ESPN Reports Big Increase In F1 Viewership

Viewership for Formula 1 World Championship races on ESPN networks continues to grow in the championship’s second year back on ESPN.

Sunday’s Johnnie Walker Belgian Grand Prix attracted an average audience of 660,000 viewers on ESPN2, an increase of 37 percent over the race on ESPN2 last year (482,000) and up 29 percent over the viewership of the race on NBCSN in 2017 (448,000). The viewership for Sunday’s race was the second-highest on record for the event, exceeded only by ESPN’s audience of 690,000 in 1995.

The Belgian Grand Prix audience peaked at 770,725 as Charles Leclerc won his first F1 race.

Through 13 races this season, Formula 1 is averaging 667,000 viewers on ESPN networks, an increase of 20 percent over the average of 554,000 for 13 races last year on ESPN networks and up 22 percent from the average of 549,000 on NBC networks in 2017.

All but three of the 13 races this season have seen year-over-year viewership increases on ESPN networks.

The Formula 1 season continues this weekend with the Heineken Italian Grand Prix on ESPN2 on Sunday morning Eastern time.

FA Kicks Off Futsal Partnership With Pokémon

The Pokémon Company International has entered a three-year partnership with The Football Association (The FA) to support The FA’s National Futsal Strategy.

The partnership begins immediately with Pokémon and The FA aiming to make Futsal a natural part of children’s football development. The focus in year one of the partnership will be on increasing participation of school and club teams from across England in The FA’s National Youth Futsal programme.

Throughout the partnership, The FA and Pokémon will use their shared values of evolution and progression through training to help appeal to children—raising Futsal’s profile, creating a clear identity for the game and developing a twin tracking pathway that will mean boys and girls can play Futsal as a part of their overall experience of the game.

Dan Kiddle, The FA’s Head of Commercial Partnerships, commented: “We are delighted to welcome the Pokémon Company International as a partner of The FA to support our National Futsal strategy and help grow participation in England. Pokémon is an instantly recognisable brand across the world and we are excited to work together to encourage young players, of all abilities, to play the game of Futsal.”

The FA views Futsal as integral to the progression of football standards across the country, with the current England men’s national team featuring a number of players who were brought up playing Futsal.

Because Futsal places emphasis on the technical ability, decision making and reaction time of players, it can result in more technically confident players, who can make good decisions under pressure.

The Pokémon Company International and The FA will work closely together to create and deliver an exciting range of initiatives at participating schools and clubs, culminating in The FA’s National Youth Futsal Festival in May 2020, as well as supporting the England men’s national Futsal team.

Michael Skubala, Head Coach of the England Futsal team, added: “It’s great to have such an iconic brand as Pokémon to sit alongside Futsal development in England. We will work hard together to engage with young players so that they can experience Futsal as part of their football development. It’s an exciting, fast-paced, technical game and I know they will love it.”

Infront Will Run The Rome Marathon

Infront will organise the Rome Marathon from 2020 to 2023, with the possibility to renew until 2025, after winning the rights to the race in a tender run by Rome Municipality and the Italian Athletics Federation.

The agreement includes the exclusive rights to organise the marathon in Rome including management of the event as well as all marketing, commercial TV and media aspects.

Jean Thomas Sauerwein, Managing Director of Infront Italy said: “The Rome Marathon offers a unique opportunity for Infront to expand its footprint in the corporate and personal fitness sector. Over the past two years, we have focussed on diversifying beyond our traditional areas of business, and partnerships with the Italian Golf Federation and the Italian Athletics Federation are testament to that. This new agreement marks another milestone in that journey.”

Infront, a Wanda Sports Group Company, will collaborate with four companies to ensure the Rome Marathon retains its high standards. The Italian Marathon Club and Atielle will be responsible for race direction, the Expo Village coordination and start and arrival activities; Corriere dello Sport will be responsible for local and national communication, and SCC Events – BMW Berlin Marathon for coordination and event supervision.

Infront will plan and manage the entire project and focus on stakeholder relations, sponsorship, broadcast media, hospitality and domestic promotion of the event.

Tokyo 2020 Invites Innovation Submissions In New Tech Competition

The Tokyo Organising Committee of the Olympic and Paralympic Games is launching its TOKYO 2020 Open Innovation Challenge competition aimed at creating an innovative spectator experience and encouraging as many people as possible to become involved in the Olympic Games Tokyo 2020.

