beIN SPORTS Acquires Rights To FIFA Arab Cup Qatar 2021TM Across 24 Countries In The Middle East & North Africa

beIN MEDIA GROUP (“beIN”) has agreed a deal to broadcast the FIFA Arab Cup Qatar 2021TM in 24 countries across the Middle East and North Africa (“MENA”).

Coverage of all 32 matches from the 16-nation tournament being hosted in Qatar will be broadcast live on beIN SPORTS in Arabic and English. It all gets underway on Tuesday, November 30th, with the final taking place on Saturday, December 18th, a year to the day from when the FIFA World Cup Qatar 2022TM final will take place in Lusail. 

This is the first time the FIFA Arab Cup 2021TM is taking place under the FIFA banner, with Arab nations from both the AFC and CAF confederations participating in this showpiece tournament ahead of next year’s FIFA World CupTM. In all, there have been nine previous editions of the competition formally known as the Arab Nations Cup, which was last played in 2012.

beIN SPORTS is one of FIFA’s established broadcast partners globally across men’s and women’s football and is the Official Broadcaster of the FIFA World Cup Qatar 2022TM next year in 25 countries, spanning France and MENA.

Commenting on the deal, CEO of beIN MENA Mohammad Al-Subaie, said: “As we gear up for arguably the biggest year in beIN’s history when we broadcast the FIFA World Cup Qatar 2022TM in MENA and France next year, we’re delighted to be bringing another showpiece event to our viewers across the 24 countries in the MENA region with the FIFA Arab Cup 2021TM this year.

The ECB Announces Wide-Ranging Plan To Tackle Racism And Discrimination In Cricket

Cricket today commits to a wide-ranging action plan to tackle racism and promote inclusion and diversity at all levels of the game. The plan has been developed jointly by the ECB, MCC, the PCA, NCCA Ltd, the First Class Counties, Women’s Regional Hosts and the Recreational County Cricket network, as a game-wide response to discrimination within the game.

While taking tangible and immediate action through the plan published today, cricket will continue to listen and learn from anyone who has experienced discrimination in the sport. Further work is being undertaken to examine these issues through the Independent Commission for Equity in Cricket and ongoing investigations into racism allegations and the handling of complaints made by Azeem Rafiq and others. Cricket’s leaders will also consult with independent third-party organisations with significant expertise in resolving similar issues. The game expects to take further action based on the findings and recommendations that come out of these processes.

The measures agreed today include a series of immediate changes as well as the instigation of a review period that will incorporate the work of the ICEC and other inquiries into discrimination in cricket. The initial aims include:

Understanding and educating more

1: Adoption within three months of a standardised approach to reporting, investigating, and responding to complaints, allegations, and whistleblowing across the game.

2: Full promotion of the aims of the Independent Commission for Equity in Cricket (ICEC) through proactive engagement with its investigations and recommendations.

3: Ongoing EDI training for all those who work in cricket, including all staff, volunteers, recreational club officials, umpires, directors, and coaches.

Addressing dressing room culture

4: A full review of dressing room culture in all men’s and women’s professional teams, both domestic and international.

5: Delivery of a redesigned programme of player and coach education, addressing any gaps identified through the dressing room review.

Removing barriers in talent pathways

6: Action to aid progress into professional teams of people from diverse backgrounds (especially South Asian, Black and less privileged youngsters) through measures to address i) talent identification and scouting, ii) education and diversity of coaches and iii) targeted support programmes for players from diverse or under-privileged backgrounds.

Creating welcoming environments for all

7: A full-scale review, in advance of the 2022 season, into the detection, enforcement, and sanctions against discriminatory and abusive crowd behaviour at each of our professional cricket grounds.

8: Delivery of plans (tailored to local communities) to ensure professional cricket venues are welcoming to all, including provision of accessible seating, food and beverage offering catering to all faiths and cultures, and the availability of facilities such as multi-faith rooms and alcohol-free zones.

9: Upgraded education in recreational cricket to ensure players, volunteers and coaches understand and champion inclusion and diversity in the game.

