Innovative Health Solutions LLC (IHS), the maker of H2O Overdrive and H2O Overdrive HYDRATE, have announced today that it has signed midfielder for the Boston Breakers and member of the U.S. Women’s National Soccer Team, Leslie Osborne, as an athlete ambassador.

Although Osborne is very judicial about who she signs with, it was no surprise that when the beautiful and talented soccer-star discovered H2O Overdrive, she jumped at the chance to form a partnership.

“Becoming an athlete ambassador for H2O Overdrive was a no-brainer. You just can’t get hydrated like that with anything else,” Osborne said. “H2O Overdrive is the first hydration beverage I have come across that can give me everything I need but none of what I don’t.”

Randy Olshen, co-founder of IHS, added: “Leslie Osborne is an exceptional athlete who has really excelled in the soccer sphere,” Olshen said. “She puts her heart and soul into the game and we are proud to welcome her to our team.”

Leslie Osborne plays for the Boston Breakers and has been their captain for three years. She has 62 caps for the U.S. Women’s National Soccer Team, was chosen as a finalist for the U.S. soccer player of the year in 2006, and earned the bronze medal during her first World Cup in 2007.

by Ismail Uddin

Just Retirement, one of the UK’s largest provider of enhanced annuities, has announced its first major sport sponsorship deal for the international cricket test series that sees England, the current world number one visit Sri Lanka.

At a time when test cricket is enjoying surging popularity in the UK, Just Retirement said the sponsorship will enable it to raise its profile with key television audiences, helping to build affinity with potential clients and support financial advisers operating in the retirement space through increased brand recognition.

Just Retirement’s chief executive Rodney Cook said: “Test matches are the pinnacle of the game and international cricket is generating huge audiences, helped in this country by an England team that have worked hard to make it to number one in the world rankings.

“It will be an intriguing series with England trying to bounce back from some recent setbacks and Sri Lanka keen to take a famous win on their home soil.

“At Just Retirement we understand that success is built on teamwork, attention to detail and a desire to achieve excellence across the whole organisation. These have enabled us to become market-leader in our specialist area and are the same attributes that will be on display during the test series.”

The first test begins on Monday, March 26th, in Galle, followed by the second test in Colombo from Tuesday, April 3rd.

To mark the sponsorship, Just Retirement will be running a competition for financial advisers to win tickets to international cricket games in the UK through this summer, including the tests against the West Indies, and a number of other prizes.

The English Cricket Board (ECB) announced that LV= has agreed to renew its title sponsorship of the County Championship for a further four years.

The new agreement, discount which will run from 2012 to 2015, sale uk viagra. will take LV=’s relationship with cricket into a second decade; the company first began sponsoring the competition in 2002.

With the new LV= County Championship season due to start on April 5, seek the deal represents a major boost for the domestic four-day game, which saw aggregate attendances rise by 9% last year, from 487,000 to 531,000.

As part of the new deal, LV= will receive extensive branding rights and tickets for the competition which, last year, was won by Lancashire for the first time in 77 years in a dramatic last-day finish to the season.

News and match highlights will be available via the ECB website as well as the first-class county team websites and the LV= County Championship ePlayer channel. The competition will also be promoted via the ECB’s iPhone and android mobile apps.

More than 300,000 people watched footage via the LV= County Championship ePlayer channel last season – and a new monthly magazine programme fronted by Darren Gough and featuring news, interviews and highlights will be launched on the ECB video channel next month.

ECB commercial director, John Perera said: “Our partnership with LV= has brought significant benefits to the domestic game and we are delighted that they are to continue their long association with this famous competition.

“Last year’s County Championship race proved to be a particularly memorable one and the significant increase in attendances announced today demonstrates that the competition is in robust health as it enters its 123rd year and continues to act as an excellent breeding ground for future England Test players.”

David Smith, LV= sponsorship director, added: “We are very pleased to renew our sponsorship of the LV= County Championship for a further four years.