Participants are invited to develop and submit prototypes of any type of technology application leveraging the very latest Cloud and AI technologies, including mobile, web-based or robot applications.

The aim is to enhance the future spectator experience and highlight Tokyo 2020’s commitment to innovation with a focus on the experience at sporting events including basketball 3×3, BMX freestyle, skateboarding and sport climbing.

These are the new, youth-focused urban sports making their first appearance in the Olympic Programme at the Games.

Alibaba Cloud and Intel have partnered with Tokyo 2020 to organise the Challenge. Alibaba Cloud will provide cloud computing services. Intel will lend a variety of assets including the Intel® Neural Compute Stick 2 and the Intel Distribution of OpenVINO toolkit.

Tokyo 2020, Alibaba Cloud and Intel will jointly review and select as winners those who develop the most innovative and creative applications.

For more information, click here.

One Week To Go: Formula 1, Energybet, Macron & Godolphin Join Brands & Partnership Masterclass Speaker Line-Up

iSportconnect is delighted to announce that Zarah Al-Kudcy, Head of commercial partner development of Formula 1, Mike Farnan, Business Development Director at Macron, Russel Yershon, Strategic Advisor of Energybet and Bobby Brittain, Marketing director of Godolphin will be speaking at the 2019 Brands And Partnership Masterclass which will be held on 12th September at De Vere Grand Connaught Rooms, London.

Zarah Al-Kudcy, Head of commercial partner development , Formula 1

Having worked for both domestic and international governing bodies, Sky Sports and the Rugby World Cup 2015 Organising committee, I am now using my marketing and communications background to develop commercial partnerships for Formula 1. Specifically looking at building purpose driven responses for both prospects and current partners to provide brands with authentic problem solving opportunitie

Bobby Brittain, Marketing director, Godolphin

He spent 12 years working on Unilever’s detergents and ice cream portfolios, with assignments in London, Milan and Paris. He joined Coca-Cola GB as a brand director, before moving to Coca-Cola Canada as VP of the Sparkling business in 2009. In 2012 he became General Manager of Coca-Cola Italy, and in 2014 Marketing Director of Coca-Cola GB & Ireland. During his tenure at Coke he oversaw the sponsorship activation of the 2005 British and Irish Lions tour to New Zealand, the 2010 Olympic Winter Games in Vancouver and the Rugby World Cup in England and Wales in 2015, as well as negotiating several high-profile global film partnerships for Coca-Cola including James Bond. He joined Godolphin as CMO in 2016, leading a multinational team on 4 continents to raise awareness and reputation for His Highness Sheikh Mohammed’s global thoroughbred horse racing and breeding operation, before leaving earlier this year. A keen cricketer and golfer, Bobby lives in Newmarket and London with his 2 young children, Theo (8) and Calla and his partner Jo.

Russel Yershon, UK Activation Manager, Energybet

Russ Yershon  has had over 10+ years of sportsbook marketing experience working at brands such as Coral, Winner and Titanbet and now activates Energybet’s partnerships in the UK to broaden the reach and maximise return.

Mike Farnan, New Business Director, Macron


Mike is Redstrike Groups founder and CEO. Mike has over 20 years’ experience in sports marketing, principally as MD of Manchester United International and Macron’s New Business Development Director for 14 years. Mike helped build the Macron brand into the number three technical sportswear brand in Europe, negotiating the first major sponsorship for Macron in Europe with Leeds United. This was followed by sponsorship of West Ham, Millwall, Sheffield United, Aston Villa, Bolton, Stoke City and Nottingham Forest to name a few.

At United, Mike developed the commercial strategy that drove the club’s meteoric rise in popularity throughout the Middle East, Asia and Oceania. Mike has also held various board positions across Europe at leading organisations in football and Formula 1.Iqbal manages eToro’s business activities in the UK. Prior to eToro, he held senior positions as a CMO and CTO, in addition to founding several companies. He co-founded India’s largest web-hosting business, launched a telecoms startups and then progressed to cloud computing. Following this, he joined a fledgeling startup called Nutmeg as CMO and helped shape it into the UK’s largest robo-advisor.

