Beijing SportAccord Will Focus On Breaking Down Barriers

October 2, 2019

The Summit conference programme at the SportAccord 2020 World Sport & Business Summit will focus on the theme of ‘Breaking Down Barriers in the Ever-Expanding World of Sport,’ offering organisations that are seeking to expand their footprint in Asia a chance to learn from the sector’s most influential figures.

With sport’s No.1 global gathering taking place from 19-24 April 2020 at the China National Convention Center in Beijing, China, numerous big-name speakers from the host country are being lined up to provide unmissable insights on the Summit conference programme.

John Sun, the CEO of Alibaba Group-owned AGTech – an integrated technology and services company engaged in the lottery, mobile games and entertainment market with a focus on China and selected international markets – is the first speaker to be unveiled for the Summit. During the Summit conference on Wednesday, 22 April, Sun will provide a technology update from the heart of an ever-changing industry, while several other conference sessions will give delegates the inside track on making an impact in China and across the continent.

Reflecting on the session, Sun said: “I am honoured to be invited by SportAccord, a not-for profit global organisation that is focused on driving positive change internationally. AGTech shares common value and vision, a commitment to social and corporate responsibility, and to be recognized as a global leader in supporting our stakeholders, partners, & athletes to achieve their dreams in the sports community.”

Technology plays a key role in the evolution of sports. We have seen the long-awaited legalization of sports betting in the United States, nano-chips embedded as wearable device to enhance biometric analysis, and we are witnessing an exciting era where technology, driven by data, is evolving around individuals. AGTech’s focus in utilising data to transform the traditional lottery business, supporting 400,000 shop owners to run a more intelligent lottery business; supporting sports IP development through effective commercialization; engaging millions to the national fitness campaign, and most importantly motivating our future generation to live happy and healthy.

We share Alibaba’s mission “To make it easy to do business anywhere in the digital era”. AGTech will continue to influence through lottery and gaming to propel sports communities towards digitalization and intelligence, and most importantly, to make technology more enjoyable.”

The morning after the Summit conference sessions, Sun will be among the hosts of a number of Hub Breakout Sessions on Thursday, 23 April, giving delegates the opportunity to engage with expert speakers and gain valuable insights about the topics discussed the previous day on a personal basis in a relaxed, roundtable setting.

With SportAccord lining up further speaker announcements in the coming weeks, the Summit will feature a Keynote Address on China’s role in the ever-expanding world of sport, as well as a plenary panel session on future trends and their impact on sport and business internationally and within Asia. There will also be sessions dedicated to exploring the ultimate fan engagement tools and the social media landscape within Asia – and specifically how to identify, reach and engage with fans in an evolving landscape.

A new approach to commercial partnerships, including those in Asia, will also come under the microscope, while further sessions will explore crowdfunding and supporting athletes through technology and esports growth in Asia.

Nis Hatt, Managing Director, SportAccord, said: “We are thrilled with the calibre of speakers that will participate in the Summit conference at SportAccord, with more big names coming in the next couple weeks. Prestigious speakers like John Sun will undoubtedly provide crucial learnings for any delegates who want to make a greater impact across China and Asia as a whole.

“The Hub Breakout Sessions are an excellent engagement tool, and we are delighted that Mr. Sun, as well as a number of other leading decision-makers who are experts in their field, will follow up their sessions during the Summit by providing delegates with the opportunity to engage with them on a more personal basis.”

The SportAccord Summit will run alongside four other dedicated conference streams: LawAccord, CityAccord, MediaAccord and HealthAccord, against the backdrop of a bustling exhibition, high-level meetings and a host of social gatherings to enable networking in a relaxed environment.

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