Wilson Sporting Goods has signed a long term partnership with world no. 3 Victoria (Vika) Azarenka.

“I’m extremely excited to be changing to Wilson’s new Juice racket. The power and spin that I feel with this racket is insane and I look forward to seeing what I can do with it,” said Azarenka. In addition to the Wilson Juice tennis racket, Azarenka will accessorize with the matching new blue Tour tennis bag and exclusive Wilson Emotisorb shock absorber every time she steps on to the court.

Renaud Vallon, global tour director for Wilson, said: “Vika’s talent is undeniable, and she has been one of the tour’s most consistent performers. Our goal is to provide the best equipment to help elevate her game and help her reach her goal of winning her first Grand Slam. She is a very powerful player, with a dynamic personality and we are very thrilled to have her join the Wilson family.”

In 2011, Azarenka finished at a career high of number three to become the highest-ranked Belarusian player in history, after reaching the semi-finals of Wimbledon and the finals at WTA Tour Championships in November. Azarenka has also begun to distinguish herself off the court as a tennis teen idol with her good looks, fashionista ways and engaging Twitter posts.

The Madison Square Garden Company, owners of the arena that hosts the New York Rangers, New York Knickas and New York Liberty have announced a new arena-integrated marketing partnership with Duracell Powermat the official wireless charging partner of Madison Square Garden.

The partnership will place Duracell Powermat wireless charging systems throughout the World’s Most Famous Arena, allowing Knicks and Rangers fans to always be powered up when attending games and other events at the Arena.

The industry-leading wireless charging system will be showcased throughout The Garden, including product integration into the new suites and club spaces, as well as a dedicated “Duracell Powermat Powerzone” where event attendees can charge their electronic devices during events. Duracell Powermat receivers will also be available for purchase at the retail stores within Madison Square Garden, so fans can continue to charge their wireless devices with ease outside of The Garden.

“Enhancing the fan experience by integrating state-of-the-art technology is a key component of Madison Square Garden’s Transformation,” said Scott O’Neil, president, MSG Sports. “The event experience is incredibly social today, with fans constantly using their phones to share content and information, and connect with one another. This partnership with Duracell Powermat will ensure that fans at Knicks and Rangers games will always be charged up while watching their favorite teams and never miss the chance to share their experience with friends.”

Ron Rabinowitz, CEO of Duracell Powermat, said: “2012 will be a pivotal year for Duracell Powermat as we embark on an ambitious undertaking to bring accessible power to networked venues in well-known consumer locations. As one of the most iconic arenas in the world, Madison Square Garden is a fitting venue to kick off this exciting initiative.”

As part of the partnership, the new Event Level Suites that debuted in the first phase of the three-year transformation in October and the Madison Suites, which will come online for the 2012-13 seasons, will have Duracell Powermat wireless charging products available for guests to utilize.

The new Delta Sky360 Club and 1879 Club Presented by J.P. Morgan, which are exclusive spaces for the holders of the top Knicks and Rangers season tickets, will both also offer fans the ability to wirelessly charge their electronic devices. Duracell Powermat will also turn one of the new Viewing Areas on the 8th floor of the Arena into the “Duracell Powermat Powerzone.” The area will be fully branded and feature product integration throughout, such as the placement of Duracell Powermats on the drink railings where fans can stand and enjoy food or beverages and watch the game.

The new marketing partnership also provides Duracell Powermat with prominent brand exposure in-arena, including promotion on LED signage and the new IPTV system at all Knicks and Rangers games and select concerts, as well as a feature on GardenVision, the center-hung scoreboard. The company will also receive inclusion across MSG’s digital assets, including brand integration in consumer-directed event emails, as well as integration on the MSG website and the MSG Insider mobile application.

The United States Golf Association (USGA) have announced a multi-year extension and expansion of its long relationship with Rolex, health the world’s pre-eminent maker of timepieces and a worldwide supporter of golf.

As part of the agreement, see Rolex will become an official partner of the USGA. The company will enhance its investment in USGA digital media properties, arthritis print publications and championship timekeeping, while continuing to build on existing activities, including increased financial support for the production and distribution of the Rules of Golf.

Mike Davis, the USGA’s executive director, said: “I can’t think of a company that is more globally and passionately associated with golf. Rolex support permeates the core of golf, beyond championships and players, to the Rules, history and etiquette. They appreciate the USGA’s leadership role in the game and we are thrilled to have their renowned brand as part of our corporate family.”

Gian Riccardo Marini, chief executive officer of Rolex SA, added: “To become an official partner of the USGA today is a proud step for Rolex. The integrity of the game, its timeless appeal and respect for the Rules of Golf are shared values for our organizations.”

Rolex has long been associated with golf’s biggest events and names. Currently, the Swiss watchmaker is the official timekeeper at numerous international golf competitions and is associated with many of the world’s leading golf organizations, including the USGA, The R&A, PGA Tour, European Tour, LPGA Tour, and American Junior Golf Association.