“The County Championship remains the foundation for the English game and continues to play an important part in improving the development of the England Test side and we are delighted to be at the heart of it.”

by Ismail Uddin

Adidas have formed a momentous integrated partnership with Barclays Center, capsule which includes adidas operating the Nets Shop in the arena.

The Nets Shop by adidas will be the retailer’s first store in Brooklyn, New York City’s largest borough with more than 2.6 million people.

Featuring a full range of New Jersey Nets (soon to be Brooklyn Nets) official merchandise, the Nets Shop by adidas will include jerseys, men’s and women’s tee shirts, jackets and other extensive apparel and items. The Nets Shop by adidas will be located on the main concourse level of the 18,000-seat world-class Barclays Center, which will open on September 28, 2012.

While accessible from inside the arena during events, the Nets Shop by adidas will also be open to visitors as a retail store through a direct street-level entrance by Flatbush Avenue when the arena is not hosting an event. In addition, there will be two adidas branded built-in Nets merchandise stands on the north and south sides of the main concourse.

The official outfitter of the National Basketball Association, adidas has been providing innovative products for the world’s best athletes for more than 50 years, including several NBA All Star players today.

As part of the agreement, adidas will be a fully integrated signage partner for Nets games and all other events at Barclays Center. In addition, adidas will be an integral part of the Nets social and digital platforms, as well as being integrated through all of the Nets print vehicles.

“We are thrilled to form this significant partnership with adidas and to bring one of the world’s top lifestyle brands and most inventive companies to Brooklyn and Barclays Center,” said Nets and Barclays Center CEO Brett Yormark. “The Nets Shop by adidas will enable our fans to connect with their new team through a dynamic retail experience. In bringing only the best to Brooklyn, we are honored to be associated with adidas as it makes a major investment in the borough.”

Nic Vu, vice president of retail adidas North America, regarding Brooklyn, said: “No other place in the world has such a unique mix of basketball-influenced sports and style culture. We’re bringing the best of adidas to Nets fans with the new Barclays Center team shop.”

by Ismail Uddin

Salt Lake City-based ZAGG, shop the maker of mobile accessories and cases, erectile has agreed a partnership with NFL star Haloti Ngata as its new, patient official spokesperson.

“Haloti is an ideal spokesperson to represent what ZAGG stands for as a company, and introducing him at our store opening is very exciting for us. He has an incredibly high level of character, he works hard, he plays hard, and he is the very best at what he does,” said Robert G. Pedersen II, chairman and CEO of ZAGG. “The ZAGG store model has worked. ZAGG’s expanding line of mobile accessories, including our iFrogz brand, now requires a complete inline store to handle our full assortment of products.”

Mr. Ngata attended high school at Highland High, where he also played rugby for the world-famous Highland Rugby Club, recently featured in the movie “Forever Strong.” He played college football at the University of Oregon, where he was a consensus All-American pick in 2005. He was selected as the 12^th overall pick by the Baltimore Ravens in the 2006 NFL Draft, and has been named to the Pro-Bowl in each of the past three seasons and the All-Pro team in each of the past four seasons.

“ZAGG embodies quality, and ZAGG’s products are all about being the best,” said Mr. Ngata. “Producing the highest quality and being the best is exactly what I try to do every day on the field. I am thrilled to be a part of the ZAGG team.”

by Ismail Uddin

Kickball365 have announced NextGame as the next official national sponsor of The Circuit’s National Tour. 

The partnership provides the ability for NextGame users to quickly and easily locate Kickball365 leagues and tournaments in their area, cheap order and help them find more information on these leagues, pills events and registration.

