Free Travelcard To Be Included In UEFA’s Euro 2020 App
December 2, 2019
UEFA’s App for their upcoming Euro 2020 competition next summer, which will be hosted in cities all across Europe, will contain a travelcard for fans within each city.
On the day’s games are due to be held, fans will be able to travel for free on game days in certain cities, with geographical aids such as maps and stadium guides included in the app.
Events Chief Executive at UEFA, Martin Kallen, commented on this new development: “Prior to and during the finals, the tournament app will act as the gateway for everyone to embrace all that EURO 2020 has to offer. The app will unlock a personal digital travelcard, because spectators with match tickets will enjoy free public transport in almost all host cities on match days.
“This has been a significant undertaking and we appreciate the support provided by the host cities in making this a reality – unprecedented across so many countries during a final tournament, and a crucial element in encouraging fans to use public transport services.
“We are creating a new experience driven by the fans. Combining fan insight and the latest in digital technology, our focus is to deliver a personalised experience for every fan.
“This starts with the implementation of digital ticketing for specific target groups at every game. The digital match ticket will be complemented by a range of digital services all designed to help fans make the best use of their time – whether attending the match, organising their travel and accommodation, or sampling what each host city has to offer,” Kallen added.