’ platforms.

Sling TV will feature weekly segments on the Luis Garcia Show and the Jimmy Conrad Show, hosted by Luis Garcia in Spanish and Jimmy Conrad in English respectively.

Facebook users can watch exclusive commentary ahead of the top four matches of the week on LaLiga’s Facebook page.

Sling TV currently broadcasts all LaLiga regular season matches via beIN Sports and beIN Sports en Español. Subscribers can watch all matches on Sling TV’s Best of Spanish TV service and World Sports.

Sling TV is available on smart televisions, tablets, game consoles, computers, smart phones and other streaming devices.

“We are thrilled to collaborate with Sling TV as the first regional partner of LaLiga in the U.S.,” said CEO of LaLiga North America, Boris Gartner. “Sling TV recognizes the importance and growing demand for soccer and together we have a unique opportunity to bring LaLiga and its clubs closer to fans in the United States.”

“LaLiga’s rabid fan base has found a home at Sling TV,” said Alfredo Rodriguez, Vice President of Marketing at Sling TV. “As the Official North American sponsor, LaLiga fanatics can now get a premium experience through the partnership, gaining access to everything LaLiga through exclusive content and giveaways.”

World Rugby Reports Asian Participation Boost Ahead Of World Cup Kick-Off

With the Rugby World Cup 2019 kick-off just two days away when host nation Japan takes on Russia on Friday, World Rugby has announced that its ground-breaking Impact Beyond legacy programme has achieved 1.8 million new rugby participants across Asia, including more than one million in Japan.

Started in 2016, the innovative Impact Beyond project is a crucial factor in World Rugby’s mission to grow the game globally and make a positive impact through the power of rugby.

The on-going legacy programme – a partnership between World Rugby, the Japan Rugby Football Union and Asia Rugby – surpassed all expectations by achieving its target of one million new rugby participants in Asia a year early.

In Japan alone more than 769,000 schoolchildren have been introduced to tag rugby in more than 6,000 elementary schools. Crucially for the long-term legacy, the programme has also included the training of 10,622 tag teachers who will continue to inspire and engage future generations long after Rugby World Cup 2019 has finished.

Rugby and its character building values has the power to positively impact lives and thanks to its partnership with principal Rugby World Cup 2019 charity ChildFund Pass It Back, 25,000 vulnerable children in Asia will have the opportunity to transform their lives through a rugby and life skills programme. The Pass It Back initiative led by ChildFund in partnership with World Rugby and Asia Rugby in countries including Laos, Philippines and Vietnam will receive £2 million pledged by the global rugby family in a wonderful display of generosity and solidarity from rugby fans, worldwide partners and individual donors.

Children with little or no access to organised sport will benefit from the support and receive important learning opportunities around leadership, problem-solving, gender equality and conflict-resolution.

World Rugby Chairman Sir Bill Beaumont said: “The incredible achievement of reaching 1.8 million new rugby participants in Asia through the Impact Beyond legacy programme is a wonderful example of the outstanding efforts being put into action to convert this once-in-a-lifetime opportunity to grow rugby in Asia and around the globe.

“Perhaps the most important ‘try’ of the tournament has already been converted as more than one million Japanese youngsters have tried out rugby for the first time. Now the ball is passed to the players and teams to inspire many more new participants and fans with their outstanding performances on the field and their character building values off the field.

“The success of Impact Beyond is testament to the hard work of our colleagues at Asia Rugby and the unions, and my special gratitude and appreciation goes to the many thousands of volunteers who regularly give their time to support rugby programmes around the world. They are the unsung heroes of the game.

“The World Rugby Council awarded the Rugby World Cup to Japan because we believed that it could be a powerful game-changer for sporting and social change in Asia, the world’s most populous and youthful continent and the success of the Impact Beyond programme is a very important step on the journey.”

In addition to impact on the general public, Rugby World Cup 2019 will deliver a tangible legacy for Japanese infrastructure. A new stadium was built in Kamaishi, a region devastated by the 2011 tsunami, and two others have been completely refurbished, in Hanazono and Kumagaya, bringing them up to international test match level.

You can download more detailed information here.

