PokerStars And Red Bull Racing Seal Global Partnership

Red Bull Racing is pleased to announce a new, exclusive partnership with leading global online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season.

The multi-year partnership, which features branding on the RB18 and race suits, is aimed at F1’s growing audience, as increasing technological advancements help to service and provide fans with new and unique ways to enjoy the sport. The new relationship enables both Red Bull Racing and PokerStars to reach audiences who share similar passions and interests, while rewarding and engaging existing fans and players in new and unique ways with F1-fuelled entertainment, as well as epic experiences, promotions, competitions, and content. The partnership will come to life across PokerStars’ full offering of PokerStars Casino, PokerStars  and PokerStars Sports products.

PokerStars prides itself on providing its community around the world with best-in-class entertainment with poker, casino, and sports betting whilst always ensuring safe and responsible play, values it shares with Red Bull Racing.

Red Bull Racing Team Principal and CEO, Christian Horner, said:

“Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner. In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy. We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”

Flutter International’s Chief Executive Officer, Dan Taylor, said:

“Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it. Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget. Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands. We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”

Channel 4 And Formula E Announce New Multi-Year Broadcast Agreement

Formula E and Channel 4 today announced the broadcaster will become the UK’s exclusive free-to-air TV home of the ABB FIA Formula E World Championship in a multi-year broadcast agreement beginning this season.

UK-based fans of the only all-electric motorsport World Championship will have the opportunity to see more live races in Season 8 than in any previous season.

Every race in the Championship’s biggest-ever 16-race calendar will be aired live on Channel 4 and All4, or on Channel 4 Sport’s well-established YouTube channel.*

Race highlights will be broadcast on Channel 4 and All4 which will serve as the catch-up destination for all the action from the ABB FIA Formula E World Championship.

In addition, the new qualifying format featuring all 22 drivers in head-to-head knockout Duels competing for pole position will be available live before every E-Prix on the Channel 4 Sport YouTube channel.

Channel 4’s race coverage, sponsored by Bristol Street Motors, part of Vertu Motors plc, will be presented by the established Formula E team of hosts Vernon Kay and Nicki Shields, expert analyst Dario Franchitti and commentator Jack Nicholls with local pundits joining around the world.

Season 8 begins with a double-header around the walls of the UNESCO World Heritage site of Diriyah, Saudi Arabia, on 28 and 29 January. Racing continues through Season 8 in the centre of iconic world cities including Rome, Monaco, Berlin, London and New York and for the first time, Jakarta, Vancouver and Seoul. Most races in Asia and Europe will air live on Channel 4 and All4.

Round 1 will air live from Diriyah on the Channel 4 Sport YouTube channel from 16:30pm GMT on Friday, 28 January. Channel 4 and All4 will broadcast live coverage of Round 2 on Saturday, 29 January from 16:30pm GMT.

Pete Andrews, Head of Sport, Channel 4, said:

“Formula E is a fantastically exciting sport and this deal is wonderful news for sports fans. We’re proud to be showcasing a sport with sustainability at its heart and one that plays such an important role in seeking to combat the climate crisis.”  

Aarti Dabas, Chief Media Officer, Formula E, said:

“We are delighted to build on our relationship with Channel 4 as the exclusive free-to-air home of the ABB FIA Formula E World Championship here in the UK. The multi-year partnership with Channel 4 is great news for fans across the UK and for the continued growth of our sport. Last season saw more fans around the world tune into our live race programming than ever before. With Channel 4 established as the regular free-to-air home for Formula E in the UK, we look forward to better serving our passionate fanbase while attracting new fans to the excitement of all-electric street-racing.”

By the conclusion of Season 7 (2020/21), the live television audience made up the majority of Formula E’s global TV viewership (62%) for the first time in the Championship’s history. The cumulative audience increased to 316m – a 32% year-on-year growth – driven by new distribution agreements with free-to-air (FTA) channels in key markets, which also lifted Season 7’s live audience above pre-pandemic levels.

This latest deal follows on from Channel 4’s announcement that it will air ten live Super League matches each season for the next two years thanks to a partnership with Sky. It is the first time in the competition’s 26-year history that it will be shown on free to air terrestrial television.

