UEFA To Introduce VAR In The Europa League Immediately

Video assistant referees (VAR) will be deployed in the UEFA Europa League knockout phase, which kicks off on 20 February. The decision was taken by the UEFA Executive Committee last September, following the introduction of the system in several UEFA competitions in the 2018/19 campaign.

As far as this season’s UEFA Europa League is concerned, UEFA will use the system as from the round of 32. VAR analysis and training took place at UEFA’s winter course for top European referees in Mallorca in January, with the match officials, among other topics, also given an update on VAR procedures.

UEFA’s Referees Committee chairman Roberto Rosetti, committee colleagues and referees held intensive discussions about VAR at the UEFA course in Mallorca. Rosetti explains the purpose of VAR and the positive advantages of the system: “We believe that VAR is a crucial project for football,” he says, “and I am very glad that we will now also have VAR in the Europa League, as it will provide vital help for referees to take correct decisions in these important matches.”

“We’re very happy with the figures that we’ve seen in the UEFA Champions League group phase and playoffs – in 108 matches in total, 27 decisions have been corrected through the VAR system, which means that a decision has only been overturned every four matches – this shows the quality of the referees’ performances. In addition, we feel that the time taken to overturn a decision is important. So far this season, the average time for the correction of a decision has been 1 minute 30 seconds – 15 seconds less than last season.”

“However, I would emphasise once more that – in compliance with its protocol – VAR  is only for clear and obvious mistakes, and not for controversial situations. Football needs good referees above all – match officials with a strong personality on the field of play, who take correct and courageous decisions.”

The VAR system will also be used at the upcoming European Qualifiers play-offs in March, and is already being deployed in this season’s UEFA Champions League (since the play-offs). In addition, it will be used at the UEFA Women’s Champions League final; UEFA EURO 2020 this summer; and next year’s UEFA Women’s EURO 2021.

Furthermore, the UEFA Executive Committee has decided to introduce VAR in the 2022 European Qualifiers for the FIFA World Cup, pending FIFA’s final approval.

IMMAF Signs With Fighting Spirit In Media Rights Deal

The International Mixed Martial Arts Federation (IMMAF) has signed a media rights agreement with Fighting Spirit for the worldwide sales of its broadcast programming.

IMMAF is the only legitimate global governing body for amateur MMA, working for Olympic recognition. With 100 nations as members and National Olympic Committee recognition in around 40 countries, IMMAF has a seven-year track record of organising nations MMA Championship tournaments with a rich back catalogue of programme material. IMMAF’s recent World Championships in 2019 featured over 400 matches over 5 days, while its Continental and World events continue to grow exponentially year-on-year. 

Fighting Spirit is the leading agency of combat sports around the globe. Specialised both in delayed and live distribution, Fighting Spirit is a well-known established company in the field of international TV distribution.

IMMAF President, Kerrith Brown, said: “IMMAF is pleased to be signing with Fighting Spirit. Our MMA platform is growing in size, depth of talent and brand stature and ours is a young sport with high engagement among the millennial and Z generations. In 2020, we have committed to offering a calendar of broadcast material, with television packages available for our Asian Open Championships, European Open Championships, Under-18s Youth World Championships and World Championships. We invite broadcasters to benefit from showcasing world-class amateur mixed martial arts action from IMMAF.”

Fighting Spirit CEO, Laurent Pourrut, added: “Fighting Spirit is honoured to work with IMMAF. Our strategy will be to give the best worldwide exposure to IMMAF but also to see that IMMAF co-exists with professional promotions in terms of its TV exposure. Fighting Spirit distributes well-established MMA brands such as Professional Fighters League (PFL) and M-1. There are a lot of synergies.”

The iSportconnect Weekly Deals Update

INEOS + Mercedes

INEOS has extended its existing performance partnership to now become Principal Partner to Mercedes-AMG Petronas F1 Team as INEOS increases its position in sport.

Eleven Sports + Belgian Pro League

ELEVEN SPORTS have won the rights to broadcast Belgian domestic football for the next five years.

NBA + Hennessy

Hennessy and the National Basketball Association have announced a multi-year partnership that makes Hennessy the Official Spirit of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball.

HUGO BOSS + Formula E

Formula E announced that HUGO BOSS has extended its partnership as official apparel partner for a further three seasons, until at least the end of the 2022/23 ABB FIA Formula E World Championship.

William Hill + CBS

CBS Sports and William Hill have joined in a strategic partnership that makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms.

UEFA + Conmebol

The UEFA Executive Committee and the CONMEBOL Council met at the House of European Football in Nyon and signed a renewed Memorandum of Understanding to replace the agreement that was signed in 2012.

