Boodles To Sponsor The Cheltenham Gold Cup

Boodles, Britain’s leading fine jeweller since 1798, is the new sponsor of the Cheltenham Gold Cup, it was announced today.

Boodles is a committed supporter of the Cheltenham Festival having previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race since 2018. Today’s announcement expands a multi-year partnership.

The Boodles Cheltenham Gold Cup is regarded as the pinnacle of Jump Racing, attracting the world’s best chasers to be roared on by 70,000 spectators at Cheltenham Racecourse in Gloucestershire.

This year’s edition will be run on Friday 18th March 2022 at the conclusion of the four-day festival and broadcast live in the UK on ITV main channel, digital platforms, Racing TV, BBC Radio 5 Live and talkSPORT.

Boodles succeeds children’s charity, WellChild, who were naming rights partner for the Cheltenham Gold Cup in 2021 and will continue to be supported by The Jockey Club and British Racing through continued involvement at the Cheltenham Festival. Boodles has very kindly agreed to donate a piece of fine jewellery from its beautiful ‘Raindance’ collection to auction to support WellChild as part of this ongoing support.

Nicholas Wainwright, Chairman of Boodles, said:

“Boodles is thrilled to have the opportunity to sponsor the Cheltenham Gold Cup. We have had a long association with horseracing at Aintree over many years – having been established in Liverpool in 1798 – and of course in recent years at the home of Jump Racing, Cheltenham.

“Today’s announcement expands a multi-year partnership, starting with our sponsorship of the Leading Jockey Award at The Festival, then the Boodles Juvenile Hurdle and now the Boodles Cheltenham Gold Cup itself.

“Our involvement and sponsorship of the Cheltenham Gold Cup is a perfect fit for us and we are going to enjoy the journey.”

Ian Renton, Managing Director for Cheltenham Racecourse and The Jockey Club’s West Region, said:

“It is wonderful to enjoy this association with Boodles, such an iconic British brand, at Cheltenham and we are very proud to see this partnership expand to take on the most prestigious Jump race in the world.”

Last year’s race was won by Minella Indo, trained by Henry De Bromhead, owned by Barry Maloney and ridden by Jack Kennedy. Past winners are a who’s-who of Jump Racing, including since 2000 the likes of Kauto Star, Al Boum Photo, Native River, Long Run, Denman and Best Mate.

Williams Racing Announces Partnership With That’s It As Official Supplier

Williams Racing is pleased to announce a multi-year partnership with that’s it™, a manufacturer of innovative hygiene products and technologies, as an official supplier.

Based in Germany, that’s it™ has developed two coating technologies which seal and protect against germs and enveloped viruses, including COVID-19 on surfaces and for the indoor air.

The two-year partnership will see all surfaces and rooms, at Williams Racing’s headquarters in Grove, the motorhome and hospitality areas on track, coated in that’s it ™ products to prevent the spread of germs and viruses and protect the team and guests.

Jost Capito, CEO of Williams Racing said: “I’m excited to announce this partnership with that’s it™ and for Williams Racing to lead the way in hygiene strategy in the sport. The safety of our employees and guests, both trackside and at the factory, is a key priority for us and, with that’s it ™, we will be able provide the highest form of protection against bacteria and viruses.”

Andreas Schaetzke, Founder & CEO: “We are very pleased and honoured to support Williams Racing with our coating technologies. For that’s it™ we follow the major target to establish a new hygienic standard which challenges the two most important hygiene ‘pain-points’ for the air and surfaces for everyone today. Safety and sustainability are two important USPs of our disruptive solution.”

All the Williams Racing facilities coated with the products will display a that’s it ™ seal of protection. 

TikTok Becomes Official Entertainment Partner For HBL PSL 7 And 8

The Pakistan Cricket Board (PCB) has announced its partnership with TikTok, the leading destination for short form videos, for two seasons of the HBL Pakistan Super League. TikTok will be the official Entertainment Partner for the seventh and eighth editions of one of the world’s most sought after and popular T20 leagues.