The speaker lineup includes:

Paul Goodmaker – Global Head of Sponsorships – Castrol
Sam Jones – Managing Director – Wish
Zarah Al-Kudcy – Head of commercial partner development – Formula 1
Bobby Brittain – Marketing director – Godolphin
Russel Yershon – Strategic Advisor – Energybet
Matt Booth – Chief Commercial Officer – 32Red
Simon Freedman – UK Country Manager, Football – Science in Sport
Iqbal Gandham – Managing Director, Business – eToro
Mike Farnan – Business Development Director – Macron

 

To register your interest in attending the  2019 Brands And Partnership Masterclass, please contact Giulia Coke at info@isportconnect.com

Invitation Policy:  The 2019 Brands And Partnership Masterclass  is a complimentary event for iSportconnect members who are from governing bodies, sports teams, brands and broadcasters. There is no fee to become an iSportconnect member. 

No sports agencies, professional service providers & suppliers are allowed.
For limited partnership opportunities, please contact Brandon Garcia at brandon@isportconnect.com

 

Oracle Launches New Pro Tennis Series

Oracle has announced the creation of the Oracle Pro Series, a schedule of more than 25 new ATP, WTA and ITF World Tennis Tour professional tournaments to be held across the United States over the course of 2019 and 2020. The Oracle Pro Series will create more than 40 percent new playing opportunities in the United States for tennis professionals.

Nearly all the tournaments will be combined men’s and women’s events with equal prize money ranging from $25,000 to $108,000 per tournament. The six combined tournaments scheduled for the fall of 2019 offer equal prize money of $25,000 and will be played in California, Texas and Florida (see dates below).

The final schedule for 2020 will include more than 20 tournaments, most of which will be combined events. Locations will be announced later this year.

“At Oracle, we’re looking at this holistically,” said Oracle CEO Mark Hurd. “We want more exposure for tennis at all levels in the United States. All of our efforts, from awards to tournament series to collegiate sponsorships and strategic partnerships, are pieces of an overall plan to raise the quality of American tennis.”

In addition to more playing opportunities in the U.S., the Oracle Pro Series will expand the pathway for the next generation of aspiring champions from college tennis up to the ATP Tour and the WTA Tour. The Oracle Pro Series will reward success with immediate access to higher level tournaments by connecting all Oracle events into one merit-based path to the highest levels of international professional tennis.

Oracle is partnering with InsideOut Sports & Entertainment, led by former World No. 1 and Hall of Famer Jim Courier and his business partner Jon Venison, to manage the Oracle Pro Series. InsideOut brings more than 15 years of experience producing live and televised events.

“The Oracle Pro Series is an unprecedented expansion in the number of U.S. professional tournaments and reinforces Oracle’s commitment to advancing the sport,” said Courier. “We are thrilled to be partnering with Oracle to give up-and-coming players more opportunities to compete for prize money, improve their rankings and launch their careers. Together, we will play a big part influencing the future of tennis in the U.S.”

Oracle also supports collegiate tennis through sponsorship of the Intercollegiate Tennis Association (ITA). This includes hosting several marquee ITA championship events throughout the year such as the Oracle ITA Masters and the Oracle ITA Fall Championships. At the grassroots level, Oracle supports tennis through its strategic partnership with Universal Tennis Rating (UTR). UTR leverages Oracle’s industry leading cloud technology to power its algorithm-based, big-data rating system and digital platform.

Leading tennis bodies have welcomed Oracle’s initiative.

Steve Simon, WTA Chairman and CEO, said: “This series of events has been created to provide an unprecedented level of opportunities for aspiring young players to compete and earn the valuable WTA ranking points needed to earn a ranking that will provide them the ability to realize their dreams of playing at the highest levels of the sport.”

Stacey Allaster, USTA Chief Executive, Professional Tennis, said: “We are incredibly excited that Oracle is providing even more opportunities for American players to compete throughout the year, as well as more opportunities for fans to attend professional tennis events throughout the country. These events help develop American talent and serve as a stepping stone for players to reach the highest levels of the game, while at the same time inspire kids across the nation to pick up a racket and play this sport.”

Ross Hutchins, ATP Chief Player Officer, said: “The ATP continues to focus on enhancing and strengthening the ATP Challenger Tour, and we welcome Oracle’s growing involvement at this level of the sport. The Oracle Pro Series will provide increased opportunities for players competing on the pathway to the ATP Tour, and we look forward to seeing the series come to life.”

