Amstel Expands Sponsorship Deal With Conmebol

Amstel have expanded their current sponsorship deal with Conmebol to include the Copa Sudamericana.

The beer company, owned by Heineken, are already sponsors of the Copa Libertadores, South America’s ‘Champions League’ and the UEFA Europa league. The new deal will run until 2024.

Juan Emilio Roa, Conmebol’s Commercial Director, said: “We believe that this agreement is a sign of the growing interest from sponsors in South American football and its international exposure.

One Week To Go: Leadership Masterclass – Speaker Spotlight: Chloe Targett-Adams

Our final speaker spotlight heading into the Leadership Masterclass next week focusses on Chloe Targett-Adams. Chloe is Global Director of Promoters and Business Relations and will be taking part in our Diversity and Inclusion panel.

The Leadership Masterclass is being held at Withersworldwide in London on Wednesday the 27th of November, where we will hear from esteemed guests Javier Tebas, President of LaLiga, and European Tour CEO, Keith Pelley.

We have a limited number of spots remaining for the Leadership Masterclass, so to register your interest in attending, please contact Joe at joe@isportconnect.com

Chloe Targett-Adams

Chloe has worked for Formula 1 for more than a decade, now holding the position of Global Director of Promoters and Business Relations, leading and managing the race promotion operations.

She previously held the position of Senior Counsel with the company, working across F1’s business activities on a global level. Chloe went to the University of Leeds prior to graduating from BPP Law School.

Invitation Policy: The Leadership Masterclass is a complimentary event for iSportconnect members who are from governing bodies, sports teams, brands and broadcasters. There is no fee to become an iSportconnect member. No sports agencies, professional service providers & suppliers are allowed.

For limited partnership opportunities, please contact brandon@isportconnect.com

Sky Sports Takes Exclusive Masters Broadcast Rights In UK

Sky Sports has become the exclusive UK broadcaster for the Masters golf tournament, ending the BBC’s live coverage of the event.

From next April’s event, Sky will be the only channel in the UK able to access live coverage of golf’s iconic event at Augusta National.

Sky Sports managing director Rob Webster said: “The Masters has provided some spectacular moments on Sky Sports – not least Tiger Woods’ unforgettable comeback this year – and we look forward to broadcasting many more at one of the most iconic global sporting events.

“We are proud of our 10-year association with Augusta National, and our golf team does a great job sharing the magic of the Masters with our viewers.”

European Tour Forced To Cancel Hong Kong Open

Due to the ongoing protests in the Chinese province, the European Tour have been forced to abandon the upcoming Hong Kong Open.

In a statement released today, they say:

“Regretfully the European Tour, in conjunction with our tournament co-sanctioning partner at the Asian Tour, has taken the decision to postpone next week’s Hong Kong Open, scheduled for the Hong Kong Golf Club, Fanling from November 28 to December 1. An attempt will be made to reschedule the tournament to early 2020.”

Keith Pelley, Chief Executive of the European Tour, said: “The decision has been taken due to the ongoing level of social unrest in Hong Kong. As the safety of our players, staff, stakeholders and everyone involved in each and every one of our tournaments around the world is our top priority, we feel this is the correct, but unfortunate, course of action.

“The European Tour thanks everyone at the Hong Kong Golf Association, the Hong Kong Golf Club and all persons associated with the Hong Kong Open for their hard work in endeavouring to stage the tournament and we look forward to hopefully returning early next year.”

Cho Minn Thant, Commissioner and Chief Executive Officer of the Asian Tour said: “It is regrettable that the Hong Kong Open has to be postponed due to the ongoing unrest in the city.

“The unpredictability of the current situation in Hong Kong makes it very challenging to sanction the tournament especially with the safety of everyone of utmost importance. However, we are optimistic that once the situation in Hong Kong stabilises, we will be in a better position to sanction the 61st edition of the Hong Kong Open in the very near future.”

Election Investigation Prompts Serie A President To Resign

Serie A President Gaetano Miccichè, has resigned in the wake of an investigation into his election earlier this year.

Results of the investigation into Miccichè are likely to be revealed in the coming days, but he has opted to avoid any formal punishment from the league and step down before any of the details become public knowledge.

Because of roles he was also holding at the same time, his election had required all 20 of Serie A’s sides to vote for him unanimously, however it now appears that some may have had their hands forced.

