PacMoore, an external manufacturer specializing in food manufacturing and packaging, has become a executive sponsor at this years NFL-sanctioned Super Bowl Breakfast.

The event will be held in Indianapolis on February 4, 2012. One of the main features includes the presentation of the Bart Starr Award to a current NFL player, voted by his peers for outstanding character and leadership on the field as well as within the home and community.

Bill Moore, president of PacMoore, said: “We’re very excited for the opportunity to be an Executive Sponsor at the NFL Super Bowl Breakfast this year in Indianapolis. Not only is the event a great way to celebrate the playoffs and our favorite NFL stars, but it also emphasizes leadership, integrity and faith as an outreach to the business executives attending.”

As an Executive Sponsor, PacMoore will fill two Priority Tables at the event. With one of its two plants in the Indianapolis area, this event aligns with PacMoore’s commitment to impact the community and its customers.

The Bart Starr Award will be presented by Bart Starr himself. Past winners include Drew Brees, Kurt Warner, Darren Woodson, Mike Singletary and Reggie White. Past and present NFL players, coaches and owners will be in attendance, and among the program highlights are NFL player interviews, personal stories and testimonies.

“The Super Bowl Breakfast is sure to be a meaningful experience to all attending,” said Moore. “The PacMoore team is proud to be an Executive Sponsor, and we are looking forward to a fun, inspiring and successful event!”

You can visit the PacMoore website by clicking here http://www.pacmoore.com/

Belkin have secured a partnership with Earnhardt Ganassi Racing and Felix Sabates, anabolics the team behind Jamie McMurray’s No. 1 NASCAR Sprint Cup Series Chevrolet.

Belkin’s new logo and brand identity will adorn the No. 1 car and team assets for the duration of the 2012 NASCAR season, physician but take center stage as the primary sponsor during the race at Martinsville, Virginia, on April 1.

Belkin revealed its new brand identity and logo on a specially designed NASCAR Sprint Cup Series car at the 2012 International CES in Las Vegas in booth #CP40. The new brand reflects Belkin’s commitment to creating people-inspired products that seamlessly connect people to the experiences they love.

“We are excited to join Earnhardt Ganassi Racing and Jamie McMurray as a sponsor for the upcoming 2012 NASCAR season,” said Chet Pipkin, CEO and founder of Belkin. “With tens of millions of fans and legions of devotees and viewers, NASCAR is a sport of the people, so it seems like a natural fit for a company that prides itself on taking inspiration from real people and creating products that enhance the role of technology in people’s lives.”

Steve Lauletta, president of Earnhardt Ganassi, said: “Earnhardt Ganassi welcomes Belkin as a new partner of our team, the No. 1 Chevrolet and Jamie McMurray, and we hope this relationship will help generate awareness and brand loyalty for Belkin among our large number of devoted race fans. Belkin’s commitment to innovation, design, quality, and performance speaks to racing fans and is natural tie-in with our mission at Earnhardt Ganassi Racing.”

Two upcoming University of Kentucky and Indiana University basketball games will have a new, medic highly visible sponsor: the Sierra Club. 

It’s a first for the environmental organization, which usually focuses on grassroots organizing around the country. But lately their Beyond Coal campaign has taken off, and received a $50 million donation from New York City mayor Michael Bloomberg. Now, the group is spending more than $34,000 to sponsor two basketball games, in hopes it will help get its message out.

Sierra Club spokeswoman Kim Teplitzky says focusing the sponsorships on UK and Indiana made sense for the organization.

“Well they’re both schools that run and operate their own coal plants right on campus,” she said. “And for the past two years, students on both campuses have been running campaigns to try to get the universities to switch off of coal to clean energy solutions.”

The Kentucky Coal Association has sponsored UK games in the past, but Teplitzky says as far as she knows this is the first time an environmental organization has done so. She says the sponsorship will hopefully broaden the Sierra Club’s reach and show the organization’s support for the schools.

“Our goal is really that the students see that the Sierra Club is really excited about supporting these sports teams and these basketball teams,” she said. “So that when they run into students on campus talking to them about energy issues or clean air or clean water that they go to them and say ‘hey, you’re part of the Sierra Club and the Sierra Club was at the game and helping that game happen by sponsoring it.’”

Teplitzky says the Sierra Club might consider similar sponsorships in the future if the initial efforts are well-received.

The Automotive Distribution Network have expanded their primary sponsorship of six-time World champion Clay Millican and his Parts Plus Top Fuel dragster for the 2012 NHRA Full Throttle Series. 