ITTF + Hana Bank

The International Table Tennis Federation (ITTF) has revealed that Hana Bank will be title sponsor of the 2020 World Team Table Tennis Championships, which will be staged between 22 – 29 March in Busan, Korea Republic.

FC Barcelona + Chiliz

FC Barcelona has signed a new global partnership agreement with blockchain–based fan engagement platform for sports and entertainment Chiliz.

Sky Sports + IPL

Sky Sports has become the home of the VIVO Indian Premier League in the UK and Ireland after announcing a three-year deal to broadcast one of the world’s top T20 tournaments.

Other Deals

LEC + Pringles

Sportradar + XFL

EFL + Thai Airways

ITU + Blerter

Pakistan Super League + Oppo

World Surf League + Seven

Juventus + Allianz

Independiente + Puma

NBCOlympics + NowThis

Napoli + Kappa

The iSportconnect Weekly Deals Update

INEOS + Mercedes

INEOS has extended its existing performance partnership to now become Principal Partner to Mercedes-AMG Petronas F1 Team as INEOS increases its position in sport.

Eleven Sports + Belgian Pro League

ELEVEN SPORTS have won the rights to broadcast Belgian domestic football for the next five years.

NBA + Hennessy

Hennessy and the National Basketball Association have announced a multi-year partnership that makes Hennessy the Official Spirit of the NBA, Women’s National Basketball Association (WNBA) and USA Basketball.

HUGO BOSS + Formula E

Formula E announced that HUGO BOSS has extended its partnership as official apparel partner for a further three seasons, until at least the end of the 2022/23 ABB FIA Formula E World Championship.

William Hill + CBS

CBS Sports and William Hill have joined in a strategic partnership that makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms.

UEFA + Conmebol

The UEFA Executive Committee and the CONMEBOL Council met at the House of European Football in Nyon and signed a renewed Memorandum of Understanding to replace the agreement that was signed in 2012.

ITTF + Hana Bank

The International Table Tennis Federation (ITTF) has revealed that Hana Bank will be title sponsor of the 2020 World Team Table Tennis Championships, which will be staged between 22 – 29 March in Busan, Korea Republic.

FC Barcelona + Chiliz

FC Barcelona has signed a new global partnership agreement with blockchain–based fan engagement platform for sports and entertainment Chiliz.

Sky Sports + IPL

Sky Sports has become the home of the VIVO Indian Premier League in the UK and Ireland after announcing a three-year deal to broadcast one of the world’s top T20 tournaments.

Other Deals

LEC + Pringles

Sportradar + XFL

EFL + Thai Airways

ITU + Blerter

Pakistan Super League + Oppo

World Surf League + Seven

Juventus + Allianz

Independiente + Puma

NBCOlympics + NowThis

Napoli + Kappa

Joanna Adams Appointed Chief Executive Officer Of UK Athletics, More Changes Confirmed

UK Athletics has announced Joanna Adams as the newly appointed Chief Executive Officer in another big shakeup for the National Governing Body.

Joanna, who is currently Chief Commercial Officer at LLDC, was CEO of England Netball from 2015 to 2019, including the memorable success at the 2018 Commonwealth Games.

She also professionalised netball by bringing in major sponsors and television agreements whilst growing grassroots participation and media coverage including on digital channels, and led the expansion of the Vitality Superleague franchise system.

Her time at England Netball concluded last summer with the hosting of the most successful Netball World Cup in history and before her role there was a Commercial Director for the Football Conference and a Director at Notts County Football Club.

In addition to the newly appointed CEO, there are further leadership developments targeted at enabling the sport to move forward whilst ensuring continuity and stability.

Chris Clark has confirmed he will be stepping down as Chair when Joanna joins the organisation, and will become an advisor to the UK Athletics Board taking on the development of a commercial plan for the sport and working with the new senior team on developing partnerships and sponsorships.

As former Global Head of Marketing for HSBC, Clark’s extensive experience and insight will continue to benefit the organisation drawing on his experiences working with rights holders and branded properties.

Nic Coward, the interim CEO will then assume the role of Chair until the end of the year, throughout the ongoing reviews and to provide support and stability throughout the Olympic and Paralympic Games period.

Chris Clark said: “The role of Chair for UKA clearly now requires a huge time commitment during this crucial period. My other commitments to regulated businesses and public sector organisations have significantly increased since commencing the role and I have to concede that I cannot give it the time commitment it deserves right now.

“However I am delighted to have the opportunity to continue working with UK Athletics on the commercial strategy and with Joanna’s appointment and her track record of success in not only sports governance but also commercial, marketing and competition structures, means we have excellent leadership to take the sport on in a positive future direction.