Channel 4 has made a wide a range of high-profile sports and events available free to air to UK audiences over the past 12 months. These have included: live coverage of Emma Raducanu’s stunning US Open victory; live British Lions rugby; live Test match cricket coverage of England’s tour in India; live coverage of the Ireland rugby union autumn internationals; and live in-depth coverage of the Tokyo 2020 Paralympic Games which attracted 20 million viewers.

Dapper Labs And UFC Launch ‘UFC Strike’ NFTs

UFC®, the world’s premier mixed martial arts organization, and Dapper Labs, makers of NBA Top Shot and NFL ALL DAY, today announced the official launch of their highly anticipated NFT collectible product, UFC Strike.  The all-new collectible experience, available to fans starting at 2 pm ET/ 11 am PT on Sunday, January 23, will for the first time give MMA fans the opportunity to own the most epic, talked-about fight moments in the history of UFC. 

Launching first as an open drop of 200,000 total packs, UFC Strike will start with a first round of 100,000 “Fully Loaded” packs, consisting of three NFT Moments capturing incredible finishes and amazing displays of striking and grappling from UFC fighters like Francis Ngannou, Amanda Nunes, Kamaru Usman, Rose Namajunas, Derrick Lewis, Justin ​​Gaethje and more. These NFT Moments will include the best action shots from multiple camera angles, announcer commentary and crowd response from actual fights – a Dapper Labs first – to further bring the experience to life. With robust audio and video content, each UFC Strike Moment NFT is designed to capture, memorialize and celebrate a specific instance of UFC history.

“Dapper Labs is an innovator in this field, creating an industry that didn’t exist a few years ago,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski.  “Their vision for the potential of these products is the reason UFC chose Dapper Labs as its first NFT partner.  We’re thrilled to finally be able to offer these amazing digital collectibles to enrich the UFC experience for our fans.”

To access the initial open drop, fans simply visit ufcstrike.com where they will be able to join the queue for a chance to buy a pack (while supplies last) at $50.00 USD.  As UFC Strike continues to evolve in the coming months, the experience will include additional drops closely aligned with UFC event calendar. It will also include additional features like a peer-to-peer marketplace for fans to connect, buy, and sell their Moments.  

Following the initial drop on January 23, a second round of “Fully Loaded” UFC Strike packs priced at $50.00 USD will be available to fans (while supplies last) starting at 2 pm ET/ 11 am PT on Monday, January 31.

“Dapper Labs has accelerated the move to Web3 by building new apps and platforms that enable great user experiences for millions of fans. Partnering with UFC, one of the fastest growing sports in the world, with a global fan base of more than 625 million people, is the next step to bringing even more into experiencing the benefits of decentralization while also delivering a meaningful experience for die-hard UFC fans to collect and own the moments that matter to them,” said Caty Tedman, Head of Partnerships at Dapper Labs.

Scuderia Alphatauri Increases Partnership With Fantom

Scuderia AlphaTauri is pleased to announce its latest global partnership with Fantom ahead of the 2022 season.

Fantom is one of the fastest and most eco-friendly smart contract platforms in the world. It’s blockchain technology is revolutionising the user experience with low transaction costs, high security protocols and scalability, making it ideal for DeFi applications and solving real- world issues.

The Fantom logo will not only be present on the nose and halo of the new AT03, but also on the helmet and cap of both drivers, as brand ambassadors of the Fantom project.

“Formula One has never shied away from the future or the challenges that are present, and we drivers are always eager to anticipate where the next leap forward will come from. I have been an ardent supporter of crypto for some time now, and the possibilities offered by the Fantom technology are incredibly exciting to me. For example, I was overjoyed by the success of my first NFT drop, which I did with Fantom last year and opened my eyes to a completely new way of fan engagement. I am very much looking forward to help educating our fans more about this new technology which I find fascinating”, Pierre Gasly commented.

Yuki Tsunoda added: “I am grateful for the opportunity to become part of the Fantom project. I got to know Harry Yeh and the Fantom team last year and felt quickly that their creativity, innovative spirit and tireless work ethic is a perfect fit with our team. I am very excited about the projects we have planned for this season.”  