Publishing localised EDI Action Plans within six months

The ECB will today publish its 2021-2023 Equity, Diversity, and Inclusion (EDI) Action Plan with clear actions and targets. The ECB will then work with any of its memberswho do not yet have an EDI plan in place to create (or revise) their own localised version within six months, with actions to include:

10: A commitment to best practice governance with targets for Board diversity (30% female, locally representative ethnicity by April 2022) and plans to increase diversity across the wider organisation. (Compliance will be subject to a “comply or explain” provision to ensure Counties can respect their own governance processes in making the required change).

11: The introduction of fairer recruitment processes through measures including the immediate adoption of anonymised recruitment tools for senior roles, open appointment processes for all roles and the use of balanced and diverse panels to assess interviews.

12: Every senior executive employed across the game will have personal EDI objectives as part of their annual performance targets, driving leadership accountability.

To be transparent and build trust, the game will provide regular updates on progress against delivery of the action plan and EDI goals.

To underpin the actions being taken across the cricket network, the ECB has committed to providing additional resources and take several further steps in support of consistent progress across the game. These have been agreed with the game and will include:

  • A review of governance and regulation in cricket to identify any opportunities to strengthen the structures and processes across the game
  • £25 million of strategic funding over five years in support of EDI actions
  • The formation of a new anti-discrimination unit, within six months, to ensure that the ECB has the right resources and capabilities to help tackle discrimination in all its forms and provide guidance to the wider game
  • The inclusion, with immediate effect, of EDI minimum standards for all venues
  • A link between funding and EDI minimum standards, including withholding central distributions where necessary to ensure all stakeholders meet agreed standards
  • Collaboration with Sport England to help the whole game to achieve the increased diversity of Boards

Barry O’Brien, ECB Interim Chair, commented: ‘’There is no doubt this is a critical moment for cricket. After our all-game meeting last week, we said we must rise to the challenge and respond with one voice.

“We have now set out a series of game-wide commitments so that cricket can start to make the transformation that we know is needed. Change is required as a matter of urgency, but we also recognise that sustained action is required over months and years to achieve fundamental and long-lasting progress. This must begin today.”

Tom Harrison, ECB Chief Executive Officer, added: “For cricket truly to ‘connect communities and improve lives’ – our stated aim at the ECB – we must start by accepting that not enough has happened to make our game better, both inside our own walls and across the wider game. That is the only possible reaction to the powerful testimony of Azeem Rafiq and others in recent weeks.

“I am delighted that this plan represents the whole game coming together to commit to tangible action and meaningful change. Our role as the ECB will now be to acknowledge the changes that need to be made internally, as well as offer support, resource, and funding to assist the game in making these changes. We look forward to working with our partners across the game to create a stronger, more inclusive sport and build back the trust of everyone who loves cricket.”

Mike O’Farrell, Chair of Middlesex Cricket, commented: ‘’This has been a time of deep reflection across the sport. It was critical that we came together and agreed a way forward.

‘’All those involved in leading the game are aware of how fragile cricket’s future is if we do not address the issues laid bare by Azeem and others. More importantly, we realise how many people we have impacted by not acting together. We are all determined to act as one and implement these actions but also to keep listening in the coming months and adapt to all that we continue to learn.’’

Equality, Diversity & Inclusion The Necessary Theme For Sport To Take From 2021

Community Manager Beth Hushon shares what she believes sport should be taking away from 2021.

NFT’s may have come out on top for word of the year for 2021, yet for me EDI has been one that has taken more of a focus for the sports business industry.

One thing the pandemic highlighted is the need for reflection, education and culture, as we can challenge the stigma attached to many things in order to create accessibility for all.

This year especially, more sports businesses are looking to bring in EDI Directors and Managers to tackle their culture internally and externally. The passion for change will have to come from the trigger within the sport, which needs to be shown with action. There is pressure for sports to be reflective of the community they serve irrespective of their background, both through participation and the day to day management of their organisations. Knowing the issue is one thing, taking the right steps to learn, improve and evolve is powerful, now isn’t the time to shy or hide away from the topic of EDI.

