PGA of America Extends PepsiCo Sponsorship

By Community | August 2, 2012

The PGA of America and PepsiCo, Inc. have renewed their longstanding partnership with a new multi-year contract.

PepsiCo, maker of iconic beverage brands such as Pepsi, Mountain Dew, Gatorade, Lipton iced teas and Aquafina, has served as the official non-alcoholic beverage provider of PGA Professionals since 1993.

Nearly two decades ago, PepsiCo first made a commitment to The PGA of America and its thousands of Professionals nationwide. Today, PepsiCo beverages will continue to be exclusively served in hospitality and concession areas at each PGA Championship, U.S.-based Ryder Cup,Senior PGA Championship presented by KitchenAid and PGA Grand Slam of Golf. PepsiCo beverages will also be poured at PGA of America-owned and operated facilities, including Valhalla Golf Club in Louisville, Ky., and PGA Village in Port St. Lucie, Fla., which encompasses PGA Golf Club, PGA Center for Golf Learning and Performance and PGA Country Club.

“An impressive line of PepsiCo products have collectively served as the beverage choice for a generation of PGA Professionals,” said PGA President Allen Wronowski. “The PGA of America is delighted that PepsiCo has extended our partnership, which will span over two decades when the terms are fulfilled, a reflection of the great value of and influence our 27,000 men and women PGA Professionals have on consumers. With a rich tradition of support at the green grass golf facility level and continued engagement at the Association’s major consumer events and golf properties, PepsiCo beverages have become an integral part of the fabric of The PGA of America and the game of golf.”

“PepsiCo and The PGA of America have shared a strong relationship for many years, and we’re excited to renew our partnership as its exclusive beverage provider,” said Stacy Reichert, senior vice president, national sales and chief customer officer of PepsiCo’s Foodservice division. “We’re committed to supporting the game of golf and its thousands of Professionals across the United States. The PGA of America is a valued partner and will continue to give our brands great visibility in the golf community over the coming years.”

PepsiCo has also renewed its support of Golf Retirement Plus. Founded in 1997, Golf Retirement Plus is a supplemental retirement program for PGA Professionals and apprentices, GCSAA Superintendents, and CMAA Club Managers, which allows them to make their own contributions or have their employers contribute to their Golf Retirement Plus account on their behalf. PGA Professionals may also earn personal retirement incentives by participating in the Golf Retirement Plus Sponsor Programs.