“Nic has already made a very positive impact and retaining his expertise for this transition period was an important consideration when the Board debated the changes we needed to make. The focus now has to be the future and how we will apply the learnings and best practice from the ongoing reviews and ensure the sport has a hugely successful future.”

LaLiga North America Signs Parntership With Fanwide For US Supporters

LaLiga North America and FanWide today announced their partnership for FanWide to become the Official Bar Network of LaLiga in the US, and allow fans easier access to exclusive events as well as invite them to participate in watch parties across the country, all possible using FanWide’s Bar Finder feature.

The Bar Finder functionality will be available for the US on LaLiga.com this spring, and is yet another way in which LaLiga North America is looking to build communities with fans at a local level. Part of this functionality will be a map where LaLiga fans can reference their location in relation to the closest LaLiga event.

Key markets for this partnership include New York (NYC), Los Angeles (LA), Houston, Dallas, Chicago, Boston, Washington DC, and Miami, expanding to additional cities throughout 2020.

Fans will be able to check in at FanWide.com during LaLiga matches to get discounts, enter contests and earn rewards. The FanWide link for free registration can be found here.

ESPN Acquires Broadcasting Rights For NBA In Africa

Fans of basketball in Africa will be able to watch the NBA on ESPN and ESPN2 as of February 14, The Walt Disney Company announced on Friday, after acquiring the rights for the league across the continent.

Viewers of paid TV networks that host ESPN will be able to watch, in English, the rest of the regular season, including ESPN’s double-header on Fridays, the Playoffs, the Conference finals, and the Finals.

The NBA Draft in June is also included in the deal, which kicks off with the All-Star Weekend on February 14-16, featuring Team LeBron and Team Giannis, the latter line-up sporting a distinctly African look.

“By securing these rights for Africa, ESPN is able to further its commitment to bringing premier content to audiences and growing the diversity of programming on the channels,” says Evert van der Veer, Vice President of Media Networks for The Walt Disney Company Africa.

“We are thrilled to share in the passion and excitement of this league with fans across the continent.”

Atletico Madrid Start Esports Team Ahead Of eLaLiga Commencement

Atletico Madrid have unveiled their new Esports team at the Wanda Metropolitano.

They will compete in LaLiga’s official FIFA 20 Ultimate Team tournament – the eLaLiga. The project is the result of a collaboration agreement between Atletico Madrid and Movistar Riders, an eSports club created in 2017 by Telefónica and Riders, which competes in several of the most popular video games such as FIFA. Andoni Payo was presented as our player in the tournament.

The competition will be divided into two phases, the first of which will begin on Friday. Koke, who attended the event and presented Payo with a shirt, welcomed the virtual player to the club, saying: “Wearing this badge and this shirt is very important. Every Atlético fan will support you and I’m sure you’ll do great.”

Movistar Riders CEO Fernando Piquer shared his thoughts on the agreement: “We couldn’t be any happier and prouder of the three years we’ve worked with Atlético de Madrid. This will be a very nice competition organised by LaLiga. We’re going to give it our all to do as well as possible.”

On The Move: Latest Community Jobs Update

Mike Hopkins has joined Amazon Prime Video as Head of Entertainment.

Connie Heng will be Head of Media Rights for the Asian Football Confederation.

Phil Hayward is now LA Galaxy’s Director of Performance and Sport Science.

Kester Wilkinson has joined Extreme E as Events Manager, with Nina Dreier becoming Extreme-E’s Marketing Manager.

Joe Steel has become Head of Fan Engagement for The Hundred (ECB).

Tennium has signed Julien Cassaigne and Philippe Weiss, the former Senior Vice-President and Vice-President for Lagardère Sports.

Katy Richie is now England Netball’s Director of Development.

Chris Stone was announced as Executive Sports Editor for the LA Times.

Angela Hucles is now at the United Soccer League as Strategic Consultant.

On The Move: Latest Community Jobs Update

Mike Hopkins has joined Amazon Prime Video as Head of Entertainment.

Connie Heng will be Head of Media Rights for the Asian Football Confederation.

Phil Hayward is now LA Galaxy’s Director of Performance and Sport Science.

Kester Wilkinson has joined Extreme E as Events Manager, with Nina Dreier becoming Extreme-E’s Marketing Manager.

Joe Steel has become Head of Fan Engagement for The Hundred (ECB).

Tennium has signed Julien Cassaigne and Philippe Weiss, the former Senior Vice-President and Vice-President for Lagardère Sports.

Katy Richie is now England Netball’s Director of Development.

Chris Stone was announced as Executive Sports Editor for the LA Times.

Angela Hucles is now at the United Soccer League as Strategic Consultant.