Capital Unplugged Invests In Connexi

Capital Unplugged, a UK technology and media investor, is delighted to announce its investment into Connexi, the fast growing digital sponsorship marketplace for brands and sports rights holders.

Capital Unplugged invests in early-stage and high-growth technology companies through a combination of funding sources, technology services and incubator space in London. Its investment is part of Connexi’s second round funding to support its rapid expansion across multiple sports rights holders and global brands.

Lee Booth, Chairman of Capital Unplugged, said “We’re very excited to become one of Connexi’s investors at this important stage in their growth. The platform and vision revolutionises the access and speed with which sports teams, federations and events can source the right commercial partner. The benefit for brands in being able to discover opportunities that match their values and budgets is not to be underestimated. Connexi are disrupting a tired and closed market using digital tools to transform and democratise commercial partnerships. This is a perfect match for Capital Unplugged.”

Capital Unplugged will offer a combination of cash and technology to Connexi as part of its funding and will build a link to the Global Sport Technology platform which manages sport federation membership, ticketing and coaching programmes.

Rory Stewart-Richardson, CEO of Connexi, “I am really excited about the recent investment from Capital Unplugged, who through Global Sports Technology and their in-depth knowledge of the sports and entertainment world, will ensure our data driven approach remains at the forefront of the market. We have some very exciting developments happening to the platform over the course of the next few months, which will continue to support our proposition of creating more data driven commercially relevant partnerships, with each party, be that the Agency, Brand or Rights Holder continuing to remain in control!”

Behind The Screens: How Valencia Are Engaging Fans Via In-Ground Televisions

Going to a stadium to watch a live football match is always a memorable experience. Attending with friends, family or other like-minded individuals is a long-standing tradition that contributes enormously to the sport’s global appeal. But with the right tools, clubs can add to the entertainment value that they offer and give fans one more reason to attend.

For fans of Valencia CF visiting the Mestalla stadium, this is being provided through a new audiovisual initiative using the stadium’s giant screens. Displaying exclusive in-stadium content both before and during the game, the overall spectacle has been taken to a new level.

Created with the aim of offering the fan a more complete experience, the club brought together different departments (marketing, commercial and communication) with the VCF media team, its in-house audiovisual production department. Together these teams developed a production plan that communicates the various initiatives of the club or its sponsors via creative content, broadcasting them via the screens to 55,000 spectators.

Fan engagement through sponsor content
The five high-definition LED video screens of the Mestalla allow this content to be widely distributed. “The screens can be seen from almost any location in the stadium which means a big audience for our content and also, additional exposure for sponsors who may be collaborating with us,” said Javier Latorre, head of the Valencia CF audiovisual department.

Specially created content includes the club’s internal initiatives as well as advertising, warm-up images, historic match footage and the starting elevens, which are divided across the different screens. But in addition, there is space for special promotions from the club’s sponsors that increase fan engagement at the same time. Recent activations include FlyCam from club sponsor Vueling, where fans appearing on screen are encouraged to imitate a flight attendant, with holiday prizes on offer.

Another initiative, KissCam, was inspired by competitions such as the NBA. In-stadium cameras focus on a couple in the stands and broadcast their image on the screens, encouraging a public display of affection. This idea has since led to the introduction of DanceCam or BomboCam, which features a Valencian Bombo drum superimposed onto the screen. The harder the fan mimicks a drumming action, the louder the noise they create.

To read the full article and subscribe to LaLiga’s Global Fútbol newsletter please follow this link: https://newsletter.laliga.es/global-futbol/screens-of-valencia-audiovisual-system-mestalla/rrss

Former Sky Sports Commercial Director Joins beIN Sports

Former Sky Sports Commercial Director Richard Verow has joined beIN Sports, after leaving Sky in November 2019.

Verow is another member to have left Sky Sports in recent months, following former Managing Director, Barney Francis, who will now be leaving the company in 2020 after his role was changed midway through last year.

His new role at beIN is described as Chief Sports Officer and he will replace Daniel Markham after spending more than a decade of his career with Sky.