“NextGame is the ideal way for competitive and casual athletes to get online and find local leagues and sports, which makes them an ideal partner for The Circuit and Kickball365,” said Matt Kemph, Founder and CEO, Kickball365. “We hear so many people say that they want to get involved with kickball, or step their game up from casual to competitive, but aren’t sure how to do that, or where to go. With the NextGame mobile app and website, players in cities across the country can locate leagues and tournaments close to them and with the tap of a button go right to the registration page. We’re very happy to announce NextGame as one of our National Tour Sponsors and look forward to growing this partnership.”

NextGame is web and mobile platform that helps connect individuals and groups to find and organize pickup sports and other recreational activities. NextGame brings people, locations, retailers, and event organizers together in a way that makes it the only platform people need to manage their active lives. The platform enables users to organize their own games, or find others in their area looking to start-up and create games. NextGame can also be used to create and manage and communicate with teams, organize tryouts, plan practices, and set scrimmages.

“Kickball365 is growing in popularity and is aggressively expanding into new cities to bring their unique brand of kickball to everyone,” said Shareef Tahboub, Co-Founder of NextGame. “With the NextGame platform, athletes across the country can now find more opportunities to participate in these leagues, as well as Kickball365’s Circuit adult kickball tournaments, and get more information on how they can take on the best of the best kickball has to offer. Whatever sport you play – whether it’s kickball, dodgeball, soccer, ultimate – you can use NextGame to organize and find opportunities to be more active and involved.”

Kickball365 currently offers The Circuit, a series of competitive kickball tournaments across the country, sponsored by Complete Discovery Source. These competitive tournaments help determine The Circuit Cup Champion each year, the team that can safely call itself the best kickball team in the country. In addition to The Circuit, Kickball365 also offers competitive and social kickball leagues in a number of different cities. These local leagues provide players of all skill level the chance to meet and compete against friendly local competition and enjoy the sport of kickball.

“More than just a partner, we’re very happy to join forces with another DC-based company,” continued Kemph. “DC has a very vibrant tech community and the opportunity to foster synergy between two like-minded companies was one we had to act on.”

MasterCard, impotent the PGA TOUR and Arnold Palmer today announced that MasterCard will continue as presenting sponsor of the Arnold Palmer Invitational  for four additional years, capsule through the 2016 tournament.

Proceeds from the tournament continue to benefit Arnold Palmer Hospital for Children and Winnie Palmer Hospital for Women & Babies.

The relationship between MasterCard, a sponsor of the PGA TOUR and Champions Tour since 1995, and the Arnold Palmer Invitational Presented by MasterCard began in 2004.

“Our relationship with the Arnold Palmer Invitational delivers so much to our organization, our cardholders and the local Orlando community,” said Chris McWilton, President, U.S. Markets, MasterCard. “While golf is a true passion for many of our cardholders, we’ve experienced first-hand the impact this tournament has on families across the southeast. We look forward to the continued success of this tournament, one of the crown jewels of the TOUR’s Florida Swing.”

“Throughout the first nine years of our partnership, MasterCard has helped raise more than $1.8 million that have directly impacted Arnold Palmer Hospital for Children,” said Arnold Palmer, legendary golf champion and ambassador. “I am looking forward to continuing our partnership over the next four years to deliver a world-class event for our players and fans, while continuing to support the hospitals.”

PGA TOUR Commissioner Tim Finchem, said: “We’re delighted that MasterCard is continuing its commitment as presenting sponsor of the Arnold Palmer Invitational, an association that has greatly benefited the tournament and its support of the Arnold and Winnie Palmer hospitals. MasterCard has been an active sponsor on the PGA TOUR for a number of years, developing a variety of creative campaigns and promotions, and we look forward to continuing this outstanding relationship.”

by Ismail Uddin

GB & England Hockey has gained a new ‘Official Water Sponsor’ in the form of English natural mineral water, ed Iceni Water.

The partnership will see Iceni become the sole water provider to the GB & England teams over the next two years, story supporting at major hockey events leading up to the London 2012 Games.

