Peter’s Food Service has inked a new tasty sponsorship deal with English League club Cardiff City FC.

Peter’s Food Service plans to add extra flavour to matchdays at the Cardiff City Stadium having agreed to be the official sponsor of the Family Stand.

Mike Grimwood, managing director of Peter’s, said: “This is fantastic news for us, Cardiff City and all their loyal fans. We are passionate about Welsh sport and giving families the opportunity to take part in an activity, whether it’s football related or just simply active fun. We feel our Family Stand sponsorship is a great fit to our business.

“Cardiff City are developing a wonderful reputation as a family-friendly club and we’re thrilled to be a part of that experience.”

Cardiff City chief executive Alan Whiteley added: “We’re delighted to have attracted such a strong Welsh brand as a commercial partner. Peter’s is a major employer for our region and a growing business that’s respected across the UK.

“There are many exciting developments at Cardiff City this summer, all helping manager Malky Mackay and his team push for promotion to the Premier League.”

The two-year deal as Bluebirds’ Family Stand official sponsor sees Peter’s secure official partner status at the Football League Championship club. Along with the full Family Stand branding and fans’ product sampling there will be Peter’s-related fun matchday activities for parents and children.

Peter’s already have powerful sporting links. They are an official partner of the WRU and supply the Millennium Stadium along with the likes of Premiership club Reading and Championship club Birmingham City.

 

Sydney FC have announced a new shirt sponsorship deal with internet travel group Webjet.

More than a year since Bing Lee and Sony walked away from the club, internet travel group Webjet will adorn FC’s shirts next season in a deal believed to be worth close to $500,000 per year.

The deal means that of the A-League clubs, only Adelaide are searching for a new sponsor as their deal with Coopers has fallen foul of the agreement struck by football Federation Australia with the Department of Health to refuse alcohol sponsorships.

Sydney FC CEO Tony Pignata said: “To get someone like Webjet, to get them so far out from the start of the season and not be going into round one without a sponsor is very pleasing, especially when I’ve only been in the job for a few weeks.

“It proves that companies like Webjet, who are young and upwardly mobile, still want to get involved in the game and with Sydney FC.

“They see value in the Sydney FC brand, there’s no negativity around the brand which is a positive thing.

“Yes there has been instability around coaches, CEOs, the chairmen (the club on its sixth, seventh and fifth of each respectively), and ultimately getting some stability is the key to any successful business.

“But I feel the dynamics are right now. It’s a tough market out there at the moment, and Sydney have been without a sponsor for 12 months – that was my own target on taking the job, to change that, having sat on the sidelines for 12 months it was obviously a priority.

“Costs are always being looked at of course, I’ve been given my budget by the board and getting a company like Webjet involved is a big step in the right direction.”

The PGA of America and PepsiCo, Inc. have renewed their longstanding partnership with a new multi-year contract.

PepsiCo, maker of iconic beverage brands such as Pepsi, Mountain Dew, Gatorade, Lipton iced teas and Aquafina, has served as the official non-alcoholic beverage provider of PGA Professionals since 1993.

Nearly two decades ago, PepsiCo first made a commitment to The PGA of America and its thousands of Professionals nationwide. Today, PepsiCo beverages will continue to be exclusively served in hospitality and concession areas at each PGA Championship, U.S.-based Ryder Cup,Senior PGA Championship presented by KitchenAid and PGA Grand Slam of Golf. PepsiCo beverages will also be poured at PGA of America-owned and operated facilities, including Valhalla Golf Club in Louisville, Ky., and PGA Village in Port St. Lucie, Fla., which encompasses PGA Golf Club, PGA Center for Golf Learning and Performance and PGA Country Club.

“An impressive line of PepsiCo products have collectively served as the beverage choice for a generation of PGA Professionals,” said PGA President Allen Wronowski. “The PGA of America is delighted that PepsiCo has extended our partnership, which will span over two decades when the terms are fulfilled, a reflection of the great value of and influence our 27,000 men and women PGA Professionals have on consumers. With a rich tradition of support at the green grass golf facility level and continued engagement at the Association’s major consumer events and golf properties, PepsiCo beverages have become an integral part of the fabric of The PGA of America and the game of golf.”

“PepsiCo and The PGA of America have shared a strong relationship for many years, and we’re excited to renew our partnership as its exclusive beverage provider,” said Stacy Reichert, senior vice president, national sales and chief customer officer of PepsiCo’s Foodservice division. “We’re committed to supporting the game of golf and its thousands of Professionals across the United States. The PGA of America is a valued partner and will continue to give our brands great visibility in the golf community over the coming years.”

PepsiCo has also renewed its support of Golf Retirement Plus. Founded in 1997, Golf Retirement Plus is a supplemental retirement program for PGA Professionals and apprentices, GCSAA Superintendents, and CMAA Club Managers, which allows them to make their own contributions or have their employers contribute to their Golf Retirement Plus account on their behalf. PGA Professionals may also earn personal retirement incentives by participating in the Golf Retirement Plus Sponsor Programs. 