The 2019 Oracle Pro Series schedule is as follows:

October 6-13 – The Claremont Club – Los Angeles, Calif.
October 13-20 – Baylor University – Waco, Texas
October 20-27 – Texas Christian University – Fort Worth, Texas (ATP)
October 20 – 27 – Southern Methodist University – Dallas, Texas (WTA)
November 4-10 – Pepperdine University – Malibu, Calif.
November 11-17 – USTA National Campus – Orlando, Fla.
November 17-24 – Sanchez-Casal Academy – Naples, Fla.

 

 

Yandex Will Stream NHL Games In Russia

Russian technology company Yandex has entered into an agreement with the National Hockey League to broadcast all NHL games in Russia via its streaming platform. The multiyear deal begins with the 2019-20 season, which opens on October 2.

“By partnering with the NHL, one of the world’s leading sports leagues, we can better connect some of hockey’s biggest fans with their favourite teams and players,” said Leonid Savkov, Chief Commercial Officer of Yandex.

“We are delighted to work with the NHL to offer viewers in Russia a more accessible and innovative way to watch games for free. We are also excited to provide new opportunities for advertisers to reach millions of hockey fans viewing the games.”

Yandex operates one of Russia’s leading online streaming platforms, offering millions of viewers live streaming of Russia’s top television channels, sports programming, and cultural events. Viewers can also use Yandex to stream on-demand TV series, movies, and blogger content.

Beginning with the 2019-20 NHL season, Yandex will broadcast regular season games, as well as the Stanley Cup Playoffs, for free. Viewers can watch NHL games with Russian commentary through the Yandex homepage and via Yandex apps for mobile devices and Smart TVs.

Russian hockey fans will soon have convenient options to watch games featuring 2019 Stanley Cup champions Vladimir Tarasenko and Ivan Barbashev (in photo above) of the St. Louis Blues, as well as other Russian NHL stars such as Alex Ovechkin of the Washington Capitals, Evgeni Malkin of the Pittsburgh Penguins, and Nikita Kucherov and Andrei Vasilevskiy of the Tampa Bay Lightning.

“Yandex is an industry leader in Russia and a uniquely compelling platform to deliver NHL games and our star players to hockey fans across the country,” said David Proper, NHL Executive Vice President of International and Media Strategy. “This partnership is the result of Yandex and the NHL’s shared commitment to provide content that will engage passionate fans and offer the potential to reach an even broader audience.”

Yandex provides fans with an interactive streaming experience while watching the games. Viewers will be able to react to everything that happens on the ice by live chatting and using the reaction emojis. NHL games and highlights will also be available to watch on-demand after the live broadcast, plus viewers can subscribe to receive notifications about the games.

Advertisers can sponsor broadcasts of the games to promote their products and services to a large Russian audience. As Russia’s largest search company and digital advertiser, Yandex is well-positioned to connect brands with the country’s millions of hockey fans online.

Last year Yandex users performed over 93 million hockey-related queries on Yandex’s search engine, and Russian NHL players rank among the most searched athletes on Yandex.

DraftKings Launches Start-Up Hub For Athletes To Invest In Tech

DraftKings is launching a new platform to accelerate the movement of sports professionals into high-tech ventures and serve as a bridge for start-ups looking to innovate in sports, media and entertainment.

Called DRIVE, the new project has secured investment from leading venture capital firms General Catalyst, Accomplice and Boston Seed.

DRIVE encompasses two complementary components, the DRIVE Venture Studio, that creates customized programs for early stage sports tech entrepreneurs providing strategic resources including access to leagues, teams, owners, athletes, business leaders and capital.

Additionally, the DRIVE Athlete Network which includes programs like the Venture Internship Program (VIP), Entrepreneur in Residence (EIR) and DRIVE Masterclasses is designed to provide both active and former professional or Olympic athletes opportunities to explore careers as entrepreneurs and investors.

“Our goal is for DRIVE by DraftKings to play a leading role in the innovation revolution sweeping sports, media and entertainment,” said Janet Holian, DRIVE CEO. “We are ecstatic to catalyse the worlds of tech entrepreneurs and athletes by creating a dynamic environment that will define the future technologies of how we play, consume and experience sports.”

DRIVE is co-founded by sports tech veteran Janet Holian and venture capitalist Rashaun Williams.

Holian, who most recently served as DraftKings’ Chief Marketing Officer, brings more than 20 years start-up experience to the role will serve as CEO.

Williams, General Partner at Manhattan Venture Partners, a former Goldman Sachs & Deutsche Bank investment banker has counselled hundreds of professional athletes in financial literacy and tech investment strategies, will serve as DRIVE’s president.

