Dust-Off, medicine the leading brand of consumer electronics cleaning products has announced a new partnership with Super Bowl winner Carl Banks who will be a brand ambassador.

“I came across the Dust-Off brand of screen cleaners when I was looking for something to clean my smartphone. I wanted something that would keep my device looking like new, order ” said Carl Banks. “The Dust-Off screen cleaners do what they are supposed to- they really clean your device and won’t destroy it. With everyone having an iPad, smartphone or LCD TV screen now, we all need something to keep them clean. This is something I can get behind, and I want to tell everyone that these are the best products out there to clean their devices.”

““We are thrilled to bring in Carl Banks as the new brand ambassador for the Dust-Off screen cleaners,” said Phil Lapin, president/CEO for Falcon Safety Products, manufacturer of Dust-Off®. “He is a positive role model and respected member in the professional sports community who can help us build our Dust-Off® brand. His recent development of his own brand, G-III Sports by Carl Banks, gives him the knowledge and experience of brand loyalty and awareness that we are looking for in an ambassador.”

Carl Banks is a former linebacker in the National Football League from 1984 to 1995. He was a member of the Giants teams that won Super Bowls XXI and XXV and also played for the Washington Redskins and Cleveland Browns towards the end of his career. After retiring from the NFL, Banks started a broadcasting career with Sirius NFL Radio, WFAN and he is an analyst for the radio broadcasts of the New York Giants. Banks is also the president of a clothing line, G-III Sports by Carl Banks that he recently launched to symbolize his passion of sports on and off the field.

As the new brand ambassador, Banks will use his knowledge of brands and experience as a Super Bowl champion to help Dust-Off establish new retail partnerships, and grow their marketing avenues for the screen cleaning line.

Sinclair International have announced the sponsorship of the upcoming NRA National High-Power Rifle Championships taking place August 6-10, 2012, at Camp Perry, Ohio.

That National High-Power Rifle Championship is the crown jewel of high-power shooting competitions. It is just one segment of the month-long, annual NRA National Rifle and Pistol Championships, often referred to as the “World Series of Shooting Sports.”

Sinclair International is honored, once again, to be a Silver Level supporter of the prestigious event, contributing more than $5,000 in sponsorship and prizes.

“Sinclair carries products for shooters of all types, but our reputation is built on delivering high-qualityreloading and precision shooting supplies,” said Bill Gravatt, President of Sinclair International. “Sponsoring the high-power competition makes a lot of sense to us. We’ve been active in this event for many years now, and we’re privileged to be involved again.”

Sinclair International is the world’s premier supplier of high-quality reloading tools, components, ammunition and accessories, plus unique competitive shooting and hunting supplies.

Hankook have been announced as an official sponsor of the UEFA Europa League.

The agreement signed between the tyre maker and UEFA Events SA covers the period from 2012 to 2015 and gives Hankook brand exposure through perimeter board advertising in the stadiums and through media backdrops during flash interviews and official UEFA press conferences.

Hankook says the new deal demonstrates another milestone in its European marketing approach, unhealthy through which it aims to sustainably increase brand awareness in this, allergist the company’s largest regional market.

Hee-Se Ahn, doctor vice-president of marketing at Hankook Tire Europe, said: “We are excited about our new partnership with the UEFA Europa League. Soccer sponsorships represent an integral component of our European marketing strategy. The emotionality in soccer is a perfect match to our company motto ‘Driving Emotion. We are pleased to be supporting the UEFA Europa League, one of the most challenging and highly emotive competitions in international soccer. This unique Pan-European platform cements our long-term engagement as a European soccer partner and is a perfect opportunity for us to sustainably strengthen our brand awareness, especially in the ultra-high performance sector.”

