Sochi 2014 Partners with Sportlotto Company
By Community | July 19, 2012
Sportlotto Company has been appointed as an official Partner of the Sochi 2014 Winter Olympic Games in the category of “traditional lottery gaming programs.”
As official partner of the Games, Sportlotto will be able to use its Partner status and combined logos in its marketing and communications.
Sportlotto will issue lottery tickets of 20, 30, 40 and 100 roubles denomination, bearing images of the Sochi 2014 logos and mascots. Over 100 million tickets will enter the draw and be in with the chance of winning 10 million roubles. Lottery tickets will go on sale from September 2012.
Sergei Korovin, Sportlotto LLC General Director, said, “This new partnership is a great honor for Sportlotto and will help us to leverage our brand’s heritage. In the 1970s, Sportlotto was the key contributor of funds for the building of infrastructure for the 1980 Olympic Games in Moscow. I am sure that this new collaboration will help us to achieve our goals and help to ensure the success of the Russian Olympic team.”
Dmitry Chernyshenko, the Sochi 2014 Organizing Committee President and CEO, added: “This new partnership with Sportlotto confirms that the Sochi 2014 Games is attracting even more market leaders as Partners of the Games. The Sportlotto lottery tickets will give every Russian citizen the chance to win a life changing amount of money and a stake in the development of the sport movement in Russia.”