iSportconnect: Weekly Deals Update

Formula One + ESPN

Formula One have agreed a new extension on their broadcasting deal with ESPN for the next three years.

NFL + Nike and Fanatics

Nike, the NFL and Fanatics have agreed to extend their US deal worldwide. Nike will remain the exclusive supplier of on-field and side-line apparel for NFL teams, while Fanatics will manufacture all Nike NFL gear sold at retail.

Eurosport + Davis Cup

Eurosport has reached a two-year TV and digital rights partnership with the International Tennis Federation to show the Davis Cup Finals in six countries.

IndyCar Series and IMS + Penske Entertainment Corp

Roger Penske, billionaire businessman, has bought both IndyCar Series and the Indianapolis Motor Speedway track from Hulman and Company.

Bruin Sports Capital + CVC Capital Partners and The Jordan Company

Bruin Sports Capital have partnered with two private equity firms for a $600m funding boost.

ESPN + XFL

ESPN will now be streaming every game of the new XFL season, including the playoffs, to fans in Europe, the Middle East and Africa.

Mastercard + G2 Esports

G2 Esports and Mastercard create strategic partnership ahead of the upcoming League of Legends World Championship Finals.

Celta Vigo + Maldives Government

RC Celta and the Maldives government have signed a sponsorship and collaboration agreement for the next three years, totalling a reported $2.5 million.

Partnering with Turner Sports, NBA TV will now be available for customers via a subscription offering

ITTF and Dongfeng Fengshen will now be partner for the three major ITTF events until the end of the year

DAZN get Milan TV in contant deal with AC Milan

Watford Agree Deal With Chinese Social Platform Donquidi

Onefootball gain Eredivisie for PPV

NBA and ParionsSport combine for Paris game in 2020

MSG Networks make FanDuel sports gaming partner

Euroleague signs regional partnership with Frutti Extra drinks in Germany

Bragg gaming Group announced an agreement, in partnership with Kambi, with Seneca Gaming Corporation

Ford and the Oakland Raiders agree Allegiant Stadium partnership

Pro14 agree highlights deal with BBC for Wales, Scotland and Northern Ireland

Rupert Hunter Joins Six Nations Rugby

Rupert Hunter, formerly of the ICC and IMG, has been appointed as the Chief Commercial Advisor at Six Nations Rugby.

He joins following a near four-year spell as the Head of Brand Partnerships at the International Cricket Council. Prior to that he had spent time with both IMG and European Tour Productions.

“I am delighted to welcome someone with Rupert’s experience and wealth of knowledge to the Six Nations. I also want to take this opportunity to thank Dave Kavanagh for his many accomplishments with Six Nations during his 16-year tenure. I wish him every success in his new role with Munster Rugby,” said Six Nations chief executive Ben Morel.

While Hunter commented: “It is a true privilege to be joining the Six Nations at such an exciting time for the development of the game of rugby. I look forward to playing a part in its future development.”

 

ITTF Agree Deal With Dongfeng Fengshen

The International Table Tennis Federation have partnered with Chinese automobile brand Dongfeng Fengshen.

Dongfeng Fengshen will now be the main partner for three major ITTF events until the end of the year.

They are:

  • The ITTF Team World Cup in Tokyo
  • The ITTF Men’s World Cup in Chengdu
  • ITTF World Tour Finals Zhengzhou

“We are very honoured to work with the ITTF and make a contribution to the sport of table tennis in China. The Team World Cup will kick off in Tokyo very soon. Team spirit is what counts here and, on behalf of Dongfeng Fengshen, we hope that Team China will achieve good results and bring glory to the country,” said Yan Hongbin, Deputy General Manager at Dongfeng Fengshen.

Xu Yi, Head of Sponsorship (China) at ITTF, added: “On behalf of the ITTF, I thank Dongfeng Fengshen for their immense support of international table tennis. This represents an important part of Dongfeng Fengshen’s strategy within our sport after partnering already with CCTTA.

“We hope that the ITTF can help to grow Dongfeng Fengshen’s brand across the globe through these top-tier events, and we also hope that we can work together with them for the further development of table tennis.”

Mastercard Announce Deal With G2 Esports

G2 Esports and Mastercard have announced a new collaboration ahead of the upcoming League of Legends World Championship Finals.

This new strategic partnership to bring entertaining experiences, exclusive access, and fan engagement activations to the League of Legends community.

Mastercard will also collaborate on creating behind-the-scenes content to bring the #G2ARMY even closer to their favorite players.

G2 Esports CEO, Carlos ‘ocelote’ Rodriguez, says: “League of Legends has given G2 incredible priceless moments as winners at the Mid-season Invitational and bringing home both the Spring and Summer LEC Championship titles. We are excited now to return the favor and give the loyal #G2ARMY priceless moments through exclusive experiences and behind-the-scenes content thanks to our partnership with Mastercard.”

Jeannette Lindo, SVP Marketing and Communications Europe, Mastercard, commented: “As G2 prepares to face off at the monumental League of Legends World Championship Finals, we are excited to provide the League of Legends community exclusive Mastercard experiences that bring fans closer to the teams and players they admire.

“By partnering with G2 Esports we will be able to deepen our engagement with the esports passion and build upon our vision of bringing powerful content and priceless experiences to fans.”

Birmingham 2022 Commonwealth Games Opens Telecommunications Tender

A tender has been released by the Birmingham 2022 Commonwealth Games in order to secure telecommunications services for the event.

The value of the contract is set at £10.4 million, with a deadline for companies to put forward their services set for the 25th of November.