“The DRIVE Athlete Network puts athletes at the centre of everything we do, providing them with rare, real-world opportunities to embed with leading VC firms and cutting-edge tech companies,” Williams said. “DRIVE fills a resource gap for current and former professional athletes, who despite their wealth and public fame, are often stuck on the outside looking in at the tech companies revolutionisng their own sports.”

The collaboration between DraftKings, several leading venture firms and athletes, executives and owners from throughout American professional sports provides DRIVE Athlete Network participants with rare opportunities to immerse themselves in the sports-tech and venture capital industries.

DRIVE’s Board of Advisors includes some of the sports world’s most successful team owners, front office executives and athletes including Arizona Cardinals’ All Pro wide receiver Larry Fitzgerald (in photo above), Langston Galloway of the Detroit Pistons and dozens of others.

“I believe it is important that professional athletes receive the training and opportunities to diversify their skill set and better understand the opportunities that exist for them as potential investors and business owners.” said Fitzgerald.

“DRIVE by DraftKings is the first comprehensive program designed to serve as a roadmap for athletes in this capacity. I’m honoured and excited to serve as a member of the Advisory Board and be able to participate in what will be a transformational experience for everyone involved.”

 

UEFA Study Shows Wealth Gap Between Leagues Is Growing

A study commissioned by UEFA to aid in the debate over the future of the Champions League shows the financial and talent gap between the top five European leagues and the other 50 leagues on the continent is growing.

Rob Harris of The Associated Press reports:

The destabilizing effect of the power of the “Big Five” leagues — England, Spain, Germany, Italy and France — is set out across a 50-page study by accounting firm Deloitte marked “private and confidential” and obtained by the AP after being presented to UEFA’s Professional Football Strategy Council in Monaco.

The data shared with key European soccer officials is certain to fuel the heated debate over the future of the Champions and Europa Leagues heading into key meetings of clubs next week in Switzerland. The divisiveness of the discussions led to UEFA, European soccer’s governing body, to call off a meeting that was also scheduled for next week involving clubs and leagues. UEFA President Aleksander Ceferin believes they are not “ready for a meaningful discussion.”

The “Polarization in European Football” report was commissioned by UEFA in June during the increasingly fraught talks involving leagues and clubs over attempts to overhaul the format of European competitions from 2024. UEFA initially presented the idea of reserving 24 places for clubs in the Champions League to return the following season, but it has since backed off the proposal because it has left some of the biggest leagues at odds with their best teams.

Changes to the format are being pursued by the top clubs to ensure them more games against each other and guarantee inclusion in lucrative annual tournaments without qualifying. One of the most powerful figures in the fight is Juventus Chairman Andrea Agnelli, who has wielded his power as Chairman of the European Club Association.

The biggest leagues have pushed back, saying changes that would limit the opportunities for teams to earn a place in the European competitions such as the Champions League devalue their leagues.

The European Leagues group has worked to divide the elite, perennial trophy winning clubs from their less prosperous counterparts.

One of the most recent leagues to publicly denounce the ECA was the Czech Republic, which said their clubs agreed it was “inappropriate for European football bodies to create plans that would alter the structures, calendar and competitiveness of the domestic game.”

The wealthy Premier League clubs offered support with a rare joint statement in June that highlighted the “obligation to maintain the health and sustainability of domestic league football.”

Caught in the middle is UEFA, who is using the study to help support its claim that it is the only European soccer body that distributes funds across the continent. The report shows how the top leagues are monopolizing the best players and the cash of broadcasters.

Some key findings:

— The Big Five accounts for 74 percent of the 19.7 billion euros ($21.7 billion) generated by leagues across the continent, up from the 68 percent 10 seasons earlier.

— Forty-Seven teams account for 60 percent of the revenue generated by all 720 clubs in the 55 nations assessed by Deloitte.

— The attractiveness of the Big Five league matches on television could at least partially account for a drop in stadium attendances this decade across the 45 lowest-ranked leagues by revenue.

“To meet broadcast demand, the Big Five match calendar has increasingly been spread to collectively cover the weekend from Friday through to Monday nights to ensure live Big Five games are always available to watch in non-Big Five markets,” the report said. “Meanwhile, most leagues in Europe have seen a decline or little or no growth in matchday attendances.”

