Race of Champions Gets New Premium Sponsor
December 5, 2011
The International Race of Champions (ROC), staged at Düsseldorf’s ESPRIT arena, has gained a new premium sponsor ICM Registry, the official registry for the new .XXX top-level domain (TLD).
The stadium hosted the ROC Nations Cup on Saturday, December 3rd followed by the Race of Champions itself on Sunday, December 4 2011.
Stuart Lawley, CEO of ICM Registry, said: “We are very excited about sponsoring this world class auto racing event. We are putting our full support behind promoting .XXX as a global brand and sponsorships of events like this bring a new level of awareness to consumers about the domain.”
The Race of Champions features a dazzling line-up of motor sport stars including current Formula 1 world champion Sebastian Vettel and seven-time title winner Michael Schumacher. The race will also feature exciting duels, with Schumacher lined up to battle with fellow F1 world champion Jenson Button — along with X-Games great Brian Deegan and rally ace Jan Kopecký. Vettel faces another tough group with Le Mans legend Tom Kristensen, fellow F1 driver Vitaly Petrov and GP2 champion Romain Grosjean.
.XXX branding will be featured around the stadium along with its new video advertising running on large screens, placement in the VIP area and as a host of the post-race party.
As well as a stellar driver line-up, the Race of Champions features an impressive array of vehicles including the powerful Audi R8 LMS, VW Scirocco and Skoda Fabia Super 2000 rally car. They will run alongside ROC favourites such as the ROC car, KTM X-Bow, World Touring Racecar and the RX150 buggy.