Mike Lambert, denture president of the Network, buy said: “After the positive response to our sponsorship of MPE Motorsports and Clay Millican for 12 races last year, order we’re committing to the full 23-event NHRA slate for 2012, providing extensive marketing support and pit-side hospitality packages at tracks nationwide. Hospitality ensures that our Parts Plus members and jobbers, as well as our manufacturer partners serving as associate sponsors, maximize our promotional efforts on a local basis to effectively reach the end user–the professional who throws away the box.”

Starting with the February 9–12 race weekend in Pomona, Calif., Parts Plus affiliates will benefit from promotional product tie-ins as well as have the opportunity to host the Top Fuel show car and driver at their business. The Parts Plus logo and vibrant orange-and-red color scheme will be prominently featured on the dragster and the transporter as well as on the driver and crew uniforms, and the team’s vans, trucks and chase cars. Logos featuring select manufacturers will also be included on the Parts Plus dragster as associate sponsors.

“I’m thrilled that Parts Plus is on board for the whole season,” Millican said. “Their support has generated excitement for our team as we gear up for 2012 with two brand-new cars and all the parts and pieces we need to compete at a championship level.”

Fast food outlet McDonald’s and the International Olympic Committee (IOC) are close to agreeing a new eight-year sponsorship deal the IOC’s marketing chief said on Tuesday. 

McDonald’s, whose contract runs out after this year’s London Olympics, and IOC officials will meet in Austria during the Innsbruck Youth Olympics starting on Friday to finalise details. 

IOC marketing commission chairman Gerhard Heiberg told Reuters: “The situation is positive and I don’t see any obstacle. We are very close. We will meet in Innsbruck and finalise everything. Hopefully we will sign the contract there.” 

Heiberg said the new, four-Games deal would include the 2020 summer Olympics, which have yet to be awarded to a host, as well as the 2014 winter Games in Sochi, the 2016 Rio de Janeiro Olympics and the 2018 Pyeongchang winter Olympics. 

McDonald’s is one of 11 top sponsors who contribute an estimated $100 million each for every two-Game package of one winter and one summer Games though the IOC does not release details on individual deals. 

The company has been an official sponsor since 1976. Dow Chemical Co. and Procter & Gamble joined the list of sponsors last year. 

Atos Origin, Panasonic and Samsung have extended their partnerships until Rio while Coca-Cola, Visa, Omega, Dow, GE and Procter & Gamble have signed deals until the 2020 Games. 

Heiberg has said he does not want to see deals go past 2020 as the IOC plan to reform their top sponsorship programme beyond that date.

Nissan North America have extended and broadened its partnership with the Heisman Trophy Trust, the group charged with handinh out the sport’s most popular individual award.

Nissan’s deal with the Heisman Trophy Trust will now run through 2016, and the company will be the exclusive “Premier Partner” of the award.

Under the new agreement, Nissan will continue helping the trust in its charitable endeavors while also promoting the Heisman via an exclusive Heisman Trophy Tour, consumer sweepstakes, social media and online activities, among other avenues.

Nissan aired a series of “Heisman House” commercials this past football season. These spots included 11 former Heisman winners, as well as the trophy itself.

Jon Brancheau, Nissan North America’s vice president of marketing, said: “The Heisman Trophy, since it was first awarded in 1935, has recognized the top performers in college football. As a company that prides itself in delivering innovation and performance for all, it’s a natural association.

“The fan response to our Heisman-related activities, from the Heisman House commercials to the annual Heisman Trophy Tour and awards sweepstakes, has been tremendous. We look forward to expanding these programs — and adding new ones — in the next five years.”

Heisman trustee Bill Dockery added: “The Heisman Trophy Trust is pleased and proud to extend and expand its long term successful relationship with a quality partner like Nissan. Nissan’s continued support aids the Trust in fulfilling its charitable mission to provide opportunities for underserved and disadvantaged youth of our country and returning military service personnel.”

Sports wear company Fila have signed an endorsement agreement with WTA Tour tennis star and former Number 1 ranked Jelena Jankovic.

“We are thrilled to add former #1 ranked Jelena Jankovic to the Fila family, doctor ” said Gene Yoon, erectile Chairman of Fila. “Her on-court and off-court style is consistent with the tennis champions that have worn the Fila brand since the 1970s. As we enter the 101st year of the Fila brand, click our commitment to the sport that has been such an important part of our history will be strengthened by relationships with world-class athletes like Jelena.”

Jankovic, currently ranked 14 in the world, said: “I have always been attracted to Fila’s fashion-forward designs and especially appreciate their commitment to infusing our sport with beauty and fashion. Fila has such a rich tennis history and it is an honor to be wearing the same brand as the stars I admired as a child.”