— The Big Five leagues banked 97 percent of the €2.4 billion generated in non-domestic broadcast revenue by all European leagues in the 2017-18 season.

Rights holders in the other 50 European nations paid €430 million to show matches from the Big Five, accounting for 18 percent of the Big Five’s international broadcast revenue.

“Nothing is coming back in my country,” Romanian Federation President Razvan Burleanu recently told the AP, referring to money Romanian broadcasters pay to screen league games from abroad. “This can be an idea to contribute to decreasing the gap between top-five leagues and the rest.”

UEFA argues it is doing just that, sharing the revenue from European competitions.

While generating €373 million from broadcasters in countries beyond the Big Five, UEFA distributed more than double that to clubs in the 50 bottom-ranked countries.

The Big Five also profited but to a lesser degree: UEFA gave them around €150 million euros on top of the fees those markets paid for Champions League and Europa League games, taking the total to around €1.3 billion.

The Big Five redistributes some of their revenue domestically to lower divisions, but Deloitte highlights how they “do not make direct solidarity payments to other European leagues.”

— The report also shows how the Big Five has increasingly been a magnet for foreign talent, with more than a fifth of the players in those leagues coming from the rest of the continent last season.

No country was impacted more than the Netherlands, which lost 50 players to the Big Five — a rise of 61 percent since the 2007-08 campaign. European champion Portugal is next on the list, with 49 players lost.

The struggle keeping players at home is particularly acute for Belgium and Austria. They have experienced around a three-fold increase in the number of players going to the Big Five in a decade.

The report does not touch on the players who benefit from Big Five salaries and the chance to win the biggest trophies.

— Transfers fees are not significantly filtering across the European game, with 67 percent of transfer spending — or €3.5 billion euros — circulating within the Big Five last season compared to 56 percent — or €1.4 billion euros — in 2007-08.

Non-Big Five leagues only receive 18 percent of the transfer spend, down from 23 percent in 2007-08.

“Only the Big Five leagues in aggregate are profitable,” Deloitte concluded to UEFA. “Operating losses have increased across all other tiers, in aggregate, since 2007-08.”

 

Olympic Channel Will Stream Budapest World Urban Games

The Olympic Channel has signed a media rights agreement with the Global Association of International Sports Federations (GAISF) to show daily live streaming coverage of the inaugural World Urban Games Budapest 2019 next week.

The inaugural edition of the World Urban Games, powered by GAISF, will take place from 13-15 September 2019 and features six competition and two showcase sports, including 3×3 basketball, BMX freestyle, breaking, flying disc, parkour, roller freestyle, indoor rowing and laser run.

GAISF President Raffaele Chiulli said: “Our agreement with the Olympic Channel is an indication of the global excitement for this new event and I am delighted that the World Urban Games will be available to watch all over the world.”

“Our role at GAISF is to create a platform for sports and I believe that the World Urban Games will be an incredible showcase. The sports selected provide a broad range of urban disciplines with the presence of the best athletes in the world that will excite and entertain spectators and TV viewers, as well as inspire new fans to participate.”

Mark Parkman, General Manager of the IOC’s global Olympic Channel said: “We are thrilled to work with GAISF to provide coverage of the inaugural World Urban Games to viewers around the world. As we continue to tell the stories on the road to Tokyo 2020, live streaming action on our global platform will enrich the viewer’s experience and provide additional exposure to these popular sports and to the athletes.”

The venue for the Games is the site of the historical Nagyvásártelep in the south of Budapest. Having been regenerated specifically for the Games, the graffiti-covered market hall has an authentic urban feel and will provide the ultimate urban sports arena experience for the three-day event.

Local Organising Committee Chairman Balázs Fürjes said: “The Games has gained global interest from the moment we announced that Budapest would host the first event. It is a wonderful opportunity for this city to host another major event in 2019 and I believe that as our broadcast partner, the Olympic Channel will ensure the Games is a major success all over the world.”

“The Games has gained global interest from the moment we announced that Budapest would host the first event. It is a wonderful opportunity for this city to host another major event in 2019 and I believe that as our broadcast partner, the Olympic Channel will ensure the Games is a major success all over the world.”

As well as the competition and showcase sports, a number of demonstration and initiation events will provide opportunities for spectators of all ages and abilities to try urban sports. The Festival programme of the World Urban Games will also incorporate live concerts, street art and dance, with the aim of inspiring a new generation of urban athletes around the world.