This is a crucial tender for the event,  with an expected announcement on the winning bid in the process expected in the early months of 2020.

More information can be found here – https://commonwealthgames.finditinbirmingham.com/opportunities/telecommunication-services-for-the-birmingham-2022-commonwealth-games

Paris Saint Germain Announce Record Revenue

Ligue 1 side Paris Saint-Germain have reported record revenue for the 2018/19 fiscal year.

The French Champions announced €637.8 million, which is a near 20 percent increase from last year’s result, which sat at €541.7 million.

This amount has been boosted greatly by two major deals the club signed this year. They were their new shirt sponsorship deal with Accor and a renewal of their current deal with Nike, which now stretches until 2032.

Bringing in such a huge amount of revenue just further establishes PSG as one of the biggest powerhouses amongst European football, closing in on the numbers that are produced by the likes of Real Madrid and Barcelona on a yearly basis.

Ford And Oakland Raiders Agree Allegiant Stadium Partnership

Desert Ford Dealers have announced their founding partnership with Allegiant Stadium and the Raiders to become the Official Vehicle of Raider Nation when the Silver and Black debut in Las Vegas in 2020.

Raiders President Marc Badain said: “The Raiders are proud to welcome the Las Vegas Ford dealers as the newest Founding Partner of Allegiant Stadium. We are excited to add another world-wide brand to the Raider family and for the annual activation and tailgating experiences this partnership will provide to our fans.”

As the official vehicle of the Raider Nation and Founding Partner of Allegiant Stadium, Ford will have a presence throughout the stadium year-round which includes pregame tailgate activations and naming rights on the north gate entry.

“Ford has a long-standing relationship with the National Football League and we are thrilled to continue that partnership with the Raiders as they make Las Vegas their home,” Gary Ackerman of Gaudin Ford added. “As the official vehicle of the Raider Nation, we are proud that members of the team and executive staff will take to the streets of Las Vegas in a Ford vehicle.”

On The Move: Latest Community Job Updates

Maikel Oettle has left his role as Vice-President of strategic partnerships at IMG to become AC Milan’s Head of Sponsorship Sales.

Lou Garate will be the Global Head of Sponsorship Sales at Twitch.

Kahlen Macaulay is Snap Inc’s Manager of International Sports Partnerships, he was previously Senior Manager, Digital Partnerships at the IOC.

Maik Matischak, who has left his role as Senior Director Communications – EMEA for the NBA, is now Head of European Sports and Partnerships at The Story Mob.

Sue Storey has taken up her position as CEO for Volleyball England.

Danny Lynch has become Head of Communications at the Irish Football Association.

Jose Garnes is the new Head of Content at SailGP, after being Senior Digital Producer at Sunset+Vine.

Karim Lahleh will be Marketing Rights Delivery Manager at FIFA.

Tim Dignard has become Coca Cola’s Global Sponsorship Manager – Olympics.

David Morgenbesser is now Servus TV’s Head of Sports Rights and Content Distribution.

Danny Paiser has joined IMG as VP Strategic Partnerships – Football.

Robert Faulkner is European Athletics new Head of Communications.

Pedro Belaunzarán is new Sponsorship Director of Mad Lions Esports Team.

Hugo Sharman has been announced as new Chief Executive of Stream AMG.

If you are changing jobs and want to be featured in next Thursday’s On The Move, please contact ben@isportconnect.com

LaLiga And Renfe To Allow Passengers To Stream Fixtures

Spanish rail company Renfe will now offer free streaming of LaLiga fixtures to all of their passengers.

This is the first initiative of its kind and the sponsorship agreement which makes Renfe the ‘Official Transport’ of LaLiga for the 2019/20 season.

Supporters will be able to watch the live matches via the PlayRenfe entertainment system. It shows all matches from both the LaLiga Santander and LaLiga SmartBank competitions, as well as European club competitions.

Juan Carlos Díaz, director of sponsorship and sales at LaLiga, said: “It’s exciting to broadcast our global competition in such a unique way. The partnership with Renfe helps add a new and exciting dimension to Spanish train journeys and helps more football fans to discover LaLiga.”

Manuel Sempere, director of marketing at Renfe, said: “We want to push the boundaries of innovation in our sector and with LaLiga we have a partner that shares this approach. The response from our passengers to having live football available has been fantastic. For the transport sector as a whole, we hope that this agreement sets a trend that others will follow in the years to come.”

NFL, Nike And Fanatics Make Partnership Worldwide

Nike, the NFL and Fanatics have agreed to extend their US deal worldwide.

As per the terms of the deal, Nike will remain the exclusive supplier of on-field and side-line apparel for NFL teams, while Fanatics will manufacture all Nike NFL gear sold at retail.

Fanatics now have exclusive consumer product licensing rights to manufacture and distribute all Nike NFL adult products worldwide, and this new long-term global deal is an enhancement to the ground-breaking US deal signed in 2018.

Commenting on the deal, Damani Leech, COO of International for the NFL, said: “We’re excited to expand our relationship with Nike and Fanatics, and with it a cutting-edge model for licensed merchandise to benefit fans and retailers around the world.

“Now our growing fanbase in cities such as London and Shanghai will have the same quick access to the widest selection of the latest merchandise as their counterparts here in the United States.”

“This innovative partnership with the NFL and Nike is based on the premise that all three organizations are committed to providing fans with the best possible experience, quality and choice of officially licensed merchandise,” added Steve Davis, President of Fanatics International. “This expanded global deal, coupled with our vertical commerce model will allow us to reach more fans and retailers across the globe than ever before, with a greater assortment of merchandise which is consistently stocked and replenished.”