Rolex has been a longtime partner of both the USGA and many players associated with the organization. Over the past 44 years, Rolex has sponsored USGA champions, ambassadors and honorees, including Arnold Palmer, Jack Nicklaus, Gary Player, Tom Watson, Retief Goosen, Phil Mickelson, Tiger Woods, Annika Sorenstam and Lorena Ochoa.

The USGA was one of the first golf organizations to partner with Rolex, which has presented the U.S. Open Annual book since 1985. Rolex has supported other USGA publications through the years, most notably the Rules of Golf. In 2012, the company is helping to make available for the first time complimentary copies of the Rules of Golf book. More than 2 million copies of the Rules of Golf will eventually be distributed with the support of Rolex.

Dunlop will continue to be the official ball of the World Squash Federation (WSF) and have lauched a new initiative for 2012.

The intitiative named the WSF Dunlop KickStart 2012 will see 250 dozen Dunlop Max balls being delivered to nations via the regional federations.

The Dunlop Max ball is larger than a normal squash ball and more bouncy; it is a beginners’ ball that is an established introductory tool.

WSF Chief Executive Andrew Shelley commented: “Development is always at the top of our agenda, pilule and this is another way for us to support local coaches, allergist especially in ‘young’ countries, as they introduce new blood into our sport.

“We are already growing in so many countries as a result of local structures – and we are pleased to support these. We are very grateful to Dunlop for their partnership and look forward to getting feedback about the success of the initiative at the WSF World Development Conference later this year.”

Sunny Singh, Dunlop’s Head of Sports Marketing, added: “Squash is a vibrant market for us, and we are eager to assist the sport to grow in any way we can. The Max is the ball we know that coaches like to use, especially for children, as they start out on what for so many becomes a long-term exercise regime.

“We wish this WSF initiative every success and are pleased to be the KickStart partner.”

Squash is played in over 180 countries and has had world champions from each of the world’s five continents.

English Championship side, see Burnley Football Club, generic has signed a new shirt sponsorship deal with Premier Range, cialis starting from the 2012/13 season..

The online kitchen specialist, based in Todmorden, has agreed an undisclosed fee to become the principal club partner for the next two years, with an option for a third year.

The shirt deal will replace Fun88, whose deal comes to an end at end of the 2011/12 campaign.

Martin Mensforth, General Manager at Premier Range, said: “We are very excited about this deal as we have always endeavoured to support Burnley Football Club in any way we can.

“Moving from sponsoring the Youth Team to the first team is not only a measure of our success as a company, but also shows how committed to this great team we are.

“On a personal note, and as a Burnley fan as well as a sponsor, I would also like to thank Fun88 for their support of Burnley over the last few years and promise we will continue their good work.”

Anthony Fairclough, Director of Commercial Affairs at Burnley Football Club, added: “I would like to go on record in thanking Fun88 for their valued support and our association with them.

“Premier Range has enjoyed a relationship with the club for three years now, particularly in sponsoring our youth team and Clarets Player reserve team highlights, and we feel that their move to title sponsor clearly demonstrates an ongoing support and commitment to the club.”

Michael Clarke’s unbeaten triple-ton at the recent Sydney Test may have paved way for a new bat sponsor as the Australian captain is close to signing a deal with sporting goods business brand Spartan Sports

Much intrigue has surrounded the ”cleanskin” bat with which the Australian captain scored a majestic and unbeaten 329 at the SCG, after Slazenger elected not to renew its deal with Clarke when it expired at the end of 2011.

Though the new deal has not yet been inked, Spartan Sports cricket consultant Ian Davis, the former Test batsman, yesterday confirmed that he hoped to formalise an arrangement with Clarke’s management group this week.

It is believed the plan is for Clarke’s bat, and potentially other merchandise, to be emblazoned with his own MC logo, just as the great Sachin Tendulkar has his own ST brand, which adorns his Adidas-sponsored bats.

Spartan also has a licensing agreement with Cricket Australia and factories in India, where its bats are manufactured.

”We’re very keen, we’re talking with them [Clarke’s management] and hoping to get it over the line ASAP,” Davis said, whose relationship with Clarke stretches back to his days as general manager of Dunlop Slazenger, which first signed Clarke when he was 13.

The value of the latest deal has not been finalised, but bat companies competing to sign Clarke expected they would have to pay more than $1million for the privilege.

However, an industry insider predicted the successful bidder could make three times its investment from having Clarke as part of its marketing machine.

Slazenger dropped Clarke’s sponsorship for financial reasons ad it could not meet Clarke’s asking price, which naturally had grown with his appointment to the Australian captaincy.

The Precision Goalkeeping brand have entered the Scottish Premier League market with their signing of Mortherwell’s Darren Randolph.

The Republic of Ireland under 21 international will be the first goalkeeper to wear the Precision Goalkeeping gloves in the SPL.

Randolph, viagra buy who joined Motherwell from Charlton Athletic in 2010 and has made over 50 appearances for the Steelmen, will wear Precision’s Roll Finger gloves in Aqua.

