Dunlop Extends Deal with World Squash Federation, Starts New Initiative
January 10, 2012
Dunlop will continue to be the official ball of the World Squash Federation (WSF) and have lauched a new initiative for 2012.
The intitiative named the WSF Dunlop KickStart 2012 will see 250 dozen Dunlop Max balls being delivered to nations via the regional federations.
The Dunlop Max ball is larger than a normal squash ball and more bouncy; it is a beginners’ ball that is an established introductory tool.
WSF Chief Executive Andrew Shelley commented: “Development is always at the top of our agenda, pilule and this is another way for us to support local coaches, allergist especially in ‘young’ countries, as they introduce new blood into our sport.
“We are already growing in so many countries as a result of local structures – and we are pleased to support these. We are very grateful to Dunlop for their partnership and look forward to getting feedback about the success of the initiative at the WSF World Development Conference later this year.”
Sunny Singh, Dunlop’s Head of Sports Marketing, added: “Squash is a vibrant market for us, and we are eager to assist the sport to grow in any way we can. The Max is the ball we know that coaches like to use, especially for children, as they start out on what for so many becomes a long-term exercise regime.
“We wish this WSF initiative every success and are pleased to be the KickStart partner.”
Squash is played in over 180 countries and has had world champions from each of the world’s five continents.