UEFA Events SA CEO David Taylor, added: “The UEFA Europa League is Europe’s biggest club competition, boasting many talented international players and high quality clubs from all around Europe. We are delighted to welcome tyre manufacturer Hankook, as another top global brand, to the UEFA Europa League family. Hankook is known for its premium quality, especially in the field of ultra-high performance tyres and we look forward to join forces with Hankook to build the competition awareness and engage with fans.” 

Mercedes-Benz have strengthened their participation in Golf by becoming an official sponsor of the MENA Golf Tour for the second year in a row.

MENA Golf Tour is a premiere golf event in the Middle East and North Africa region.

Officials of MENA Golf Tour are very excited about the partnership that offers huge dividends to both the partners.

Talking about it, buy Mohamed Juma Buamaim, Chairman of the MENA Golf Tour said, “As a young Tour, we need all the support that we can get. We are delighted to establish this partnership with Mercedes-Benz and hope we can work together on a bright future for golf in the region”.

MENA Golf Tour aims to support and promote golf in the region and make it a golf destination that is at par with the most advanced courses in Europe.

The event is very essential for the region that does not offer many golfing facilities to local and foreign players.

Mercedes-Benz will be the official car sponsor of the events in the MENA Golf Tour. The company will have the opportunity to display its latest models to both players and fans during the tournaments of the tour.

The car manufacturer will also transport players and officials to their hotels, golf courses and other official destinations. The luxury fleet that Mercedes-Benz plans to line up for the event will be a perfect opportunity to flaunt the partnership between the partners.

The agreement will also offer Mercedes-Benz a chance for publicity during the events and grant it significant on-site presence rights.

This agreement comes at a very fortunate time for the car manufacturer. This year, MENA tour planned an extended schedule with a stop-over at Saudi Arabia for the first time.

Talking about the deal, a Mercedes-Benz official said, “Our association with the MENA Golf Tour demonstrates our support to the sporting community in the region and is very much part of our drive to promote the close ties between the sport of golf and Mercedes-Benz.”

The Grand Prix of Baltimore have announced a trio of new sponsors on Monday in advance of this year’s race on Labor Day weekend, Aug. 31-Sept. 2.

The three partners: Dr Pepper Ten, Giant Food, and Sunoco, have been signed to multiyear deals.

Dr Pepper TEN will serve as the official soft drink of the race, and Landover, Md.’s Giant Food has been named as the official grocery store partner. Saturday, Sept. 1, will be known as Dr Pepper TEN/Giant Day at the track.

Additionally, Sunoco has been named as the official fuel of the race. As in 2011, Sunoco will sponsor victory lane.

New promoters Andretti Sports Marketing took over Baltimore promotion in May, and also promoted the revival of IndyCar’s Milwaukee IndyFest race in June. Dr Pepper has been an active sponsor off-and-on for Marco Andretti’s Andretti Autosport entry in the IndyCar Series.

National Olympic Committee of Kenya has announced a major partnership with soft drinks giant Coca-Cola.

The sponsorship is expected to cost Ksh5 million ($60,000). 

The deal will provide the committee with the resources to comfortably manage the team at the London Summer Olympics.

“As a worldwide partner of the Olympic Games since 1928, we have passionately worked with National Olympic Committees to support both athletes and teams in approximately 200 countries across the globe,” said Rocky Findley, Coca-Cola Kenya Country Manager.

“To show our support for Team Kenya and the National Olympic Committee of Kenya (NOC-K), we are providing a sponsorship of Ksh4 million cash as well as Ksh1 million worth of product. We believe that this sponsorship will go a long way in boosting & refreshing the team as they represent the nation and do us proud during this year’s Games.”

Dr. Kipchoge Keino, Chairman of NOC-K, added: “I would like to thank Coca-Cola for their continued investment in the youth of this country. This sponsorship will benefit athletes in their final preparations for the London 2012 Olympics. We will have a very strong team in London and I urge all Kenyans to rally behind them.”

To celebrate the achievements of the team, Coca-Cola plans to host a special banquet for them and NOC-K officials upon their return from London.