Harry Yeh, Quantum Fintech Group Managing Director said: “We are thrilled to continue our journey with Scuderia AlphaTauri, which started last year in Monaco. Pierre has supported our Fantom project since the early days and we are excited that over the last year also Yuki and the entire Team have promoted the Fantom Foundation. Together with them we want to bring this new technology closer to the fans by presenting its capabilities. For over 70 years Formula 1 has represented the pinnacle of motorsport and has always been associated with speed and security and operated as a platform to showcase the newest technologies around the globe. This very much aligns with our ethos and hence I cannot think about a better platform to showcase the Fantom blockchain technology.”

“It is a great pleasure to be involved with a partner like Fantom and to cooperate with such a visionary person like Harry Yeh”, Franz Tost continued. “We live in a world where cryptocurrencies cannot be ignored and the impact of blockchain technology is everywhere, from finance to supply chain applications, as well as contract management. Motorsport is well known for relentlessly developing new technologies which improve the sport and have a real-world impact. I can see the same motivation behind the blockchain movement, and I believe that this technology has the potential to fundamentally change everyone’s life, including of course our industry in Formula 1”

Little Dot Sport Appoints Katie Matthews As Partnerships Director

Award-winning digital content agency and media network Little Dot Studios (an All3Media company), has appointed Katie Matthews as Partnerships Director of recently launched specialist label, Little Dot Sport.

In this newly created role, Matthews will manage the label’s portfolio of clients, identify new development opportunities and demonstrate how Little Dot Sport’s team of social content, distribution and monetisation experts can help new and existing clients become leaders in digital sports entertainment.

Reporting to Robbie Spargo, Director of Little Dot Sport, Matthews brings with her over 14 years’ experience within the sports industry, working with some of the biggest brands and rights holders in the space, including the UFC, the International Tennis Federation, Red Bull Media House and the Tour de France. She has spent the majority of her career at independent PR agency, The PHA Group, where she ran the agency’s sports division.

Robbie Spargo, Director of Little Dot Sport said: “Katie’s experience in the sports industry, her devotion to creating success for her partners, and her rigour in account management made her the stand-out candidate for overseeing our client partnerships team. We believe her knowledge of the industry, especially the communications objectives of sports federations, clubs and broadcasters, will allow us to continue to set new industry standards for digital sports content and audience development.”

Katie Matthews added: “I have admired Little Dot Studios’ work from afar for some time now, and so I am thrilled to be joining the team. Little Dot Sport have built up an incredible roster of clients, deliver standout work on a daily basis and are real market leaders when it comes to digital sports entertainment. As importantly, everyone I have come into contact with at the company has been a genuine pleasure to deal with and I look forward to working with this group of talented people to continue to deliver best-in-class work for all of their brilliant partners.”

Matthews’ appointment follows on from the recent launch of Little Dot Sport, Little Dot Studios’ specialist label which is dedicated to realising potential in every race, every goal, every win: in every sporting moment.

Premiership Rugby Seals New Partnership With ITV Sport

Premiership Rugby and ITV can today announce a game-changing new partnership to show, free-to-air, live Gallagher Premiership Rugby matches and a weekly highlights programme up until the end of the 2023-24 season.

This season four Gallagher Premiership Rugby matches will be shown on ITV, in addition to the Final which is on ITV4.

The coverage kicks off with Sale Sharks taking on Leicester Tigers on Sunday 30 January at 3pm, with the highlights show starting that evening. Furthermore, for the 2022-23 and 2023-24 seasons there will be seven live games on ITV, also including the Final.

  • All live matches will be simulcast on ITV and BT Sport, who will continue with their comprehensive coverage across the whole season, showing live matches every weekend.
  • The new partnership means that the Gallagher Premiership Rugby Final, at Twickenham Stadium on 18 June, will be shown free-to-air for the first time in the competition’s history.
  • As part of the ITV partnership, there will be a weekly highlights show on ITV4 and repeated on ITV, presented by David Flatman and Topsy Ojo.