Airline JetBlue Airways have announced they have become the Official Domestic Airline Partner of the University of Southern California Trojans.

The multi-year sponsorship will kick off with this season’s activities and will include all 21 USCDivision I teams.

“Today, we’re very happy to announce our second sports partnership here in the L.A. Basin and our most robust college support to date: the University of Southern California Trojans!” said Dave Barger, president and CEO of JetBlue Airways. “As true fans of and the Official Domestic Airline Partner of USC we’d like to wish the Trojans the best on their upcoming season. Fight On and Fly On.”

“We are excited and honored at USC to have JetBlue as our Official Domestic Airline Partner,” said USC Charles Griffin Cale Director of Athletics’ Chair Pat Haden. “This partnership will provide some very exciting travel opportunities to all USC alumni and fans. Just as we try to be the best at what we do by being customer focused, JetBlue does the same by providing exceptional customer service. We look forward to a long and successful partnership with JetBlue.”

Dan Shell, Vice President and General Manager, USC Sports Properties added: “The word partnership is thrown around loosely these days, but this agreement truly represents a comprehensive partnership between Jet Blue,USC Athletics, and the USC Alumni Association in a very unique fashion.  The way this aligns on all fronts provides a platform to make this one of the most effective and most integrated airline partnerships in the college space.”

JetBlue’s sponsorship includes joint marketing promotions and advertising. Featured elements include official partner status of the USC Alumni Association, presenting sponsorship of select USC football and men’s basketball games, and signage at LA Memorial Coliseum (football), Galen Center (basketball/volleyball), Dedeaux Field (baseball), and McAlister Field(soccer).

“As long-time admirers of the Trojan’s field performance, we’re really excited to see the Cardinal and Gold come together with JetBlue,” said Dennis Corrigan, VP of sales and revenue management. “As an award-winning airline, recently bringing home our eighth J.D. Power in a row, we wish the Trojan athletes the best as they take on London. Bring back the gold and carry on the momentum to take on the next season.”

Diva International, have announce a partnership with Canadian Olympic Swimmer Julia Wilkinson.

Wilkinson, 25, is competing in the 2012 Olympic Games in London which kicked off Friday, July 27 and will be competing in the 100-meter freestyle, 100-meter backstroke and relay categories. She has been a member of the Canadian National Swim Team since 2006, competed in the 2008 Olympics in Beijing and holds the Canadian record for the 50-meter backstroke.

In her new partnership with Diva International, Wilkinson, who is from Stratford, ON — located just 20 minutes from Diva International headquarters — will represent the brand demonstrating how The DivaCup is the perfect feminine hygiene product for active women, will be a spokesperson for The DivaCup brand in media appearances and special events once she returns from London and she can currently be seen on The DivaCup website and Facebook page.

“I had always seen and was curious about The DivaCup and now that I have tried it for myself I am a loyal fan for life,” explains Wilkinson. “As a swimmer, The DivaCup is a much more preferable option to tampons as it’s reliable and comfortable. I can get on with my busy day of swim practice without having to worry or be held back.”

“We are so proud and excited to have Julia on board and a part of the Diva International team,” explains Francine, founder of Diva International, who runs the company with her daughter Carinne. “As an athletic young woman, she is the ideal candidate for someone who can enjoy the benefits that The DivaCup has to offer and we are so glad that she has decided not only to be a DivaCup user, but also represent our brand. We’re rooting Julia on every step of the way during the Olympic Games.”

Das MERCEDES AMG PETRONAS Formel 1-Team gibt eine Partnerschaft mit Bharti Airtel für den „Airtel Indian Grand Prix 2012“ bekannt. Bharti Airtel ist eines der führenden integrierten Telekommunikationsunternehmen und war bereits beim Debütrennen im Oktober 2011 auf dem Buddh International Circuit in Neu Delhi Titelsponsor. Diese Rolle übernimmt das Unternehmen auch in diesem Jahr. 

Die Airtel Logos werden am gesamten Wochenende des „Airtel Indian Grand Prix 2012“ auf der Airbox und der Kopfstütze des Mercedes AMG F1 W03 sowie auf den Rennanzügen und Helmen der Fahrer Michael Schumacher und Nico Rosberg zu sehen sein. 

Bharti Airtel nutzt die Partnerschaft mit MERCEDES AMG PETRONAS, allergist um die Bekanntheit der Formel 1 innerhalb Indiens mittels einer Reihe innovativer Ideen und Erlebnisse vor und nach dem „Airtel Indian Grand Prix 2012“ weiter zu steigern. Michael und Nico werden in Indien in einem Fernsehspot auftreten, generic um das Rennen und das Engagement von Bharti Airtel zu bewerben. 