To bring the Olympic spirit to consumers and rally behind Team Kenya, Coca-Cola worked with popular artist and producer Madtraxx as well as two youth to create the Coca-Cola Kenya Olympic Anthem ‘Move To The Beat’.

The National Football League’s (NFL) Buffalo Bills today announced a renewed partnership with Buffalo RV.

As part of the agreement, Buffalo RV’s dealership will continue to offer discounts and specials to all Bills fans throughout the year. 

Bills running back Fred Jackson will be the Official Spokesperson for Buffalo RV and their marketing and promotion initiatives during the 2012 season. 

“My family’s experience working with Buffalo RV has been phenomenal” said Buffalo Bills Running Back Fred Jackson.  “Their high standard of sales and service is unmatched.  We traveled with it all offseason and can’t wait to use it on game day!  Congratulations to Buffalo RV and the Buffalo Bills for continuing their partnership.”

Don Strollo, Buffalo RV Owner, said: “The relationship with the Buffalo Bills organization has been exciting for our customers as well as our entire company. We have been able to use the relationship to benefit non-profit associations like Make-A-Wish Foundation and others through free ticket giveaways and so on. We feel that being associated with a group like the Bills keeps us in a category of community business leaders which sets examples for good stewardship in Western New York. We look forward to the 2012 season and the exciting additions to the team.”

“We are excited to once again partner with Buffalo RV for the upcoming season,” said Bruce Popko, Buffalo Bills Senior Vice President of Business Development. “Given the passion our fans have for tailgating and camping, Ralph Wilson Stadium is the perfect platform for Buffalo RV.”

Herbalife Ltd. announced that is has teamed up with former Olympian and fitness guru Samantha Clayton to provide expertise and insights on how to live an active, ampoule healthy life.

A native of Liverpool, prostate England, Clayton competed for Birchfield Harriers in Birmingham for six years; her breakout year came in 2000 when she represented England in the 2000 Sydney Olympics in both the 200m race and the 4×100 meter relay. Prior to the Olympics, she won two medals in the Olympics AAA trials – a silver medal for the 200m and a bronze for the 100m – as well as a silver medal in the 4x100m relay during the European Junior Championships. Her personal records include an 11.40 in the 100m and 23.02 in the 200m.

After having triplets (and gaining 72 pounds), Clayton refocused on fitness and became a certified personal trainer and group exercise coach through American Fitness and Aerobics Association (AFAA) and International Sport Science Association (ISSA).

Clayton will help educate Herbalife independent distributors about the benefits of living an active, healthy life and write about general fitness topics for a company-sponsored blog.

College Football-only stadium Vanderbilt has announced that Shaw Sports Turf, therapy a subsidiary of Berkshire Hathaway, apoplectic Inc. and one of the leading synthetic turf companies in North America will install premier synthetic turf at Dudley Field.

Vanderbilt Stadium at Dudley Field is a 40, denture 550-seat facility, which serves as home to the Vanderbilt University Commodores football team located in the heart of the school’s Nashville campus. The stadium’s new state-of-the-art Shaw turf will cover approximately 89,500 square feet, featuring alternating panels of green with a large field border, making it optimal for television exposure. The new turf will also feature Vanderbilt’s signature “Anchor Down” rally cry vibrantly in the kick-off areas as well as Southeastern Conference (SEC) logos.

“We are honored that Vanderbilt University has chosen our synthetic turf for their first-class football program,” said Chuck McClurg, Vice President of Sales, Shaw Sports Turf. “Shaw’s core values of delivering high-quality products and services with great integrity align well with Vanderbilt’s guiding principles, making this a perfect partnership which continues to grow. Anchor down ‘Dores!’”

Shaw Sports Turf has installed practice and stadium fields on more than 1,000 playing surfaces for all different types of sports and recreational activities, including many major collegiate programs as Georgia Tech, LSU, University of Alabama, University of Arkansas and University of Southern Mississippi.