During the HBL PSL 7 that will be staged in Karachi and Lahore from January 27, TikTok users will get the opportunity to engage and generate content on the platform that now has more than one billion active users across the globe. The month-long (34-match) HBL PSL 7 festival of cricket will end at the iconic Gaddafi Stadium, Lahore with the 27 February final.

The two-season long partnership between the PCB and TikTok will allow fans to celebrate the tournament’s unforgettable moments together on the platform using the hashtag #KhelegaPakistan. With everything from pre and post match content and highlights, to cricket-related challenges, TikTok will become a home for the spirit and passion of the HBL PSL fan base that has been an integral reason for the league’s success and growth over the course of the last six seasons.

This partnership comes as TikTok aims to cement its position as the perfect platform for cricket fandom in Pakistan, with the last collaboration with the HBL PSL 6 racking up an incredible 1.6 billion+ views on the platform. This is proof that Pakistan fans love cricket content on the platform, and create great content while also participating in fun-filled challenges.

Chairman PCB Ramiz Raja: “We are delighted to have TikTok join hands with us as our Official Entertainment Partner for HBL Pakistan Super League 7 and 8. Platforms like TikTok have revolutionised content generation and have brought people together through some incredibly creative and entertaining short videos that are watched around the world.

“The HBL Pakistan Super League has historically provided rich entertainment with quality cricket and this year will be no different with TikTok providing another exciting platform for the fans.

“We have made record-breaking gains in terms of our media, sponsorship and broadcast rights in recent days and this partnership is another important milestone for us ahead of the start of the HBL PSL 7. I am confident that both PCB and TikTok will have major gains to make over the course of the next two months and beyond once Pakistan is gripped by the HBL PSL 7 fever starting 27 January.”

Paul Katrib, Head of Brand Marketing, Middle East, Turkey, Africa and Pakistan at TikTok: “We are excited to become the official Entertainment Partner of the HBL PSL 7 and 8, the biggest sporting event in Pakistan. With this partnership, we aim to bring the spirit and passion of this great tournament to its fans on TikTok for the next two seasons.

“TikTok has become a vibrant hub of sports content in the last two years. It nurtures incredible, never-seen-before sporting content, while enabling creators to relive and remix some of the best moments in sports. Creating an online arena where fans play, we will be offering our Pakistani community new ways of creating and engaging with Pakistan’s most popular sporting event, with exciting in-app effects, as well as cool features and filters for the cricket community to enjoy.

“Cricket is the most popular sport in Pakistan and we are happy to have partnered with cricket’s most celebrated event in the country. We look forward to TikTok fast becoming the home of fandom for not just cricket but other sports in Pakistan as well.”

With TikTok being a platform for all, this two-season collaboration will help the HBL PSL not only reach a young audience but also engage more authentically with a very interactive and diverse community that has backed the league from the onset, helping it become one of the most popular and sought after T20 leagues in the world.

Houston Dynamo Football Club Teams With Fubo Gaming In Groundbreaking Partnership

The Houston Dynamo Football Club today announced a long-term partnership with Fubo Gaming, a subsidiary of live TV streaming platform fuboTV.

The groundbreaking deal is the first with a Major League Soccer (MLS) club for Fubo Gaming and represents the first sports gaming partnership for Houston Dynamo FC of MLS and the Houston Dash of the National Women’s Soccer League (NWSL). The partnership designates Fubo Gaming the Official Sports Betting Partner of the Club, while fuboTV will be featured prominently on the front of both Houston Dynamo FC and Houston Dash training tops for the 2022 season.

In conjunction with this agreement, Fubo Gaming inked a multi-year market access deal with the Club, pending legislation passing in the State of Texas to legalize sports betting. Following the passage of legislation, Fubo Gaming is expected to launch Fubo Sportsbook in the Lone Star State, pending the requisite regulatory approvals.

“This partnership represents a significant step forward for our club, and I am proud to welcome fuboTV and Fubo Gaming to the Dynamo and Dash family,” said Houston Dynamo FC president John Walker. “Fubo Gaming is at the forefront of the sports gaming industry and will be leaders in shaping how we enjoy sports in the years to come. We look forward to working with their industry experts to deliver best-in-class experiences for our fans and continually improve the fan experience as the landscape evolves.”

