Sportlotto Company has been appointed as an official Partner of the Sochi 2014 Winter Olympic Games in the category of “traditional lottery gaming programs.”

The agreement was signed by Dmitry Chernyshenko, stomach President and CEO of the Sochi 2014 Organizing Committee, advice and Sergei Korovin, pills General Director of Sportlotto.

As official partner of the Games, Sportlotto will be able to use its Partner status and combined logos in its marketing and communications.

Sportlotto will issue lottery tickets of 20, 30, 40 and 100 roubles denomination, bearing images of the Sochi 2014 logos and mascots. Over 100 million tickets will enter the draw and be in with the chance of winning 10 million roubles. Lottery tickets will go on sale from September 2012.

Sergei Korovin, Sportlotto LLC General Director, said, “This new partnership is a great honor for Sportlotto and will help us to leverage our brand’s heritage. In the 1970s, Sportlotto was the key contributor of funds for the building of infrastructure for the 1980 Olympic Games in Moscow. I am sure that this new collaboration will help us to achieve our goals and help to ensure the success of the Russian Olympic team.”

Dmitry Chernyshenko, the Sochi 2014 Organizing Committee President and CEO, added: “This new partnership with Sportlotto confirms that the Sochi 2014 Games is attracting even more market leaders as Partners of the Games. The Sportlotto lottery tickets will give every Russian citizen the chance to win a life changing amount of money and a stake in the development of the sport movement in Russia.”

Infront Sports & Media have signed on with Bundesliga 2. team SV Sandhausen to become their marketing partner until 2016.

The sports agency will handle the marketing of major commercial rights around the club and the stadium. The engagement includes the main sponsor and kit supplier package, allergy the entire stadium advertising as well as the hospitality areas of the Hardtwaldstadion.

In order to ensure a close collaboration with the club, Infront is now represented by its own team at the SV Sandhausen head offices. As a first step, the marketing concept for the club has been improved toward the upcoming season. This includes a streamlined and clearly structured sponsorship pyramid – which guarantees the companies involved high exclusivity. In addition, Infront is optimising the arrangement and allocation of advertising space in camera view within the stadium, and has initiated the introduction of a rotating advertising system.

The path of SV Sandhausen has been on an upward climb in recent years. Having been part of the 3. Liga since its foundation in 2008, the club qualified to ascend towards the 2. Bundesliga for the first time in 2011/12 and was even ranked first. The local Hardtwaldstadion had so far a capacity of 10,231 seats (of which 2,954 are covered), which will be extended next season by further VIP provisions, including nine lounges (a total of 450 seats) and a grandstand, to a capacity of 12,000 visitors. 

Thanks to the collaboration with SV Sandhausen, Infront is now further extending its comprehensive football portfolio. The company holds long-term marketing experience on a national as well as international level – as partner to federations such as FIFA and the Deutscher Fussball-Bund (for the DFB Cup and the German national team games). Infront works with leagues, such as the Italian Lega Serie A and with clubs including AC Milan and Lazio Rome. In Germany, the company is involved with six clubs in the Bundesliga (SV Werder Bremen, FC Schalke 04, SC Freiburg and Fortuna Düsseldorf), in the 2. Bundesliga (FC Energie Cottbus) and in the 3. Liga (FC Hansa Rostock).

Jürgen Machmeier, President of SV Sandhausen, said: “As one of the leading marketing companies in German and international football, Infront has a wealth of experience from which SV Sandhausen will be able to benefit in the future. It is for this reason that – for the marketing and exploitation of all our rights – we are trusting in the support and know-how of Infront. We are confident that in close co-operation, we will succeed in establishing SV Sandhausen in the 2. Bundesliga, both on the sportive and economical side, as well as to exploit our marketing potential.” 

“Thanks to the great popularity of football in Germany, clubs and commercial partners benefit already in the 2. Bundesliga from nation-wide visibility and high media interest”, said Reinhardt Weinberger, Managing Director of Infront Germany. “With the promotion as leader of the 3. Liga, SV Sandhausen has demonstrated its ambitions in German football and we will do our upmost in this partnership to contribute to the successful development of the club. With the optimised marketing and advertising concept, SV Sandhausen and Infront are now offering an attractive platform for brand communication to local and national companies.”

