The International Race of Champions (ROC), staged at Düsseldorf’s ESPRIT arena, has gained a new premium sponsor ICM Registry, the official registry for the new .XXX top-level domain (TLD).

The stadium hosted the ROC Nations Cup on Saturday, December 3^rd followed by the Race of Champions itself on Sunday, December 4 2011.

Stuart Lawley, CEO of ICM Registry, said: “We are very excited about sponsoring this world class auto racing event. We are putting our full support behind promoting .XXX as a global brand and sponsorships of events like this bring a new level of awareness to consumers about the domain.”

The Race of Champions features a dazzling line-up of motor sport stars including current Formula 1 world champion Sebastian Vettel and seven-time title winner Michael Schumacher. The race will also feature exciting duels, with Schumacher lined up to battle with fellow F1 world champion Jenson Button — along with X-Games great Brian Deegan and rally ace Jan Kopecký. Vettel faces another tough group with Le Mans legend Tom Kristensen, fellow F1 driver Vitaly Petrov and GP2 champion Romain Grosjean.

.XXX branding will be featured around the stadium along with its new video advertising running on large screens, placement in the VIP area and as a host of the post-race party.

As well as a stellar driver line-up, the Race of Champions features an impressive array of vehicles including the powerful Audi R8 LMS, VW Scirocco and Skoda Fabia Super 2000 rally car. They will run alongside ROC favourites such as the ROC car, KTM X-Bow, World Touring Racecar and the RX150 buggy.

Microsoft owned Xbox 360 have secured a multi-year sponsorship deal becoming the official console of the NFL and NFL Play 60.

Xbox 360 will work with the NFL’s youth health and wellness program, buy cialis NFL PLAY 60, ailment to help teach kids the importance of a healthy and active lifestyle while having fun with Kinect for Xbox 360.

Dennis Durkin, nurse corporate vice president and chief operating and financial officer of Microsoft’s Interactive Entertainment Business, said: “We are excited to be aligning with one of the world’s premier sports organizations and believe the Xbox 360 brand represents many of the same values as the NFL, including fun, fitness and great entertainment. We particularly look forward to the opportunity to work with an incredible program like NFL Play 60 and help inspire today’s youth.”

Brian Rolapp, chief operating officer of NFL Media. added: “We are pleased to welcome Xbox 360 and Kinect to the NFL family. Fitness is core to our game, and we are looking forward to working with Kinect for Xbox 360 to evolve NFL Play 60 in new and innovative ways.”

As part of the new relationship with NFL Play 60, Kinect for Xbox 360 will integrate into NFL Play 60 events and programs at all levels. Earlier this week, Xbox 360 donated three consoles to Cathcart Elementary School in Snohomish, Wash., as part of an NFL Play 60 Super School visit by players from the Seattle Seahawks.

Designed to tackle childhood obesity, NFL Play 60 brings together the NFL’s long-standing commitment to health and wellness with partner organizations such as Xbox 360. Since the program was launched in 2007, the NFL has committed more than $250 million to youth health and fitness through programming, grants and media time for public service announcements. The NFL and its teams have built more than 100 NFL Youth Fitness Zones and organized more than 1,500 Play 60 youth events.

Kinect for Xbox 360 provides controller-free games and entertainment that uses your whole body to play. If you have to kick in the game, then kick. If you have to jump, then jump. Kinect offers a natural and interactive way for kids to get off the couch and have fun while meeting their 60 minutes of daily activity — particularly when it’s too cold or too hot to be outside.

“It’s great to see organizations like the NFL and Xbox 360 coming together to support the fight against childhood obesity,” said Alexis Glick, CEO of the GENYOUth Foundation, a nonprofit organization committed to getting kids active and healthy that has relationships with both Xbox 360 and NFL Play 60. “NFL Play 60 has taken a leadership role in inspiring and helping kids across the country to get active every day. And Kinect is a great, simple way for families to embrace a healthier lifestyle.”

College Football’s Allstate Sugar Bowl and the 2012 Allstate BCS National Championship has obtained PrimeSport as a Official Hospitality Provider for the second consecutive year.