New Premiership Rugby Chief Executive Simon Massie-Taylor said: “The return of Gallagher Premiership Rugby to terrestrial TV is the perfect way for us to kick off 2022. It’s great news for the league, our clubs, the supporters and the profile of rugby in England.

“Our ambition is to grow the game and make Gallagher Premiership Rugby available to as many people as possible. BT Sport have done an amazing job in building the core Premiership Rugby TV audience and the ITV partnership allows us to expand our reach into the households of millions of other rugby fans. This season our average match audience on BT Sport has risen 30% year on year, which shows the potential.”

Niall Sloane, ITV Director of Sport, said: “We are delighted to announce this deal to bring regular free-to-air coverage of top-level club rugby to viewers across ITV’s platforms. It has been a pleasure working with BT Sport and our partners at Premiership Rugby in agreeing this deal and we look forward to showcasing the action and the stories from this elite league over the coming years.”

Massie-Taylor added: “We also want to make the Gallagher Premiership Rugby Final 2022 the most-watched in our history and we believe we can achieve that with the match screened on both ITV4 and BT Sport. A phenomenal proposition for English club rugby’s showpiece occasion.”

“We are delighted to have five games, rising to seven next season, live on ITV but it is also crucial for us to have a weekly highlights programme that is accessible to millions of people. This will allow us to showcase the best of Gallagher Premiership Rugby to the widest possible audience. The highlights show gives a significant, regular presence with a broadcaster that will also show the Six Nations and Rugby World Cup 2023.

“With another highly competitive and exciting season, we have seen significant growth in our audiences on BT Sport this season and we see a big opportunity to bring this amazing rugby product to new fans, drive attendances and continue to grow the game.”

In the last round of Gallagher Premiership Rugby on BT Sport we saw:

  • Our highest ever Friday night average audience –252,000 for Bristol Bears v Sale Sharks (peak: 346,000)
  • Our highest ever regular season Saturday average audience on BT Sport – 300,000 for Harlequins v Exeter Chiefs (peak: 374,000)
  • Our second-highest audience ever for a three-game weekend (only eclipsed by Round 10 earlier this season).
  • After 38 matches on BT Sport so far this season the total peak cumulative audience is 9.6 million

The deal further enhances ITV’s portfolio of world-class sports rights, which includes exclusive live coverage of the England men’s and England women’s football team, the FA Cup, the Six Nations, the Rugby World Cup, horse racing and the Tour de France.

Thrill One And A SHOC Announce Largest Partnership In Action Sports History

Thrill One Sports & Entertainment, the world’s largest independent action sports entertainment company, and A SHOC, a modern-day energy drink backed by Keurig Dr Pepper, today announced the largest partnership in action sports history. The eight-figure, multi-year agreement encompasses Thrill One’s family of best-in-class brands, including Nitro Circus, Street League Skateboarding and Nitro Rallycross. As Official Energy Drink Partner, A SHOC will be featured across Thrill One’s asset portfolio, including premier competitions and live events worldwide, as well as its robust slate of linear, digital and social content. The partnership is highlighted by signature elements such as the presenting sponsorship of Nitro Circus’ 2022 North American tour, Nitro RX’s #GoNitro star car and bespoke content such as the SLS Games digital series. 

A SHOC‘s performance-boosting energy beverages, inspired by the active California lifestyle, are a healthier way to energize with thoughtfully sourced ingredients. It is backed by beverage industry maven Lance Collins and Keurig Dr Pepper, as well as a recent round of celebrity and athlete investors. A SHOC meets the progression of action sports athletes’ commitment to training and competition with products that elevate their performance and focus in a more natural way.

A SHOC‘s growing roster of top-tier ambassadors further reflects this commitment to peak performance, and includes SLS champion and street culture icon Paul “P-Rod” Rodriguez and NASCAR Cup Series winner Chase Elliott, who raced in Nitro RX’s elite Supercar class last year as a special guest driver. More partnerships with leading action sports athletes will be announced soon to continue raising awareness on the importance of functional training and inspiring more people to live healthy, active lifestyles.      