The recent stories coming out at Yorkshire Cricket in particular is a reminder that there is a long way to go to make sport inclusive to all. Accepting how EDI was received in the past is imperative to move forward to change positive change. It shouldn’t be just something sports businesses need to do, but want to do to be in tune with society and representation. 

EDI in the headlines this week

This weekend marks the ninth annual “Stonewall” campaign, which has progressed from its early years focusing on men’s professional football to a wider range of sports. Allyship from Lewis Hamilton in recent weeks has made headlines, showing the power we can all play to show a strong unity in the LGBTQ+ community.

“We all know how transformational sport, fitness and physical activity can be for our health, happiness & wellbeing. That’s why it’s crucial that these benefits can be felt by everyone – inc all LGBTQ+ people.” – Liz Ward, Stonewall’s director of programme.

UK sport this week published pregnancy guidelines for Female athletes. Following an in-depth 18-month consultation period, it is to enable athletes to feel supported by their sport. Pregnancy and being an athlete should not be mutually exclusive, and females often have struggled to balance their careers with starting a family, but maternity policies in sport have improved significantly in recent years. And it isn’t one-size-fits all! 

Naomi Folkard, five-time Olympic archer, said: “Societies’ belief [is that the] system is changing for all types of equality issues the world over, one which is particularly close to my heart is that female athletes should no longer have to make a choice between their athletic career and having children, so I have been very lucky to have the opportunity to contribute to this UK Sport project.”

These are just a few examples of strides being taken in awareness and action to reflect our culture and society, to create inclusivity for all. Action is required for it to be sustainable and grow. Sport can have the power to change and align with representation.

14 Wanda Diamond League Meetings In 2022 Calendar

The Wanda Diamond League will touch down in 14 cities across four different continents in 2022, with the series set to host two meetings in China in July and August.

Track and field’s premier one-day meeting series returns for its 13th annual cycle next summer, with the world’s best athletes battling it out throughout the season for a place in the Wanda Diamond League Final.

Athletes will compete for points in 13 series meetings from May to September, with the most successful qualifying for the two-day season finale in Zurich and a shot at the prestigious Diamond Trophy.

After the season opener in Doha on 13 May and a trip to Birmingham (tbc) eight days later, athletes will have the chance to test out the host venue for the 2022 World Athletics Championships when the series arrives in Eugene on 28 May.

The world’s best will then head to Rabat on 5 June, before returning to Europe for the rest of the month with meetings in Rome, Oslo, Paris and Stockholm.

After the World Athletics Championships, the Wanda Diamond League will return to China for the first time since 2019, with the Shanghai Diamond League set for 30 July and a second Chinese meeting scheduled for 6 August.

August will then see the series head to Monaco and Lausanne before the last series meeting in Brussels on 2 September.

Those athletes who have picked up enough points on the road to the final will then head to Zurich, where the 32 Wanda Diamond League champions will be crowned at a two-day season finale on 7-8 September.

Further information on the allocation of disciplines will be released before the festive season in December.

The calendar remains subject to changes depending on the global health situation in 2022, as organisers continue to prioritise the safety of athletes and fans while delivering high-quality competitions.

Formula 1 To Keep Spanish Grand-Prix In Barcelona Until 2026

Formula 1 has renewed its deal with Circuit de Barcelona-Catalunya, in a move that will keep the Spanish Grand Prix at the track until 2026.

As part of the deal, improvements to the track and facilities – first used by Formula 1 in 1991, ahead of the 1992 Summer Olympics in Barcelona – will be made ahead of the 2022 race, set to take place on May 22. Part of those upgrades will contribute to the circuit’s ambitious sustainability plans.

Speaking of the contract renewal for the track where Lewis Hamilton won a thrilling battle with Max Verstappen earlier this year, F1 President and CEO Stefano Domenicali said: “We are delighted to announce this deal with Circuit de Barcelona-Catalunya.

“I want to thank the promoter and the authorities for their enthusiasm and commitment to keeping Formula 1 in Barcelona, with improvements that will be made to the track and facilities, and continuing our long history together.