Qatar Airways Announced As Premium Partner Of Paris Saint-Germain

Qatar Airways is delighted to announce that it is the new Premium Partner and Official Airline Partner of Paris Saint-Germain, France’s most successful football club, for the next three seasons.

Paris Saint-Germain Chief Partnerships Officer, Marc Armstrong, added: “We are delighted to welcome Qatar Airways into the Paris Saint-Germain family as the Official Airline Partner of the club. This is another example of our strong desire to develop innovative partnerships with leading global brands and Qatar Airways is a natural choice for us as it shares our commitment to creating powerful connections with fans all over the world.”

Qatar Airways Senior Vice President Marketing and Corporate Communications, Ms. Salam Al Shawa, said: “We are thrilled to welcome the famous French club to our extensive sport sponsorship portfolio, and look forward to having them on board. In Paris Saint-Germain we have found a partner that shares our passion for innovation and we will work together to develop many exciting activities to engage with supporters and our global audience.”

The Paris Saint-Germain partnership will also see Qatar Airways become Official Partner of the Paris Saint-Germain women’s football and handball teams until 2022.

Qatar Airways is proud to have developed a wide range of global sports sponsorships, supporting top-level sporting events and some of the world’s biggest football clubs. As official FIFA partner, Qatar Airways recently sponsored the FIFA Club World Cup Qatar 2019 and will sponsor the FIFA Club World Cup 2020 edition ahead of the FIFA World Cup Qatar 2022. Qatar Airways is also partner of CONMEBOL, the governing body for football in South America.

Qatar Airways operates a modern fleet of more than 250 aircraft via its hub, Hamad International Airport (HIA), to more than 160 destinations worldwide. The world’s fastest-growing airline added several new destinations to its network last year, including Rabat, Morocco; Izmir, Turkey; Malta; Davao, Philippines; Lisbon, Portugal; Mogadishu, Somalia; Langkawi, Malaysia; and Gaborone, Botswana. The airline will add Santorini, Greece; Dubrovnik, Croatia; Osaka, Japan; Nur-Sultan and Almaty, Kazakhstan; Cebu, Philippines; Accra, Ghana; Trabzon, Turkey; Lyon, France; Luanda, Angola; and Siem Reap, Cambodia, to its extensive route network in 2020.

ITF ‘Open’ To Merging ATP Cup With Davis Cup

David Haggerty, President of the International Tennis Federation has said that ITF would have no problem with a decision to merge the Davis Cup with the ATP Cup.

“We are talking to the ATP. We’ve heard the players’ comments, we know that the ATP has as well. It would make sense to have one event that could be the team event for the men,” Haggerty said, according to Reuters.

“The vision to me seems to be having one strong event and we’re very open to that conversation.”

As for a deadline for when this decision could be made, he stated: “Our goal is over the next few months that we have some serious discussions and see if there’s some alignment.

“I’d say by Roland Garros, Wimbledon, yeah, that sort of timing. A lot will depend on what it would look like, but I think that if the parties are open to looking at various possibilities, anything is possible. I’m an optimist by nature.”

Speaking on how he felt the first edition of the new Davis Cup format, Haggerty added: “I think it was a good start. Not perfect, nothing is. I think we have a good foundation upon which to build things that we’re looking at to improve the competition, such as scheduling.”

iSportconnect Weekly Deals Update

MLS/US Soccer + Stats Perform

Major League Soccer (MLS) and U.S. Soccer today announced an exclusive official data deal with Stats Perform, the revolutionary leader in sports AI and data.

Colts + Allegiant

Allegiant and the Indianapolis Colts have entered a partnership that will make Allegiant the “Official Airline of the Indianapolis Colts,” the airline and the team announced today.

Fox Sports + Concacaf

The Confederation of North, Central America and Caribbean Association Football and major US network FOX Sports have penned an exclusive three-year English language rights agreement which begins this week with live coverage of the Concacaf Women’s Olympic Qualifiers.

Infront + Videocites

Infront has acquired a stake in Videocites, an AI-based video tracking and analytics company and will look to introduce the company’s technology and services to current and future rights partners. This includes content protection, media monitoring and content management.

PSG + CoinCasso

Paris Saint-Germain and cryptocurrency exchange platform CoinCasso have joined forces in a multi-year international partnership, with the virtual currency giant becoming an Official Partner of the Parisian club in all markets outside of France.