 

LaLiga Creates A New Wave Of Online Football Content Through TikTok

For many fans, football content is expected to last 90 minutes. For others, it’s 90 seconds. The rise of easy-to-digest, online videos have changed viewing habits of millions and LaLiga is giving these supporters what they want thanks to a partnership with TikTok, the world’s leading social media platform for short-form videos.

Aware of the demand for short clips of goals, skills, celebrations and more, LaLiga was one of the early adopters of TikTok and the league’s account now has more than 340,000 followers. With many sporting competitions still not active on the platform, fans have had increased opportunities to discover Spanish football.

Find out more here.

iSportconnect Lausanne Summit Delves Into Modern Sports Engagement

Opening up the day’s events we had David Dellea, Director of Sports Business Advisory at PwC, presenting the company’s 2019 Sports Survey.

This was an intriguing analytical look at multiple deep-dives into the world of sport. The importance of innovation within established sports organisations, the key challenges of direct-to-consumer distribution and how sports federations should focus their resources going forward.

Our first panel of the day was moderated by iSportconnect’s own Jay Stuart, with panelists Daniel Marion, Chief of Information and Communication Technology at UEFA, Anand Narayanan, Head of Digital Marketing at Panasonic.

This discussion centred around how brands are storytelling to their fans, particularly how content is changing in the modern world and how best to deal with creating and promoting new quick-fire content.

Ed Barton, Chief Entertainment Analyst at Ovum, then gave a presentation showing where the evolution of sports entertainment will go, specifically within the next decade.

Following a fantastic lunch, Anna Hellman, Director of ThinkSport gave a brief introduction ahead of the afternoon session, which opened up with a panel covering ‘Fans, Data & The Sports Market’.

For this panel we had Guy Horne as our moderator with speakers Cyrille Jacobsen, Chief Marketing Officer at Freeride World Tour, Joe Kyle, Marketing Director for Goodform, An Dang Duy, Chief Information Officer at IAAF, Dhaval Ponda, Global Head of Business Development at TATA Communications.

The afternoon session came to a conclusion with a presentation from Wim Sweldens, Co-Founder of KISWE Mobile. Wim spoke about the ever-changing world of sports broadcasting and how to bring people back together watching sport.

From left to right, PwC’s David Dellea, Major League Lacrosse’s Alexander Brown, Real Madrid’s David Hopkinson and FIFA’s Christian Volk.

Once the second networking break had concluded we had another panel, this time on the subject of Rights Holders and

which was moderated by David Dellea of PwC. Speaking on the panel was David Hopkinson, Global Head of Partnerships at Real Madrid, Alexander Brown, Commissioner of Major League Lacrosse and Christian Volk, Director of eFootball and Gaming at FIFA.

iSportconnect’s 2019 Lausanne Summit then came to a close with a presentation from Marie Owens Thomsen, Chief Economist, CA Indosuez titled ‘The World Economy: Rolling with the Punches’,

PwC’s Sports Survey 2019: Sports Industry – Time To Refocus?

In it’s fourth edition, PwC’s Sports Survey collected the views of 580 industry leaders coming from 49 countries on growth expectations and a wide range of strategic and organisational topics. While assessing the overall state of the industry, this year’s edition zones in on three important themes: the need for innovation within established sports organisations, the value of direct-to-consumer media distribution and the role of sports federations going forward.

Sports industry leaders expect the sector’s growth to continue at a healthy annual rate of 6.4% in the next 3-5 years, albeit below the 7.4% seen in the past 3-5 years. Interestingly, compared to last year, in this years’ edition respondents foresee for the next 3-5 years slightly lower growth rates overall and across revenue streams. We interpret this as a sign of concern and uncertainty around the business impact of changing consumption behaviour of younger generations.

David Dellea, Head of PwC’s Sports Business Advisor said: “A great number of rights owners, and in particular sports federations, are in need of transforming the way they do business. While different players will be at different stages of progress on this long journey, we hope that the insights in this report are indicative of how to refocus the efforts to effect the changes needed for their organisations to flourish.”

An industry playing catch up

While 94 per cent of all sport leaders worldwide recognise the importance of transformation and innovation, just 47 per cent are implementing concrete innovation strategies. Sport organisations will need to refocus on the right combination of enabling structures, processes and people to make this happen and remain relevant in an increasingly competitive and disrupted industry.