“The teams and drivers always look forward to racing at the circuit and visiting Barcelona, and the Spanish fans will continue to see their national heroes, Fernando Alonso and Carlos Sainz up close.”

Dream Sports Valued At $8 Billion Following Latest $840 Million Investment

Dream11’s parent group, Dream Sports, has announced that the company has completed an investment of US$ 840 Million at an $8 Billion valuation, led by investors Falcon Edge, DST Global, D1 Capital, Redbird Capital and Tiger Global.

Harsh Jain, CEO and Co-Founder of Dream Sports told Business Standard: “Our vision and mission is to create an entrepreneur-led virtuous cycle of investment, innovation and wealth creation for all stakeholders in the sports ecosystem, from fans to athletes, teams and leagues.

“Our investors have deep experience in developing sports ecosystems globally. We are fortunate to have their guidance to ‘make sports better’ for one billion Indian fans.”

Dream11 last year took over the title sponsorship of the Indian Premier League following VIVO’s withdrawal for one season while the tournament moved to the United Arab Emirates thanks to the coronavirus pandemic.

CONMEBOL Announces Multi-Year Partnership With Crypto.com As Official Partner Of CONMEBOL Libertadores

Crypto.com to appear in Saturday’s Final in Montevideo where PALMEIRAS take on FLAMENGO

The South American Football Confederation (CONMEBOL) and Crypto.com, the world’s fastest growing crypto platform, have agreed to a multi-year partnership whereby Crypto.com will become an Official Partner of CONMEBOL Libertadores for the 2023-2026 cycle. The platform will also be one of the Official NFT Licensees of the CONMEBOL Libertadores from 2022.

Thanks to this long-term alliance and as Official Partner of CONMEBOL Libertadores for the 2023-2026 cycle, Crypto.com will be the first brand integrated into the Virtual Assistant Referee (VAR) feature. Additionally, Crypto.com will benefit from brand exposure in stadiums, activations and broadcasts of the CONMEBOL Libertadores, as well as digital assets.  CONMEBOL and Crypto.com will develop NFT’s associated with the Intellectual Property of the CONMEBOL Libertadores Competition on Crypto.com’s NFT platform.

“CONMEBOL is always working to be a leading and cutting-edge institution. We are sure that Crypto.com upholds that same philosophy, as the industry leader. We are convinced that this partnership will be to the benefit of South American football and also for this thriving company,” said José Astigarraga, Secretary General of CONMEBOL.

In addition to this agreement with CONMEBOL Libertadores, Crypto.com has developed a world-class partnership portfolio, most recently renaming Staples Center to Crypto.com Arena in addition to partnering with UFC, Formula 1, Paris Saint-Germain and the NBA’s Philadelphia 76ers, among others. Earlier this year Crypto.com launched Crypto.com NFT, the premier platform for collecting and exchanging NFTs, carefully selected from the worlds of art, design, entertainment, and sports.

“The CONMEBOL Libertadores is the peak of South American club football – this exciting, beautiful game of highs and lows brings us together like nothing else”, said Kris Marszalek, co-founder and CEO of Crypto.com. “Our research shows Latin America is leading the way in embracing cryptocurrency, with 40% of Latin Americans saying they are interested in buying crypto in the near future. Naturally we were eager to support the continent’s most important football competition, adding to our world-class portfolio of sports sponsorships”.

ELEVEN Italy Partners With FIBA Until 2025

ELEVEN Italy has agreed a partnership with the International Basketball Federation (FIBA) to deliver live coverage of FIBA´s international calendar of events until 2025.

The deal will see ELEVEN stream over 1000 games in total, including every match from the FIBA Women’s Basketball World Cup 2022, the FIBA Basketball World Cup 2023, and the men’s and women’s FIBA EuroBasket competition. 

‍ELEVEN will also bring its audiences all the action from FIBA´s major youth tournaments, including the U17 and U19 World Cups. 

‍ELEVEN´s FIBA coverage gets underway on Thursday, with a series of World Cup 2023 qualifier games. 