The Green Bay Packers and MillerCoors, brewers of Miller Lite, have announced a major sponsorship renewal that will keep the beverage as the official beer of the Packers and Lambeau Field through the 2022 season.

“The Packers and Miller Lite share a tradition that celebrates the excitement of football at Lambeau Field and all the places our fans watch Packers games,” said Mark Murphy, the team’s president and CEO. “We’re honored to continue our relationship with a company that has a great history in Wisconsin and has supported our organization through the decades.”

“The Green Bay Packers is one of the premier sports organizations in the world, with a fan base that’s as passionate and devoted as you’ll find anywhere,” added Andy England, MillerCoors chief marketing officer. “That’s why we’re so proud to continue our long history with the team and its loyal fans.”

The deal gives Miller Lite the rights to develop advertising, consumer promotions, retail point of sale, packaging and other marketing materials featuring the Packers name and Lambeau Field.

The brewer also will continue sponsorship of the Miller Lite Gate, considered the main entrance to the stadium.

Miller Lite also will locate a new Miller Lite Club and the relocated Miller Lite End Zone Party Deck in the newly renovated south end zone area.

The US Tennis Association (USTA) and Starwood Hotels & Resorts Worldwide Inc., cheap announced on Tuesday an extension of their agreement that will keep Westin Hotels and the Starwood Preferred Guest (SPG) program as official US Open sponsors through 2014.

Westin Hotels and SPG first came on board as US Open sponsors in 2010. In addition to sponsoring the tournament as official hotel, symptoms the Westin brand will remain a non-exclusive presenting sponsor of US Open Live on USOpen.org, the official website of the US Open.

In 2011, more than 3.1 million hours of live streaming were viewed over the course of the Open. Westin and the SPG sponsorship activation will feature a number of enhancements to the fan experience, including the return of the popular free pedicab rides on the boardwalk from the No. 7 subway train to the East Gate entrance of the USTA Billie Jean King National Tennis Center, site of the US Open.

For the first time, the SPG onsite activation in their promotional booth will feature digital displays, allowing fans to immerse themselves in destinations around the globe.

“Through our partnership with the USTA, we have the ability to create once in a lifetime experiences, hospitality and surprise and delight opportunities for our SPG Members at the US Open – the highest attended annual sporting event in the world,” said Mark Vondrasek, Senior Vice President, Distribution, Loyalty & Partnership Marketing.

“Our enhanced presence at the US Open illustrates how SPG strives to continue to deliver unique moments for our members tapping into their passion for sports.”

“Extending our US Open agreement with Westin Hotels and the Starwood Preferred Guest program is indicative of the USTA’s strong track record of building long-term, mutually beneficial relationships with our partners,” said Lew Sherr, Chief Revenue Officer, USTA. “Through our aligned brands, we look forward to continue working with Starwood on enhancing the experience provided to our fans.”

The 2012 US Open will be held Monday, August 27 through Sunday, September 9. Last year’s US Open drew more than 650,000 fans, including a record attendance of more than 186,000 during Labor Day Weekend.

The Southwestern Athletic Conference (SWAC) and Toyota announced that Toyota will serve as title sponsor for the 2012 SWAC Football Championship at Monday’s annual SWAC Football Media Day.  

“Toyota is excited to serve as title sponsor of the 2012 SWAC” stated Jim Colon, vice president of Toyota product communications for Toyota Motor Sales, U.S.A., Inc.  “We look forward to continuing our dialogue with SWAC students and alumni who have been overwhelmingly receptive to our Toyota Green Initiative, an environmental education and action program for the African American community.  

This year, Toyota will serve as the presenting sponsor of the 2012 men’s football regular season and championship games. Toyota will also continue working with SWAC on its Toyota Green Initiative program. Since 2009, the Toyota Green Initiative has reached over 50 HBCU schools, campuses and events with a fully-immersive consumer experiential featuring a Toyota hybrid vehicle test drives, a simulated recycling center and eco-friendly games, prizes and exhibits. On select HBCU campuses the Toyota experiential display will include; an environmental service event and a ‘Toyota Green Lecture’ conducted by African American experts on environmental issues.