 

Inside RCD Espanyol De Barcelona: A Chinese Media Immersion

With the signing of Wu Lei, RCD Espanyol de Barcelona propelled itself into the spotlight in China, attracting widespread media attention and large TV audiences in the country. But with a history dating back to 1900, the Catalan club has a much deeper story to tell.

As part of its ongoing internationalisation efforts, Los Periquitos are committed to bringing this story to life for overseas audiences and China has naturally emerged as a key target market. Teaming up with LaLiga, it provided a unique opportunity for a top Chinese journalist to visit Spain and get closer to its new star player, while also receiving exclusive access to staff, players and facilities that would illustrate what the club stands for.

Find out more here.

One Day To Go For iSportconnect Lausanne Summit

iSportconnect is delighted announce that its just One Day To Go for the 2019 Lausanne Summit to be held tomorrow (Tuesday 17th September) at the Olympic Museum.

In partnership with PwC, iSportconnect has assembled a content programme that will bring together thought leaders from premier rights owners and brands to discuss and debate strategic issues impacting the future of the global sports business.

With topics covering digital engagement and content strategies, the future of rights, globalisation of data and the commercial challenges faced by federations, the iSportconnect Lausanne Summit promises to be a must-attend event for the sports business community.

Speakers include:

  • Christian Volk –  Head of eSports – FIFA
  • Alexander Brown  – Commissioner  – Major League Lacrosse
  • David Hopkinson  – Global Head of Partnerships – Real Madrid
  • Christian Volk – Director eFootball & Gaming, FIFA
  • Anand Narayanan – Head of Digital – Panasonic 
  • Keishi Matsuyama – Digital Transformation Director, Valencia CF
  • Dhaval Ponda –  Global Head of Business Development, TATA Communications 
  • Daniel Marion – Chief of Information and Communication Technology – UEFA
  • An Dang Duy – Chief Information Officer – IAAF
  • Marie Owens Thomsen – Group Chief Economist –  Indosuez Wealth Management 

With a maximum of 150 invite-only delegates, iSportconnect provides a media/agency free opportunity to network with influential senior-level sports business executives. We are famous for our intimate and relaxed environment, encouraging ideas exchange and helping to introduce you to the right new connections.

To register your interest in attending the 2019 Lausanne Summit, please contact Emma at info@isportconnect.com

Invitation Policy: The Lausanne Summit is a complimentary event for iSportconnect members who are from governing bodies, sports teams, brands and broadcasters. There is no fee to become an iSportconnect member. No sports agencies, professional service providers & suppliers are allowed.

For limited partnership opportunities, please contact info@isportconnect.com

Gymnastics Mourns International Federation President Grandi

Bruno Grandi, who was President of the International Gymnastics Federation for two decades from 1997 until 2016, passed away on 13 September in Italy, at the age of 85, following an illness.

He achieved success as a member of the Junior Italian team and then as coach of the Italian Men’s team

He presided over the Italian Gymnastics Federation from 1977 to 2000 and was also Vice President of the Italian Olympic Committee (CONI) from 1987 to 2005.

He was an IOC member from 2000 to 2004.

Grandi made himself a champion of “sports justice.” Having come within 0.05 of the Italian senior national title in his younger days, he knew that there is nothing more terrible for an athlete than the feeling that a medal has been stolen from them. From modifying the competition format to developing a system of evaluating judges, many of his actions were guided by the desire to ensure fairness for the competitors.

Following controversy at the Athens Olympics in 2004, he supported the abandonment of the “perfect 10” for a scoring system that separated the difficulty in an exercise from the quality of its execution. The move caused lively reactions. but quickly showed its advantages in giving the judges a wider scale for scoring.

With the protection and the health of the athletes in mind, he instituted a minimum age limit – 16 for women and 18 for men – to be able to participate in international competitions. This measure strove to combat the intensive training imposed on children in certain countries and to reduce the risk of injuries and their impact on the physical development of athletes.

Intel Unveils Tokyo 2020 Innovation Plans

In partnership with the IOC, Tokyo 2020 and other Games partners, Intel’s ground-breaking technology will bring innovations to the Games across a wide range of areas, from 5G platforms and artificial intelligence (AI) solutions to immersive media and esports.