The Allstate Sugar Bowl, a member of the Bowl Championship Series for post-season college football, will be played on January 3^rd, 2012 in New Orleans at the Mercedes-Benz Superdome, while the Allstate BCS National Championship game will be played on January 9th.

Jeff Hundley of the Allstate Sugar Bowl, said: “Last year we offered an official hospitality party for the first time in Sugar Bowl history, and with the help and expertise of PrimeSport, it was a major success. This year, with hosting the Allstate BCS National Championship game, we are able to provide our fans with lasting memories as they experience the character of this great city through PrimeSport’s first rate hospitality offerings.”

For the second consecutive year, PrimeSport will host the Official Allstate Sugar Bowl pre-game VIP hospitality party, two hours prior to kick-off at the Claiborne Club Lounge. As the only in-stadium hospitality party, the event will feature an open bar, Cajun Cuisine, live New Orleans music, celebrities, and more for a first-class experience.

Also at the 2012 Allstate BCS National Championship, PrimeSport will host the Official Pre-Game VIP Hospitality party on January 9^th, beginning two hours before kick-off. PrimeSport’s Official 2012 Allstate BCS Championship VIP Pre-Game Hospitality Package will be the only pre-game party located inside the stadium at the Claiborne Club Lounge and will feature an open bar, upscale Cajun cuisine, live New Orleans music, celebrity Alumni and more.

“New Orleans is an energetic and fun city for football fans to travel to for the Allstate Sugar Bowl and the Allstate BCS National Championship,” said Sam Soni, President of PrimeSport. “The hospitality party provides fans and companies the ultimate VIP experience and we look forward to our continued relationship with the Allstate Sugar Bowl.”

PrimeSport, order the leader in providing direct access to the biggest sporting events on the planet, viagra sale has once again been named the Official Ticket Exchange for the 2012 Discover Orange Bowl.

For the second consecutive year, PrimeSport is the official marketplace to buy and sell tickets for the Discover Orange Bowl, played on January 4^th, 2012 at Sun Life Stadium in Miami Gardens, Florida. The Discover Orange Bowl is part of the Bowl Championship Series, a five game showcase of college football that includes the BCS National Championship.

Michael Saks, COO of the Orange Bowl, said: “Our fans have always been our priority, so providing a safe and secure marketplace for tickets is at the top of our list. Our continued partnership with PrimeSport allows fans to relax and enjoy the game without having to worry.”

As the Official Ticket Exchange for the Discover Orange Bowl, PrimeSport creates a secure and approved marketplace for fans to buy tickets to the game. Furthermore, if a ticket holder is unable to attend, they have the ability to post the tickets for sale on an official exchange site. Fans can feel safe while purchasing tickets, as PrimeSport has a 100% customer satisfaction guarantee on all transactions. PrimeSport also currently manages the Official Ticket Exchange for the NCAA Men’s Final Four, The Rose Bowl Game, the University of Arizona, the University of Nevada Las Vegas, Tulane University, and the Wrangler National Finals Rodeo.

Sam Soni, President of PrimeSport, said: “Our number one priority is to provide value to our customers, and our relationship with the Orange Bowl is one more way we offer safe and secure tickets to fans. We look forward to continuing our relationship with the Orange Bowl as part of the Bowl Championship Series and help them provide a memorable and unique experience to fans.”

English League Two soccer team Northampton Town have secured businesses on Brackmills Estateas a community partner.

The football club and industrial estate will now work together to promote and support each other’s activities.

Chairman of the Brackmills BID Executive board, John Corrigan, explained: “We are delighted to be working with the Cobblers and are very impressed by the club’s commitment to young people and the wider community, a commitment that we share.

“As a group of businesses Brackmills is passionate about nurturing a strong sense of community. We support each other on a daily basis and are committed to re-establishing Brackmills as the premier business and logistics park in the UK. By teaming up with the Cobblers we are confident we will be able to develop lots of mutually beneficial opportunities which will support young people, create apprenticeship opportunities and promote our estate to a national audience. We are delighted and proud to be supporting our local football club, which is at the heart of the town’s community.”