Other Deals

LaLiga + Hollywoodbets

Teijin + Envision

McLaren + FAI Aviation Group

Magnus Carlsen + Unibet

Puma + Beach Soccer

Wigan Warriors + Utility Alliance

Verizon + Dignitas Esports

Eurovision Sport + BeIN

Duracell + Supersevens

Betfred + Scottish League Cup

Paralympics GB + Nestle

ESPN+ PGA Tour

DAZN + Coupe De France

Extreme E + TVNZ

National Lacross League AT&T

iSportconnect Weekly Deals Update

MLS/US Soccer + Stats Perform

Major League Soccer (MLS) and U.S. Soccer today announced an exclusive official data deal with Stats Perform, the revolutionary leader in sports AI and data.

Colts + Allegiant

Allegiant and the Indianapolis Colts have entered a partnership that will make Allegiant the “Official Airline of the Indianapolis Colts,” the airline and the team announced today.

Fox Sports + Concacaf

The Confederation of North, Central America and Caribbean Association Football and major US network FOX Sports have penned an exclusive three-year English language rights agreement which begins this week with live coverage of the Concacaf Women’s Olympic Qualifiers.

Infront + Videocites

Infront has acquired a stake in Videocites, an AI-based video tracking and analytics company and will look to introduce the company’s technology and services to current and future rights partners. This includes content protection, media monitoring and content management.

PSG + CoinCasso

Paris Saint-Germain and cryptocurrency exchange platform CoinCasso have joined forces in a multi-year international partnership, with the virtual currency giant becoming an Official Partner of the Parisian club in all markets outside of France.

Other Deals

LaLiga + Hollywoodbets

Teijin + Envision

McLaren + FAI Aviation Group

Magnus Carlsen + Unibet

Puma + Beach Soccer

Wigan Warriors + Utility Alliance

Verizon + Dignitas Esports

Eurovision Sport + BeIN

Duracell + Supersevens

Betfred + Scottish League Cup

Paralympics GB + Nestle

ESPN+ PGA Tour

DAZN + Coupe De France

Extreme E + TVNZ

National Lacross League AT&T

Global Sports Week Set To Kick-Start France’s Own “Golden Decade” Of Sport

Representatives of more than 70 countries are set to participate in the first Global Sports Week Paris as France seeks to kick-start its decade in the global sports spotlight.

Organisers of the new annual gathering of the world sports economy have confirmed the participation of more than 1,300 international delegates, with just a week to go to the start of the inaugural event.

Conceived as a Davos-style forum, Global Sports Week will take place at the Carrousel du Louvre in Paris on February 6th-7th, preceded by a VIP reception and series of off-programme events.

The summit is organised under the high patronage of M. Emmanuel Macron, President of the French Republic. It also benefits from the patronage of UNESCO and the « Proud support » of international partners including the International Paralympic Committee, UEFA, Formula 1, FIA, UN Women, EPCR, FIBA, FIVB and the Bundesliga.

In total, more than 65 international commercial and institutional partners are backing Global Sports Week, including many that will also be present when Paris hosts the 2023 Rugby World Cup and 2024 Olympic and Paralympic Games.

Global Sports Week forms part of a broader French ambition to mobilise sport as a driver of international economic and social development in the new decade.

Speakers including F1 Chairman Chase Carey, International Paralympic Committee President Andrew Parsons, film maker Claude Lelouch, swimming legend Matt Biondi and surfer Justine Dupont will join international business and political leaders to address issues ranging from the climate emergency to sport’s role in driving gender equality and the impact of digital transformation on sport’s core business model.

At the heart of the concept, 50 young spokespeople, representing 22 nationalities, will voice opinions and challenge received ideas as ambassadors of a new generation driving radical change. 

The event will also provide the stage for key policy announcements from the likes of the All England Lawn Tennis Club (Wimbledon), while French Sports Minister Roxana Maracineanu will host a private meeting of international sports ministers on the sidelines of the summit.

Global Sports Week takes place at a time when Paris is emerging as a post-Brexit challenger to London for the status of Europe’s capital of sports business. It follows the success of the inaugural NBA Paris Games, which were moved from London to the French capital after almost a decade.

