Philadelphia 76ers Agree Sponsorship Deal with Cricket Coummunications

January 9, 2012

NBA team Philadelphia 76ers have entered into a multi-platform sponsorship agreement with Cricket Communications, impotent a leading provider of value-driven wireless services.

Under the terms of the deal, search Cricket will be the team’s official wireless service provider and includes the title sponsorship of the Sixers Dream Team, which will now be powered by Cricket.

“As the exclusive wireless sponsor of the 76ers, we have a great opportunity to showcase the value of our unlimited nationwide network and our innovative Muve Music service,” said Andy Cook, General Manager for Cricket Communications. “Cricket is excited to partner with this iconic team, connect with Sixers fans, and show our enhanced commitment to the city of Philadelphia.”

Beginning this season, a new in-game element will also allow fans to experience Cricket’s Muve Music service, whereby they can select via text message the song for “The Dream Team powered by Cricket” dance routine.

Throughout the 2011-12 season, Cricket will also sponsor several sweepstakes. Fans will get the opportunity to win the “ultimate Sixers experience” that includes game tickets, a “backstage” tour of the Wells Fargo Center, a pre-game court visit, seats at the post-game press conferences and player and dance team meet and greets. And one lucky local cheerleading or dance troupe will get the opportunity to perform with the Sixers Dream Team dance squad on the court prior to a Sixers home game.

Cricket will also be unveiling an interactive wireless experience in the Wells Fargo Center where fans can go prior to the game to meet members of the Sixers Dream Team, between periods for entertainment, and to learn about Cricket’s high-value products and services.