Brett Fleming-Jones, cure managing director of Iceni Water, said: “We are delighted that Iceni has been selected by GB & England Hockey to be the ‘Official Water Partner’ which features our nation’s Olympic representatives.  We believe the Iceni brand to be the perfect fit for this energetic, dynamic sport. 

“Staying properly hydrated by drinking water during exercise is key to achieving optimum levels of performance.  As such, Iceni has always had a strong link with sporting activity and has been the water of choice for many top players.”

Iceni will be on hand to ensure that Great Britain’s elite hockey players maintain the right amount of water intake throughout their training and competition schedule.   

by Ismail Uddin

Samsung Mobile has been revealed as the title sponsor of Honda Racing UK, a MCE British Superbike Championship (BSB) team following an agreement over a two-year deal ending in 2013.

The new blue livery of the factory CBR1000RR Fireblades, which will be raced by Michael Laverty and Jon Kirkham in BSB, represent a striking departure from the previous black and orange HM Plant colour scheme.

Lincolnshire’s Gary Johnson, part of the Honda TT Legends World Endurance team this season, will also ride a Samsung Honda Fireblade in the Metzeler National Superstock 1000 class along with Jason O’Halloran.

Honda’s iconic Fireblade is celebrating its 20th anniversary in 2012.

Simon Stanford, Vice President, Samsung UK & IRE Telecommunications & Networks Division, said: “We are extremely excited to be taking our existing relationship with both Jon Kirkham and British Superbikes to the next level with the sponsorship of the Honda Racing (UK) team. 

“As world champions four times over and with numerous British titles under their belts, we are thrilled to be coming on board as title sponsor of this team and continuing to take our leading and innovative mobile technology brand to the receptive and diverse motorsport audience.”

Honda Racing (UK) has an unrivalled history in motorcycle racing, having won 11 British titles, including three BSB crowns, and taken 57 victories at the Isle of Man TT in its 23-year history.

The new association with Samsung Mobile marks a new chapter in Honda Racing UK’s history in a key year for the legendary manufacturer.

Steve Martindale, General Manager of Honda (UK) Motorcycles, added: “From a commercial and team perspective we are delighted to forge this new relationship with Samsung Mobile, a brand that shares much of our own company philosophy for providing quality and innovative products for our customers. 

“We look forward to sharing with Samsung even further racing successes that Honda Racing has enjoyed over the years.”

by Ismail Uddin

Intertek, troche a leading provider of quality and safety solutions to a wide range of industries worldwide, sale ed has become an official partner of the Fédération Internationale de Motocyclisme (FIM) the governing body of Motorcycling, and will provide fuel testing services for FIM race events.

Starting with the FIM 2012 motorcycle race season, Intertek is the exclusive provider of testing services related to fuel quality and compliance, supporting official FIM fuel specifications and technical regulations.

Intertek fuel quality experts and mobile testing labs will provide key testing services at the race tracks, and will be supported by a global network of world-class fuel testing laboratories. Intertek personnel will also be on-site at selected FIM events, at Superbike, Motocross, Endurance and other Disciplines, where real-time on-track fuel compliance testing will be performed.

As part of the partnership, Intertek will also assist FIM by helping keep FIM fuel regulations up-to-date with developing quality and testing standards.

Ignacio Verneda, Executive Director, Sport of the Fédération International de Motocyclisme, said: “We are very pleased to have a partner on board with such an extensive knowledge on fuels and fuel related topics. Intertek’s technical know-how, expertise, and their ability to provide quick results through on-track compliance testing will help us ensure a level playing field for all competitors.”

Jay Gutierrez, Executive Vice President of Intertek’s Commodities division, added: “As a long-time motorcycle rider and enthusiast myself, it is a pleasure and honor to be chosen by FIM as their official partner for fuel testing services. We look forward to supporting FIM with fuel quality testing, biofuel evaluations, and consulting expertise and capabilities. Intertek is the largest independent fuel testing and inspection company in the world and our global fuel testing network will support FIM where and when needed.”

by Ismail Uddin