Chairman of Northampton Town Football Club, David Cardoza, added: “We are delighted to be forging this partnership with Brackmills, an estate which shares our commitment to the wider community. We look forward to welcoming lots of Brackmills employees to our games and to building our links further with the business community of Brackmills. We have a proud reputation for the support and service we offer our partners, and I am delighted that such a well respected and high profile group of companies have chosen to support us.”

Brackmills Industrial Estate became a Business Improvement District (BID) two and a half years ago, an initiative which sees resident businesses pooling resources into a collective pot and using this to fund a host of positive changes across the estate.

Brackmills Industrial Estate is pledging a commitment to supporting young people and generating employment opportunities and, as well as becoming a Cobblers partner, the estate now employs its very own Apprentice Ranger.

American Airlines have announced today it has become a new sponsoring partner of the Honolulu Marathon.

Theo Panagiotoulias, American’s Vice President and Managing Director, Asia Pacific, said: “American is pleased to join oneworld and trans-Pacific joint business partner Japan Airlines (JAL) in supporting what is one of the world’s finest marathons. We believe the marathon offers a unique opportunity for bridging cultures through the spirit of Aloha. It celebrates how our two airlines are working together to deliver world-class service to customers and benefits to our communities.”

Hideo Ninomiya, Executive Officer, Managing Division Route Marketing, Japan Airlines, added: “JAL is proud to have been a main sponsor for the Honolulu Marathon and through it, contribute to the Hawaiian community for the last 26 years. This year, we are delighted to have American Airlines join us in supporting this valuable and meaningful sporting event which draws together people from around the world.”

“We are thrilled to have American join our Honolulu marathon family. Their sponsorship of the event in conjunction with Japan Airlines helps to further bring different cultures and people together in the celebration known as the Honolulu Marathon,” said Marathon President Dr. Jim Barahal.

Hawaii is an important destination for both American Airlines and JAL. American has been serving the Hawaiian market since 1970, currently with six flights a day from the U.S. mainland.

JAL first flew to Hawaii in 1954 and now operates six daily flights to Honolulu. In celebration of how close the American/JAL partnership has grown, the two airlines have recently co-located at American’s award-winning Admirals Club on the Ewa Concourse at Honolulu International Airport.

PokerStars, drugs one of the world’s largest poker websites has acquired the naming rights to Stadion an der Löhmuhle, cheapest pills home to VfB Lübeck, therapy a fourth-division soccer team.

The multi-use, 18,000-capacity stadium is now known as PokerStars.de — Stadion an der Lohmühle. A statement issued by VfB Lübeck reports that the naming rights agreement runs through the completion of the 2012-13 season with an attached option for a three-year extension.

The football club is located within Schleswig-Holstein, a German state currently preparing to allow for the entry of internet gaming operators. In September, Schleswig-Holstein achieved notoriety as the first state to legalize online poker games. In March  2012, poker site operators will be permitted to apply for internet betting licenses. PokerStars has overwhelming supported Schleswig-Holstein’s move to legalize online gambling in Germany.

PokerStars has become the second gaming site operator to join with a German club recently, following Betfair’s sponsorship agreement with team Türkiyemspo, which is based in Berlin.

National Rugby League team, viagra North Queensland Toyota Cowboys, store have renewed their partnership with Papua New Guinea’s (PNG) leading rice company, medicine Trukai Industries, for a further two years.

Part of the Cowboys’ major sponsor family since 2008, Trukai is a strong supporter of sport and healthy living at the grassroots level in the PNG and its association with North Queensland has continued to boost the profile of the game in a country where rugby league is the national sport.

The relationship includes regularly scheduled visits by Cowboys players and staff to PNG, while the Trukai logo features prominently on the back on the NRL team’s playing shorts.

Cowboys General Manager, Steve Mitchell said.“Our partnership with Trukai is a key way we can bring the Cowboys to the people of PNG and has played a major role in developing our supporter base in our northern neighbour.

“We know the number of Cowboys supporters in PNG is growing at a steady rate and the partnership with Trukai is definitely one of the reasons this is happening.

“We’re very happy that Trukai has signed on for another two years and that we’ll be able to further strengthen our ties with the PNG community who are great supporters of rugby league and the Cowboys.

“Trukai’s programs to improve the health and well-being of PNG residents resonate with us and we will continue to help them to get their positive messages across over the next two years.”

