London Broncos Rugby League have announced a deal with Selco Builders Warehouse which will see the builders merchants become the club’s main sponsor.
The deal will see the Selco logo appear on the front of the London Broncos first team shirts, starting with the Stobart Super League fixture against Wigan Warriors on July 21.
The Chief Executive of the London Broncos, Gus Mackay said: “We are delighted to have entered into a partnership for the remainder of the 2012 season with Selco who are a well-established company with branches across England and Wales. This provides both brands with the opportunity to meet their objectives of increasing awareness across the UK. We are grateful that Selco have chosen us and we will be doing all we can to ensure that this becomes a long term partnership in the years ahead.”
Chris Cunliffe, Managing Director of Selco added: “We at Selco are pleased to join forces with the London Broncos and see this as a great opportunity to raise brand awareness not only in London but also in the northern region where rugby league is well established. The London Broncos are London’s only Super League team, who are seeking to increase the awareness of Rugby League in the South. As Selco have a strong brand in the south we believe there are synergies in working together and promoting each other.”
Selco are a leading building supplies warehouse with headquarters in Kings Norton, Birmingham. The company grew from a small, family owned business in Birmingham to a fast growing, highly competitive and highly respected trade only builders merchants with branches spanning four regions in England and Wales, and plans for further growth.