Beginning with the upcoming 2022 MLS and NWSL seasons, the partnership will feature:

●     The Fubo Gaming brand through an integrated marketing campaign highlighted by high-impact local broadcast-visible signage

●     A presence on the Club’s television and podcast programming

●     Activation on the Club’s digital and social channels and other marketing assets

●     Prominent placement of the Fubo Gaming brand across the PNC Stadium, including naming rights for the gate entrance located at the Northeast corner of the stadium

●     Exclusive logo branding on the front of all Houston Dynamo FC and Houston Dash training tops 

●     A presence in community activations benefiting Dynamo Charities

Fubo Gaming launched Fubo Sportsbook, a next-generation mobile sportsbook, in two states: Iowa and Arizona. Fubo Sportsbook is purpose-built to meet U.S. sports fans’ growing demand for interactivity through an industry-first integration of an owned-and-operated sports wagering platform with a live TV streaming experience. By integrating with fuboTV, the mobile app delivers personalized omniscreen experiences that turn passive viewers into active participants. The app’s proprietary feature, Watching Now, leverages fuboTV’s first-party user data to engage participants by recommending relevant bets based upon what they are streaming — even as they change the channel.

“Partnering with the Houston Dynamo Football Club for market access in Texas is a major milestone for Fubo,” said Scott Butera, president, Fubo Gaming. “Texas has an incredibly enthusiastic community of sports fans and will ultimately become one of the largest sports betting markets in the U.S. In addition, our comprehensive partnership with the Dynamo, which encompasses numerous assets and levels of fan engagement, allows Fubo Gaming to maximize its uniquely integrated streaming and wagering platform and furthers our goal of offering highly personalized and immersive experiences.”

Although sports betting isn’t currently legal in the state of Texas, Dynamo and Dash fans will have the opportunity to interact with the Fubo brand throughout the upcoming 2022 season through marketing activations and brand visibility.

PokerStars And Red Bull Racing Seal Global Partnership

Red Bull Racing is pleased to announce a new, exclusive partnership with leading global online gambling and entertainment brand PokerStars ahead of the 2022 Formula One season.

The multi-year partnership, which features branding on the RB18 and race suits, is aimed at F1’s growing audience, as increasing technological advancements help to service and provide fans with new and unique ways to enjoy the sport. The new relationship enables both Red Bull Racing and PokerStars to reach audiences who share similar passions and interests, while rewarding and engaging existing fans and players in new and unique ways with F1-fuelled entertainment, as well as epic experiences, promotions, competitions, and content. The partnership will come to life across PokerStars’ full offering of PokerStars Casino, PokerStars  and PokerStars Sports products.

PokerStars prides itself on providing its community around the world with best-in-class entertainment with poker, casino, and sports betting whilst always ensuring safe and responsible play, values it shares with Red Bull Racing.

Red Bull Racing Team Principal and CEO, Christian Horner, said:

“Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner. In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy. We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”

Flutter International’s Chief Executive Officer, Dan Taylor, said:

“Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it. Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget. Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands. We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”

Channel 4 And Formula E Announce New Multi-Year Broadcast Agreement

Formula E and Channel 4 today announced the broadcaster will become the UK’s exclusive free-to-air TV home of the ABB FIA Formula E World Championship in a multi-year broadcast agreement beginning this season.

UK-based fans of the only all-electric motorsport World Championship will have the opportunity to see more live races in Season 8 than in any previous season.

Every race in the Championship’s biggest-ever 16-race calendar will be aired live on Channel 4 and All4, or on Channel 4 Sport’s well-established YouTube channel.*

Race highlights will be broadcast on Channel 4 and All4 which will serve as the catch-up destination for all the action from the ABB FIA Formula E World Championship.

In addition, the new qualifying format featuring all 22 drivers in head-to-head knockout Duels competing for pole position will be available live before every E-Prix on the Channel 4 Sport YouTube channel.

Channel 4’s race coverage, sponsored by Bristol Street Motors, part of Vertu Motors plc, will be presented by the established Formula E team of hosts Vernon Kay and Nicki Shields, expert analyst Dario Franchitti and commentator Jack Nicholls with local pundits joining around the world.