Joe Carr, CEO of Thrill One Sports & Entertainment, said, “We’re very excited to announce this transformative, multi-year agreement. Both Thrill One and A SHOC are driven by a passion for progression and challenging the status quo. As athletes continue to push the envelope, they increasingly look for new ways to maximize their performance in a healthy manner. A SHOC shares our vision for the advancement of action sports from the grassroots to the professional ranks, and has committed to investing in our athletes, events and content through this landmark partnership.”

Scot De Lorme, president and co-founder of A SHOC, said, “Our partnership with Thrill One is a direct indicator of A SHOC’s authentic commitment to the progression of today’s action sports athletes. A SHOC is a more natural energy drink with zero sugar and functional ingredients that athletes feel good about putting in their body not to mention help them perform at their peak. Thrill One provides us access to the largest audience in action sports. I couldn’t imagine a more ideal partner as we both capture this exciting evolution of sports and energy. We hope to inspire a new generation of energy consumers to live active healthy lifestyles.”

Rodriguez said, “I’m so pumped to see Thrill One and A SHOC team up. Both look for innovative ways to put athletes in the best position to succeed and reach their goals. Joining forces to elevate the fan and athlete experience will take action sports to the next level.”

Since its 2020 founding, Thrill One Sports & Entertainment has become the category leader in action sports with the largest social audience in the space – more than 40 million aggregate followers, the majority being digitally native, Gen Z and Millennial fans. As part of the partnership, Thrill One will collaborate with A SHOC to create original content for both its own channels and its linear television partners.

A SHOC will also be integrated into Thrill One’s extensive 2022 calendar of more than 80 worldwide events. Nitro Circus kicks off its global touring cycle in March with a month-long Australian run then will launch a North American trek starting in the spring. SLS, skateboarding’s premier global league featuring 50 of the world’s best skaters and more than 20 Tokyo Olympians, will return for its 12th Championship Tour. Nitro RX builds on the success of its inaugural 2021 U.S. series with the addition of multiple international stops to create a 10-race global circuit this season.

CS.MONEY And BLAST Premier Extend Partnership For Fourth Year

ding esports tournament organiser BLAST Premier and skin trading platform CS.MONEY, part of the EX CORP. holding,  have announced an extension of their partnership – taking the deal into a fourth year. 

The partnership will be centred around engaging esports and Counter-Strike fans on the wide spectrum of skins available to trade and purchase online. 

The deal is the first in a number of commercial deals that BLAST will be renewing for 2022, as the company continues to increase the value of its global partnership portfolio in line with its renewed commercial development and future growth plans. 

The partnership will see BLAST and CS.MONEY collaborate on a series of premium, player-led content pieces throughout the year along with owning the broadcast segment ‘Play of the Day’. CS.MONEY will have access to a number of physical and digital branding assets across BLAST Premier’s seven events in 2022, which typically reaches a global audience of over 150 territories in 18 different languages. 

Over the last few years the partnership has become famous for its much-loved CS:GO skin content that features the world’s best players taking part in a number of challenges and games that highlight their knowledge and love for skins. 

Oliver Clarke, Head of Brand Partnerships for BLAST, said: “Extending the sponsorship into a fourth year is testament to the belief and satisfaction CS.MONEY have shown in this partnership, that we’ve built up from 2019. The result of this hard work is shown by their skin trading platform becoming synonymous with our Counter-Strike tournament and we hope to build on this further in 2022. Four years is a long time in esports and we’re really proud of the content and activations we’ve delivered during this period.”

Artsiom Rabtsau, Chief Marketing Officer at CS.Money, said: “Skins have been for a long time a natural part of the Counter-Strike ecosystem along with esports. This is why it is so important for us to support the CS:GO community by allowing them to trade skins safely and comfortably and by supporting events like BLAST Premier as well. We want Counter-Strike fans to have more emotions not only from having a new skin in their favourite game but from watching spectacular games. And I am sure that our partnership with BLAST will play a major role in that.”

Since their launch in 2013, tradable skins have become a central part of Counter-Strike and form a popular element of the game, giving players an opportunity to own and play with a unique design for their in-game weapons when competing.  