‍Giovanni Zurleni, Managing Director, ELEVEN Italy, said: “We are delighted to partner with FIBA to dramatically expand our portfolio of basketball rights. Our audiences will now be able to follow the fortunes of the Italian national team here on ELEVEN, along with the very best international basketball match-ups from around the world.”  

‍Frank Leenders, Media and Marketing Services Director General, FIBA, added: “This is great news for basketball fans in Italy. The passion for the sport in this part of the world is strong and this partnership with ELEVEN allows for new synergies and levels of commitment which will provide fans with unprecedented coverage and access to FIBA competitions in the years to come.”

‍The deal with FIBA further strengthens ELEVEN´s basketball offering in Italy, which already includes FIBA’s EuroLeague Women and the EuroCup. 

‍ELEVEN Italy relaunched its service on the group´s global streaming platform ElevenSports.com for the 2021/22 season. 

Petra Sörling Elected ITTF President

Petra Sörling becomes the eighth person and the first woman to hold the office, and the first ever reigning world champion to claim the role.

Previous presidents in the guise of Japan’s Ichiro Ogimura and Xu Yinsheng both won titles at World Championships but assumed the highest office when retired from international play.

The strategic pillars

In Houston she stated clearly that her goals were to create value through a membership centred governance, whilst strengthening the commercial growth of table tennis focused on  four pillars: ITTF family, governance, growth and sustainability.

  • United ITTF family: Unite the membership by bringing back peace, improve inclusion and engage in discussions with the continental bodies and its leadership.
  • Strengthen governance: Clarify organisation, promote equity, and further strengthen the ties to the Olympic and Paralympic movement.
  • Commercial growth: Innovate event structure, drive a strategic digital transformation and initiate new revenue streams.
  • A sustainable future: Make ITTF a role model with the aim to inspire in the future IOC/IPC. In-line with UN development goals focus on increasing diversity and inclusion, decrease inequities, improve health, and aim for a more responsible manufacturing value process.

Forefront of sport

A most positive determined approach was evident as Petra Sörling looked to the future.

Petra Sörling elected President of the International Table Tennis Federation in Houston (Image courtesy of the ITTF).

“I want to secure table tennis’s position as one of the world’s leading sports and aim even higher among the leading sports and reach for the top at the forefront of the sport community as a modern, diverse, and unified world-class sport federation. We are in a fast-transforming era when it comes to business and sport. It’s not only table tennis. We have to move on but without losing our tradition or our core values.” Petra Sörling

Sustainability

Additionally, Petra Sörling stated she aims to reinforce the focus on sustainability within the table tennis community and will launch programmes to increase diversity and inclusion to raise awareness of the positive health effects.

“At the heart of the ITTF group’s vision is to make table tennis accessible to all, for life and for future generations. To achieve this, the sport must make it its mission to focus its efforts towards three key areas: people, planet and prosperity.” Petra Sörling

Petra Sörling succeeds Germany’s Thomas Weikert and is the second Swede to hold the office; the one previous incumbent being Lollo Hammarlund in 1995.

Offices

A player, that is surely a most important credential; arguably even more pertinent is the fact she is a most active official.

At the time of the election, she held the positions of ITTF Executive Vice President – Finance, the President of the Swedish Table Tennis Association, whilst also being a member of the Swedish National Olympic Committee.

“I am deeply honoured to have been chosen for this position. I would like to thank all my dear friends and colleagues from the entire table tennis family. I want to be a President for all of you. I will work for and with you in the coming years; and I will keep my promise to you – to listen – as achieving my mission of leading the ITTF will not be possible without your valuable thoughts and commitments.” Petra Sörling

Busan Named Host Of 2024 World Table Tennis Championships

The city of Busan has been elected host of the 2024 World Table Tennis Championships Finals after the event had to be cancelled in 2020 due to the COVID-19 pandemic.

“I would like to congratulate Busan and I am already looking forward to the 2024 World Championships Finals,” said Petra Sörling. “Congratulations to all the members of the Korean delegation. I am certain they will host a spectacular World Championships that will inspire millions across the world to play and enjoy table tennis.”