Season 8 begins with a double-header around the walls of the UNESCO World Heritage site of Diriyah, Saudi Arabia, on 28 and 29 January. Racing continues through Season 8 in the centre of iconic world cities including Rome, Monaco, Berlin, London and New York and for the first time, Jakarta, Vancouver and Seoul. Most races in Asia and Europe will air live on Channel 4 and All4.

Round 1 will air live from Diriyah on the Channel 4 Sport YouTube channel from 16:30pm GMT on Friday, 28 January. Channel 4 and All4 will broadcast live coverage of Round 2 on Saturday, 29 January from 16:30pm GMT.

Pete Andrews, Head of Sport, Channel 4, said:

“Formula E is a fantastically exciting sport and this deal is wonderful news for sports fans. We’re proud to be showcasing a sport with sustainability at its heart and one that plays such an important role in seeking to combat the climate crisis.”  

Aarti Dabas, Chief Media Officer, Formula E, said:

“We are delighted to build on our relationship with Channel 4 as the exclusive free-to-air home of the ABB FIA Formula E World Championship here in the UK. The multi-year partnership with Channel 4 is great news for fans across the UK and for the continued growth of our sport. Last season saw more fans around the world tune into our live race programming than ever before. With Channel 4 established as the regular free-to-air home for Formula E in the UK, we look forward to better serving our passionate fanbase while attracting new fans to the excitement of all-electric street-racing.”

By the conclusion of Season 7 (2020/21), the live television audience made up the majority of Formula E’s global TV viewership (62%) for the first time in the Championship’s history. The cumulative audience increased to 316m – a 32% year-on-year growth – driven by new distribution agreements with free-to-air (FTA) channels in key markets, which also lifted Season 7’s live audience above pre-pandemic levels.

This latest deal follows on from Channel 4’s announcement that it will air ten live Super League matches each season for the next two years thanks to a partnership with Sky. It is the first time in the competition’s 26-year history that it will be shown on free to air terrestrial television.

Channel 4 has made a wide a range of high-profile sports and events available free to air to UK audiences over the past 12 months. These have included: live coverage of Emma Raducanu’s stunning US Open victory; live British Lions rugby; live Test match cricket coverage of England’s tour in India; live coverage of the Ireland rugby union autumn internationals; and live in-depth coverage of the Tokyo 2020 Paralympic Games which attracted 20 million viewers.

Dapper Labs And UFC Launch ‘UFC Strike’ NFTs

UFC®, the world’s premier mixed martial arts organization, and Dapper Labs, makers of NBA Top Shot and NFL ALL DAY, today announced the official launch of their highly anticipated NFT collectible product, UFC Strike.  The all-new collectible experience, available to fans starting at 2 pm ET/ 11 am PT on Sunday, January 23, will for the first time give MMA fans the opportunity to own the most epic, talked-about fight moments in the history of UFC. 

Launching first as an open drop of 200,000 total packs, UFC Strike will start with a first round of 100,000 “Fully Loaded” packs, consisting of three NFT Moments capturing incredible finishes and amazing displays of striking and grappling from UFC fighters like Francis Ngannou, Amanda Nunes, Kamaru Usman, Rose Namajunas, Derrick Lewis, Justin ​​Gaethje and more. These NFT Moments will include the best action shots from multiple camera angles, announcer commentary and crowd response from actual fights – a Dapper Labs first – to further bring the experience to life. With robust audio and video content, each UFC Strike Moment NFT is designed to capture, memorialize and celebrate a specific instance of UFC history.

“Dapper Labs is an innovator in this field, creating an industry that didn’t exist a few years ago,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski.  “Their vision for the potential of these products is the reason UFC chose Dapper Labs as its first NFT partner.  We’re thrilled to finally be able to offer these amazing digital collectibles to enrich the UFC experience for our fans.”

To access the initial open drop, fans simply visit ufcstrike.com where they will be able to join the queue for a chance to buy a pack (while supplies last) at $50.00 USD.  As UFC Strike continues to evolve in the coming months, the experience will include additional drops closely aligned with UFC event calendar. It will also include additional features like a peer-to-peer marketplace for fans to connect, buy, and sell their Moments.  