BLAST Premier is the world’s leading Counter-Strike tournament series, hosting the best players and teams, offering opportunities to regions across the globe and crowning the world champions of CS:GO. Up to 32 of the world’s best teams take part in the seven BLAST Premier events across the year with a combined prize pool of $2,475,000 on the line.

slice Signs Up As The Principal Sponsor For IPL’s Mumbai Indians

slice, India’s leading credit card challenger, today announced a three-year partnership with Mumbai Indians, the most successful & followed team in the Indian Premier League. As part of the deal, slice’s logo will appear on the front of all Mumbai Indians’ official jerseys. Making its debut in sports sponsorship with this partnership, slice will have the opportunity to connect with millions of passionate cricket fans across the globe.

Rajan Bajaj, Founder-CEO, slice said, “There is definitely zero correlation between a financial product and a cricket team. However, there are a lot of similarities between two teams who are relentlessly seeking for championship. Being the most successful teams in the IPL with 5 titles to its name, Mumbai Indians inspires not only millions of its fans, but also entrepreneurs like me with the team’s passion, focus, and persistent spirit. It’s the shared hunger for winning and excellence that bring us together. With cricket being at the heart of Indian culture, we will together bring more excitement to this vibrant culture as well as take it to all the cricket lovers around the world.”

Mumbai Indians Spokesperson said, “We wanted to partner with a brand with whom we shared common values. Innovation, technology and a fan-centric approach are core values for Mumbai Indians as well as slice. We both share the vision of offering our fans a world-class experience with the drive and enthusiasm to be the best.”

“This deal is testament to how a millennial brand like slice trusts us as their preferred partner to connect with their young customers. It is truly about making a difference in the way cricket and financial products are perceived by our millennial and Gen Z fanbase.”

The deal with a young and exuberant brand like slice re-iterates the massive appeal that Mumbai Indians commands amongst the millennials. Over the years, the five-time IPL Champion has built a strong global fan base as the most successful & followed T20 franchise globally and its playing kit is one of the most powerful marketing real estate in the country. Time and again, brands have chosen MI to launch and tell their stories to the world.

Leeds Rhinos Announce Major New Partnership With Bartercard

Leeds Rhinos have announced a major new partnership with Bartercard that will see the brand appear across both the Rhinos men’s and women’s teams and the principal partner for the Leeds Rhinos Netball franchise for the new Vitality Superleague season.

The Bartercard brand will appear on the back of the mens and womens playing shirts and will be seen for the first time when the Rhinos kick off the new Betfred Super League live on Channel 4 on Saturday 12th February, the first ever Super League game to be broadcast on free-to-air television.

The One Team – Team Rhinos approach is a new initiative from the Rhinos commercial department for 2022 with partners able to support not just the mens Super League squad but also get involved in the success womens and wheelchair Rugby League sides as well as the Vitality Superleague netball squad and the innovative LDRL and PDRL initiatives. 

Leeds Rhinos Commercial Director Rob Oates, “We are delighted to welcome Bartercard as a partner for the Rhinos across our mens and womens teams as well as the Rhinos netball side. Bartercard have a proven track record of success and I am sure this will be a tremendously beneficial partnership for all concerned. We are proud to be able to offer opportunities across mens, womens and disability sport for our partners and this is the first of a number of initiatives that we will be revealing in the coming weeks. I would like to thank Ben Turnbull, our Business Development Manager, for all his hard work to ensure this deal has come to fruition.”

Chris Kirby, Managing Director at Bartercard UK, added, “With great pride and honour, we are proud to sponsor all three sports teams of Leeds Rhinos men and women’s rugby team and Leeds Rhinos Netball team, and this is a huge step forward for our brand. The club’s vision, especially Rob and Ben, was prominent when initial discussions occurred.

“We are looking forward to getting involved in the action this coming season, working alongside the players, fans and a brand new innovative Leeds Rhinos business club exchange.

“We have invested our closed-loop digital currency as well as traditional monies into the club, which allows the Rhinos to purchase products and services from Bartercard Merchants without using cash; this helps free up the club’s cash flow; for other projects.

“We are keen to speak with businesses in the local area who could do with some extra business to fill up their downtime or who may be interested in running a Bartercard Franchise.

“A big thank you to one of our Bartercard members Martin James at Sports 360, for brokering the deal.”