Just Retirement, one of the UK’s largest provider of enhanced annuities, has announced its first major sport sponsorship deal for the international cricket test series that sees England, the current world number one visit Sri Lanka.
At a time when test cricket is enjoying surging popularity in the UK, Just Retirement said the sponsorship will enable it to raise its profile with key television audiences, helping to build affinity with potential clients and support financial advisers operating in the retirement space through increased brand recognition.
Just Retirement’s chief executive Rodney Cook said: “Test matches are the pinnacle of the game and international cricket is generating huge audiences, helped in this country by an England team that have worked hard to make it to number one in the world rankings.
“It will be an intriguing series with England trying to bounce back from some recent setbacks and Sri Lanka keen to take a famous win on their home soil.
“At Just Retirement we understand that success is built on teamwork, attention to detail and a desire to achieve excellence across the whole organisation. These have enabled us to become market-leader in our specialist area and are the same attributes that will be on display during the test series.”
The first test begins on Monday, March 26th, in Galle, followed by the second test in Colombo from Tuesday, April 3rd.
To mark the sponsorship, Just Retirement will be running a competition for financial advisers to win tickets to international cricket games in the UK through this summer, including the tests against the West Indies, and a number of other prizes.