Jankovic, 26, has been an imposing competitor on the WTA Tour since she turned pro in 2000. Consistent top level play by Jankovic helped put Serbian tennis on the map. During her Top 20 ranking over the past six years, Jelena has won 12 Singles titles, one Doubles title and is a Mixed Doubles Champion at Wimbledon. She is a member of the Serbian Fed Cup Team as well as a two-time Serbian Olympic Team member.

Fila has a long and distinguished history in the world of tennis that continues with endorsements and sponsorships that include agreements with ATP Tour and WTA Tour athletes. Fila is a sponsor of the Sony Ericsson Open, the BNP Paribas Open and the Campbell’s Hall of Fame Tennis Championships. Fila is also the footwear licensee of The Championships at Wimbledon.

The Football League has secured title sponsors for three of its key categories for the Football League Awards 2012 with The Perform Group, Football Manager and Mitre to sponsor the Best Marketing Campaign, Outstanding Managerial Achievement and Goal of the Year categories respectively.

Established in 2006, The Football League Awards celebrates excellence both on and off the pitch. The event attracts players, managers and staff from League clubs as well as sponsors, partners and those wishing to celebrate everything Football League.

The event on Sunday 11 March at the Brewery, London is the first major football awards of the season, with categories judged by panels of experts from the industry and media.

Technology specialists, Perform, will continue their support of the Awards by looking at some of the outstanding marketing strategies implicated by Football League clubs over the last year.

The Official Ball Supplier to The Football League, Mitre, will sponsor the Goal of the Year award for the sixth consecutive year. Expected to be hotly contested, the Mitre Goal of the Year Award will be judged on Sky TV’s Soccer AM for the fourth year running.

Football Manager has come on board to sponsor a new award for 2012, recognising the Outstanding Managerial Achievement from the last 12 months.

David Malkinson, Head of Marketing for The Football League said: “It is fantastic to be working with Perform, Football Manager and Mitre again for the 2012 Awards.

“The Awards allow us to recognise the great work going on at all 72 Football League clubs and the continued support year-after-year of our partners is essential in making the event such a success.”

Brooks Macdonald Group has become a new sponsor of Middlesex County Cricket Club for an initial period of three years.

The AIM-listed wealth manager’s brand will be visible on the players’ kits and at county’s home ground, Lords, the home of English cricket. Brooks has assumed the contract from Ignis, which ended its three-year sponsorship of index at the end of last year.

The deal comes as Middlesex have enjoyed some success on the field. The county team which has superstars like England captain Andrew Strauss and fellow England stars Steven Finn and Eoin Morgan on its books got promoted to the first division of the LV= County Championship on the last day of the 2011 season

Brooks Macdonald chief Chris Macdonald said: “Following the significant growth of the group over recent years, we have been exploring options to further increase the visibility of the Brooks Macdonald brand amongst our target client base.

“As a firm, we are passionate about wealth management and sport and having considered a number of opportunities, the sponsorship of Middlesex was by far the strongest fit as well as a logical expansion of our long running sponsorship of schools’ sports teams and other amateur sports clubs, which number in excess of 50 since our launch. These will continue.

“The three year deal is an important milestone in our marketing activity and we are very excited to be working closely with the Middlesex team.”

Motorcycle Speedway team Poole Pirates will now be officially be known as Poole Coastal Aluminium Pirates after signing a three-year contract with the Holton Heath-based company.

Wimborne Road promoter Matt Ford predicted that the six-figure deal – which he revealed was worth more than £200, viagra 000 – was the biggest of its kind in British speedway.

Less than six weeks the Elite League and Knockout Cup champions appealed for new backers and through that they finalised terms with Coastal Aluminium managing director Dave Locke and director Graham Edgson to take over from outgoing major sponsor Castle Cover.

Ford told the Daily Echo said: “We have been lucky enough since I took over the club along with Mike Golding, free order going back to 1999, that we have always had a main sponsor with very prestigious companies like Castle Cover and Rias. Now, being able to bring in one of the leading local companies, Coastal Aluminium, is a tremendous thing for the club.

“It means we can still dip our toe in the transfer market and it keeps the club on an even keel, which is almost impossible in any professional sport. The contract secures speedway in the town.

“I have always made it abundantly clear that the club only survives because of the people that support it in respect of sponsors and, of course, the fans.”

Ford added: “You will see in the next couple of years that we can use these monies to make sure the club stays at the point it has been for the past 10 years – in signing decent new, young talent. I would like to dip into the transfer market at least once this coming season. And we want to keep the club exactly where it has been.

“This contract is the best contract the club has had. It is a substantial six-figure deal – it doesn’t start with a one.”

Pirates will also benefit from additional rewards if anyone places orders via the club for Coastal Aluminium’s range of domestic or commercial windows, doors and conservatories.