One thing is for sure we are likely to know the full details of Miccichè’s reign at the Italian league in a very short time.

FIFA Name GWC As Club World Cup Sponsor

FIFA have named GWC as an Official National Supporter of the upcoming FIFA Club World Cup Qatar 2019.

Liverpool will take part in the competition following their Champions League victory, which will take place in Qatar for the first time this December.

Jean-Francois Pathy, Fifa’s director of marketing services, said: “Delivering a Fifa Club World Cup requires a huge amount of planning, and logistics plays a key role in managing that complex operation.

“We are delighted to welcome GWC as a national supporter for this event and look forward to adding their local expertise.”

“We are passionate about being part of the FIFA Club World Cup Qatar 2019 as a National Supporter, a role that falls in line with our long history of supporting the nation’s greatest sporting events, youth, and helping people make success stories,” stated GWC Group CEO Ranjeev Menon. “We proudly promote the world class sporting and logistics infrastructure that we in Qatar are developing.”

“Delivering a FIFA Club World Cup™ requires a huge amount of planning – and logistics plays a key role in managing that complex operation. We are delighted to welcome GWC as a National Supporter for this event and look forward to adding their local expertise to this event,” said Jean-Francois Pathy, FIFA Director of Marketing Services.

iSportconnect Partners With Capital Club For Dubai Networking

iSportconnect has partnered with Capital Club and the 3rd Floor Sports Bar and Club to give guests an evening of unparalleled networking ahead of the iSportconnect Dubai Summit.

As networking partner, Capital Club will host a select number of guests for an intimate get together the night before the event.

The iSportconnect Dubai Summit will take place on the 5th of December at the Dubai Sports Council HQ, and for the third consecutive year we are bringing a spectacular line up of topics and global senior leaders to create an exclusive networking and business ecosystem.

iSportconnect Commercial Director, Brandon Garcia, said: “Such partnerships allow us to connect the local industry with our senior global executive network and create exciting connections as well as provide great expertise. Our global work is a mutual mission between iSportconnect and our community  – we want to continue our legacy in Dubai and engage our local partners.”

First International Sports Innovation Conference Held In Dubai

His Highness Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the National Olympic Committee and Chairman of the Mohammed Bin Rashid Al Maktoum Creative Sports Award, attended the 1st International Sports Innovation Conference, which was held at the Hilton Al Habtoor on November 18.

Organised by Mohammed Bin Rashid Al Maktoum Creative Sports Award, which is a Mohammed Bin Rashid Al Maktoum Global Initiative, the first International Sports Innovation Conference brought together some of the world’s leading ambassadors of sports and tolerance for discussions.

Leading the list of speakers was Carl Lewis, one of the most celebrated athletes in Olympic history, and HE Kirsty Coventry, Africa’s most decorated Olympian and now Zimbabwe’s Minister of Youth, Sport, Arts and Recreation; along with HE Dr Sonia Ben Cheikh, Tunisia’s Minister of Youth and Sports; Ms Daniela Bas, Director of the Division For Inclusive Social Development at the United Nation’s Department of Economic and Social Affairs; and former Egyptian judoka Mohamed Ali Rashwan, winner of a silver medal at the 1984 Olympic Games, and the 1985 and 1987 World Judo Championships.

His Highness Sheikh Ahmed Bin Mohammed, accompanied by HE Mattar Al Tayer, Vice-Chairman of Dubai Sports Council and Chairman of the Board of Trustees of the Mohammed Bin Rashid Al Maktoum Creative Sports Award, also presented medals to the newly appointed MBR Sports Creativity Ambassadors: UAE’s Omar Al Marzooqi, winner of an individual showjumping silver medal at last year’s Youth Olympic Games in Argentina; Saudi Arabia’s Mohammed Al Assiri, winner of a karate gold medal at the 2018 Youth Olympic Games; Ahmed Elgendy of Egypt, who won  gold in the pentathlon at the 2018 Youth Olympic Games; Tunisia’s Ines Boubakri, who became the first Tunisian fencer ever to win an Olympic medal when she won bronze at the 2016 Games; Moroccan Fatima Zahra Abou Fares, who entered the record books last year when she became the first Arab to win a taekwondo gold at the Youth Olympic Games; and Ahmad Abughaush of Jordan, who won the 68kg taekwondo gold at the 2016 Olympic Games, becoming his country’s first Olympic medal winner.