“After a very successful PyeongChang 2018 we’re excited to partner with Intel once again to bring the next era of technology to the Olympic Games Tokyo 2020,” said Timo Lumme, Managing Director of IOC Television and Marketing Services. “Our extended collaboration with Intel allows us to provide the best experiences and technology to all Olympic fans who attend our events and those viewing around the world.”

“Intel is focused on delivering world-class technology integrations at the Olympic Games Tokyo 2020 to improve the experience for athletes, attendees, viewers and Games staff while also demonstrating how technology can transform businesses. We are excited to make the first of a series of announcements about our role in the Olympic Games Tokyo 2020,” said Rick Echevarria, General Manager of Intel’s Olympics Programme.

“The Winter Games in PyeongChang represented our first collaboration with the IOC and we look forward to extending and deepening that relationship in the years ahead.”

You can learn more here.

Here is what Yiannis Exarchos, Olympic Channel Services Executive Director, has to say about Intel and Toyko 2020.

 

USA Basketball Chief Warns Stars Who Skipped FIBA World Cup

Following the weak performance of the American team at the FIBA World Cup, USA Basketball Managing Director Jerry Colangelo has warned stars that when it comes time to pick next year’s Olympic team he will remember who let the side down by backing out of playing in China.

The Associated Press Reports:

Of the 35 players originally selected for the U.S. player pool, only four are in China for the World Cup. The U.S. lost to France in the quarterfinals, ending a streak of seven major international tournaments — four Olympics and three World Cups — where the Americans captured a medal, the last five of them being gold.

“I can only say, you can’t help but notice and remember who you thought you were going to war with and who didn’t show up,” Colangelo said yesterday. “I’m a firm believer that you deal with the cards you’re dealt. All we could have done, and we did it, is get the commitments from a lot of players. So, with that kind of a hand you feel reasonably confident that you’re going to be able to put a very good representative team on the court.

“No one would have anticipated the pull-outs that we had.”

The USA lost again to Serbia yesterday and will finish no better than seventh — the worst finish ever by an American men’s team in a major tournament. The previous worst was sixth at the 2002 World Championship, and the U.S. coaches with this World Cup team insist that in terms of return on effort invested this group deserved better.

Many players cited schedule concerns as a reason to not play this summer, while others are dealing with injuries and some are acclimating in advance of joining new teams when training camps start in less than three weeks. The new international schedule is a challenge as well, with the World Cup and the Olympics in consecutive off-seasons for the first time since 1967 and 1968.

More than 50 players were part of the U.S. World Cup plan at one point or another. Of those, 12 went to China, two got cut after the first week of training camp — and the other three dozen or so dropped out on their own.

“We just have to get our act together for the Olympics,” said Colangelo, a former NBC coach and team owner.

The U.S. will go to Tokyo seeking a fourth consecutive gold medal and getting stars to play on the Olympic team is rarely a problem. The World Cup team wasn’t exactly loaded with superstars — only two of the 12 U.S. players on the World Cup roster were All-Stars this past season (Kemba Walker, Khris Middleton), while nine of the 12 players on the 2016 Olympic team were coming off All-Star appearances.

“The players did everything they can do,” Colangelo said. “They are a good group of guys. But we went in with higher expectations in terms of roster, and it didn’t kind of happen the way we were hopeful and anticipating and expecting. That, to me, was a big disappointment.”

Colangelo also expressed disappointment for U.S. Coach Gregg Popovich, who will also lead the Tokyo-bound team next summer. Popovich missed out on making the 1972 Olympic team as a player and was an assistant coach on the 2002 World Championship and 2004 Olympic teams that failed to win gold medals.

“I told Pop I felt really bad for him because I wanted him to have a chance to win a gold medal after his experience with USA Basketball in the past,” Colangelo said. “But it wasn’t meant to be in this competition.”

So now, his eyes are turning to Tokyo.

It won’t take long for the recruiting process to start, either.

“Going forward for USA Basketball, we’re going to need the cooperation of teams, agents and then there has to be communication with players 1-on-1 to solidify those commitments,” Colangelo said. “I am going to be anxious to see how many players reach out early to indicate that they wish and want and desire to play.

“But I’ll make this statement: It’s as much about maybe who we don’t want as much as who we want.”