In 2011, Toyota served as the official automotive partner for SWAC.  The Jackson State University was the SWAC affiliated HBCU campus with the most qualified promises on Toyotagreen.com and won a $1,000 scholarship endowment and $4,000 towards a campus greenhouse. SWAC students competed for prizes and to provide the best ideas on howto “green” their campuses in conjunction with TGI, with Tamika Smith of Jackson State University being voted as  the Grand prize winner of a 2013 Toyota Prius because of her work in the Toyota Green Campus Contest. 

Fellow SWAC student, Nara McCray of Alabama A&M University, was right on her heels as the contest runner up. Both students won a Toyota Tree Park for their respective campuses and will serve on the Toyota Green Initiative as student Coalition members to guide other HBCU students on how they can make a green difference on their campuses.

The SWAC is proud to have Toyota as the title sponsor for the SWAC 2012 Football Championship,” says Commissioner Duer Sharp. “We are excited to continue our relationship with Toyota and are looking forward to the championship in December.”

Chelsea FC has announced that Gazprom has become the club’s official Global Energy Partner.

The three-year sponsorship deal will see Gazprom Energy, supply gas and electricity to the club and be involved with award-winning global CSR activities.

Chelsea FC chief executive Ron Gourlay said: “This is another very exciting global partnership for the club, and demonstrates the ever-growing appeal of Chelsea FC.

“As a global supplier of energy with a commitment to the environment and social responsibility, Gazprom is a perfect match for the club.

“Our huge fanbase around the world will help Gazprom reach their key markets in Europe and Asia, while we will benefit from their support in developing further our wide-ranging CSR programmes.”

Vitaly Vasiliev, chief executive officer of GM&T, added: “The Gazprom group is delighted to be associated with such a well known and successful brand in international football. 

“Gazprom supplies secure and clean natural gas to clients all over the world and this energy partnership with the European champions gives us an outstanding global platform to further raise our profile across our European and global markets. We very much look forward to working together over the coming three seasons.”

The announcement follows on from recent sponsorship news that Audi, Sauber F1 and Delta Air Lines have all become partners of Chelsea FC. Gazprom last week also confirmed an agreement with UEFA to become an official partner of the UEFA Champions League and the UEFA Super Cup for the next three seasons.

JJB Sports has pledged to support Northern Irish football in the run up to the 2014 World Cup, drugs after becoming the official retail partner for the Irish Football Association.

The authentic sports retailer, which has thirteen stores in the province, will sell the new branded Adidas kit with exclusive ranges and an exclusive range of leisurewear and accessories. 

JJB Sports will continue to support Northern Irish football both nationally and internationally, and will also sponsor the prestigious Irish Cup for the next four seasons. Last year’s winners Linfield FC compete in this season’s UEFA Champions League after their successful 2011/12 season, completing the League and Cup double. 

The brand new Northern Ireland strip manufactured by Adidas for the first time in 25 years will be sold in JJB Sports stores across the country and online. This new kit will feature the famous green and white stripes when they play teams such as Portugal and Russia in their FIFA World Cup qualification group, ahead of the tournament in Brazil in 2014. 

JJB Sports Divisional Sales Manager for Ireland, Michael Kennedy said: “We’re delighted that JJB Sports is renewing its support and strategic partnership with the Irish Football Association as the Official Retail Partner of the new Adidas Kit.  This is further underpinned by the continued sponsorship of the JJB Sports Irish FA Cup; an incredible Cup competition for teams across Northern Ireland. The new Adidas Northern Ireland home kit will be available to pre order from all JJB Sports stores and online from 19 July.  We will also be stocking the new away kit, training range and exclusive leisure products for all Northern Ireland supporters to cheer on Michael O’Neill’s team in the FIFA World Cup Qualifiers.” 

Irish FA Head of Marketing and Communications, Geoff Wilson added: “The Irish FA is pleased to announce that it has agreed a four year extension to its contract with JJB Sports – with the company continuing as the official retail partner of the Association, looking after both the online shop and in store. 

“The extension of the contract has come about due to a great existing relationship between the Irish FA and JJB Sports and shows how a partnership can blossom for the benefit of both parties.” 