These budding young Arab athletes, who also shared their memories in a session titled “Creativity in Sports”, have been bestowed with the title of MBR Sports Creativity Ambassadors to inspire and encourage them to continue their march towards success, especially at the 2020 Tokyo Olympics next year.

Alongside the Conference, HH Sheikh Ahmed Bin Mohammed also witnessed the signing of a Memorandum of Understanding between Mohammed Bin Rashid Al Maktoum Creative Sports Award and Nakheel and WETEX, the Dubai Solar Show, who will be strategic partners of the 11th edition of the awards, and Dragon Oil, who have come on board as gold sponsor of the Awards.

Speaking at the Conference, HE Kirsty Coventry said sports is the best tool for spreading the values of tolerance and peace throughout the world and called for the separation of sports from politics. She cited the example of the late South African President Nelson Mandela’s effort to unify the country following South Africa’s success at home in the 1995 Rugby World Cup.

She said: “Sports has a unique power that brings people together and it can be used in a positive way to bring communities together. At the same time, it is also exploited by some to spread messages of hatred and violence. This is unacceptable and contrary to Olympic principles and values.”

Sodexo Contributes to the Seventh CISM Military World Games

Sodexo, world leader in Quality of Life services, has successfully completed its mission to provide world-class professional services for the 7th World Military Games in Wuhan, Hubei province, China.

Sodexo has always placed service explicitly at the heart of the experience, actively improving Quality of Life for individuals and organizations.

After a year’s meticulous preparation, Sodexo provided a diverse range of services to 8000 WMG athletes from 109 countries with its professional skills and excellent services.

In the preparation of the seventh CISM Military World Games, Sodexo provided kitchen design consultancy service to TianYou Hotel Group. In the middle of September, 2019, Sodexo was invited to teach the national culture and food custom, and designed a series of professional courses for food-service managers, supervisors and frontline employees of athletes restaurants.

The seventh World Military Games took place between the 18th and 27th of October, and Sodexo provided three experienced foreign western chefs for TianYou hotel Group to assist the athletes’ restaurant to provide authentic food for athletes from all over the world and achieved good results. Sodexo has supported Beijing Railway High-Speed TianYou Hotel Group with international service standards, providing athletes from all over the world with high-quality and nutritious food.

Prior to the event, Thomas Oudart, Sodexo’s Vice President for Business Development, Sports& Leisure in China, said ‘We are honored to cooperate with Beijing Railway High-Speed TianYou Hotel Group, signing such a prestigious and important contract to provide consultancy services for the WMG.  Sodexo Sports and Leisure in China will deploy its global expertise in such events to provide excellent services for all the athletes and to support widely the success of the CISM Military Games.’

Wang Quan, the Chairman of Beijing Railway High-Speed TianYou Hotel Group, had said, “We believe that the strategic partnership with Sodexo will promote the sound development of both companies. We hope to work with Sodexo, to make the restaurant of “international standard and Chinese style“.

Borussia Dortmund Team Up With DAZN Media In Asia

Borussia Dortmund has joined up with DAZN Media to create a social media campaign that showcases the club’s 2019/20 football season, its star players and past masters to entertain and grow its fanbase in South East Asia.

Weekly content produced by DAZN Media’s creative content studio in Singapore will celebrate impactful players, whilst showcasing the club’s best Bundesliga’s moments throughout the domestic season and its progress in the UEFA Champions League.

Content will be published through Borussia Dortmund’s Facebook profile in local language and geo-targeted to fans in Thailand, Vietnam and Indonesia.

Suresh Letchmanan, Borussia Dortmund, Managing Director APAC, said: “We are extremely pleased and delighted to be working with DAZN Media team which will create new creative and localised content and campaigns for BVB across Asia with their rich expertise and presence in the markets. I’m looking forward to this collaboration,” said Suresh Letchmanan, Borussia Dortmund, Managing Director APAC.

Andy Jackson, Director of Strategy at DAZN Media, said: “Nobody covers football quite like DAZN. By combining our expertise in digital content production and sports journalism, we’re able to create thrilling stories that celebrate moments of greatness from Borussia Dortmund’s star players and managers past and present. The campaign’s fresh and dynamic social content will draw fans to the club, creating loyalty, interaction and expanding the club’s fanbase with passionate football nations in South East Asia.”