Birmingham 2022 Sign New Sponsors For The Commonwealth Games
February 14, 2022
The Birmingham 2022 Commonwealth Games has welcomed four new providers to a growing list of sponsors, who are eager to contribute their equipment, services and systems to a standout Games experience, for the millions of spectators in venue and watching across the world. With less than six months until the opening ceremony, their experience and expertise will be invaluable in ensuring Birmingham 2022 is a safe and successful multi-sport event that showcases the best sport, culture and creativity the West Midlands has to offer.
BMet, one of the largest further education colleges in Birmingham, has been appointed as the Official Further Education College Provider for the Birmingham 2022 Commonwealth Games. BMet will provide crucial space for the training of more than 13,000 volunteers, the Commonwealth Collective, helping to make sure the Games runs smoothly
Microplus, will use their Games Information Systems including results data feed to help provide in time and accurate results to the global fanbase through the Birmingham 2022 website and related partner channels. Microplus has signed up to be the Official Provider of Games Information Systems for Birmingham 2022.
Domestic & General (D&G), the UK’s leading appliance care specialist, is proud to be named the Official Warranty Provider to the Birmingham 2022 Commonwealth Games. The partnership allows D&G to continue growing its visibility across the West Midlands, while promoting the region on a global stage.
Aston University, one of the top ranked universities in the UK for employability, has been announced as an Official University for Birmingham 2022. The university will be loaning ophthalmic equipment and providing eye care expertise, supported by a network of qualified optometrist volunteers, for three polyclinics which will form the primary healthcare facilities for athletes and team officials requiring medical assessment and treatment throughout the Games period. Supporting a carbon neutral legacy, the University will provide parking and host temporary electric vehicle charging facilities. In addition, postgraduate business and management students at Aston Business School have been tasked with developing ideas to create a lasting sustainability legacy for the city. These will be reviewed by Birmingham 2022 and the West Midlands Combined Authority.
Alastair Henderson, Head of Sponsor Services at Birmingham 2022 said:
“Four new sponsors are joining us at a very exciting point leading up to start of the Games this summer. With little less than six months to go until the opening ceremony, Birmingham 2022 will be working closely with our providers to deliver a first-class Games for the city, region, and the Commonwealth.
“Our sponsors bring a high degree of experience to the table, and each play a crucial role in bringing an outstanding Games to the city.”
Katie Sadleir, Commonwealth Games Federation CEO, said:
“As the start of the Birmingham 2022 Commonwealth Games quickly approaches, we’re delighted to welcome BMet, Microplus, D&G and Aston University to our family of sponsors. Each sponsor brings with them industry leading expertise, and it’s fantastic to see the collaboration already happening to ensure Birmingham 2022 delivers a spectacular multi-sport event this summer.”
The Birmingham 2022 Commonwealth Games will see around 4,500 athletes from 72 nations and territories compete in 19 sports and eight para-sports across 15 competition venues from 28 July until 8 August 2022. As the biggest event ever to be held in the West Midlands, it is expected to attract more than one million spectators to the city and have a global TV audience of 1.5 billion.