Despite having a long tradition of table tennis and iconic athletes, this is the first time the Republic of Korea will host the marquee event. It will be a fitting year as 2024 is the 100th anniversary of the introduction of table tennis in Korea.

Busan was supposed to host the 2020 World Championships before they were cancelled due to the COVID-19 pandemic.

“Cancelling the 2020 World Championships was a difficult decision, Steve Dainton, ITTF Group CEO commented. “Today at the Annual General Meeting, I believe the Member Associations have expressed their solidarity and sympathy with the city of Busan and KTTA, under the spirit of one united table tennis family.”

Seung-min Ryu, IOC Member and President of the Korea Table Tennis Association, commented, “I wish to thank all associations of the ITTF for their tremendous support for Busan. Thank you for once again trusting in us to put on a great event. I want to take a moment to commend the city of Busan, our Organizing Committee, and the Korea Table Tennis Association. Thank you for all the work you have done during this process. “

“We will make it a competition centered on players and spectators. We also intend to create a knowledge transfer program during the competition to share our experiences and knowledge with other member associations. By doing so, we are intended to raise the bar of our sport.

The ITTF started the bidding process for the 2024 World Table Tennis Championships Finals from March this year and Busan was elected today by the Member Associations during the 2021 ITTF Annual General Meeting, taking place in Houston, Texas. The Korean bid was facing a bid from Buenos Aires. Originally, five countries, Argentina, India, Korea, Portugal and Sweden had submitted bids.

Manu Samoa Announce Partnership With Castore Ahead Of 2023 Rugby World Cup

Manu Samoa has announced Castore as its official apparel partner for 2022 & 2023, taking them through to the Rugby World Cup 2023 in France. Manu Samoa is proud to partner with Castore, one of the global leading premium sportswear brands. The partnership sees Castore outfitting both Manu Samoa fifteens, sevens and Women’s Manusina Teams.

Having qualified for the Rugby World Cup 2023 and with fixtures against top Tier 1 nations in the build-up to the tournament, Manu Samoa sought to partner with one of the best in the world. Castore was the perfect fit. Through working with Castore’s premium design, garment technology, and choice of apparel, Manu Samoa has created a range of clothing that the players are proud to wear.

Manu Samoa and Castore launched the new apparel range this week, which will be showcased at Twickenham, Saturday 27 November, when Samoa take on the Barbarians. To launch the partnership in London is fitting for Castore, a brand which originates from the United Kingdom. The jersey was designed in collaboration with the Manu Samoa high-performance team and Castore’s design team who took inspiration from the Tatau, the traditional Samoan tattoo. Creating a range which incorporates the heritage of Samoa and the Tatau throughout its designs and garment selection, using leading technology.

Tatau‘s from players within the team have been included in the kit designs, forging them together as one to be shared with the aiga and Samoa supporters, through the Manu Samoa Castore merchandise range. Together, Lakapi Samoa and Castore are looking forward to the highly anticipated buildup to the Rugby World Cup, which brings with it a fantastic opportunity to capitalise on the global excitement around the game.

“To compete with the best in the world, you need to partner with the best in the world. The partnership with Castore means a lot to Lakapi Samoa,” said Vincent Fepuleai, CEO Lakapi Samoa. We have a strong team and with the elite sport market in the Southern Hemisphere, we’re ready to make our mark on the global stage. I am excited that we are partnering with Castore on a journey which takes us to the Rugby World Cup in France.”

Pascal Lafitte, Director of Partnerships for Castore: “We are delighted to welcome Lakapi Samoa to the Castore team. The Rugby World Cup in 2023 presents an unrivalled opportunity to showcase the high performance of Castore sportswear and Manu Samoa at the pinnacle and best level of Rugby competition. Manu Samoa are the first national Rugby team to partner with Castore, building on our first professional Rugby Union team partnership with Saracens. We’re thrilled to join them on their journey to the Rugby World Cup, which will see the best athletes in Rugby compete.”