Following the initial drop on January 23, a second round of “Fully Loaded” UFC Strike packs priced at $50.00 USD will be available to fans (while supplies last) starting at 2 pm ET/ 11 am PT on Monday, January 31.

“Dapper Labs has accelerated the move to Web3 by building new apps and platforms that enable great user experiences for millions of fans. Partnering with UFC, one of the fastest growing sports in the world, with a global fan base of more than 625 million people, is the next step to bringing even more into experiencing the benefits of decentralization while also delivering a meaningful experience for die-hard UFC fans to collect and own the moments that matter to them,” said Caty Tedman, Head of Partnerships at Dapper Labs.

Scuderia Alphatauri Increases Partnership With Fantom

Scuderia AlphaTauri is pleased to announce its latest global partnership with Fantom ahead of the 2022 season.

Fantom is one of the fastest and most eco-friendly smart contract platforms in the world. It’s blockchain technology is revolutionising the user experience with low transaction costs, high security protocols and scalability, making it ideal for DeFi applications and solving real- world issues.

The Fantom logo will not only be present on the nose and halo of the new AT03, but also on the helmet and cap of both drivers, as brand ambassadors of the Fantom project.

“Formula One has never shied away from the future or the challenges that are present, and we drivers are always eager to anticipate where the next leap forward will come from. I have been an ardent supporter of crypto for some time now, and the possibilities offered by the Fantom technology are incredibly exciting to me. For example, I was overjoyed by the success of my first NFT drop, which I did with Fantom last year and opened my eyes to a completely new way of fan engagement. I am very much looking forward to help educating our fans more about this new technology which I find fascinating”, Pierre Gasly commented.

Yuki Tsunoda added: “I am grateful for the opportunity to become part of the Fantom project. I got to know Harry Yeh and the Fantom team last year and felt quickly that their creativity, innovative spirit and tireless work ethic is a perfect fit with our team. I am very excited about the projects we have planned for this season.”  

Harry Yeh, Quantum Fintech Group Managing Director said: “We are thrilled to continue our journey with Scuderia AlphaTauri, which started last year in Monaco. Pierre has supported our Fantom project since the early days and we are excited that over the last year also Yuki and the entire Team have promoted the Fantom Foundation. Together with them we want to bring this new technology closer to the fans by presenting its capabilities. For over 70 years Formula 1 has represented the pinnacle of motorsport and has always been associated with speed and security and operated as a platform to showcase the newest technologies around the globe. This very much aligns with our ethos and hence I cannot think about a better platform to showcase the Fantom blockchain technology.”

“It is a great pleasure to be involved with a partner like Fantom and to cooperate with such a visionary person like Harry Yeh”, Franz Tost continued. “We live in a world where cryptocurrencies cannot be ignored and the impact of blockchain technology is everywhere, from finance to supply chain applications, as well as contract management. Motorsport is well known for relentlessly developing new technologies which improve the sport and have a real-world impact. I can see the same motivation behind the blockchain movement, and I believe that this technology has the potential to fundamentally change everyone’s life, including of course our industry in Formula 1”

Little Dot Sport Appoints Katie Matthews As Partnerships Director

Award-winning digital content agency and media network Little Dot Studios (an All3Media company), has appointed Katie Matthews as Partnerships Director of recently launched specialist label, Little Dot Sport.

In this newly created role, Matthews will manage the label’s portfolio of clients, identify new development opportunities and demonstrate how Little Dot Sport’s team of social content, distribution and monetisation experts can help new and existing clients become leaders in digital sports entertainment.

Reporting to Robbie Spargo, Director of Little Dot Sport, Matthews brings with her over 14 years’ experience within the sports industry, working with some of the biggest brands and rights holders in the space, including the UFC, the International Tennis Federation, Red Bull Media House and the Tour de France. She has spent the majority of her career at independent PR agency, The PHA Group, where she ran the agency’s sports division.

Robbie Spargo, Director of Little Dot Sport said: “Katie’s experience in the sports industry, her devotion to creating success for her partners, and her rigour in account management made her the stand-out candidate for overseeing our client partnerships team. We believe her knowledge of the industry, especially the communications objectives of sports federations, clubs and broadcasters, will allow us to continue to set new industry standards for digital sports content and audience development.”