Trukai has been a producer and marketer of a range of foods for Papua New Guinea since 1970.

The company provides employment to Papua New Guineans from across the region, and also plays a role in providing expertise on food production as well as nutritional advice to the country’s population.

Trukai General Manager of Sales and Marketing, Andrew Daubney said the partnership with the Cowboys was one the company cherished.

“We see benefits for not only ourselves but also for the Papua New Guinea community, as well as the Cowboys,” Mr Daubney said. It’s well known that PNG is mad for rugby league and it’s fitting that we are involved so closely with the NRL team which is closest to us – the North Queensland Toyota Cowboys.

“We believe our partnership with the Cowboys helps develop the game of rugby league in PNG and also greatly helps the work we do within the community on health and well-being issues. After such a good season in 2011, we’re looking forward to next year and seeing the Cowboys again challenge for the NRL premiership.”

After securing a partnership with the Lagardère Paris Racing, ailment Skoda France continues to be involved in the tennis world by signing two new contracts with Gael Monfils and Richard Gasquet, there becoming new brand ambassadors.

The two tennis players, herbal ranked respectively 15th and 19th in the world (ATP 21 November 2011) are added to the list of brand ambassadors including Bernard Hinault and Luc Leblanc for cycling, Olivier Panis, Jacques Villeneuve F1 World Champion in 1997 and Paul Belmondo for motorsport Pauline Ferrand Prevot-Cedric and Cécile Ravanel for mountain biking.

This commitment to tennis complements the partnership SKODA concluded for 2 years with the young Czech player Petra Cetkovska. With the support of the brand, she has moved from 143rd place in the world (end 2010) to 31st (WTA to 11/28/2011).

Gael Monfils, said: “In my tournament, I love playing with the public and to get my emotions. I am particularly sensitive to importance attached by the brand to the nearby clients. I also like the sporty range proposed by the RS, and I find driving my Fabia RS spirit of conquest that I try to apply to each of my games.”

Avaya, illness the global provider of business collaboration and communications solutions, was today named as the Sochi 2014 Organizing Committee official supplier in category of “Network equipment.”

The agreement was signed during the annual Sochi 2014 Marketing Club in Sochi by Dmitry Chernyshenko, President of the Sochi 2014 Organizing Committee and David Johnson, Senior Vice President of Global Channels Development for Avaya.

As the Official Supplier of Network Equipment to the Sochi 2014 Winter Games, Avaya will be a part of the overall Games technology solutions providing the network, collaboration and communications equipment and working with the other technology partners that will allow athletes, dignitaries and fans worldwide to experience the full communications power of the Olympic Games.

Avaya’s equipment will be used while creating the common telecommunications infrastructure for the 2014 Olympic Games in Sochi. Their equipment’s will help interconnect venues, the media center, athlete’s village and other Olympic infrastructure facilities and help deliver a high quality experience to every spectator, family member and fan within Russia and across the globe. The solution will consist of data network equipment solutions, including switches, routers and security, as well as collaboration equipment such as telephone and contact center systems. Avaya will also provide engineers and technicians to design and test the systems.

Joel Hackney, Senior Vice President of Global Sales & Marketing and President of Field Operations said: “We are thrilled that the Sochi 2014 Organizing Committee chose Avaya to be part of delivering a flawless Games experience for the people of the Russian Federation and the rest of the world.

“We look forward to leveraging our experience, innovation and market leadership to help provide a world class Olympic event for fans worldwide. We have proved our capabilities by delivering the first converged “All IP” network in Olympic Games history in Vancouver 2010, and now we will expand on this accomplishment to bring a new era of collaboration and innovation to the Olympic Games in 2014.”

Dmitry Chernyshenko, President of the Sochi 2014 Organizing Committee, added: “In preparing the Olympic and Paralympic Winter Games in Sochi, we are using only the most high-tech and innovative approaches. Clear proof of this is our collaboration with Avaya.

“Telecommunications solutions are one of the most important and most difficult elements of the organization large events such as the Olympic Games. The wealth of experience and diversity of technologies that Avaya produce leave no doubt that this project will be undertaken at the highest possible level.”