Lucien Boyer, President of Global Sports Week, said: « The first Global Sports Week will be a truly international gathering, meeting our ambition to put sport at the centre of the global debate. In this context, Paris offers an ideal stage as it prepares to be the centre of the sports world in the 2020s.

SportAccord 2020 Message from President Raffaele Chiulli

SportAccord President Raffaele Chiulli has released a statement surrounding SportAccord Beijing 2020, which has been set to go ahead in April but has now come under threat due to the coronavirus outbreak.

The Statement reads:

I am writing in regard to SportAccord 2020, to provide an update on the status of our upcoming event in Beijing, China given the current Coronavirus outbreak.

Our thoughts are with the people of China and families affected by the outbreak. SportAccord is monitoring the situation and we are following the recommendations provided by the Chinese Authorities, the World Health Organisation, and other leading health authorities around the world. We are also fully aware of the recommendations on travel and restrictions imposed by airline companies and governments. 

We will continue to monitor the situation closely and share any developments regarding SportAccord 2020. Please rest assured SportAccord will continue to do what is in the best interests and safety of all our delegates.

Sincerest regards,

Raffaele Chiulli
President
SportAccord and GAISF

Major League Soccer And U.S. Soccer Choose Stats Perform As Global Data Partner

Major League Soccer (MLS) and U.S. Soccer today announced an exclusive official data deal with Stats Perform, the revolutionary leader in sports AI and data.

Stats Perform will leverage its unique combination of the most trusted and granular sports data and advanced AI capabilities to create superior fan, spectator and bettor experiences for men’s and women’s soccer competitions in the United States through Stats Perform’s RunningBall, Opta and Integrity services.

“We’re delighted to announce we have been chosen as the exclusive global data partner for MLS and U.S. Soccer,” said Alex Rice, Chief Rights Officer at Stats Perform. “As a trusted partner of MLS for over 10 years and U.S. Soccer for three years, we look forward to delivering the highest quality data to create the best experiences for fans and bettors, while continuing to support the growth of soccer in North America.”

The agreement facilitated by Soccer United Marketing (SUM), U.S. Soccer’s partner for more than 15 years, grants Stats Perform the right to exclusively collect, analyze and distribute official ultrafast data and player data to global broadcast, media, betting and professional teams for all MLS, U.S. Open Cup and Men’s and Women’s National Team matches. For the first time, MLS and U.S. Soccer will also offer an official ultrafast data feed optimized for sports betting operators from all MLS, and select U.S. National Team and U.S. Open Cup matches.

The introduction of data and AI capabilities will help raise the profile of soccer in the United States and increase fan engagement, bringing fans closer to games, teams and players across MLS, the U.S. Men’s National Soccer Team (USMNT), U.S. Women’s National Soccer Team (USWNT), and the U.S. Open Cup.

For the first time MLS and U.S. Soccer will also offer an official ultrafast data feed optimized for sports betting operators.

“Soccer United Marketing is proud to facilitate the execution of this expansive, long-term partnership between Stats Perform, MLS and U.S. Soccer,” said Chris Schlosser, SVP, Media. “We are excited to partner with Stats Perform to create MLS and U.S. Soccer’s first official data feed optimized for Sports Betting. As the betting landscape continues to evolve, it is important that quality and accurate data are available to power sports betting experiences and Stats Peform is a proven global leader in the creation of soccer betting data feeds.”

The partnership also increases data coverage to over 3,000 U.S. Soccer Development Academy matches, which unlocks data-driven talent identification processes for the Federation and clubs, furthering U.S. Soccer’s strategic approach to improving player development.

“The partnership with Stats Perform further represents U.S. Soccer’s commitment to using data and technology to grow the game domestically,” said U.S. Soccer Director of Analytics and Research Ross Moses. “Data quality and coverage are central to our objectives to win and grow the fanbase, and Stats Perform has shown to be a leader in the space. With coverage of not only the senior national teams but also youth and club competitions like the U.S. Open Cup, we continue to push ourselves to find competitive advantages on the field and build our connection with fans off it.”