On signing for the UK’s fastest growing goalkeeping brand, he said: “I am delighted to have joined the Precision Goalkeeping team and it is an honour to be the first keeper to wear them in the SPL.

“Precision Goalkeeping have created a real buzz around the goalkeeping circles and everyone seems to be talking about them.

“It was an easy decision to make after wearing them in training and testing the grip – they are superb in all conditions.”

David Sanderson, National Sales Manager for Precision Goalkeeping, added: “Darren is a superb new signing for us and we are looking forward to making our debut in the SPL.”

Precision Goalkeeping was launched in 2010 as part of a brand expansion programme by Precision Training.

Lonergan joins an impressive stable of Precison Goalkeeping talent that includes Kasper Schmeichel, Kieren Westwood, Frank Fielding, Andy Lonergan, Brian Jensen, Robert Olejnik, Ian McLoughlin, Trevor Carson and Republic of Ireland goalkeeping coach and former International Alan Kelly.

Former England manager Graham Taylor is lead Brand Ambassador for parent company Precision Training and the Nottingham based company also have official partnerships with Nottinghamshire County Cricket Club, Aston Villa and are official suppliers of specialist training aids to the Football League.

NBA team Philadelphia 76ers have entered into a multi-platform sponsorship agreement with Cricket Communications, impotent a leading provider of value-driven wireless services.

Under the terms of the deal, search Cricket will be the team’s official wireless service provider and includes the title sponsorship of the Sixers Dream Team, which will now be powered by Cricket.

“As the exclusive wireless sponsor of the 76ers, we have a great opportunity to showcase the value of our unlimited nationwide network and our innovative Muve Music service,” said Andy Cook, General Manager for Cricket Communications. “Cricket is excited to partner with this iconic team, connect with Sixers fans, and show our enhanced commitment to the city of Philadelphia.”

Beginning this season, a new in-game element will also allow fans to experience Cricket’s Muve Music service, whereby they can select via text message the song for “The Dream Team powered by Cricket” dance routine.

Throughout the 2011-12 season, Cricket will also sponsor several sweepstakes. Fans will get the opportunity to win the “ultimate Sixers experience” that includes game tickets, a “backstage” tour of the Wells Fargo Center, a pre-game court visit, seats at the post-game press conferences and player and dance team meet and greets. And one lucky local cheerleading or dance troupe will get the opportunity to perform with the Sixers Dream Team dance squad on the court prior to a Sixers home game.

Cricket will also be unveiling an interactive wireless experience in the Wells Fargo Center where fans can go prior to the game to meet members of the Sixers Dream Team, between periods for entertainment, and to learn about Cricket’s high-value products and services.

Alpari LLC, a global provider of online foreign exchange trading services, announced a new marketing partnership with NBA’s New Jersey Nets for the 2011-2012 season.

Alpari is featured as a premium sponsor in the Nets current home arena, Prudential Center, in Newark, NJ. In addition to prominent brand exposure on the courtside, baseline, basket pad, and concourse LED signage surrounding the court, Alpari will integrate its brand on the Nets Official Website and through various social media outlets.

Daniel Skowronski, CEO of Alpari, said: “We are thrilled about our first season with Nets Basketball. It is a very exciting time to be a part of the Nets as they play their final season in Newark’s Prudential Center and prepare to transition to Brooklyn.”

Nets Senior Vice President of Partnership Sales and Marketing, Chris Brahe, added: “As global interest in Nets Basketball grows, aligning with Alpari, a recognized global leader in the foreign exchange industry, will prove to be an ideal partnership.”

Alpari’s sponsorship tipped-off for the 2011-12 NBA season on December 26th, 2011. This season marks the final year that the Nets will play in New Jersey. Alpari intends to continue its sponsorship when the team moves to Barclays Center in Brooklyn for the 2012-2013 season.

In their second sponsorship deal in a week USA Cycling has secured an agreement with renewable energy company, anabolics Exergy, allergist as an official sponsor of the sport’s national governing body.

In only two years, Exergy has become one of the most active and diverse sponsors in the sport of cycling with support of men’s and women’s teams as well as many events including the 2011 USA Cycling Mountain Bike National Championships in Sun Valley, ID.

Exergy will activate its sponsorship through multiple USA Cycling platforms. They will have sponsor branding at all 17 national championship events with course signage and Exergy will be on the jerseys awarded to all national champions. Exergy will also be featured on the USA Cycling national team jerseys during international competition including the World Championships.

The relationship with Exergy was reached in conjunction with sports marketing and entertainment company Wasserman Media Group, which was retained by USA Cycling to assist in establishing greater sponsorship value and identifying potential partnership opportunities for the national governing body.

“Exergy has invested deeply in the sport of cycling and we are so pleased they have chosen to support USA Cycling,” said USA Cycling President and Chief Executive Officer Steve Johnson.

James Carkulis, President and CEO or Exergy Development Group, said: “Through this sponsorship, we are ensuring that our investments are continually being refined to bring value to the sport of cycling and a vision for improving its future.”

This comes after agreeing a deal with Grape-Nuts last week.