Ross Brawn, Teamchef des MERCEDES AMG PETRONAS Formel 1-Teams sagte: „Der Airtel Indian Grand Prix 2011 war ein sehr erfolgreiches neues Abenteuer für die Formel 1 und wir sind erfreut, eine Partnerschaft mit dem Unternehmen Bharti Airtel einzugehen, das die Formel 1 in Indien von Beginn an unterstützt hat. Für unsere Zukunft ist es entscheidend, unseren Sport einem neuen Publikum vorzustellen. Wir freuen uns sehr darauf, im Vorfeld des diesjährigen Rennens mit Bharti Airtel zusammenzuarbeiten, um den indischen Fans so unseren fantastischen Sport noch näher zu bringen.“ 

Bharat Bambawale, Global Brand Director bei Bharti Airtel sagte: „Als Titelsponsor sind wir bei Bharti Airtel stolz, im letzten Jahr ein wichtiger Teil des ersten Formel 1-Rennens in Indien gewesen zu sein. Jetzt sind wir hocherfreut, mit unserer spannenden Partnerschaft mit dem MERCEDES AMG PETRONAS Formel 1-Team in eine neue Runde der Formel 1-Aktivitäten unserer Marke zu starten. Im vergangenen Jahr ergriff Bharti Airtel als Titelsponsor des Debütrennens in unserem Land die Initiative und half dabei mit, Indiens Formel 1-Traum wahr werden zu lassen. Bharti Airtel und MERCEDES AMG PETRONAS stehen für Geschwindigkeit, Leistung und schnelles Wachstum – das führt zu einer perfekten Partnerschaft zweier gleichgesinnter Marken. Die einzigartige Motorsport-Tradition und die vielen Erfolge von Mercedes-Benz stärken die jugendliche Positionierung von Bharti Airtel und ziehen Formel 1-Fans in ganz Indien an.“

Lassa Tyres has renewed its sponsorship agreement with Bundesliga team Borussia Mönchengladbach FC for the 2012/2013 season, continuing a relationship that began last year.

According to the company, Lassa was initially attracted to the partnership with Borussia Mönchengladbach since the club is one of the Germany’s best-known, best-supported clubs. 

Halit Sensoy, director of international sales and marketing for Lassa Tyres said: “As Lassa Tyres we have great faith in Borussia Mönchengladbach and we are delighted to extend our partnership agreement for the next season.

“Lassa Tyres is a growing brand that provides great value and performance for our customers, and we see many of the same values in the team. We are very much excited about the next season and we will be present at all the games along with the loyal ‘Die Fohlen’ supporters.”

BH Telecom has signed a two-year title sponsorship agreement with the Premier League of Bosnia and Herzegovina.

Besides providing much-needed financial resources for Bosnian football, cheap pills the competition will be known as the BH Telecom Premier League.

In addition, ed BH Telecom will continue airing league matches on the Premier League On Demand channel, available on its IPTV service Moja TV. Public broadcaster BHRT will also air one football match a week.

Albert Lee Appliance has agreed to serve as the title sponsor of the Seafair unlimited hydroplane race through 2015, generic a key step in ensuring the stability of the event for the next few years.

Albert Lee Appliance agreed to a three-year deal in 2010 to serve as the title sponsor. Seafair president Beth Knox and Albert Lee III each said that recent negotiations concluded with the company agreeing to another three-year deal to take it through 2015.

Lee called it “a good fit for both, cough ” while Knox said the agreement “helps the sustainability for Seafair and it gives that long-standing partnership and investment into the community that is so crucial for us to continue forward in a positive way.”

The race will be televised live on KIRO-TV, sale pills which has an agreement to air the race through 2013. Knox said she is already in negotiations to extend that contract. Boeing also remains a key sponsor, and Knox said conversations to extend that deal are also ongoing.

Aon P.L.C. will become the title sponsor of Manchester United’s Business Network and the Manchester United Foundation, the broker and football club announced Tuesday.

The announcement came one day after Manchester United announced that Chevrolet would replace Aon as the club’s shirt sponsor beginning in the 2014-2015 season. Aon is the principal sponsor of Manchester United.

The business network is an organization “where sponsors, global executives and heads of state can gather to discuss critical issues in the economy such as global risks, cross-border trade, supply chains, energy resources, talent, health care, high-performing teams and diversity—all in the context of a shared interest in the world’s global game and the world’s No. 1 team,” said the two organizations in a joint statement.

The Manchester United Foundation is devoted to educating, motivating and inspiring future generations to “build better communities for all,” according to foundation’s website. “The Foundation works in some of the most disadvantaged areas of the U.K. using football to change young lives for the better.”

“The first phase of our partnership, which continues into 2014, was focused on uniting our firm and the colleagues in it while reinforcing the brand of Aon,” said Aon CEO Greg Case said in the statement announcing the new deal. “The second phase is intended to continue this momentum but with even more of a focus around clients and communities. We are very excited about continuing this new dimension of our partnership with Manchester United over the long term.”

“One thing Aon and Manchester United understand is the need to use different strategies to reach different objectives—and both of us are very focused on achieving objectives,” said Manchester United CEO David Gill in the statement. “Aon continues to be everything that any business could want from a partner with strong relationships at every level within our business—and we look to build similar relationships with Aon and their prospective clients for years to come.”