Premium-Reifenhersteller Hankook wird offizieller Sponsor der UEFA Europa League. Die Partnerschaft, cialis die zunächst über drei Jahre (Spielzeiten 2012/13 bis 2014/15) läuft, and markiert einen weiteren Meilenstein in der Marketingstrategie des Unternehmens in Europa und bestärkt Hankooks langjähriges Engagement im europäischen Spitzen-Fußball. Ziel ist der nachhaltige Ausbau der Markenbekanntheit in Europa, einer der Hauptumsatzregionen des Unternehmens.

Hankook wird von umfassender Markenpräsenz profitieren, so beispielsweise durch Bandenwerbung in den Stadien als auch auf den Rückwänden, die während Spielerinterviews sowie während den offiziellen UEFA-Pressekonferenzen zu sehen sein werden. Die Europa League erreicht live in den Stadien und via Fernsehübertragungen ein Millionen-Publikum – in Europa und weltweit.

„Wir freuen uns auf die neue Partnerschaft mit der UEFA Europa League. Fußball-Sponsoring bildet einen wesentlichen Bestandteil unserer europäischen Marketingstrategie. Die Emotionalität im Fußball passt perfekt zu unserem Unternehmensmotto ,Driving Emotion‘“, erklärt Hee-Se Ahn, Hankook Tire Vice President Marketing&Sales Europa. „Mit der UEFA Europa League unterstützen wir ab dieser Saison einen der anspruchsvollsten und emotionalsten Wettbewerbe im internationalen Fußball. Diese einzigartige europaweite Plattform ist für uns eine ideale Möglichkeit, unsere Markenbekanntheit insbesondere im Bereich Ultra-High-Performance nachhaltig zu stärken und bekräftigt unser langjähriges Engagement als Partner im europäischen Spitzen-Fußball.“

„Die UEFA Europa League ist Europas größter Vereinswettbewerb, der mit vielen talentierten, internationalen Spielern und hochkarätigen Mannschaften aus ganz Europa überzeugt. Wir sind hocherfreut, Hankook als eine weitere globale Premium-Marke in der UEFA Europa League-Familie willkommen zu heißen, die für hochqualitative Produkte, speziell im Bereich der Hochleistungsreifen, bekannt ist. Wir freuen uns auf die Zusammenarbeit mit Hankook, um die Bekanntheit der UEFA Europa League und den Kontakt mit unseren Fans weiter auszubauen”, ergänzt David Taylor, CEO UEFA Events SA.

ZOLL Medical Corporation, anabolics a manufacturer of resuscitation devices and related software solutions, announced today that the company has partnered with USA Water Polo, based in Huntington Beach, Calif., with ZOLL AED Plus with Real CPR Help as the official automated external defibrillator of the organization.

Under the terms of the partnership, ZOLL has entered into a purchase agreement that facilitates the purchase of the AED Plus for the organization’s 500 clubs across the country. One of the first clubs to be equipped with a unit is the 2012 U.S. Olympic Water Polo Team, which will bring an AED Plus with them to London this month when they compete.

“As we hear about more and more athletes, despite being physically fit and health-conscious, collapsing from sudden cardiac arrest, we realize how essential having AEDs available to our members is,” said Jen Rottenberg, CMO of USA Water Polo. “Most of our sanctioned clubs don’t have a physical club, but travel to various pools at high schools, colleges, and recreational facilities, which often don’t have an AED on-site. All of our coaches are certified in CPR and first aid. Having an AED is the logical next step.”

“The AED Plus stood out because of its real-time audio and visual feedback, which prompts rescuers through the life-saving steps. AEDs are rarely used, but need to be there the moment someone collapses; every second is important in saving a life,” she added.

Jonathan A. Rennert, President of ZOLL, added: “USA Water Polo is to be commended for recognizing the importance of access to an AED is to protect its members in the event of sudden cardiac arrest, and for recognizing the critical role the AED Plus can have in guiding a rescuer to deliver high-quality chest compressions. We have had a number of athletes saved with early defibrillation in some high profile settings using the AED Plus.”

Number One NBA Draft pick, Anthony Davis has reportedly signed with sports clothing powerhouses Nike.

As Yahoo Sports reports, terms of the contract haven’t been made public, but already Nike has commissioned a Davis art print and the former University of Kentucky standout has been wearing the Nike Hyperdunk 2012 shoe while playing with the Team USA Olympic team.

The deal continues a Nike tradition of signing No. 1 draft picks. Davis is the seventh top pick signed by the footwear giant.