Katie Matthews added: “I have admired Little Dot Studios’ work from afar for some time now, and so I am thrilled to be joining the team. Little Dot Sport have built up an incredible roster of clients, deliver standout work on a daily basis and are real market leaders when it comes to digital sports entertainment. As importantly, everyone I have come into contact with at the company has been a genuine pleasure to deal with and I look forward to working with this group of talented people to continue to deliver best-in-class work for all of their brilliant partners.”

Matthews’ appointment follows on from the recent launch of Little Dot Sport, Little Dot Studios’ specialist label which is dedicated to realising potential in every race, every goal, every win: in every sporting moment.

Premiership Rugby Seals New Partnership With ITV Sport

Premiership Rugby and ITV can today announce a game-changing new partnership to show, free-to-air, live Gallagher Premiership Rugby matches and a weekly highlights programme up until the end of the 2023-24 season.

This season four Gallagher Premiership Rugby matches will be shown on ITV, in addition to the Final which is on ITV4.

The coverage kicks off with Sale Sharks taking on Leicester Tigers on Sunday 30 January at 3pm, with the highlights show starting that evening. Furthermore, for the 2022-23 and 2023-24 seasons there will be seven live games on ITV, also including the Final.

  • All live matches will be simulcast on ITV and BT Sport, who will continue with their comprehensive coverage across the whole season, showing live matches every weekend.
  • The new partnership means that the Gallagher Premiership Rugby Final, at Twickenham Stadium on 18 June, will be shown free-to-air for the first time in the competition’s history.
  • As part of the ITV partnership, there will be a weekly highlights show on ITV4 and repeated on ITV, presented by David Flatman and Topsy Ojo.

New Premiership Rugby Chief Executive Simon Massie-Taylor said: “The return of Gallagher Premiership Rugby to terrestrial TV is the perfect way for us to kick off 2022. It’s great news for the league, our clubs, the supporters and the profile of rugby in England.

“Our ambition is to grow the game and make Gallagher Premiership Rugby available to as many people as possible. BT Sport have done an amazing job in building the core Premiership Rugby TV audience and the ITV partnership allows us to expand our reach into the households of millions of other rugby fans. This season our average match audience on BT Sport has risen 30% year on year, which shows the potential.”

Niall Sloane, ITV Director of Sport, said: “We are delighted to announce this deal to bring regular free-to-air coverage of top-level club rugby to viewers across ITV’s platforms. It has been a pleasure working with BT Sport and our partners at Premiership Rugby in agreeing this deal and we look forward to showcasing the action and the stories from this elite league over the coming years.”

Massie-Taylor added: “We also want to make the Gallagher Premiership Rugby Final 2022 the most-watched in our history and we believe we can achieve that with the match screened on both ITV4 and BT Sport. A phenomenal proposition for English club rugby’s showpiece occasion.”

“We are delighted to have five games, rising to seven next season, live on ITV but it is also crucial for us to have a weekly highlights programme that is accessible to millions of people. This will allow us to showcase the best of Gallagher Premiership Rugby to the widest possible audience. The highlights show gives a significant, regular presence with a broadcaster that will also show the Six Nations and Rugby World Cup 2023.

“With another highly competitive and exciting season, we have seen significant growth in our audiences on BT Sport this season and we see a big opportunity to bring this amazing rugby product to new fans, drive attendances and continue to grow the game.”

In the last round of Gallagher Premiership Rugby on BT Sport we saw:

  • Our highest ever Friday night average audience –252,000 for Bristol Bears v Sale Sharks (peak: 346,000)
  • Our highest ever regular season Saturday average audience on BT Sport – 300,000 for Harlequins v Exeter Chiefs (peak: 374,000)
  • Our second-highest audience ever for a three-game weekend (only eclipsed by Round 10 earlier this season).
  • After 38 matches on BT Sport so far this season the total peak cumulative audience is 9.6 million

The deal further enhances ITV’s portfolio of world-class sports rights, which includes exclusive live coverage of the England men’s and England women’s football team, the FA Cup, the Six Nations, the Rugby World Cup, horse racing and the Tour de France.